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Author: Brad Johnson

Brad Johnson is an author and blogger who helps writers discover their niche, build successful habits, and quit their 9-5. His books include Ignite Your Beacon, Writing Clout and Tomes Of A Healing Heart. For strategic content and practical tips on how to become a full-time writer, visit: BradleyJohnsonProductions.com.

Are Your Short Stories Short Enough For Today’s Readers And Editors? | Writer’s Relief

Attention POETS!

A special Review Board just for poets! We have a few more spots open for poets, so submit your poetry today!

DEADLINE: Thursday, April 30, 2020

Are Your Short Stories Short Enough For Today’s Readers And Editors? | Writer’s Relief

Technology has made it easier to read on the go, but it has also shortened our attention spans. With more people reading literary journals on mobile devices, most literary editors are leaning toward accepting short stories that are 3,500 words or under. If your short stories tend to run longer, you may have a harder time finding readers and editors who are interested. To boost your odds of getting an acceptance and ensure that your short stories are short enough, Writer’s Relief has a few tips for you.

How To Keep Your Short Stories Short

Live by the golden rule: Less is more. One of the reasons short stories have a reputation for being difficult to write is that writers have fewer words to develop their characters and plot. But this is where skill comes into play. Understanding the impact of concise, well-focused writing is an essential part of the craft and key to minimizing the length of your short story. Sometimes this means doing away with unnecessary adverbs, adjectives, and wordy passages, which is known in the writing world as “killing your darlings.”

Keep the scope small. In other words, condense the time frame. Think of it this way: For a short story, you don’t want to write about Joe Lucky’s life from the time he was born until his death. You should focus on when he finds a winning lottery ticket in a jacket he bought at the thrift store, and what happens as a result.

Choose and build your theme. Just as a photographer focuses on the best angle for their visual story, the same approach can be taken with the written story’s angle or theme. One way to build your theme is to write the first draft while letting the character tell you what he or she wants. Once you identify what your story’s theme is, you can then tighten up the plot and reduce the word count.

Reduce the number of characters. Eliminating characters who are not vital to the story will help bring the word count down. Imagine if the well-known story about the three little pigs also mentioned their aloof, unhelpful cat neighbors, the chatty ducks living on the next street, and a forgetful cow who kept misdelivering their mail.

Another good reason to limit how many characters you have and what you say about them: Today’s readers may find lengthy character descriptions distracting and even boring. You want to make a big impact in few words.

Set the perfect pace. Pacing is essential to every story, but especially in a short story. But be careful: Overly fast pacing isn’t necessarily better, because your story will then feel too rushed. Finding the perfect pace is a big part of getting the reader hooked and getting your short story published.

Show—don’t tell. This is something writers hear all the time, and it’s especially true for short stories. Showing instead of telling lets you expose the reader to actions rather than simply explaining everything. A great way to show is through dialogue, which also takes up less space than backstory. “Jill, don’t walk under that dangling piano!” is much more concise and engaging to readers than Jill decided to take a midday stroll and began to walk under a dangling piano. I shouted that she should not walk there. Either way, Jill should stay away from precariously perched heavy musical instruments.

Limit or delete exposition. Exposition, which is often used in novels as a way for the reader to get to know a character, can take up too much word real estate in a short story. To write an effective, interesting short story, you must relay any necessary historical, emotional, or psychological aspects of a character without using too many words. Instead of Doctor Mackenzie worked a very long shift and dealt with multiple victims of the car accident, you can paint the same visual with Doctor Mackenzie’s white coat was wrinkled and splattered with blood.

Long story short, if you tighten and trim your work to focus on only the elements needed to move your short story forward, it should be short enough for today’s market. And if you’re curious as to what editors of literary magazines are looking for in short stories right now, check out this list.

 

Question: How do you keep your short stories to 3,500 words?

 

What’s the most helpful writer tip you’ve uncovered from this post?

https://econsultancy.com/how-boohoos-content-has-fuelled-success-in-the-midst-of-a-pandemic/

While fashion and clothing brands of every kind including Cath Kidston, Laura Ashley, Debenhams and even Boohoo rival Asos have suffered major blows to their businesses as consumers stay at home with little to no incentive to buy new outfits, Boohoo seems to be bucking the trend.

Although Boohoo sales initially slumped along with its fellow fashion brands when lockdown measures were first implemented, the retailer is now enjoying an uptick in sales, and in April, it posted positive yearly results, with revenue up 44%, gross profit up 42%, and £125 million EBITDA, up 50%. It has even been held up as an example of what Primark might have been with a stronger (or any) ecommerce business, given that Boohoo’s founders previously supplied Primark:

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But things could have easily gone the other way for Boohoo, and being an established pure-play online retailer alone can’t explain its success (although it has undoubtedly helped). How has Boohoo managed to so successfully navigate the coronavirus crisis where others have struggled and failed? I’ll explore some of the likely contributing factors to Boohoo’s remarkable success, including a clever hashtag, uplifting and aspirational social content, and a strong brand tone of voice.

#BoohooInTheHouse

While many brands have developed – or attempted to develop – messaging around social distancing and the pandemic, Boohoo’s #BoohooInTheHouse hashtag is one of the more effective examples I’ve come across, as it reflects a wider shift in Boohoo’s messaging as a brand and how it presents its products.

Far from being just a social media hashtag, #BoohoointheHouse is a dedicated collection of “stay-at-home looks that will make everything a little easier right now … From the must-have casual wear pieces all our boohoo babes are loving right now to trending tops and dresses that make comfy look cute”. Boohoo’s website is full of messaging geared towards the idea of looking glam at home, from a jazzy banner promoting “new stuff to prance around the house in” to imagery of models wearing comfortable-looking tops, hoodies and drawstring trousers, to messaging like “Your cat will be impressed” and “No pants necessary”.

With #BoohooInTheHouse, Boohoo has managed to nail what women (its primary customer base) are looking for in the current crisis: clothing to make things easy, taking the stress out of finding what to wear in an unprecedented crisis; and ways to feel good about their appearance while also feeling comfortable. (As a side note, Boohoo has embraced similar messaging for its Boohoo Man menswear brand, promoting casual hoodies and “chill” styles, although without the #BoohooInTheHouse branding).

The hashtag appears across Instagram, Facebook and Twitter to promote casual looks worn by Boohoo’s models and influencers (known as ‘Boohoo Babes’) and giveaways of loungewear sets. On Instagram, Boohoo is also using #BoohooInTheHouse to promote its Instagram Live content, which includes nail art masterclasses, live DJ sets, Q&As with its influencers and other shows to engage and entertain people during lockdown.

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A strong brand tone

While this isn’t just confined to the coronavirus pandemic by any means, Boohoo’s strong brand tone – funny, laid-back and slangy, the kind that you would use to message a friend – has been a major asset in the midst of the crisis, as it gives the brand a relatable, approachable and friendly vibe and makes its social media accounts fun to follow.

Alongside promoting its clothing ranges and advertising discounts, Boohoo’s social media accounts feature plenty of content completely unrelated to sales or clothing, like pictures of desserts and fast food, gifs about pets, funny or cute videos, and generally ‘relatable’ posts:

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Content like this shows exactly how well Boohoo understands its customer base and their interests, and gives people a reason to follow Boohoo’s social channels, engage with the brand and boost its posts beyond interest in the clothing. And while interest in Boohoo’s clothing is the most important thing for driving sales, the bigger Boohoo’s audience, the more people are likely to encounter its contests and giveaways, be introduced to the brand for the first time, and potentially make a purchase further down the line.

While it’s not a strategy that would necessarily work for every type of brand – particularly high-end brands that thrive on an image of exclusivity and unattainability – it’s a solid strategy for Boohoo, a budget brand that aspires to be an accessible and fun part of people’s everyday lives.

The copy across Boohoo’s website projects the same fun, laid-back tone, and while the majority of shoppers aren’t going to be paying close attention to the copy, all of it contributes to and reinforces the overall feel of the brand.

Uplifting and aspirational content

It’s a good idea for brands to adapt their tone and messaging to the current situation so as not to seem vastly out of step with what consumers are thinking and feeling – but that doesn’t mean they should give up on content that inspires them. Consumers don’t always want to be reminded of the grim reality of a pandemic when they browse the internet or go on social media – they want to be uplifted and given an escape.

Although none of Boohoo’s posts promote flouting social distancing rules, the brand will show its models enjoying the sunshine, wearing glamorous outfits while making cocktails at home, or ask its followers what they most look forward to doing after the lockdown has eased – a type of aspirational content for the coronavirus crisis.

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Discounts, contests and giveaways

As I’ve already mentioned, Boohoo runs regular contests and giveaways on its social media pages, inviting people to follow its accounts and post with a particular hashtag – or engage with a simple game or puzzle and respond with the answer – to enter and potentially win a prize. It also frequently runs sales on its website and promotes discount codes on social media.

Boohoo is far from the only fashion brand offering discounts in the pandemic: many brands are hoping to lure shoppers in with deep discounts, and as a result of this ecommerce sales for fashion brands have seen some recovery in April, but with a drop in average order value. Discounting can be a double-edged sword, with shoppers incentivised to make a purchase but brands losing out on profits – and it becomes harder to put prices back up to their normal level once shoppers are used to paying less for goods.

However, for the moment, Boohoo’s profits look healthy, and as I mentioned earlier, the giveaways have the potential to boost its overall reach and engagement in a way that benefits the brand long-term. Additionally, if Boohoo can keep making sales – even at a discount – instead of having clothing pile up in warehouses unsold, it’s likely to be better off.

In the midst of a crisis, with the majority of retailers – particularly fashion retailers – struggling to make sales, success is always going to be relative. However, for the moment it seems as though Boohoo has found a solid strategy for moving with the times and continuing to be relevant to shoppers even in the midst of massive change and uncertainty.

The post How Boohoo’s content has fuelled success in the midst of a pandemic appeared first on Econsultancy.

Hit the like button if you like this info!

https://wordtothewise.com/2020/05/lets-talk-fbls/

Next Delivery Discussion Wednesday, May 20. We’ll be talking FBLs.

I’ve been reviewing the recording of last week’s call. A few folks have reached out and asked that their comments not be shared, so I am working out next steps. The good news is that the recording worked well and I’m learning new skills.

Please RSVP to laura-ddiscuss at the obvious domain. Invite will go out early next week with the details and the link to notes and a Google doc.

If you have any questions or topics you’d like addressed, let me know.

How will you implement the advice from this post?

https://conversionsciences.com/conversion-marketing-what-it-is-and-why-you-need-it-now/

Having trouble viewing the text? You can always read the original article here: Conversion Marketing: What It Is and Why You Need It NOW

In simple terms, conversion marketing is a group of tactics to encourage visitors to take a certain desired action. Let’s understand this concept a bit better and you will see why you need it NOW. You’ve probably heard “conversion marketing” tossed around a lot , especially if you sell online via an ecommerce, subscription or […]

The post Conversion Marketing: What It Is and Why You Need It NOW appeared first on Conversion Sciences.

Rondeau Redoublé: Poetic Forms

Poetic Form Fridays are made to share various poetic forms. This week, we look at the rondeau redoublé, which is a French form with refrains and end rhymes.

The rondeau redoublé is kind of a like a mega-sized rondeau. It was invented by the 16th century French poet Clément Marot.

Here are the basic guidelines for this poetic form:

  • 25 lines, comprised mostly of quatrains (or four-line stanzas)
  • Lines are usually eight syllables long
  • Each line of the first quatrain is a refrain
  • Rhyme scheme: A1B1A2B2/babA1/abaB1/babA2/abaB2/babaR
  • The final “R” line represents a rentrement, which means the first couple words or first phrase of the opening line is used

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Play with poetic forms!

Poetic forms are fun poetic games, and this digital guide collects more than 100 poetic forms, including more established poetic forms (like sestinas and sonnets) and newer invented forms (like golden shovels and fibs).

Click to continue.

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Here’s my attempt at a rondeau redoublé:

Perhaps It Was Fate, by Robert Lee Brewer

Perhaps it was fate you and I
ended up on our little date
surrounded by the grass and sky
smelling roses ’til half past eight.

I know we’ll never duplicate
the awe and wonder of those sighs
when every small thing felt so great.
Perhaps it was fate you and I

elevated ourselves so high.
When others may have said, “Just wait,”
we did not. Instead, you and I
ended up on our little date,

because we had to take the bait
after catching each other’s eye
almost as if straight out the gate
surrounded by the grass and sky.

Here I am, and I’m still your guy,
though I’ve added a bit of weight
and you put up with all of my
smelling roses ’til half past eight.

Perhaps we share some common trait
that draws from the other a sigh
for even as the hour grows late
we’ve no intent to say, “Good-bye.”
Perhaps it was fate.

Drop a comment below if you’ve found anything cool for writers!

http://feedproxy.google.com/~r/markgrow/~3/ReDSCRNP0cQ/

pop stars

By Kiki Schirr, {grow} Contributing Columnist

What can famous rappers and pop stars like Lil Nas X, Doja Cat, Lady Gaga, and Eminem teach us about marketing? More than you might think!

Today, influence and stardom go hand-in-hand.

  • Publishing houses, movie casting directors, and record labels are looking for social influence to help judge a star’s future potential for success.
  • Casting calls require an Instagram following count.
  • Record labels want to know how many views a self-produced lyric video got before they call back.

When launching a career, digital marketing savvy can prove to be the second-greatest asset of an artist. Maybe the first!

And to stand out from the rest of the Instagram models, you have to innovate. So let’s see what techniques artists on the bleeding edge of notoriety are doing.

1. Zig when others zag

Lil Nas X is famous for last summer’s break out country-rap (AKA hick-hop) hit Old Town Road. Although Lil Nas X was likely a better rapper than country singer, he realized that the competition was less fierce on SoundCloud and iTune’s country music channels.

pop starsSo he wrote a song that sounded a bit like it could be country, gave it a rustic title, and listed it on the country charts on both platforms.

Then he kicked into high gear on Twitter, Instagram, and especially Tik Tok. He would post short clips of the song tailored to the people he was trying to reach. A country star could get tagged in a twang-y verse and a rap artist might hear his most impressive rhymes.

As Mark Schaefer has written, winning the war for attention is about non-conformity, not conformity!

But this innovation came with a cost.

Lil Nas X was harshly criticized for co-opting another genre. Billboard Music even removed his song from the Country Music charts when it began a rapid ascent. But despite all the hate he gets–much of it racially charged–no one can deny that his system worked. Old Town Road was #1 on Billboard’s Top 100 chart shortly after, and it was there for five weeks.

But before anyone should criticize Lil Nas X, remember that this has been a proven strategy time and again in the business world. Many entrepreneurs and businesses achieve success by carefully looking at the rules and standards of their industry — and then finding a way around them.

2. Risk it all

This year, medical doctors completing their residency will have gone to school for fewer years than Eminem has been making rap albums. It’s possible that his CD was playing when their parents drove them to kindergarten. But Eminem’s most enduring lyric is from early in his career from the 2002 song “Lose Yourself.”

His palms are sweaty, knees weak, arms are heavy
There’s vomit on his sweater already, mom’s spaghetti
He’s nervous, but on the surface he looks calm and ready

pop starsThis scene has been parodied again and again with visuals from Eminem’s autobiographical movie, 8 Mile. But his decision to get on stage after throwing up from nerves was undoubtedly his career’s turning point. And being willing to risk it all — including potential humiliation in front of one’s greatest heroes — remains good advice.

While fighting embarrassment for the right opportunity is a theme throughout his work, Eminem also gives a surprising amount of additional advice to artists on his 2013 song, Rap God. I won’t link to this video because if it were bleeped to be work safe, it would sound like a test of the Emergency Broadcast System. But here are a few takeaways:

Eminem has always been self-deprecating. A common theme to insults directed at him is similar, but flipped, to insults levied at Lil Nas X: Eminem is a white guy in the rap world. So Eminem disarms those who would attack him by preemptively outwitting them.

The way I’m racin’ around the track, call me NASCAR, NASCAR
Dale Earnhardt of the trailer park, the White Trash God

Later in the song he also more directly says: “so that anything you say is ricochetin’ off of me and it’ll glue to you and…”

I’ll bring up more advice from Rap God as it becomes relevant to other star’s techniques.

3. Love your fans

Lady Gaga has a fiercely loyal group of fans she calls her “Little Monsters.” Part of this loyalty is undoubtedly because Lady Gaga preaches acceptance and appeals to LGBTQ+ youth during difficult years of self-discovery. But the love of her fans actually transcends that. Lady Gaga loves her Little Monsters back.

I won’t delve too much into this phenomenon because there’s an excellent book that outlines her strategies. Jackie Huba’s Monster Loyalty is a must-read for anyone considering building an online community. While this book is now seven years old, the message that the Golden Rule applies doubly in online communities will remain timeless.

Lyrics from Rap God that support the importance of fan validation:

It’s me, my honesty’s brutal
But it’s honestly futile if I don’t utilize what I do though
For good at least once in a while
So I wanna make sure somewhere in this chicken scratch I scribble and doodle enough rhymes
To maybe try to help get some people through tough times

I’m devastating, more than ever demonstrating
How to give a [BLEEP] audience a feeling like it’s levitating
Never fading, and I know the haters are forever waiting
For the day that they can say I fell off, they’ll be celebrating
‘Cause I know the way to get ’em motivated
I make elevating music

4. Be fearless

When I ran a video chat community, the now-famous singer Doja Cat ran in similar circles, trying to spread her music through online video. She wasn’t always well-received. One time I broke into a conversation to protest that insults regarding her attention-seeking behavior had gone too far. To prove his point, someone played a YouTube video called Mooo! (be warned: this music video features suggestive content)

doja catDoja Cat put out Mooo! in 2018 when she was first gaining steam. It’s silly to the point of self-parody. Doja Cat sings about how she’s a cow. She wears Holstein-printed short shorts. She dances in front of a green screen playing indecent anime clips and even sticks french fries in her nose.

I thought she was a genius. Say what you want about taste, this is the kind of video that the Internet loves to hate but secretly adores as it gets watched over and over — has 72 million views.

Doja Cat leveraged Tik Tok to get her music heard. Like parody rapper Lil Dicky, who has his own TV show these days, she wasn’t afraid to be ridiculed. Doja Cat knew what her audience liked and realized that video was her medium before Tik Tok was a thing. Once her platform appeared, Doja’s fame skyrocketed.

Again, Doja Cat is not the only one to conclude that a lot of success is tied to losing one’s fear of embarrassment.

Reid Hoffman, founder of LinkedIn, has famously said, “If you’re not embarrassed by the first version of your product, you’ve launched too late” Steve Jobs cited his cancer diagnosis and subsequent forced-memento mori musings as the catalyst for giving up his fear of embarrassment.

Rap God’s weigh-in on the importance of being bold, innovating, and taking risks:

You’re stuck in a time warp from 2004 though
And I don’t know what the [BLEEP] that you rhyme for
You’re pointless as Rapunzel with [BLEEP] cornrows
You write normal? [BLEEP] being normal!
And I just bought a new raygun from the future
Just to come and shoot ya

Everybody wants the key and the secret to rap immortality like I have got
Well, to be truthful the blueprint’s
Simply rage and youthful exuberance
Everybody loves to root for a nuisance
Hit the Earth like an asteroid
Did nothing but shoot for the Moon since (Pew!)

So learn to take advantage of hidden opportunities. Quash your fear of external judgment. Ward off criticism by being wittier than those who would try to insult you. Embrace your supporters.

Maybe there’s a lot that marketers can learn from pop stars. Just remember, it’s okay to skip the meat dress.

KikiSchirrKiki Schirr is a freelance marketer who reads too much into rap lyrics. She is the former founder and CEO of a small video chat company that really should have hung around for the shelter-in-place era. Maybe Eminem would advised her differently. Kiki is most easily reached via Twitter.

 

The post Marketing lessons from four of the world’s savviest pop stars appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.