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Jay Baer started the Convince & Convert blog back in 2008, and every year we post a top 10 list of our most popular posts of the year. But for 2020, we’re bringing you our favorite posts of the decade. Some are visitor favorites. Others are team member favorites.

Dive in now as we celebrate 10+ years of marketing content:

My Biggest Mistakes in 10 Years as an Entrepreneur

To celebrate Convince & Convert’s 10 year anniversary in 2018, founder Jay Baer reveled the 10 biggest lessons he learned while leading the company. While this post doesn’t receive many organic visits these days (it was tricky to optimize for SEO), it did get a ton of feedback, shares and engagement when we originally posted it. It’s worth a read — for sure!

Originally Published: June 1, 2018

How to Build a Content Calendar (Plus a Free Template)

A fan favorite, we recently refreshed this popular post in early 2019 with a video, new downloadable template and updated advice—and it jumped in the rankings and receives thousands of visitors each month. And for good reason — the advice is useful and actionable.

Originally Published: January 6, 2014

Updated: February 2, 2019

The Time I Spent the World Series in Handcuffs

Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis

Jay originally wrote this post based on a presentation back in 2014, and our very own Lauren Teague updated it in November 2018. Lauren is an expert in social media crisis preparation and management, and this post continues to inform visitors and clients. Keep this one handy as you update your social media crisis plan for 2020.

Originally Published: April 13, 2014

Updated: November 4, 2019

How to Fight Back Against Negative Customer Ratings and Reviews

Before Jay published Hug Your Haters, he published this post on handling negative reviews. Solid advice that’s still relevant today.

Originally Published: November 4, 2015

How to Create a Content Marketing Strategy in 7 Easy Steps

Another classic, evergreen post, Jay wrote the original in 2014, and C&C content strategy experts Anna Hrach and Jenny Magic updated the post in 2019. Still going strong over 4 years later, this post is popular with Google visitors and our email readers. It includes a handy, downloadable template too.

Originally Published: October 12, 2014

Updated: June 24, 2019

Why Done Is Better Than Perfect Is Now a Broken and Unworkable Philosophy

This post killed it in our weekly newsletter — some of our highest opens and CTRs ever! The subject line was “Sheryl Sandberg Is Totally Wrong About This”. People must really love to hate Sheryl Sandberg or they just really love our weekly newsletter. I’d like to think it’s the latter. But really, this is a fantastic post from Jay that explains when you follow the “done is better than perfect” philosophy, you sacrifice customer experience for speed.

Originally Published: February 27, 2019

5 Ways to Develop a Unique Selling Proposition

It’s always good to go back to the basics. This post on unique selling propositions has been a fan favorite since 2013.

Originally Published: December 3, 2013

The 5 Types of Talk Triggers [Infographic]

In conjunction with the release of the book, Talk Triggers, Jay created this nifty infographic on the 5 types of talk triggers. It includes stats, research and the five ways you can get your customers talking about you with a talk trigger.

Originally Published: October 3, 2018

 

The post Our Top 10 Favorite Posts of the Decade appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

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Search marketing has matured in many ways throughout 2019. At each twist and turn along the journey, we’ve done our best to not only cover each change thoroughly, but to also offer insight and research-based strategy to help savvy digital marketers along the way.

We’re fortunate to have a stellar group of digital marketing professionals contributing to the TopRank Marketing Blog, with our CEO Lee Odden, Associate Director of Search & Analytics Tiffani Allen, Vice President of Client Accounts Alexis Hall, Content Strategist Anne Leuman, and others, each contributing valuable and actionable search marketing insights, tips, and tactics this past year.

To help our blog community grow its search marketing knowledge, we’re thrilled to offer this list of our most popular search marketing posts of 2019.

Our Most Popular Search Marketing Posts in 2019:

1. 5 SEO Mistakes Killing Your Content Performance and a Fix for Each — Tiffani Allen

Our talented Associate Director of Search & Analytics Tiffani Allen wrote our most popular search marketing post of 2019, taking an important look at five SEO mistakes killing your content performance, and offering up an actionable fix for each. Tiffani explored how to avoid and fix keywords based solely on volume, using too much targeting, and the perils of ignoring internal link structures. Check out all of Tiffani’s posts here, and follow her on Twitter.

[bctt tweet="“Following SEO best practices as a content marketer can reduce performance-related headaches and set you up for long-term success.” @Tiffani_Allen" username="toprank"]

2. The Relationship Between SEO and Social Media: It’s Complicated … and Complementary — Nick Nelson

The second most popular search marketing post of the year is by our Senior Content Strategist Nick Nelson, who deftly explores the complicated yet complimentary relationship between SEO and social media, and shows how to maximize both in unison with your marketing efforts. Check out all of Nick’s posts here, and follow him on Twitter.

[bctt tweet="“In a sea of competing ephemeral content, you’ve really got to stand out to capture someone’s attention and compel a click.” @NickNelsonMN" username="toprank"]

3. What the Future of Google Search Means for B2B Marketers — Lane R. Ellis

In the number three spot on our top search marketing posts of 2019 list, I explored what the future of Google search mean for B2B marketers, looking at how touch-free Motion Sense gestural search and other changes will affect the course of B2B marketing in 2020 and beyond. Check out all of my posts here, and follow me on Twitter.

[bctt tweet="“Innovations at Google will alter how people search, learn, and lead their professional and personal lives.” — Lane R. Ellis @lanerellis" username="toprank"]

4. How A Best Answer Content Strategy Drives B2B Marketing Results — Lee Odden

Our CEO Lee Odden wrote the fourth most popular search marketing post on our blog in 2019, exploring how a best-answer content strategy can drive impressive B2B marketing results, showing its value and offering up strong examples of what it takes to be the best answer. Lee shows that being the best answer is hard, but that it’s the price for being in the winner’s circle of consistent top visibility. Check out all of Lee’s 2,600+ posts here, and follow him on Twitter.

[bctt tweet="“If buyers don’t see consistent, credible and engaging 'best answer' content across channels from your brand, they’ll begin to trust competitors who are.” @LeeOdden" username="toprank"]

5. The Intersection of SEO & Influencer Marketing: What B2B Marketers Need to Know — Caitlin Burgess

Our Senior Content Marketing Manager Caitlin Burgess earned the number five spot on our top search marketing posts of the year list, showing how B2B marketers benefit when SEO and influence collide, becoming a powerful keyword and topical research tool to  create best-answer content that audiences and search engines crave. Check out all of Caitlin’s posts here, and follow her on Twitter.

[bctt tweet="“Integration is absolutely essential for driving digital and content marketing success in the crowded, competitive B2B landscape.” @CaitlinMBurgess" username="toprank"]

6. How B2B Marketers Can Win at Search with Best Answer Content — Nick Nelson

Nick also penned the sixth most popular search marketing post of 2019, with a detailed look at how you can modernize search marketing to fit with a fully customer-centric strategy, with insight from our guide to identifying “best answer” opportunities. Nick shows how multiple disciplines — from technical SEO to creative content — can be leveraged to win the search marketing game.

[bctt tweet="“When marketers make the effort to see every side of the questions their customers are asking, we can see the bigger picture and craft content to fully satisfy the extent of a searcher’s interest.” @NickNelsonMN" username="toprank"]

7. 6 Cannes Revelations About B2B Marketing in 2020 — Lane R. Ellis

Another of my posts made the year’s top 10 search marketing post lists, exploring a number of B2B search revelations from the 2019 Cannes Lions International Festival of Creativity, with six take-aways including diversity KPIs, real-time branding, micro-storytelling, and the rise of customer-driven search journeys.

[bctt tweet="“Search taking place from smart speakers and other connected voice-assisted is poised to boom in the coming years, and podcasting is expanding to offer new ways to integrate brand messaging.”  @LaneREllis" username="toprank"]

8. 10 Smart Question Research Tools for B2B Marketers — Lane R. Ellis

In our eighth most popular search marketing post of 2019, a share 10 smart question research tools and an array of savvy tactics to help B2B marketers uncover the questions your audience is asking, and provide best-answer solutions.

[bctt tweet="“How can you be the best answer for your audience if you don’t understand what questions they’re asking or what problems they’re trying to solve?” — Lane R. Ellis @lanerellis" username="toprank"]

9. Hey Alexa: How Do I Bake Voice Search Into My B2B Marketing Strategy? — Nick Nelson

With his third appearance on our search marketing top 10 list, Nick shows how B2B brands can ensure that their content strategy is aligned with the rise of voice search, and helps you find your B2B marketing voice.

[bctt tweet="“B2B companies need to be less robotic, and more human. The rise of voice search is simply another trend feeding the urgency.” @NickNelsonMN" username="toprank"]

10. Optimize Your B2B Content Performance with an SEO Audit — Tiffani Allen

Tiffani makes another appearance on our top 10 list of search marketing posts for the year, exploring how can you optimize your B2B content performance using a thoughtful and strategic SEO audit to help you understand your landscape by analyzing technical, on-page and off-page factors, and more.

[bctt tweet="“A strategic and thoughtful SEO audit will result in a clear, prioritized and actionable plan to improve your search visibility in the ways it matters most to your business.” @Tiffani_Allen" username="toprank"]

We can’t thank Tiffani, Nick, Lee, and Caitlin enough for these top 10 search marketing posts of 2019 — congratulations on making the list!

Thanks TopRank Marketing Writers & Readers

We published dozens of posts this year specifically about search marketing, and plan to bring you even more in 2020, so stay tuned for a new year of the latest helpful search industry research and insight.

Please let us know which search marketing topics and ideas you’d like to see us focus on for 2020 — we’d love to hear your suggestions. Feel free to leave those thoughts in the comments section below.

Many thanks to each of you who read our blog regularly, and to all of you who comment on and share our posts on the TopRank Marketing social media channels at Twitter, LinkedIn, Facebook, Instagram, and YouTube.

The post Our Top 10 Search Marketing Posts of 2019 appeared first on Online Marketing Blog – TopRank®.

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In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common.

If you’ve worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover.

Some might argue that women in CMO roles face an even greater challenge given their underrepresentation in marketing leadership despite the marketing industry being overwhelmingly female.

While women are underrepresented as CMOs, there’s research that shows women in CMO roles are paid better (on average) than their male peers. Even more promising is that “Nearly half the marketing leadership hires in the first six months of 2019 were women“.

You might be wondering why am I writing about women marketing? For the past 10 years I have been tracking rising stars in the marketing world and recognizing social influencers in the marketing space with an annual list: Women Who Rock in Marketing.

That list started in 2010 when I was recognized on a list of social media rockstars with few if any women on it. That seemed strange.

So, I made a list of 25 women I knew in marketing that were rocking social media. Every year since, a list has been published recognizing women in marketing, inspiring many reactions, conversations and hopefully, even change.

While there have been a few variations on selection, sorting and author, (Ashley Zeckman published the list for 2 years), for the most part every year I’ve asked the previous year’s honorees to nominate a peer. Nominees were reviewed, sorted and the list published.

My goal for these lists is to shine a light on talent and create awareness amongst marketers.

It has been incredibly satisfying to learn about the impressive capabilities and accomplishments of these marketing leaders. Last year we had a CMO who was also an opera singer, a social media executive who once worked with Mother Theresa and an Olympic athlete who created a program to inspire thousands of young people.

It has been great to see that many of the women have been recognized by their companies and industry with several having advanced over the years to take on senior marketing roles like Chief Marketing Officer.

To honor women in senior marketing roles for this 10th anniversary of Women Who Rock in Marketing, the following list features 50 women in CMO roles making a difference and creating impact. They are leaders who represent the future of marketing and I highly recommend you follow them. (Note: This is not a comprehensive list and the list is alphabetical)

Before we get to the list, some special recognition: One woman that has been instrumental in the past few years at creating one of the most robust CMO communities and collections of content for senior marketing executives is Nadine Dietz @NadineDietz. Her company CMO Moves and podcast were acquired by Adweek and represents a cornucopia of knowledge for CMOs and inspiring CMOs alike. Thank you Nadine for your tremendous contribution and community building!

50 Top Women CMOs to Follow

Alicia Tillman @aliciatillman
Global CMO at SAP
/in/altillman/

Alison Wagonfeld @awagonfeld
CMO, VP, Marketing at Google Cloud
/in/alisonwagonfeld/

Allison Dew @alliedewsays
CMO, EVP at Dell
/in/allison-dew-45875035/

Alyson Griffin @alyson_griffin
Vice President Global Marketing at Intel
/in/alyson-griffin-2820514/

Amanda Jobbins @amandajobbins
CMO for EMEA, APAC and Japan at Oracle
/in/amandastljobbins/

Andrea Zahumensky @Andreazahumensk
CMO at KFC US
/in/andrea-zahumensky-aa70b65/

Ann Lewnes @alewnes
CMO, EVP at Adobe
/in/annlewnes/

Bozoma Saint John @badassboz
CMO at ENDEAVOR
/in/bozoma-saint-john-0305441/

Carolyn Everson @ceverson
VP, Global Marketing Solutions at Facebook
/in/carolyn-everson-8633479/

Danna Vetter @dannavetter
Chief Marketer at Milliken & Company
/in/danna-vetter-4065254/

Dara J Treseder @daratreseder
CMO at Carbon
/in/daratreseder/

Dawn T Keller @dawntv94
VP, Head of Digital at Krispy Kreme
/in/dawntevekeliankeller/

Dawna Olsen @DawnaOlsen
CMO at SYSPRO USA
/in/dawnaolsen/

Deborah Wahl @DeborahWahl
CMO, Global at Cadillac
/in/deborahlwahl/

Dee Mc Laughlin @deemclaughlin
SVP, Global Brand & Creative at Capital Group / American Funds
/in/deemclaughlin/

Deirdre Bigley @DeirdreBigley
CMO at Bloomberg LP
/in/deirdrebigley/

Denise Karkos @dckarkos
CMO at SiriusXM
/in/denise-karkos-b2ab973/

Diana O’Brien @DianaMOBrien
CMO, Global at Deloitte
/in/dianaobrien/

Ellie Mirman @ellieeille
CMO at Crayon
/in/elliemirman/

Jacqui Murphy @jacquimurphy
CMO at Auvik Networks Inc.
/in/jacquimurphy/

Jeanine Liburd @JeanineLiburd
CMO, Chief Commuications Officer at BET Networks (a subsidiary of Viacom Inc.)
/in/jeanine-liburd-7b654a156/

Jeanne Hopkins @jeannehopkins
CMO at Lola
/in/jeannehopkins/

Jeanniey Mullen @jeanniey_
Chief Innovation and Marketing Officer at DailyPay
/in/jeanniey/

Jenn Steele @jennsteele
CMO at Madison Logic
/in/jennsteele/

Jennifer Johnson @jj_cmo
CMO at Tenable
/in/jjcmo/

Jennifer Sey @JenniferSey
CMO, Global Brands at Levi Strauss & Co.
/in/jennifer-sey-6516731/

Jill Gregory @jillgregory6
CMO, EVP at NASCAR
/in/jill-gregory-b32581a/

Karen Walker @KarMWalker
CMO at Cisco
/in/karenmwalker/

Kathy Button Bell @Emerson_KathyBB
Senior Vice President, Chief Marketing Officer at Emerson
/in/kathybuttonbell/

Kellyn Smith Kenny @KellynKenny
CMO at Hilton
/in/kellyn/

Kim Salem-Jackson @ksalem09
Global VP, Marketing at Akamai Technologies
/in/kimsalem/

Kristin Lemkau @klemkau
CMO at JPMorgan Chase
/in/kristin-lemkau-ab8b4b88/

Lauren Mead @LaurLeMe
CMO at TimeTrade
/in/laurenmead/

Lauren Wagner Boyman @lboymanms
CMO at Morgan Stanley Wealth Management
/in/laurenboyman/

Leslie Berland @leslieberland
CMO, Head of People at Twitter
/in/leslie-berland-1741781/

Linda Boff @lindaboff
CMO at GE
/in/lindaboff/

Lorraine Twohill @LorraineTwohill
CMO at Google
/in/lorraine-twohill-ba3a56185/

Lynne Biggar @LynneBiggar
CMO, Chief Communications Officer at Visa
/in/lynnebiggar/

Lynne Jarman-Johnson @MoJoCMO
CMO at Consumers Credit Union
/in/lynnejjohnson/

Maria Winans @MariaWinans
CMO, North America Marketing at IBM
/in/maria-bartolome-winans-41008014/

Marisa Thalberg @executivemoms
Global Chief Brand Officer at Taco Bell
/in/marisathalberg/

Mary Beech @MaryBeech1
EVP and CMO at Kate Spade New York
/in/maryrennerbeech/

Meg Goldthwaite @MegZGold
CMO at National Public Radio
/in/meg-galloway-goldthwaite-she-her-87a80b3/

Monique Bonner @mobonner
CMO at Akamai Technologies
/in/mobonner/

Morgan Flatley @morgsf
CMO, US at McDonald’s
/in/morgan-flatley-a36b273a/

Paige ONeill @paige_oneill
CMO at Sitecore
/in/paigeoneill/

Penny Baldwin @pennyrbaldwin
CMO, SVP at Qualcomm
/in/pennybaldwin/

Sarah Kennedy Ellis @saykay
CMO at Marketo, An Adobe Company
/in/saykay/

Shannon Sullivan Duffy @sullytoduffy
SVP, Product Marketing at Salesforce
/in/shannonduffy/

Tifenn Dano Kwan @danokwan
CMO at SAP Ariba
/in/tifenndano/

Thank you to Lane Ellis  for providing some research help with this list.

We can do better. Despite gains in hiring and compensation of women in senior marketing roles, the ANA CMO scorecard reports that “companies remain woefully behind when it comes to promoting people of color to top marketing jobs. Only 13 percent of the top jobs are held by people of color, including 5 percent Asian, 5 percent Hispanic/Latin and 3 percent black.”

There is some progress but much more to be made. Whatever companies can do to remove barriers to marketing talent rising into leadership positions is an investment in the success of the business.

I am thankful for the incredible contributions this group of marketing leaders has made to move our industry forward and am optimistic about continued momentum into the new year.

Who would you add to this list for 2020?

To see the past 9 years of Women Who Rock in Marketing lists, visit the posts below:

• 25 Women That Rock Social Media – 2010
• 25 Women Who Rock Social Media – 2011
• 25 Women Who Rock Social Media – 2012
• 25 Women That Rocked Social Media – 2013
• 25 Women Who Rock Social Media – 2014
• 50 Influential Women in Digital Marketing – 2015
• 50 Influential Women in Digital Marketing: North Stars & Rising Stars – 2016
• 25 Women Who Rock at Digital Marketing – 2017
• 25 Influential Women in Digital Marketing Who Rocked and Inspired – 2018

Thank you to all who have inspired us to be better as marketers and a better marketing industry!

The post 10 Years of Women Who Rock in Marketing – CMO Edition 2019 appeared first on Online Marketing Blog – TopRank®.