Bradley Johnson Productions Posts

http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/1iAVi4ucvmw/

How COVID-19 Is Impacting Business Event Planning
70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events due to pent-up demand, according to newly-released survey data from the Professional Convention Management Association (PCMA). MarketingProfs

Google ad sales steady after coronavirus drop; Alphabet leads tech share rally
2020 first-quarter advertising sales at Google tallied $33.8 billion, with 73 percent coming from search and 12 percent from its YouTube property, and Google’s ad business accounting for some 83 percent of revenue for parent firm Alphabet, according to newly-released financial results. Reuters

Spotify-owned Anchor can now turn your video chats into podcasts
Spotify will utilize its Anchor property to make it possible to convert video meeting content into podcasts, offering marketers new options for making use of a virtual hangout video content podcast conversion feature, Spotify recently announced. TechCrunch

Google’s new Podcasts Manager tool offers deeper data on listener behavior
Google has rolled out a new podcast analytics data feature — Podcasts Manager — that provides marketers an assortment of new podcast listening data, the search giant recently announced. Marketing Land

LinkedIn’s up to 690 Million Members, Reports 26% Growth in User Sessions
LinkedIn (client) saw its user base increase to 690 million members — up from 675 in January — with an accompanying 26 percent increase in user sessions, and LinkedIn Live streams that increased by some 158 percent since February, according to parent firm Microsoft’s latest earnings release. Social Media Today

Advertisers Continued to Gravitate to Instagram in Q1
Advertisers moved to spend more on Instagram during the first quarter of 2020, with ad spending up 39 percent year-over-year on the platform, holding steady at 27 percent of parent company Facebook’s total ad spend, according to recently-released Merkle data. MarketingCharts

Brands Are Using More Data And Spending More On It: Study
B2B marketers are making greater use of data and spending increasingly to gather it, according to recent report data from Ascend2, showing that 47 percent use engagement data to make marketing decisions, one of several report statistics of interest to digital marketers. MediaPost

Most consumers are trying new brands during social distancing, study finds
Brands are seeing newfound levels of audience interest, with an uptick in consumer interest for trying new brands that has been observed during the pandemic, with members of the Gen Z and Millennial demographic seeing the biggest increases, according to recently-released survey data. Campaign US

Marketers Ante Up for In-Game Advertising
A $3 billion in-game advertising market in the U.S. alone has attracted additional advertisers, and a new Association of National Advertisers (ANA) examination of data from eMarketer found some surprises in that most mobile gamers were over 35, with 20 percent being over 50, while the majority were female, several of the in-game advertising statistics of interest to digital marketers. ANA

Data Hub: Coronavirus and Marketing [Updated]
Digital marketing has fared better than traditional campaigns in the face of the global health crisis, according to newly-released survey data from the Interactive Advertising Bureau (IAB) exploring the differences between the pandemic and the 2008 recession. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at generic advertising “in these uncertain times” by Marketoonist Tom Fishburne — Marketoonist

WHO Releases New Guidelines to Avoid Being Nominated for Viral Challenges — The Hard Times

Major Relief: Microsoft Has Confirmed That The Xbox Series X Will Play Video Games — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — What’s Trending: Embracing Data — LinkedIn (client)
• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — Klear Interviews Lee Odden, CEO, TopRank Marketing [Video] — Klear
• Lee Odden and TopRank Marketing — Pandemic Cross-Country Skiing in Duluth, Minnesota: A Personal Timeline — Lane R. Ellis

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

https://www.rohitbhargava.com/2020/04/how-to-present-a-virtual-keynote.html

Six weeks ago every event got cancelled, postponed or moved to virtual. Like many professional speakers, I started delivering my talks virtually. But taking a 45 minute talk and doing it over Zoom doesn’t work. It’s too long, tech gets in the way and it just feels boring.

I knew I had to get better at this.

So I started researching. At first it was YouTube videos. I watched a 34 minute overview on selecting the right cardioid microphone. I took notes from a masterclass from a Hollywood lighting pro on techniques like loop and butterfly lighting. I consumed hours of videos on acting techniques, professional studio setups, and product demos. I also asked for advice from some professionals in the entertainment business from my network and read what my friends and fellow speakers were sharing on social media.

And I started writing a book all about everything I was learning when it came to presenting virtually, working more effectively while remote and building trust with people without being in the same room (or perhaps without ever having met in real life. This week, I’m launching that book as a free download (get it here!) and throughout the process of writing and researching it, I kept presenting and experimenting.

Over the last three weeks I have learned a lot and gotten better. Though I’m continuing to do presentations and getting better at virtual storytelling, I thought I’d share some of the biggest things that I have learned which will help you get better faster, and perhaps skip watching hours of YouTube videos in order to do it.

1. Don’t fear the tech.

I realized over the past month that I have been completely spoiled at events by working with a professional AV crew. At home, it’s just me. And when faced with complex technology, my tendency has too often been to claim ignorance. I was, after all, an English major. But in a professional setting, when you are on your own without an IT department, technical problems just end up making YOU look bad. There’s no one else to blame. So skip the excuses, watch some YouTube videos yourself and conquer your fear of getting technical. This isn’t like programming the Mars rover. You can do this.

2. Get dressed.

It’s a beautiful thing that we can now present in our pajamas. But I don’t. In fact, I usually dress the same way I would if I were presenting from the stage. For me, it helps me to bring more energy in an artificial environment where I don’t get the benefit of audience feedback. So I don’t look the same in every video, I also try to wear something different for each talk.

3. Embrace the unperfection.

Most of us don’t have a professional studio at home. It’s ok. In fact, it might be better. When we see each other’s homes in the background, or some of our personality – we feel more connected. So let it be a little bit unperfect and focus on being authentic instead of perfect.

4. Face the window.

All of the light tutorials I watched on YouTube were great, but complicated. You can buy ring lights or hook up web-enabled dimmers to your phone – but the real secret to how I’m getting pretty good light on all my calls comes down to three words: face a window. When your face is to the window, you avoid backlighting (the biggest lighting problem most people have) and odd shadows too. The picture below is me in my home office with NO additional lighting. I literally just turned around to face the window instead of putting it behind me. Of course, this won’t work if you’re in a room with no windows (or at night) – so if that’s the case, get good lighting from the front (a ring light works for this) and start with that.

5. Invest in sound.

If you are going to spend money on anything to improve your virtual presentation, make it a high quality microphone. Headsets generally are a great way to get good sound and avoid background noise. The problem is you end up looking like a call center operator. The alternative is a good cardioid microphone (a microphone that mainly picks up sound from the front). The microphones to avoid are omnidirectional (they pick up ambient sound from around the room).

6. Play with the tech.

Whenever my boys encounter something new, they want to press all the buttons. As they get older, they still do that. We can use some of that same mentality when it comes to using videoconferencing platforms. Do you know what all the buttons do? Try them out. On a Zoom call, using the space bar is a shortcut to go off mute. Skype has similar keyboard shortcuts. The best way to get better at using the tools is by playing with it … and pressing all the buttons.

7. Skip the apology.

We all know that virtual meetings aren’t seamless. Sometimes people are hard to hear. And your WiFi may be slow. It’s tempting to always be apologizing for this, or even worse, apologizing before anything even goes wrong! Instead, go with the flow and adapt to the difficulties. If they persist, be decisive in what to do about it – whether it’s asking everyone to log out and then back in, or the worst case scenario of rescheduling the meeting. People may not like it, but they will definitely appreciate it more if you didn’t waste 30 minutes trying to get everything working before finally canceling.

8. Speak to the camera.

When you are on a video call where multiple people are sharing screens, you will want to look at them. The problem is, doing this appears as if you’re looking sideways. The only way to offer the appearance of eye contact is to speak to your webcam instead of to the images of the people. This is logical, but very hard to consistently do because it feels unnatural. To be honest, I haven’t found an easy way to do this, apart from asking everyone else to turn off their video screens. So I’ve just been practicing ignoring their videos and speaking to the camera instead.

9. Use props.

One of the nicest things about presenting from my home office is that I can have all the tools I usually use right next to me. So while I used to share a picture of a stack of books that I read from the stage, now I can actually SHOW people the stack. Props are a great way to break up the monotony of a talk and bring your personality too.

10. Update your website/profile.

Everything is changing, but a lot of what we see online seems to have been created before Covid-19. As a speaker, I wanted to be sure to let event planners and potential clients know that I’ve adjusted what I do, so I changed my homepage and my speaking page to focus on virtual events. If you want to show potential customers or even your colleagues that you’re adjusting too, consider updating your site (if you have one) or your professional profiles too.

Want to see all of my best insights as well as learn from the experiences of more than 50 experts who have contributed to share their best tips with you?

Download a free copy of my latest guide and ebook, The Non-Obvious Guide to Virtual Meetings & Remote Work.

Download here >>

https://econsultancy.com/covid-19-changed-shopper-behaviour-online-stats/

It’s been nearly eight weeks since the World Health Organization (WHO) declared the Covid-19 outbreak a global pandemic. In this time, the retail space as we know it has had to completely evolve.

Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. As a direct result of Covid-19, many non-essential physical stores have been forced to close until further notice. Stores that have remained open have suffered from reduced/rationed stock and social distancing requirements. These actions have resulted in consumers changing their shopping behaviours, which in many cases has resulted in more transactions moving online.

With a network of over 6,200 brand and retailer sites as our client base, Bazaarvoice has unique visibility into current online shopping activity. We have analysed the different patterns and changes in behaviour, from increases and decreases in product page views to orders placed, reviews submitted and questions asked. We’ve reviewed this data globally across more than 20 product categories and compared it to the same time period in 2019, as well as the earlier months in 2020.

How people were shopping in March 2020 – the beginning of the shutdown

During the earliest stages of the lockdown in March 2020, data from the Bazaarvoice Network shows that customers started to really embrace online shopping and began setting themselves up for what looked to be a long period spent at home. We saw a 21% increase in online orders in March 2020 vs March 2019, and in a survey we conducted with over 3,000 members of the Influenster community, 41% of respondents said that they were currently shopping online for things they would normally shop for in-store.

This data highlights what most of us are currently experiencing, as we are having to change our normal shopping habits and look to purchase more items online than we all usually would. When we compared March 2020 vs March 2019, we saw a 25% increase in page views. This is likely due to the increase in time consumers have to search for new products, now that they are mostly housebound, and the fact that they may be purchasing brands they are not familiar with due to limited product availability.

The increase in page views led us to analyse the network data by category to help highlight which products people were browsing, versus which products people were actually purchasing. We saw a year-over-year increase in page views and order count for nearly every product category, but it was the food, beverage and tobacco, toys and games, and sporting goods categories that were in the top five for growth in both page views and order count.

It’s no surprise to see that people prioritised necessities, and also that they looked for ways to entertain themselves and their families.

It’s interesting to note that not all categories have seen the same growth that we mentioned above. Browsing activity is on par with last year for apparel and accessories products, but buying behaviour is down.

This may be due to people not wanting to purchase items in this category until they know when social distancing measures might ease off, yet still wanting to browse the items so they’re up to date with current trends and offers. Luggage and bags have seen a reduction in browsing and buying behaviour, which is expected due to the social distancing measures and restrictions meaning that people aren’t travelling as they were before.

How that differs from online shopping throughout April 2020

Now to take a look at April 2020. If we compare the data month-on-month, we can see that the stats for April are growing even more rapidly than they were for March. While we can see that page views and order count are trending upwards, with a 75% increase and 95% increase respectively, we wanted to delve into whether the number of reviews shoppers were leaving has also increased.

The data highlights that review count is up, with April growing at 32% year-over-year. As shoppers are increasing the number of items that they purchase, this is likely triggering more post-interaction emails than usual. Question submission – which is where a shopper submits a question around a particular product, such as asking for dimensions or whether they can use it in a specific way – is also seeing positive growth year-over-year, with an increase of 54% in April.

This increase in review and question counts shows that brands, now more than ever, need to engage with their customers. They can do this by answering any questions that they are submitting and also by taking the time to analyse their reviews, to help improve the overall experience for their customers.

Nearing the end of April, we’re seeing toys and games, arts and entertainment, animals and pet supplies, business and industrial, and sporting goods pulling in the largest number of page views. They have pushed the food, beverage and tobacco, and office supplies categories out of the top five.

This is an interesting change in shopper behaviour, as it may highlight that as people get used to spending longer periods of time at home, they are moving past the necessity phase and are now looking to prioritise different categories. This is also true for order count where we see that hardware, sporting goods, vehicles and parts, business and industrial, and arts and entertainment hold the top five spots.

Top priorities for shoppers

Alongside the products that people are viewing and purchasing, consumers’ priorities are also changing as a result of Covid-19. According to our survey, before the pandemic, respondents’ main priorities when purchasing were quality (48%), price (47%) and brand (24%). Now, they’re mostly focused on availability (49%), price (36%) and quality (34%).

It makes sense that availability is such a concern – over half (58%) of respondents said that they have experienced product shortages at stores from which they’ve tried to make a purchase. When asked if they feel like they have access to essential and non-essential supplies, 44% said that they’re getting by, but it’s tricky. Only 30% said that they have been able to get everything they need quite easily.

It’s very interesting to see the change in priority for shoppers, with the focus moving to availability. This will prove a key time for consumers to try new brands that they perhaps wouldn’t have before. This may result in a change in brand loyalty for some consumers who discover new products as part of their new shopping experiences.

Change to shopper circumstances

While we have delved into how people’s shopping behaviour is changing, we are also interested in some of the specific reasons behind why it may be changing, and one of those is changes in our work circumstances. In a recent survey we conducted with over 2,800 members of the Influenster community, we were interested to find out how people’s working situations have changed, as that will have a direct impact on how consumers are shopping and products they are prioritising.

Only 30% said that they have been able to get everything they need quite easily.

Thirty-six percent of respondents are still working their regular hours with their usual salary, while 22% have experienced lay-offs, and a further 8% are anticipating some sort of change based on their company’s current situation. The remaining 34% have experienced either reduced hours, reduced pay, been furloughed or have had to use their paid time off during this time.

As Covid-19 and its impacts continue, we are likely to see further changes to people’s working situations, which may alter shopping behaviour further.

What could this mean for retail?

While it’s key to explore how shopper behaviour is changing throughout this period, the question many people want the answer to is what long lasting impact will Covid-19 have on ecommerce and shopping habits. Which categories will people continue to increase spend in, and which will likely become less of a priority?

The shift we’ve seen in consumers moving to online shopping can only help to accelerate innovation in ecommerce across multiple industries. As companies have been working hard to improve their ecommerce experience – whether that be from improving delivery times, updating product descriptions on web pages, or utilising ratings and reviews across their products – it will be interesting to see whether once Covid-19 is over these consumers keep shopping online, or if they will want to return to shopping in physical stores.

We just don’t know yet. But one thing is for sure: brands that provide a seamless, informative online experience are poised to succeed during this challenging time.

Suzin Wold is SVP of marketing at Bazaarvoice.

The post How Covid-19 has changed shopper behaviour [stats] appeared first on Econsultancy.

http://feedproxy.google.com/~r/TheWritePractice/~3/5l-R5iv46HU/

Writing is a lot of work, and there are definitely parts of the process that aren’t fun. But if writing has become a drudgery, if it’s become something you dread every day, then maybe it’s time for a little play to reinvigorate your love for writing. What if you were writing for fun?

I’ve spent most of my teaching career with high school and college students, but I had the opportunity to work as an elementary librarian for a few years, running book and writing clubs and basically playing in the literary sandbox with kids. It was a blast.

The kids who came to my book and writing clubs embraced the experimental in their work, willing to play with words in a way I’d not seen in the majority of my teen and adult students. I remember a student who would read the same line or page in a book with multiple voices, each one adding a new line or slightly altering the message and tone until we couldn’t hear his voice anymore over our laughter. 

It was pure joy. 

Joy: lost and found

As I went back to my high school and college classrooms, I found that most of my students loathed writing. If I announced a writing project or exploration, it was met with groans. The questions that these writers asked included, “How long does it have to be?” and “Am I done?” Writing had become pure torture.

Somewhere along the way, someone made them feel like they weren’t writers. They stopped trusting their own creativity and voice.

As I began to unpack why, most reported that all the fun had been drained out of writing with uninteresting prompts and five-paragraph essays. They didn’t have time or the option to write about things that interested them. Too often we prioritize academic niche writing at the expense of every other form that we consume and enjoy daily. 

My first goal is always the same: help them rediscover their voice and ability to play with language. Put another way, help them rediscover writing for fun. I gently nudge writers toward topics and forms they like, in hopes they would rekindle some of that childhood curiosity and creativity. We begin to see pages in notebooks filled where blank lines had once sat hopeless. 

Invariably, I begin to hear conversations that include, “Listen to this!” and “OMG, I’ve never written this much before.” 

A few students still eye me warily, sure I’m about to force them to turn their fun into something they’ll dread. Instead, we find the lines that sing, we find one thing to improve, and we keep going. 

Volume and deliberate practice yield results. And the way to more volume? The way to keep going? Is to make the writing practice fun.

But what about (cough, cough) serious writing

That’s fine and well, you might say, but what about the *serious writing*? I teach that too, but students need freedom in topics and form as much as possible. And I would argue that *serious writing,* like all good writing, is created from a place of fervency (some call it exigence)—the topic matters, and the form rises to meet the needs of the writer and the audience. 

But don’t underestimate the power of play. We don’t outgrow it.

My college classes are finishing an argumentative writing course right now, and their culminating project asks them to engage a form creatively that uses the same skills we applied to formal academic writing: research, curation, analysis, and synthesis.

Some students are analyzing true crime podcasts. Others are building public service announcements. Some are writing fiction and others are honing creative skills like learning a complex piano piece and tracking development. 

I’ve heard comments such as, “I hadn’t thought of this as writing!” and “I can’t believe I get to do this for school. I’m learning so much. Thank you!” 

Turns out the best way to take your writing seriously is to play. 

//platform.twitter.com/widgets.js

For adults: Meet your mentor, a kid

How do we do it, then? Is it really as simple as, “OK, today I’m going to play”?

For kids, it is—they don’t think so much about the rules and what sells and what’s expected. If you’ve ever played a game with a child who was improvising the day as she went along, you’ve experienced this. 

 For adults, I’ll wager we’re all sitting at our laptops trying to force ourselves into some childlike state, fingers poised over the keyboard. “Play, darn it! Write for fun!” Really, we need to start by letting our minds wander.

What games did you love as a kid? Make a list or describe a game the way you remember it. Then write a variation.

Add something absurd. Add an alliterative line. Smile as you write or type.

Take a snack break. Smell something near you and describe it to your dog. 

Read something that makes you laugh. Read something that takes your breath away. Describe what happened or mimic the form.

Don’t think about what you’re going to do with the writing that emerges. Just play. The experience is its own reward. 

For kids: The Write Summer Camp 2020

Do you have a child age 7 to 14 whom you would love to see keep their writing joy and develop it this summer? 

We’ve gathered a group of bestselling authors, professional writers, and award-winning teachers to create a fun, interactive, week-long writing experience.

Camp sessions are all held online, and we combine the right blend of writing instruction, encouraging feedback, and lots of writing fun for kids. 

During your child’s Write Summer Camp experience, they’ll get to:

• Learn from professional writers
• Find and develop ideas for writing
• Write their own story, ready to share by the end of camp
• Practice revising their own work using feedback
• Build their creative muscles and writing confidence

Playtime

No matter your age, you can always rekindle the joy of play in your writing. Relax and give yourself permission to be silly. Let your curiosity and whimsy guide you.

Remember, the more you write for fun and enjoy the process, the more others will enjoy reading it!

When have you found joy in writing? What are your favorite ways to play in your writing? Share in the comments. 

The post Writing for Fun: A Guide to Playfulness for Serious Writers appeared first on The Write Practice.

https://econsultancy.com/covid-19-changed-shopper-behaviour-online-stats/

It’s been nearly eight weeks since the World Health Organization (WHO) declared the Covid-19 outbreak a global pandemic. In this time, the retail space as we know it has had to completely evolve.

Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. As a direct result of Covid-19, many non-essential physical stores have been forced to close until further notice. Stores that have remained open have suffered from reduced/rationed stock and social distancing requirements. These actions have resulted in consumers changing their shopping behaviours, which in many cases has resulted in more transactions moving online.

With a network of over 6,200 brand and retailer sites as our client base, Bazaarvoice has unique visibility into current online shopping activity. We have analysed the different patterns and changes in behaviour, from increases and decreases in product page views to orders placed, reviews submitted and questions asked. We’ve reviewed this data globally across more than 20 product categories and compared it to the same time period in 2019, as well as the earlier months in 2020.

How people were shopping in March 2020 – the beginning of the shutdown

During the earliest stages of the lockdown in March 2020, data from the Bazaarvoice Network shows that customers started to really embrace online shopping and began setting themselves up for what looked to be a long period spent at home. We saw a 21% increase in online orders in March 2020 vs March 2019, and in a survey we conducted with over 3,000 members of the Influenster community, 41% of respondents said that they were currently shopping online for things they would normally shop for in-store.

This data highlights what most of us are currently experiencing, as we are having to change our normal shopping habits and look to purchase more items online than we all usually would. When we compared March 2020 vs March 2019, we saw a 25% increase in page views. This is likely due to the increase in time consumers have to search for new products, now that they are mostly housebound, and the fact that they may be purchasing brands they are not familiar with due to limited product availability.

The increase in page views led us to analyse the network data by category to help highlight which products people were browsing, versus which products people were actually purchasing. We saw a year-over-year increase in page views and order count for nearly every product category, but it was the food, beverage and tobacco, toys and games, and sporting goods categories that were in the top five for growth in both page views and order count.

It’s no surprise to see that people prioritised necessities, and also that they looked for ways to entertain themselves and their families.

It’s interesting to note that not all categories have seen the same growth that we mentioned above. Browsing activity is on par with last year for apparel and accessories products, but buying behaviour is down.

This may be due to people not wanting to purchase items in this category until they know when social distancing measures might ease off, yet still wanting to browse the items so they’re up to date with current trends and offers. Luggage and bags have seen a reduction in browsing and buying behaviour, which is expected due to the social distancing measures and restrictions meaning that people aren’t travelling as they were before.

How that differs from online shopping throughout April 2020

Now to take a look at April 2020. If we compare the data month-on-month, we can see that the stats for April are growing even more rapidly than they were for March. While we can see that page views and order count are trending upwards, with a 75% increase and 95% increase respectively, we wanted to delve into whether the number of reviews shoppers were leaving has also increased.

The data highlights that review count is up, with April growing at 32% year-over-year. As shoppers are increasing the number of items that they purchase, this is likely triggering more post-interaction emails than usual. Question submission – which is where a shopper submits a question around a particular product, such as asking for dimensions or whether they can use it in a specific way – is also seeing positive growth year-over-year, with an increase of 54% in April.

This increase in review and question counts shows that brands, now more than ever, need to engage with their customers. They can do this by answering any questions that they are submitting and also by taking the time to analyse their reviews, to help improve the overall experience for their customers.

Nearing the end of April, we’re seeing toys and games, arts and entertainment, animals and pet supplies, business and industrial, and sporting goods pulling in the largest number of page views. They have pushed the food, beverage and tobacco, and office supplies categories out of the top five.

This is an interesting change in shopper behaviour, as it may highlight that as people get used to spending longer periods of time at home, they are moving past the necessity phase and are now looking to prioritise different categories. This is also true for order count where we see that hardware, sporting goods, vehicles and parts, business and industrial, and arts and entertainment hold the top five spots.

Top priorities for shoppers

Alongside the products that people are viewing and purchasing, consumers’ priorities are also changing as a result of Covid-19. According to our survey, before the pandemic, respondents’ main priorities when purchasing were quality (48%), price (47%) and brand (24%). Now, they’re mostly focused on availability (49%), price (36%) and quality (34%).

It makes sense that availability is such a concern – over half (58%) of respondents said that they have experienced product shortages at stores from which they’ve tried to make a purchase. When asked if they feel like they have access to essential and non-essential supplies, 44% said that they’re getting by, but it’s tricky. Only 30% said that they have been able to get everything they need quite easily.

It’s very interesting to see the change in priority for shoppers, with the focus moving to availability. This will prove a key time for consumers to try new brands that they perhaps wouldn’t have before. This may result in a change in brand loyalty for some consumers who discover new products as part of their new shopping experiences.

Change to shopper circumstances

While we have delved into how people’s shopping behaviour is changing, we are also interested in some of the specific reasons behind why it may be changing, and one of those is changes in our work circumstances. In a recent survey we conducted with over 2,800 members of the Influenster community, we were interested to find out how people’s working situations have changed, as that will have a direct impact on how consumers are shopping and products they are prioritising.

Only 30% said that they have been able to get everything they need quite easily.

Thirty-six percent of respondents are still working their regular hours with their usual salary, while 22% have experienced lay-offs, and a further 8% are anticipating some sort of change based on their company’s current situation. The remaining 34% have experienced either reduced hours, reduced pay, been furloughed or have had to use their paid time off during this time.

As Covid-19 and its impacts continue, we are likely to see further changes to people’s working situations, which may alter shopping behaviour further.

What could this mean for retail?

While it’s key to explore how shopper behaviour is changing throughout this period, the question many people want the answer to is what long lasting impact will Covid-19 have on ecommerce and shopping habits. Which categories will people continue to increase spend in, and which will likely become less of a priority?

The shift we’ve seen in consumers moving to online shopping can only help to accelerate innovation in ecommerce across multiple industries. As companies have been working hard to improve their ecommerce experience – whether that be from improving delivery times, updating product descriptions on web pages, or utilising ratings and reviews across their products – it will be interesting to see whether once Covid-19 is over these consumers keep shopping online, or if they will want to return to shopping in physical stores.

We just don’t know yet. But one thing is for sure: brands that provide a seamless, informative online experience are poised to succeed during this challenging time.

Suzin Wold is SVP of marketing at Bazaarvoice.

The post How Covid-19 has changed shopper behaviour [stats] appeared first on Econsultancy.