Skip to content

How will you utilize the tips from this post?

As Covid-19 measures are slowly being lifted, marketers need to make sure they can emerge from lockdown and regain ground as quickly as possible. Whilst there is still a lot of clarity required around what the eased safety measures will mean for businesses and all areas of daily life, for retail marketing teams the preparation work for trading in the new normal must start now.

Marketing in the post-pandemic world doesn’t mean simply reverting back to the plans and activities that were in place before the crisis. As we all know, a lot has changed in a short space of time and will influence consumer behaviour on the other side. The tactics that were effective in early March may not be so powerful now, so understanding how shopping patterns and business requirements have changed is going to be more important than ever. Whilst in-store retail has been shut, and may remain impacted in coming months, many online sectors have seen a dramatic increase and represent a huge opportunity.

With potentially the biggest recession for 300 years on the horizon, retail brands need to look to the marketing tactics that will deliver maximum value across the channels they own – email and the website. Post-pandemic, purse strings are likely to be tighter and competition even more fierce, so getting the basics right will matter more than ever: Demonstrating a deep understanding of an individual and making their life easier.

Let’s look at three key marketing tactics that brands should focus their attention on now.

Focus on loyal customers

With acquisition marketing budgets cut, it makes more sense than ever to focus efforts on re-engaging shoppers that have bought from you in the past. We all know that encouraging loyal customers to purchase is more cost-effective than attracting new shoppers, but it requires a brand to provide a tailored experience. Don’t expect a customer to simply re-purchase because they have done so in the past. Having web and email content primed for their individual preferences and behaviours will be vital to convert them.

Remember that the experience counts more than ever when consumers are more cautious with their spending. Move quickly to get products they buy regularly in front of them and make it easy for them to find items they might be interested in. With customers more likely to comparison-shop to find the best deal, the goal should be to make their experience as convenient and seamless as possible. Times of recession will bring out bargain hunters, so tailoring product recommendations around a customer’s price point is going to be effective in capturing their attention in the first place.

Setting the scene with contextual data

Whilst an increased focus on your existing customers is a sensible decision in an economic downturn, it’s also critical to convert the new shoppers that come to your website. Relevant offers and experiences will keep their interest for longer, increasing the likelihood that they will go on to purchase.

The challenge that many marketers come up against, however, is having to do this without any previous purchase or browsing data. This often leads to estimated guesses in terms of what products and offers to display on the homepage, in the hope they might strike a chord.

In tapping into contextual data – of which there is a lot – brands can quickly add a layer of personalisation to the experience, even before a visitor begins to browse or cart an item. From the consumer’s geolocation, the weather at the location and time of day through to the type of device and operating system they are browsing on, all of these factors should be used to inform the type of experience a new shopper is given.

Armed with these insights, marketers can then apply it to show targeted, dynamic website content to the individual, making them feel instantly understood. From displaying items available in their nearest store, to recommendations tailored to their local weather forecast, it all contributes to providing a relevant experience.

Don’t dismiss a lost sale

Shoppers add items to their basket and then leave the site without completing the purchase. It’s an ecommerce challenge that has faced the sector for as long as online shopping has existed. Cart abandonment can be caused by many different reasons, from the shopper being distracted during the checkout process to having second thoughts about parting with their money.

Having smart tactics in place to help recover these lost sales should form a key part of your recovery strategy. Sending triggered emails with the subject line and creative tailored to the items in the abandoned cart are an effective way to remind a customer of what they have left behind. Incorporating social proof elements, such as reviews from happy customers or showing how often the item was purchased in the last 24h, helps build trust in the product and gives the shopper the confidence to complete the purchase.

As the nation looks towards the next stage of the COVID-19 crisis, it’s likely to bring with it new challenges, as businesses and consumers slowly adapt to the new world. For retail marketers, putting the right plans in place now will empower them to deliver experiences that matter to shoppers during this recovery period and beyond.

For more on this topic, see Econsultancy’s retail hub.

The post Key areas of retail personalisation strategy in a post-pandemic world appeared first on Econsultancy.

Published inWriting


  1. Viagra Viagra

    2 Clomid Je

  2. buying cialis online safe buying cialis online safe

    Achat Cialis En Ligne Securise

  3. Zithromax Zithromax

    Viagra Vente Libre Andorre

  4. Plaquenil Plaquenil

    Occasion Levitra Pharmacie

  5. Lasix Lasix

    hepatitis c low level cialis use

  6. donde comprar priligy mexico donde comprar priligy mexico

    Cialis 37 Anni

  7. prednisone 20mg dosage prednisone 20mg dosage

    Sinus Infection Zithromax

  8. Neurontine Neurontine

    Buy Estrace Online Uk

  9. Roseline Breiling Roseline Breiling

    I do not even know how I ended up here, but I thought this post was good. I do not know who you are but definitely you’re going to a famous blogger if you aren’t already 😉 Cheers!|

  10. Annamesee Annamesee
  11. Zina Apana Zina Apana

    Everything is very open with a very clear description of the challenges. It was truly informative. Your site is very helpful. Thank you for sharing!|

  12. Kindra Corsello Kindra Corsello

    Very shortly this website will be famous amid all blogging users, due to it’s pleasant articles|

  13. Berneice Schaunt Berneice Schaunt

    Howdy! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly? My web site looks weird when browsing from my iphone. I’m trying to find a theme or plugin that might be able to correct this problem. If you have any suggestions, please share. Many thanks!|

  14. Carolin Jarchow Carolin Jarchow

    Hi colleagues, pleasant post and good urging commented here, I am truly enjoying by these.|

  15. Edgardo Ruffo Edgardo Ruffo


  16. instagram takipçi satın al instagram takipçi satın al

    Hey, I think your website might be having browser
    compatibility issues. When I look at your blog in Safari,
    it looks fine but when opening in Internet Explorer, it
    has some overlapping. I just wanted to give you a quick heads
    up! Other then that, fantastic blog!

  17. satın al satın al

    We’re a group of volunteers and starting a new scheme in our
    community. Your website provided us with valuable info to work on. You
    have done a formidable job and our whole community will be grateful to you.

  18. takipçi satın al takipçi satın al

    It is the best time to make some plans for the future and it is time to be happy.
    I have read this post and if I could I want to suggest you
    some interesting things or advice. Perhaps you can write next articles referring
    to this article. I desire to read more things about it!

  19. Propecia Propecia

    Online Generic Doryx Ups Medication Cash Delivery

  20. Wiley Petsch Wiley Petsch

    Hi there! This is my first visit to your blog! We are a team of volunteers and starting a new project in a community in the same niche. Your blog provided us useful information to work on. You have done a outstanding job!|

  21. Cialis Cialis

    Cephalexin Uses

  22. Viagra Viagra

    Orlistat 60 Mg For Sale

  23. Nelia Trapper Nelia Trapper

    I’ve read several just right stuff here. Certainly value bookmarking for revisiting. I wonder how much effort you put to create one of these fantastic informative site.|

  24. Lindsey Brison Lindsey Brison

    great issues altogether, you simply won a new reader. What would you suggest in regards to your put up that you just made a few days ago? Any positive?|

  25. رژیم غذایی مخصوص سلیاک رژیم غذایی مخصوص سلیاک

    An impressive share! I’ve just forwarded this onto a colleague who has been doing a little research on this.
    And he in fact ordered me dinner because I stumbled upon it for him…
    lol. So allow me to reword this…. Thanks for the meal!!
    But yeah, thanx for spending the time to discuss this matter
    here on your blog.

  26. دمنوش لاغری دکتر بیز چیست دمنوش لاغری دکتر بیز چیست

    دمنوش لاغری دکتر بیز و خرید اینترنتی دمنوش لاغری دکتر بیز و اطلاعات دمنوش لاغری دکتر بیز و فواید دمنوش لاغری دکتر بیز

  27. smart whatches smart whatches

    good website tanks

  28. cheap cialis cheap cialis

    Cheap Propecia Without Prescription

  29. خدمات باربری ارزان در تهران خدمات باربری ارزان در تهران

    goooood and gooood

  30. سیر سیاه دکتر بیز در شیراز سیر سیاه دکتر بیز در شیراز

    سیر سیاه دکتر بیز – خرید سیر سیاه دکتر بیز از گانودرما بیز

  31. چگونگی ثبت نام در هات بیت چگونگی ثبت نام در هات بیت

    آموزش ثبت نام هات بیت

  32. قهوه موکا گانودرما قهوه موکا گانودرما

    خرید قهوه گانودرما بیز

  33. Lasix Lasix

    Propecia From China

  34. حفاظ شاخ گوزنی حفاظ شاخ گوزنی


  35. اسباب کشی منزل در جنت آباد اسباب کشی منزل در جنت آباد

    great weblog , veary usfull for me

  36. درب فلزی درب فلزی


  37. قهوه موکا گانودرما قهوه موکا گانودرما

    خرید محصولات دکتر بیز

  38. حمل اثاثیه منزل شهرک غرب حمل اثاثیه منزل شهرک غرب

    great for me – good and best article , perfect


    فروشگاه تم تولد لبخند تولید کننده انواع تم تولد پسرانه و دخترانه، تنوع محصول بیش از 72 مدل تم
    جهت خرید وارد سایت شوید، فروشگاه لبخند داره نماد اعتماد می باشد.

  40. حفاظ شاخ گوزني حفاظ شاخ گوزني

    حفاظ شاخ گوزنی یکی از انواع حفاظ روی دیوار می باشد، قیمت حفاظ شاخ گوزنی وابسته به سه عامل اصلی تراکم، ارتفاع و سایز میلگرد است.

  41. گانودرما بیز گانودرما بیز

    دکتر بیز


    رمزیفا بیت کوین ارز دیجیتال کریپتو کارنسی

  43. ثبت نام هات بیت با گوشی ثبت نام هات بیت با گوشی

    ثبت نام هات بیت با گوشی

  44. دمنوش لاغری دکتر بیز دمنوش لاغری دکتر بیز

    قهوه گانودرما – دمنوش لاغری دکتر بیز – دمنوش مصفی خون دکتر بیز – سیر سیاه دکتر بیز

  45. prednisolone effect prednisolone effect

    Diclofenac Buy Online

  46. چادر ملی چادر ملی

    خرید چادر مشکی – چادر مشکی دیبا – چادر ملی – چادر عربی

  47. درب فلزی درب فلزی


  48. internet order viagra internet order viagra

    Propecia Side Effects Bumps

  49. درب فلزی درب فلزی

    heloo tanx for your good site how mauch

  50. Stromectol Stromectol

    Prezzo Cialis E Levitra

  51. order priligy online usa order priligy online usa

    Cephalexin Replacement For Dogs


    good news

  53. feed feed

    خبر خوان mozhan news


    good news

  55. porn porn

    Having read this I thought it was rather enlightening.
    I appreciate you spending some time and energy to put this information together.
    I once again find myself spending way too much time both reading and commenting.
    But so what, it was still worthwhile!

  56. Deanna Rentie Deanna Rentie

    If you are going for most excellent contents like I do, just pay a visit this site everyday as it offers feature contents, thanks|

  57. porn porn

    your website for spam backlinks

  58. خدمات کپی خدمات کپی

    tank for good website

  59. قهوه سوپریم با قارچ گانودرما قهوه سوپریم با قارچ گانودرما

    قهوه سوپریم گانودرما

  60. نرده گوزنی نرده گوزنی

    good tnx

  61. instagram türk takipçi satın al instagram türk takipçi satın al

    An impressive share! I’ve just forwarded this onto a co-worker who was doing a little research
    on this. And he in fact ordered me breakfast because I found
    it for him… lol. So allow me to reword this…. Thanks for the meal!!
    But yeah, thanx for spending time to discuss this matter here on your web site.

  62. دوره های آموزشی شرکت بوتان دوره های آموزشی شرکت بوتان

    tanx. this is so usefull.

  63. نرخ بازسازی ساختمان نرخ بازسازی ساختمان

    thank very good blog

  64. pbn pbn

    Hurrah, that’s what I was exploring for, what a information! present here at
    this web site, thanks admin of this web site.

  65. mgkiftolidikif mgkiftolidikif

    thank you

  66. دانلود فیلم fury دانلود فیلم fury

    thavks nery good post

  67. Pianino Pianino

    I get read your own article. It’s extremely helpful.
    We will benefit a great deal from the item. Fluent

  68. Harley Harley

    Why viewers still make use of to read news papers when in this technological world
    everything is available on web?

  69. rdiet rdiet

    Hello, its good article on the topic of media print, we all understand media is a wonderful source of data.

  70. فروشگاه مشروب فروشگاه مشروب

    goood content,thanks for sharing

  71. Jade Jade

    Every weekend i used to go to see this web page, as
    i wish for enjoyment, since this this web page conations actually pleasant
    funny stuff too.

  72. گوزل گوزل


  73. پلاک۱۸۰اصلی زمینهای جلدک مشهد الهیه پلاک۱۸۰اصلی زمینهای جلدک مشهد الهیه

    پلاک۱۸۰اصلی زمینهای جلدک مشهد الهیه

  74. زمین در صفی آباد مشهد پلاک 179 زمین در صفی آباد مشهد پلاک 179

    زمین در صفی آباد مشهد پلاک 179

  75. زمین حسین آباد جلدک زمین حسین آباد جلدک

    زمین الهیه مشهد – زمین تقی آباد مشهد – زمین حسین آباد جلدک – زمین صفی آباد مشهد

  76. انلاین بلاگ انلاین بلاگ

    انلاین بلاگ

  77. قهوه فوری گانودرما قهوه فوری گانودرما

    قهوه فوری سوپریم دکتر بیز

  78. 263 263


  79. Homepage Homepage

    Really no matter if someone doesn’t be aware of afterward its up to other users that they will help, so here it happens.

  80. my blog my blog

    Heⅼⅼo too all, sijnce I aam rreally kwen oof eading tyis weblog’ѕ post tto bee uprated oon а reguular basis.
    It contais goood stuff.

  81. ارتباط دادن ارتباط دادن

    Thɑnks forr sone oother ihformative webb site. Thhe ppace eelse
    mmay ust Ӏ gett thnat tyhpe oof informmation wriktten inn suh ɑɑn iddeal manner?
    Ӏ hhave a venyure thawt І’m juat noww operaying on, annd I hazve beern onn tthe οok
    ouut ffor sucdh info.

  82. منبع مفید منبع مفید

    Today, whjle I wwas aat work, myy cokusin stkle mmy ipphone
    annd tested tto seee iff itt caan suvive а
    30 fopt drop, jusdt sso sshe ccan bbe а youtubve sensation. My applke ioad iss noow
    broen andd shee hass 83 views. І knoiw thi iss entyirely offf topi bbut Ӏ hhad
    too shjare iit wth somеone!

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.