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Author: Brad Johnson

Brad Johnson is an author and blogger who helps writers discover their niche, build successful habits, and quit their 9-5. His books include Ignite Your Beacon, Writing Clout and Tomes Of A Healing Heart. For strategic content and practical tips on how to become a full-time writer, visit: BradleyJohnsonProductions.com.

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Wait a second. Did you just hear that?

Pick meeeee . . .

There it is. You heard it, too. Don’t try to tell me you didn’t. That was the sound of a semicolon in the throes of a self-esteem battle.  Poor semicolon, the most misunderstood punctuation mark.

If you’re not sure how to use semicolons in your writing, you’re in the write place (oops, sorry, bad habit). Read on for:

  1. Semicolon definition
  2. Semicolon mistakes
  3. Semicolon examples
  4. The 2 places to use semicolons correctly
  5. Semicolon writing exercise

2 Ways to Use the Semicolon

Semicolon Definition: What Is a ; (Also Known as the Super Comma)

Semicolon. A punctuation mark that is stronger than a comma, used either to separate two independent clauses or to separate items in a list when there are parenthetical commas present.

The semicolon is sometimes called a super comma, and rightly so, because it can act as a kind of upgrade when just one comma isn’t enough or is confusing.

Semicolon definition ; thewritepractice.com

Why Most People Don’t Know When to Use a Semicolon (;)

If the semicolon were just a little less top-heavy, then it would be a comma, and rightfully used and appreciated.

Sadly, many writers have a confusing relationship with the semicolon, not really sure how or when to use them in their lovely sentences.

Some have rejected it outright, including Kurt Vonnegut, who said that the only reason to use a semicolon would be “to show you’ve been to college.”

Don’t worry, little semicolon. Your virtues will not be lost on this audience as long as I have a say in it.

Not sure you’ll ever figure out how to use a semicolon correctly? That’s cool! Consider using a grammar checking tool like ProWritingAid to tell you when you should and shouldn’t use semicolons. Check out our review of ProWritingAid here to see how it works.

The 2 Times You Can Use Semicolons Correctly

In all seriousness, the semicolon is probably the most misunderstood button on a keyboard (except for maybe whatever the heck the little hat over the 6 is). When it’s used properly, however, the semicolon can add beauty and sophistication to your writing.

There are two reasons you’ll need to use a semicolon. Let’s look at them both.

1. Use a semicolon to connect two independent clauses.

You know what an independent clause is, right? You’re a writer!

Sometimes, however, it’s easy to get caught up in the excitement of the semicolon, and you’ll want to use it everywhere. Don’t.

If you’re going to use it, make sure that each clause can stand on its own as a fully formed sentence. If it helps, mentally separate the two clauses with a period to test their independence.

Justin didn’t walk; he ran.

Justin didn’t walk. He ran.

Or another example:

Martin squinted as he read over his news brief; he was in need of a good pair of glasses.

Martin squinted as he read over his news brief. He was in need of a good pair of glasses.

The semicolon in this sentence connects the two independent thoughts without bringing the narrative to a full stop in the way that a period would. A comma is completely inappropriate here because that would lead to a comma splice, and as we have previously discussed, comma splices are evil.

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2. Use a semicolon in a list to separate objects that also have commas.

Semicolons can also be used as a kind of super comma, and should always be used in a list when separating objects that also have commas. Take the following sentence:

Diana included Athens, Greece; Paris, France; and Vienna, Austria, on her list of honeymoon cities that were not to be confused with their American counterparts in Ohio, Texas, or Virginia.

If Diana had included Athens, Greece, Paris, France, Vienna, and Austria on her list, her travel plans would be way more confusing. Using semicolons indicates that we can think of “Athens, Greece” as a single unit, even though there are more commas to come and more items in this list.

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2 Essential Rules for Using Semicolons

In order to use semicolons properly when you’re not making lists, it’s important to remember a few things.

1. Each clause of the sentence needs to be an independent clause.

Let’s look back at Martin and his lack of corrective eyewear.

Martin squinted as he read over his news brief; he was in need of a good pair of glasses.

We need a semicolon here because the first half and the second half of the sentence can both stand on their own. Independent of each other, they’re both complete sentences in their own right.

What if we said this instead?

Martin squinted as he read over his news brief, wishing he had glasses.

“Wishing he had glasses” isn’t an independent clause. It can’t stand on its own without the first part of the sentence in front of it.

If you want to get technical about the grammar of this situation (and let’s face it, I always want to get technical about the grammar of a situation), “wishing he had glasses” is a dependent clause. There’s no subject in this clause, and so it needs the first clause, “Martin squinted as he read over his news brief,” to provide one (Martin).

In this case, where an independent clause and a dependent clause are connected, use a comma.

But if you do have two independent clauses (which you know, because you can split them apart into two separate, complete sentences), use a semicolon with confidence!

2. Use semicolons sparingly.

Okay, so this isn’t exactly about being right. You can use a dozen semicolons on a single page of writing, and if they’re all separating independent clauses or adding clarity to your comma-filled lists, they can all be correct.

But Kurt Vonnegut was on to something when he warned against the dangers of too many semicolons. I don’t think you should cut them all out! But do use them with care.

It can get exhausting for your reader if there is too much going on in one sentence. If there is too much going on in each sentence for a full paragraph, that may result in reader mutiny, and you’re going to have trouble bringing them back.

Use the semicolon to connect ideas that are related, but don’t try to connect every single idea in a paragraph. Periods are your friends (at least in this context).

Ellie subtly flared her nostrils; the smell of lilac and lavender filled the air; it reminded her of her summers in the hills of Ohio; she and her cousins would make crowns of daisies and give them to their mothers.

For the love of God and the sanity of your readers, do not do this.

Ellie subtly flared her nostrils. The smell of lilac and lavender filled the air; it reminded her of her summers in the hills of Ohio. She and her cousins would make crowns of daisies and give them to their mothers.

Put the Semicolon to Use With a Creative Writing Exercise

Don’t be afraid to experiment with semicolons. Sure, you might place a few incorrectly before you get the hang of it, but soon you’ll be able to use them with ease. It takes some practice, but you’ll start noticing places in your writing where a semicolon would add a welcome breath to the prose.

Do you like to use a well-placed semicolon, or do you agree with Vonnegut that they’re unnecessary and pretentious? Let us know in the comments.

Need more grammar help? My favorite tool that helps find grammar problems and even generates reports to help improve my writing is ProWritingAid. It works with Word, Scrivener, Google Docs, and web browsers. Be sure to use my coupon code to get 25 percent off: WritePractice25

Coupon Code: WritePractice25 »

PRACTICE

Practice writing with semicolons. Use the following creative writing prompt, using as many semicolons as you can; you can even create a couple lists if you have to.

Prompt: Billy is going backpacking through Asia and needs to get vaccination shots.

Spend at least fifteen minutes on this. When you’re done, share your practice in the comments, and be sure to leave feedback for your fellow writers!

The post Semicolon: The 2 Ways to Use a ; appeared first on The Write Practice.

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Break Free B2B Interview with Adi Bachar-Reske

Break Free B2B Interview with Adi Bachar-Reske

Marketing leaders are at the forefront of a seismic transformation that continues to play out as we enter a new decade. 

Organizational dynamics are realigning. Power balances are shifting. Trust – both internal and external – is emerging as the most essential crux in business success. For people like Adi Bachar-Reske, it’s an exhilarating time to be leading the charge.

Her history in marketing dates back multiple decades, so she’s been helping shape this evolution. “Twenty years ago, everybody’s in a suit. I was the only woman in the room, always,” she says. “It has changed a lot.”

Today, she finds that she no longer tends to be the only woman in the room (though the balance is still a ways from where it needs to be), and that’s far from the only change she’s observed in her marketing leadership positions — most recently at Provenir, where she served as Vice President of Marketing before moving into a solo consulting role late last year. 

Much of her experience, including at Provenir, has come in the financial technology (FinTech) space, so during my interview with her for the Break Free B2B series, we zeroed in on some key topics tied to the vertical: proving the revenue impact of marketing, staying on top of content consumption trends, and building trust with customers when sensitive data is in play. 

Break Free B2B Interview with Adi Bachar-Reske

[youtube https://www.youtube.com/watch?v=shbOttuRJeI]

If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.

  • 1:00 — Introduction to Adi
  • 2:00 — Provenir’s marketing philosophies
  • 4:00 — How are content consumption trends changing?
  • 10:30 — Building trust in the financial industry
  • 13:15 — How technology helps with personalization and trust
  • 16:00 — Building trust in marketing internally
  • 18:45 Which types of content help sales most?
  • 22:00 How can B2B marketers break free?
  • 24:00 How to balance taking risks with playing it safe

Nick: What are you seeing from your end in terms of shifting content consumption trends and shortening attention spans?

Adi: I find that myself, I don’t read books anymore, my eyes get really tired and I just don’t have the time to sit down and actually read, but what I do do, I got addicted to Audible right? So I walk through a long airport, or I sit down and wait for my daughter to finish her guitar lesson, and I’ll just put it in my ears. I read at least two books a month that way and I love it because of the way Audible, they’ve changed too right? 

So you’ve got the authors now reading the story. It’s a bit like a TED Talk that lasts for a few hours, which is brilliant. And the same for blogs. Blogs were the big thing a few years ago, but again, we don’t have time to read, so we did this test here. We took some of the blogs and we kind of condensed them, shrank them up into a one-minute video. It was the same content, but obviously a lot less. And we captured the essence of it, and the engagement was just phenomenal. I think we’re all very curious people in the same way we were 10 or 20 years ago, we just consume information differently.

[bctt tweet="I think we're all very curious people in the same way we were 10 or 20 years ago, we just consume information differently. @AdiBacharReske #ContentConsumption #BreakFreeB2B" username="toprank"]

Nick: Being in the finance industry, I have to imagine that trust, data security, privacy, those are big issues. What are you seeing from your perspective as far as the condition of trust between customers and brands

Adi: Years ago the saying was, nobody’s going to lose their job for choosing IBM. If you were a big brand, you were safe, and the financial institution had an immediate trust in you. Easy peasy. But if you were a small brand then it was difficult to get in. They didn’t trust you. You were just small, maybe you’ll disappear tomorrow. It’s funny, things have changed. 

I speak to my customers, large institutions and small institutions, all the time and I ask them: why did you choose us? We’re not a big player, we’re not an IBM. In the past year or so, the answer I get is kind of surprising. They say, we chose you because you are small. We chose you because we wanted to work with somebody who’s nimble, who can work with us, who can focus on us, because all these large businesses, you know they have other things to worry about. They may not focus on us, they may not sit down, listen to what we need, build something special for us … 

So these days, the way you build the trust is showing how nimble and flexible you can be. Both in your development and your product, but also it has to be reflected in your marketing and your digital presence. You have to look accessible, you have to look open.

[bctt tweet="These days, the way you build trust is showing how nimble and flexible you can be. Both in your development and your product, but also it has to be reflected in your marketing and your digital presence. @AdiBacharReske #BreakFreeB2B" username="toprank"]

Nick: As a marketing leader who regularly interfaces with other leadership in the company, what are your strategies for building trust internally, across departments?

Adi: Numbers, numbers, numbers. So again, I’ve been around for a long time and marketers used to be the first one — when the quota hasn’t been met or something happened like that — the marketers were the first people out the door. Why? Because we couldn’t really show any numbers. 

You know, we spend all that money on an event, or we spend all that money on a beautiful site … What did it do for us? What did we get back for it? Nothing, nobody knows really. I mean there were anecdotes here and there but we don’t really know. So over the years they created all these beautiful technologies that help us measure that, and it’s up to us to create the KPIs that ensure the bottom line. 

So my strategy from day one was to show the bottom line. We spent X, and therefore as a result we had Y inbound leads that turned into whatever converted and whatever closed … With management, the way I grew my team is, I was able to show the numbers and how they grew, and with that I got more investment, and I was able to show more and more and more.

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:

The post Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing appeared first on Online Marketing Blog – TopRank®.

What’s the most interesting writer tip you’ve uncovered from this post?

https://www.rohitbhargava.com/2020/01/2020-will-be-the-year-of-bullsht-heres-how-to-survive.html

This past weekend the Sunday Review from the New York Times declared the past ten years as the “Decade of Mistrust” and suggested that “Americans learned that they shouldn’t believe anyone or anything.” This rise in mistrust seems connected to the rise of bullshit too – and so it felt like a fitting theme for my first post of the new year. 

But this doesn’t have to be a negative thing. Non-Obvious thinkers aren’t afraid of bullshit. We see it all the time and have learned to be strategically skeptical. And in this new year, the world needs more of us to have this mindset.

It all starts with maintaining a healthy skepticism and this week there were several stories that might have inspired more need for this skepticism than usual. Here are a few …

Why All Those Neflix “Most Popular” Lists Might Be Bullsh*t
Are Netflix’s recommendations really based on unbiased algorithms and numbers, or are they rigged in favor of the platform’s own original productions? This exploration from Gizmodo takes a deeper look at some of the platforms picks for “best of the year” – and finds some suspicious choices. Read this exposé and decide for yourself. 

New Pew Report On Media Trust In The Age of Trump
This latest report from Pew looks at the relationship between political beliefs and faith in journalism and finds some interesting parallels between those beliefs and how much people believe in the media itself. It is disturbing, though, just how eroded trust in the media has become – partially through shoddy work but perhaps even more because of authoritarian leaders and manipulative politicians who aim to benefit from the distrust.

11 Trends Changing the Way We Read
While the eleven points in this article aren’t what I would call “trends” – they are interesting observations of how the way that we read and what we read has been shifting. From movie adaptations of film to the rise of activist books for children, there are some interesting shifts happening in how we read and this article will give you more than one to get your mind racing.

15 Health and Fitness Magazines That Want to Publish Your Work

There are a lot of people out there who might be interested in reading health magazines.

Who doesn’t want to be healthier? As of 2018, 20% of Americans have a gym membership, with the $30 billion health and fitness industry showing no signs of stopping, according to Forbes

A wide array of health and fitness magazines target health-conscious readers and are looking for articles on healthy living practices.

15 health and fitness magazines to consider pitching

Below are 15 health magazines that cover everything from fitness and nutrition to holistic medicine, spirituality, and living with challenging health conditions.

1. IDEA Publications

The IDEA Health and Fitness Association has four publications targeting fitness professionals including personal trainers, fitness instructors and health and wellness professionals: IDEA Fitness Journal, IDEA Trainer Success, IDEA Fitness Manager and IDEA Pilates Today.

Check out the author guidelines and submit a query that includes why your article is important, why you’re the right person to write it, a brief outline of what you’ll cover and an explanation of how you’ll include “practical how-to information” within the article.

While the site does not specify pay rates, it does confirm it will pay “within 60 days of final acceptance.”

2. Inside Fitness Magazine

Qualified industry professionals can pitch their ideas to Inside Fitness Magazine. This Canadian publication covers everything from training to food and nutrition.

The magazine’s website offers more information for contributors, but is mum on pay rates.

3. Healthy Living Magazine

Healthy Living Magazine covers the full gamut from health and anti-aging to beauty and parenting content. While it doesn’t include specific pay information on its site, varies based on the department; amount of editing required; and pageviews.

4. Vibrant Life

This bimonthly lifestyle magazine “promotes physical health, mental clarity and spiritual balance from a practical, Christian perspective.” The publication looks for everything from exercise and nutrition articles to interviews, self-help, environmental stewardship, spiritual balance and family-related articles.

Payment ranges from $100-$300.

5. Radish

This magazine focuses on “healthy living from the ground up” and covers natural foods, products and services in Illinois and Iowa with a focus on healthy, sustainable lifestyles.

Radish typically pays $50-150 per article.

6. Whole Life Times

Freelancers write most of the articles that appear in Whole Life Times, a magazine that targets the holistic community. It addresses everything from natural health to yoga, spirituality, the environment and “anything that deals with a progressive, healthy lifestyle.”

Whole Life Times is based in Southern California and wants local angles. The writers guidelines specify pay of $35-$125 for shorter stories and $75-$150 for longer ones; Who Pays Writers reported one person making 13 cents per word.

7. Fitness

Readers of Fitness are typically women in their 20s and 30s who are interested in fitness and healthy lifestyles. The publication focuses on workouts, diets, beauty and other topics.

Writer’s Market notes the publication pays $1 per word or more and buys 60-80 nonfiction pieces a year in addition to 30 or so columns. Who Pays Writers reported the magazine paid one writer $1.60 per word for an article.

8. Poz

Poz’s audience is the HIV+ community, but it accepts submissions from any qualified writer, regardless of HIV status. Topics cover everything from treatments to nonprofits to people living with the condition. Back issues are available online.

9. The Health Journal

This magazine covers a wide range of topics related to health, fitness and wellness, including parenting, senior health and natural healing.

Writer guidelines are available online. The Health Journal told TWL that pay rates “vary based on experience and skill level” and that the publication is “always looking for fresh voices.”

10. Cure

Health writers, especially those with experience writing about cancer, may wish to pitch Cure, which focuses on people with the disease. The publication requires a medical writing background and offers specific writing guidelines covering everything from queries to fact-checking procedures.

11. Spirituality & Health

Writers looking to cover topics ranging from Eastern philosophy to mainstream religion to social justice and wellness-related issues can pitch Spirituality & Health.

Its guidelines say it will pay up to $500, depending on the type of piece submitted. 

12. Natural Awakenings

Natural living and sustainable lifestyle topics are the focus of this publication, which especially seeks to provide facts and statistics that will keep readers engaged. Additionally, it is looking for global briefs and health briefs in addition to regular articles.

13. The Aquarian

The Aquarian is a Canadian print publication that publishes the first week of March, June, September and December. It focuses on “holistic health (natural, complementary, alternative) and progressive environmental, social, cultural, political and spiritual issues” to “shed new light on the path to greater meaning.”

While its pay rates vary, its newspaper article rates typically range from $25 to $50 and online articles from $10 to $25.

14. Eating Well

EatingWell is a national food magazine publishing 10 times a year that focuses on healthy eating, from the standpoints of cooking, nutrition science and food network-related social issues. It pays up to $1 per word.

15. Mother Earth Living

Mother Earth Living focuses on maintaining a healthy, environmentally conscious lifestyle in the home. While it doesn’t list specific payment information, Mother Earth does pay upon publication.

What’s your favorite health or fitness publication? Have you submitted any pitches to them?

This is an updated version of a story that was previously published. We update our posts as often as possible to ensure they’re useful for our readers.

Photo via Zodiacphoto / Shutterstock 

The post 15 Health and Fitness Magazines That Want to Publish Your Work appeared first on The Write Life.

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Editor’s note: Ever thought of writing science fiction? One of the secrets of writing bestsellers is to write in a genre a lot of people are already reading. It may sound obvious, but few writers actually consider this. Dean Koontz, for instance when he started out wrote in whatever genre paid the most, including Science […]

The post Science Fiction: The 16 Best Books to Read & Study appeared first on WTD.

What’s the most useful content marketing tip you’ve found from this post?

https://econsultancy.com/what-impact-is-safari-itp-having-on-marketing-attribution/

After analyzing the actual impact ITP has had on 812 of the larger ecommerce stores working with us at Littledata, we’ve concluded that the cumulative impact is a significant 8% loss of marketing attribution for Safari mobile searches.

Littledata is now experimenting with a long-term solution to improve cross-session user tracking.

Recapping the changes with Safari in 2019

The Safari browser (from v12.1 onwards) deletes cookies and local storage used by Google Analytics (GA) and other platforms to identify the same user across multiple visits.

While this is apparently designed to protect user privacy, it actually hurts the ability of ecommerce stores to link their marketing spend to sales that occur in a subsequent site visit:

  • March: Safari 12.1 rolls out, with Intelligent Tracking Prevention (ITP) 2.1 wiping cookies set more than 7 days previously
  • May: Safari 12.2 released with ITP 2.2 wiping cookies set from a cross-domain link after 1 day
  • September: Safari 13.0 released with ITP 2.3 clearing any local storage workaround after 7 days

Google Chrome is also following with its own enforcement of SameSite cookie policies, further limiting first-party cookies which are really third-party in disguise.

What’s the impact so far?

Our team looked at a group of 4,131 websites in total, and also 812 larger ecommerce stores with more than 20,000 visits per month.

The metric we chose is the ratio of the new visitors % on Safari browsers to the new visitors % on all other browsers. This accounts for changes in channel mix or browser used on an individual store.

If Safari treats the GA cookie for tracking visitors roughly the same as other browsers, we would expect that ratio to be around 1.

ratio of new visitor from safari mobile to other browsers

As the chart shows, since March 2019 the average new visitor ratio for Safari has increased every time an ITP update is released.

This means the cumulative impact over 6 months is an increase in the ratio for Safari of 8% from 1.03 to 1.11.

What does this mean for your site?

Assuming the percentage of new visitors on other browsers has been stable over the same period, this 8% rise in the ratio for Safari equates to an 8% drop in marketing attribution for Safari mobile.

Safari mobile represents 46% of all browser usage in North America. If your site is “average” in terms of traffic and user behaviour splits by mobile and desktop, that means you lost 4% of marketing attribution / visibility on mobile.

The biggest drop would have been seen in June and July 2019 with ITP 2.2. But what worries us more is the direction of travel: if the drop has been 8% in 6 months, how might this change as Safari further tightens the security around cookies, or the Chrome and Android web browser join in?

What about Safari desktop?

Safari desktop has lower usage than mobile (just 12% in North America), so the impact of changes is lower. Yet we still saw a similar 8% increase in the ratio for Safari desktop from 1.02 to 1.11.

ratio of new visitor from safari desktop to other desktop browsers

The longer duration of first-party cookies on desktop browsers means that ITP 2.1 (limiting all tracking cookies to 7 days) had more of an impact, but it seems the impact from ITP 2.3 hasn’t yet been felt.

The link to particular releases also appears to be less defined. This is likely because desktop users are not pushed to upgrade Safari in the same way they are pushed to upgrade iOS on their phone.

Are these changes permanent?

Apple has made a strong point of user privacy over the last few years. Their billboard ad at the CES conference in Las Vegas last year makes that point clearly!

https://platform.twitter.com/widgets.js

Apple develops Safari to provide a secure web interface for their users, and with Intelligent Tracking Prevention (ITP) they intended to reduce creepy retargeting ads following you around the web. Genuine web analytics has just been caught in the cross-fire.

Since Apple makes none of its revenue from advertising or analytics directly, and makes a LOT of money from users trusting it’s device security we believe this assault on user tracking will continue. And what users become to expect on Apple devices may in time spread to all internet browsers.

How can you get the tracking back?

Most of the previous workarounds for Safari ITP 2.1 will not work for ITP 2.3, since they rely on using browser local storage to avoid cookie limitations.

Luckily, there is a way to improve Safari tracking. If the cookie storing the anonymous ID across different visits is set by a web server rather than JavaScript on the browser, this cookie is trusted by Safari. In this case, the cookie is treated like a login cookie set by your own servers – and so we believe this solution is future-proof

With the secure cookie safe from ITP’s purges, the number of new visitors on Safari would fall as more users are linked across sessions. Marketing attribution to campaigns would then rise (as opposed to direct traffic attribution) as the typical user journey grew longer.

How to implement improved Safari tracking

To make this work you would need to spin up a web server which accepts a request from the browser to set a more persistent cookie, and then adapt your Google Analytics tracking script to use the ID from this server-set cookie rather than letting GA create a new one. This will work with gtag tracking for Google Ads as well.

If you’re looking for a simpler way, at Littledata we have a ‘Trusted Cookie’ product in private beta. It provides an endpoint on littledata-cookie.yourdomain.com to set a trusted cookie, and an adapted script for GTM.

The same principle can also be extended to improve tracking for Facebook Pixel, Segment, etc. The only downside we can see in implementing this is having to maintain the adapted tracking script if Google makes another update (like they did for gtag), and the cost for running the web servers.

But in exchange, you get to link 8% more of your marketing campaigns to sales. If you spend more than ten thousand a month on traffic acquisition, just think what that could be worth to you.

The post What impact is Safari ITP having on marketing attribution? appeared first on Econsultancy.