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Author: Brad Johnson

Brad Johnson is an author and blogger who helps writers discover their niche, build successful habits, and quit their 9-5. His books include Ignite Your Beacon, Writing Clout and Tomes Of A Healing Heart. For strategic content and practical tips on how to become a full-time writer, visit: BradleyJohnsonProductions.com.

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Speaking is part of being human. The idea of being able to communicate is essential to our day-to-day life.

If we’re so good at communicating, why is it so hard to write dialogue in a story?

Our latest interviewee stopped by to give some great tips on how to write great dialogue in a story.

Evelyn Puerto on How to Write Great Dialogue in a Story

Read Evelyn Puerto’s newest novel for yourself. Click here to get your copy of Flight of the Spark.

Writing Dialogue in a Story Isn’t That Tricky

According to Evelyn Puerto (and pretty much every writing blog out there) writing dialogue boils down to one big rule: Make it sound realistic.

You not only communicate every day (unless you’re on a really heavy writing binge), but you hear other people communicating. Dialogue is all around us. Constantly. Sometimes too constantly. The TV blares it. Your favorite novel is full of it. Your family squawks it over dinner.

Inherently, you know how to write dialogue. Sometimes you just have to get out of your own way in order to get it on paper. Luckily, Evelyn was kind enough to give us some quick tips on how to get your dialogue just right.

Evelyn Puerto reads just about anything and writes in multiple genres. Her first book, Beyond the Rapids, won a Reader’s Favorite award. When she married, she inherited three stepdaughters, a pair of step-grandsons, and a psychotic cat. Currently, she writes from northeastern Wisconsin but soon will be heading south for shorter winters.

You can catch up with Evelyn on Instagram, Twitter, Facebook, or her website.

Meet Evelyn Puerto

Flight of the Spark sounds amazing! Tell me a little about the book and how you came to write it. 

Flight of the Spark is a dystopian fantasy in a medieval setting. Duty, desire, and destiny collide when fifteen-year-old Iskra’s betrayal causes her friend to disappear. Iskra’s quest to discover what happened to her friend entangles her fate with a cryptic, half-forgotten myth and a young man from an outcast group who ensnares her heart.

After I wrote Beyond the Rapids (a true story about one family’s triumph over religious persecution in Communist Ukraine), I started to think I could actually write a novel. Who knew it would take me six years? But it was a switch to go from non-fiction to fiction, and I wanted to take the time to learn to write fiction well.

Planning a Book Series

This is book one of a series, correct? How many are you planning? 

This is the first book of the Outlawed Myth series. I’m planning three more, plus a have prequel novella that I hope to publish this spring or summer. 

I get quite a few questions about how to plan a book series. How did you go about planning this one? Any tips and tricks for keeping things straight?

First, I figured out the basic story for the four books, how the story got started and how it ended. Over the years, I drafted all the books, three of them through NaNoWriMo. While that was a lot of work, it helped me clarify the main storyline in my mind.

The key for me is not just having the overall storyline, but a story within each novel. I don’t like series that just end on cliffhangers without some major plot resolution. So as I planned the series, I gave each book in the series a complete story arc of its own.

Scrivener has been my best friend in keeping things straight. I have all my world-building, character, and setting notes all in one place, so I can find easily what I called the days of the week or what color people’s eyes are.

Make Your Dialogue Realistic

Another question I get frequently, and something a lot of authors can improve upon, is dialogue. What’s your number one rule when writing dialogue?

Make it realistic. Early on I submitted a short story to a writing forum, and they told me my dialogue was on the nose. I had to look that up to see what they meant. In other words, my characters were telling each other things they already knew or were painfully obvious.

For example, if someone is explaining to her mother that she’s going to visit her brother, she wouldn’t say to her mother, “As you know, he’s a junior at the University of Kansas studying agriculture. He’s really hoping to own a farm someday.”

Mom knows all that. Dumping backstory into dialogue is a great way to make it sound unnatural and forced. And it’s dialogue that lets the writer tell the reader information, but it doesn’t serve the needs of the character. 

Also, people don’t always say what they mean, or what they are thinking. Or they evade the main issue under discussion. These are all things to think about when writing realistic dialogue.

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When I’m writing dialogue in a story, sometimes I act out the scenes. Do you do anything similar? 

I often say it out loud, to hear if it sounds realistic. 

Dialogue Isn’t For Long Info Dumps

You touched on this a moment ago, but I’d like to dive in a little further. Sometimes I see an author try to use dialogue in a story as an info dump and the character goes on and on for pages explaining the world or giving detailed backstory. Do you have any tricks to avoid this or how to tell what to cut when editing?

In Flight of the Spark, I used a device to give some backstory through dialogue. The main character was in that world’s equivalent of school, and they had a history lesson. Different members of the class shared different facts. In between, the teacher made comments, and the main character gave the reader her own internal critical commentary.

Nobody gave a lecture, the reader got a little background, and a glimpse into the main character’s opinion of the world she lived in.

The important thing is to decide if the reader needs to know that information right at that moment. If not, cut it out and maybe share it later.

Spice It Up with Action

Action beats are a great way to spice up a conversation. How frequently do you write in action beats? How do you keep them fresh and avoid overused action beats?

I try to use action beats as much as I can, partly to avoid dialogue tags. 

This is when I start acting out my dialogue. As I say the words, I pay attention to what I’m starting to do. Am I sighing? Clenching my fist? Waving my hand in the air? This is one way I can think of new action beats.

Another way to avoid overusing them is to think about the direction the conversation is going. If the people involved are getting more angry the longer they talk, then the action beats should intensify along with their emotions. So the first beat might be a clenched jaw, the second a clenched fist, the third throwing a glass against the wall. 

To keep mixing up the beats, I rely heavily on The Emotion Thesaurus. This is a great resource that suggests many ways to show a particular emotion, and I’ve found it to be priceless for coming up with a variety of beats.

“Asked” is Best

When you’re reading, do you have any dialogue pet peeves or “no-nos” you see other writers doing? 

One big pet peeve has to do with dialogue tags. Some writers like to use all kinds of words, like shouted, yelled, orated, guessed, stated, the list just goes on. They are distracting, and it should be obvious from the dialogue or the action surrounding the conversation if someone is yelling or not. “Said” is all you need, with the occasional “asked.” 

A Few More Writing Tips from Evelyn

What’s the worst thing about writing for you? How do you push past that?

Probably the fear that no one will like my work. It’s that fear that fuels my procrastination. Yes, that’s part of why it took me six years to produce my novel. 

Getting feedback was extremely helpful, because it told me that at least some people enjoyed my work. That gave me the will to overcome the fear and to keep writing.

Any advice to give to novice writers out there?

Stick with it, and get your work out there. Now that Flight of the Spark has been published, I’m so much more motivated to finish the rest of the series.

When in doubt, act it out!

There’s a simple truth to dialogue in a story: It has to sound natural coming out of someone’s mouth.

The best way to make sure your dialogue sounds natural? Act it out!

You’ll feel a bit silly, perhaps, but feeling silly is much better than a reader rolling their eyes at your dialogue. Or worse, putting your book down altogether!

Get a buddy if you want and playact it like you’re table reading for a TV show. Or just go all out and act it out alone in your writing space, looking like a crazy person. (This is my preference, by the way.)

Thanks to Evelyn for agreeing to give some dialogue tips! Here’s where you can find Flight of the Spark, and don’t forget to check out Evelyn’s website!

Do you read your dialogue aloud? Let me know in the comments!

PRACTICE

You guessed it: For today’s practice, you’re going to write a very dialogue-heavy scene. Set a timer for fifteen minutes and write. Write dialogue only. You may add action beats and dialogue tags. Otherwise, everything should be spoken.

Need a prompt to get you started? Write an interaction between a teacher and a student.

After your fifteen minutes are over, clear your throat and act out the scene! Do not skip this part!

Share your scene in the comments so we can all check it out. I also want to hear how the read-aloud went. Don’t forget to read and comment on your fellow writers’ work!

The post Evelyn Puerto on How to Write Great Dialogue in a Story appeared first on The Write Practice.

What’s the most interesting marketing tip you’ve discovered from this post?

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Speaking is part of being human. The idea of being able to communicate is essential to our day-to-day life.

If we’re so good at communicating, why is it so hard to write dialogue in a story?

Our latest interviewee stopped by to give some great tips on how to write great dialogue in a story.

Evelyn Puerto on How to Write Great Dialogue in a Story

Read Evelyn Puerto’s newest novel for yourself. Click here to get your copy of Flight of the Spark.

Writing Dialogue in a Story Isn’t That Tricky

According to Evelyn Puerto (and pretty much every writing blog out there) writing dialogue boils down to one big rule: Make it sound realistic.

You not only communicate every day (unless you’re on a really heavy writing binge), but you hear other people communicating. Dialogue is all around us. Constantly. Sometimes too constantly. The TV blares it. Your favorite novel is full of it. Your family squawks it over dinner.

Inherently, you know how to write dialogue. Sometimes you just have to get out of your own way in order to get it on paper. Luckily, Evelyn was kind enough to give us some quick tips on how to get your dialogue just right.

Evelyn Puerto reads just about anything and writes in multiple genres. Her first book, Beyond the Rapids, won a Reader’s Favorite award. When she married, she inherited three stepdaughters, a pair of step-grandsons, and a psychotic cat. Currently, she writes from northeastern Wisconsin but soon will be heading south for shorter winters.

You can catch up with Evelyn on Instagram, Twitter, Facebook, or her website.

Meet Evelyn Puerto

Flight of the Spark sounds amazing! Tell me a little about the book and how you came to write it. 

Flight of the Spark is a dystopian fantasy in a medieval setting. Duty, desire, and destiny collide when fifteen-year-old Iskra’s betrayal causes her friend to disappear. Iskra’s quest to discover what happened to her friend entangles her fate with a cryptic, half-forgotten myth and a young man from an outcast group who ensnares her heart.

After I wrote Beyond the Rapids (a true story about one family’s triumph over religious persecution in Communist Ukraine), I started to think I could actually write a novel. Who knew it would take me six years? But it was a switch to go from non-fiction to fiction, and I wanted to take the time to learn to write fiction well.

Planning a Book Series

This is book one of a series, correct? How many are you planning? 

This is the first book of the Outlawed Myth series. I’m planning three more, plus a have prequel novella that I hope to publish this spring or summer. 

I get quite a few questions about how to plan a book series. How did you go about planning this one? Any tips and tricks for keeping things straight?

First, I figured out the basic story for the four books, how the story got started and how it ended. Over the years, I drafted all the books, three of them through NaNoWriMo. While that was a lot of work, it helped me clarify the main storyline in my mind.

The key for me is not just having the overall storyline, but a story within each novel. I don’t like series that just end on cliffhangers without some major plot resolution. So as I planned the series, I gave each book in the series a complete story arc of its own.

Scrivener has been my best friend in keeping things straight. I have all my world-building, character, and setting notes all in one place, so I can find easily what I called the days of the week or what color people’s eyes are.

Make Your Dialogue Realistic

Another question I get frequently, and something a lot of authors can improve upon, is dialogue. What’s your number one rule when writing dialogue?

Make it realistic. Early on I submitted a short story to a writing forum, and they told me my dialogue was on the nose. I had to look that up to see what they meant. In other words, my characters were telling each other things they already knew or were painfully obvious.

For example, if someone is explaining to her mother that she’s going to visit her brother, she wouldn’t say to her mother, “As you know, he’s a junior at the University of Kansas studying agriculture. He’s really hoping to own a farm someday.”

Mom knows all that. Dumping backstory into dialogue is a great way to make it sound unnatural and forced. And it’s dialogue that lets the writer tell the reader information, but it doesn’t serve the needs of the character. 

Also, people don’t always say what they mean, or what they are thinking. Or they evade the main issue under discussion. These are all things to think about when writing realistic dialogue.

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When I’m writing dialogue in a story, sometimes I act out the scenes. Do you do anything similar? 

I often say it out loud, to hear if it sounds realistic. 

Dialogue Isn’t For Long Info Dumps

You touched on this a moment ago, but I’d like to dive in a little further. Sometimes I see an author try to use dialogue in a story as an info dump and the character goes on and on for pages explaining the world or giving detailed backstory. Do you have any tricks to avoid this or how to tell what to cut when editing?

In Flight of the Spark, I used a device to give some backstory through dialogue. The main character was in that world’s equivalent of school, and they had a history lesson. Different members of the class shared different facts. In between, the teacher made comments, and the main character gave the reader her own internal critical commentary.

Nobody gave a lecture, the reader got a little background, and a glimpse into the main character’s opinion of the world she lived in.

The important thing is to decide if the reader needs to know that information right at that moment. If not, cut it out and maybe share it later.

Spice It Up with Action

Action beats are a great way to spice up a conversation. How frequently do you write in action beats? How do you keep them fresh and avoid overused action beats?

I try to use action beats as much as I can, partly to avoid dialogue tags. 

This is when I start acting out my dialogue. As I say the words, I pay attention to what I’m starting to do. Am I sighing? Clenching my fist? Waving my hand in the air? This is one way I can think of new action beats.

Another way to avoid overusing them is to think about the direction the conversation is going. If the people involved are getting more angry the longer they talk, then the action beats should intensify along with their emotions. So the first beat might be a clenched jaw, the second a clenched fist, the third throwing a glass against the wall. 

To keep mixing up the beats, I rely heavily on The Emotion Thesaurus. This is a great resource that suggests many ways to show a particular emotion, and I’ve found it to be priceless for coming up with a variety of beats.

“Asked” is Best

When you’re reading, do you have any dialogue pet peeves or “no-nos” you see other writers doing? 

One big pet peeve has to do with dialogue tags. Some writers like to use all kinds of words, like shouted, yelled, orated, guessed, stated, the list just goes on. They are distracting, and it should be obvious from the dialogue or the action surrounding the conversation if someone is yelling or not. “Said” is all you need, with the occasional “asked.” 

A Few More Writing Tips from Evelyn

What’s the worst thing about writing for you? How do you push past that?

Probably the fear that no one will like my work. It’s that fear that fuels my procrastination. Yes, that’s part of why it took me six years to produce my novel. 

Getting feedback was extremely helpful, because it told me that at least some people enjoyed my work. That gave me the will to overcome the fear and to keep writing.

Any advice to give to novice writers out there?

Stick with it, and get your work out there. Now that Flight of the Spark has been published, I’m so much more motivated to finish the rest of the series.

When in doubt, act it out!

There’s a simple truth to dialogue in a story: It has to sound natural coming out of someone’s mouth.

The best way to make sure your dialogue sounds natural? Act it out!

You’ll feel a bit silly, perhaps, but feeling silly is much better than a reader rolling their eyes at your dialogue. Or worse, putting your book down altogether!

Get a buddy if you want and playact it like you’re table reading for a TV show. Or just go all out and act it out alone in your writing space, looking like a crazy person. (This is my preference, by the way.)

Thanks to Evelyn for agreeing to give some dialogue tips! Here’s where you can find Flight of the Spark, and don’t forget to check out Evelyn’s website!

Do you read your dialogue aloud? Let me know in the comments!

PRACTICE

You guessed it: For today’s practice, you’re going to write a very dialogue-heavy scene. Set a timer for fifteen minutes and write. Write dialogue only. You may add action beats and dialogue tags. Otherwise, everything should be spoken.

Need a prompt to get you started? Write an interaction between a teacher and a student.

After your fifteen minutes are over, clear your throat and act out the scene! Do not skip this part!

Share your scene in the comments so we can all check it out. I also want to hear how the read-aloud went. Don’t forget to read and comment on your fellow writers’ work!

The post Evelyn Puerto on How to Write Great Dialogue in a Story appeared first on The Write Practice.

Writers: How To Write Better Poetry—Ask Writer’s Relief | Writer’s Relief

Whether you’re new to poetry or are an accomplished, published poet, you know the value of learning new ideas and techniques for improving your craft. At Writer’s Relief, we know that the best writers never stop learning.

In this installment of our “Ask Writer’s Relief” series, we take a look at some inspiration and advice that can help you write better poetry—and boost your odds of getting published!

Ask Writer’s Relief: “How Do I Write Poetry That Editors Will Want To Publish?”

Below is a list of informative articles—some written by our staff, others taken from various sources—that offer many helpful steps you can take to improve your poetry prowess:

Un-Think Your Poetry: How To Write Better Poems. This article offers some great advice: Stop trying to write better poems. These suggestions will help you turn off your inner critic and free your mind to write your best, most uninhibited work.

Inspiration For Poets: 15 Ways To Breathe New Life Into Your Poetry. It’s all too easy to find yourself stuck in a writing rut. Having the proper motivation is often the best way to improve your work. In this article, you’ll learn fifteen ways to shake things up and find new and interesting ideas to incorporate into your writing.

125 Of The Best Poetry Writing Prompts For Poets. Sometimes, you just need the right starting point to get the creative juices flowing and to write your most inspired work. Check out these 125(!) springboards to help you take the leap into better poetry!

16 Tips From Famous Authors For Writing Better Poetry. Even the very best poets continue to strive for perfection! Here are tips from top poets that will help you maintain focus and achieve your writing goals.

How To Get Better At Writing Poetry. Many people do not realize that poetry writing skills can be improved by doing other things besides writing poetry! The writing tips and philosophies discussed in this article look at poetry and ways to improve writing it from a less Western, compartmentalized approach.

10 Ways To Supercharge Your Poetry. Have you ever finished writing a poem and felt that it just needs a little…something? Blogger Dan Tricarico has, and he lists several things you can do to give your work that special oomph.

To really get the full benefits from these various articles, try picking a different one each day and focusing on that lesson!

 

Question: What’s your best advice for poets who are trying to improve their skills?

What’s the most interesting list strategy you’ve found this week?

https://www.rohitbhargava.com/2020/01/ten-stories-about-non-obvious-megatrends-you-should-read.html

Earlier this week I sent the 200th edition of my weekly Non-Obvious Insights email and my book Non-Obvious Megatrends just launched on Tuesday so there is lots happening this week!

Thank you to everyone who has already bought the book and shared their review. Last night I found out with hit #1 in about fifteen categories on Amazon, #2 overall in the Business category (behind the 7 Habits of Highly Effective People) and the Top 25 of ALL books on Amazon.

In honor of launch this week, I thought I would share some fascinating stories from the week organized in terms of each of the ten megatrends from my latest book. I hope you enjoy the stories this week and if you happen to live in one of the cities where we are having launch events coming up (DCNYBostonOrange CountySeattleSF or Cincinnati) – then perhaps we might meet up in person!

Non-Obvious Megatrend #1 – Amplified Identity

There were two elements of this megatrend that came out in the news this week. The first was an interesting exploration from Psychology Today on whether the extreme social withdrawal of the Hikkomori in Japan (which I also wrote about in the chapter) may be leading to a global epidemic of isolation. Another side of this megatrend is the importance of our online selves to our overall identity, and there was a story about new survey results from Kaplan suggesting that universities are once again using social media profiles to help evaluate college applicants.

Non-Obvious Megatrend #2 – Instant Knowledge

People expect to learn everything faster and are frustrated when they can’t. This story about Captain America actor Chris Evans was a perfect example of Instant Knowledge. Evans was frustrated by the length of Wikipedia entries on political topics and so he decided to create his own site to more simply explain complex issues. While this article snarkily called it “a vanity project to save democracy,” we’ll likely see more efforts like this in the coming months. 

Non-Obvious Megatrend #3 – Ungendering

Every week there seem to be several stories about gender issues and how our culture seems to be evolving. This week was no different with a story about a new single from rapper Saucy Santana suggesting that anyone of any gender could be a “material girl.” This week Gucci also unveiled their Winter 2020 menswear fashion line – featuring a rebuke of toxic masculinity and including plenty of ungendered options.

Non-Obvious Megatrend #4 – Revivalism

It’s a good week for remakes and we’re just a week away from the new Star Trek show bringing back Patrick Stewart as Picard (which I’m insanely excited about) and the network already renewed for a second season. NBC is even talking about doing a remake of Quantum Leap

Non-Obvious Megatrend #5 – Human Mode

There are continually stories of the power of human connection and authenticity and this week I loved this story about Brazilian photographer Angélica Dass who is “on a mission to capture examples of every skin color in the world, to prove that diversity goes beyond the standard confines of white, black, red, and yellow.” You can check out her collection of images here. (HT to my friend Gautam Gulati for sharing this story.) 

Non-Obvious Megatrend #6 – Attention Wealth

Trust is hard and skepticism is high. This megatrend talks about both and so there were plenty of related stories this week that brought it to life. In one example, Instagram announced they would start hiding Photoshopped images. Another story focused on Nordstrom’s renewed efforts to create a more experiential retail experience to stand out. And my friends over the Future of Storytelling spotlighted a very cool new augmented reality experience called the Museum of the Hidden City which is worth checking out.

Non-Obvious Megatrend #7 – Purposeful Profit

The importance of brand purpose in an era of empowered consumers is the focus of this megatrend, and this week marketing publication The Drum explored this idea of the rise of the conscious consumer. In other news, Amazon was widely criticized for Jeff Bezos’ relatively small contribution to Australian bushfires and an excellent Vox article pointed to a key factor being Bezos’ reputation as one of the world’s stingiest billionaires

Non-Obvious Megatrend #8 – Data Abundance

Data stories tend to be quite black and white – there are big breaches of data or smart uses of it. This week there was a positive story of how India’s top banks are launching a system that gives consumers access to their own financial data along with the ability to share it instantly. At the same time, a new story broke about how Grindr and Tinder are selling user’s personal data.    

Non-Obvious Megatrend #9 – Protective Tech

Technology is getting smarter and more proactive about protecting us in every situation. That’s a key idea from this megatrend and it was perfectly demonstrated in the story this week of how Microsoft is trying to improve child abuse detection by opening it’s Xbox chat tool to other companies.

Non-Obvious Megatrend #10 – Flux Commerce

The central idea behind this megatrend is that the lines between what used to be different industries are starting to blur. In yet another example of this, Warner Brothers film studio announced this week that they signed a deal with Cinelytic, a machine learning startup that uses AI to predict a film’s commercial success

Drop a comment below if you’ve uncovered anything cool for bloggers!

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Break Free B2B Interview with Emily Thompson

Break Free B2B Interview with Emily Thompson

Trust is the linchpin of modern marketing. It plays a crucial role in every vertical, industry, or niche. But nowhere is trust a more essential crux than in health care, where the personal stakes are immense.

“We’re in an industry where, you know, it’s serious,” says Emily Thompson in her interview for Break Free B2B. “This is about people’s health and well being, and a lot of times people get very nervous — they’re scared, they’re sick.”

As a Boston-based freelance writer and content strategist who primarily focuses on the health care sector, where she has worked with a wide variety of clients ranging from startups to enterprise, Emily acutely understands the impactful nuances of messaging. She says seeing things from the other side — as a first-time mother who frequently sought information online — helped her develop a more empathetic view.

She incorporates this into her craft, creating patient-focused copy designed to build trust and confidence, and offers valuable insight for B2B marketers everywhere. In the interview, she shares some tactics and techniques that are being used effectively in her industry to achieve this rapport, from smartphone apps to user-generated content to data-driven personalization and beyond. 

[bctt tweet="Research says that 93 million Americans have searched for a health-related topic online. So If we know people are going online, we have to be there too. @BosCreativeCopy #HealthcareMarketing #BreakFreeB2B" username="toprank"]

Watch my conversation with Emily below, and let her experiences and perspectives help guide you toward building healthier relationships with your B2B customers. 

Break Free B2B Interview with Emily Thompson

[youtube https://www.youtube.com/watch?v=HDZEDtOQ7rQ]

If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.

  • 03:46 – The emerging focus of content marketing in health care
  • 07:05 – Big data in health care marketing
  • 09:42 – Responsible data usage and personalization in health care marketing
  • 12:35 – Leveraging traditional and emerging channels in health care marketing
  • 13:42 – Counterproductive mindsets in health care marketing
  • 16:14 – User generated content in health care
  • 19:55 – Challenges that span across industries
  • 22:17 – Rising demands from patients for digital 24/7 access

Nick: Can content marketing build trust in the patient care continuum?

Emily: That’s really what, to me, content marketing is all about. It’s building trust with the consumer, whether that’s a patient or a referring physician. And, I think that … when an organization can deliver strong content that helps inform people, it only builds that trust. And if you think about the patients that are watching, often they’re frightened, they’re overwhelmed, they don’t know where to go. And so there’s just a lot of opportunity in health care for marketers to really rely on content to help them build that trust.

When an organization can deliver strong content that helps inform people, it only builds that trust. @BosCreativeCopy #BreakFreeB2B #ContentMarketing #healthcare

Nick: Transparency is key in managing health care data. How else can marketers benefit the health care system? 

Emily: I think it comes down to messaging too, and if you make sure that your content is ultimately really helpful to the consumer. So, for example, I was on these apps [after giving birth to my son], and I was being served up a toy that might work for my son in his age and developmentally where he was at. Or food — we were struggling with a type of formula or milk that would be good for him. 

Ultimately, people just want information that’s helpful to them. It helps calm them down whether they’re nervous about their health information or they’re, you know, a new mom. It’s hard to be frustrated when an app is using information about myself that is ultimately benefiting me, helping me out.

Nick: Is there anything that stands out to you as a real opportunity for marketers, and specifically those who are working in the B2B space, to break free of something that might be inhibiting them?

Emily: Yeah. Break free from fear. I think that health care can be a very conservative market. And, you know, to be fair, there are reasons for that. We’re in an industry where, you know, it’s serious. This is about people’s health and well being, and a lot of times people get very nervous — they’re scared, they’re sick.

But I think that isn’t a reason to hold back from trying new things. I think that especially with digital, it’s very easy today to try a new type of message, or a new type of way of communicating to someone. Let’s say you never blogged before, why not try a blog? Let’s say you never did email marketing, why not try it? Or a new type of message? 

The worst that can happen is you measure it, you learn from it, and you try something new. I think that often, as health care marketers, we can get stuck in the same way of doing things. And, a lot of times it’s a little too safe.

[bctt tweet="As health care marketers, we can get stuck in the same way of doing things. The worst that can happen is you measure it, you learn from it, and you try something new. @BosCreativeCopy #BreakFreeB2B #ContentMarketing #healthcare" username="toprank"]

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:

If you’re hungry for more insight and advice on the state of trust in marketing, check out our Trust Factors series:

The post Break Free B2B Series: Emily Thompson on the Power of Content Marketing in Health Care appeared first on Online Marketing Blog – TopRank®.

6 Grammar Checkers and Editing Tools to Make Your Writing Super Clean

Have you ever wanted a magical editing wand?

Just imagine: A flick of the wrist would be all that stood between you and the end of editing your writing. No frustration. Minimal time investment. An amazing manuscript or blog post.

Alas, no such magic wand exists.

But we do have grammar checker tools, which are the next-best things.

Just remember that grammar checkers are designed to make editing easier, not to eliminate the work completely.

Putting the best grammar checker tools to the test

During self-edits on my latest manuscript, I experimented with six editing tools, both free and paid, to determine which could be most beneficial to The Write Life’s audience. Besides being an author, I’m an editor, so I also weighed each tool against what I’d look for when editing.

Since editing has a broad definition — basically anything that improves your writing — it’s not surprising that the tools I tried had different functions, from checking grammar and style, to eliminating unnecessary words, to identifying areas for improvement.

What you want in a grammar checker or editing tool will influence which one(s) you choose. No one tool can do it all — nor can one of these tools wave away the work and critical thinking necessary for a well-edited blog post, magazine article or book.

A grammar checker doesn’t replace a human editor. Because language rules and elements of a good story can be so flexible, human eyes will always be superior to the rigidity of automatic tools.

Here are six of the best grammar checker tools.

1. ProWritingAid

What It Does:  ProWritingAid is a web editor and plugin that will clean up your writing by detecting grammar and spelling mistakes, plagiarism and contextual errors. It also analyzes your writing and produces reports on writing style, sentence length, grammar, and repeated words and phrases.

Price: There’s a limited free version. If you upgrade to the premium membership, you can edit in Google Docs or Microsoft Word, access a desktop app and Chrome add-ins, and — best of all — lose the word-count cap.

A year’s membership is $70. Or get two years for $100, three years for $140, or go the whole hog and buy a lifetime membership for $240.

Who It’s For: Anyone, including students, authors, freelancers or ESL writers.

How It Works: Click on “Start Editing Now,” create a free account, then paste in your text.

The Best Part: ProWritingAid has a premium option, but most of the areas you’ll want checked are available for free.

What Would Make It Better: Though ProWritingAid checks grammar, I slipped in a your/you’re mistake without getting flagged. I wasn’t overly fond of the tool’s inability to work offline, but its overall functionality is hard to argue with.

Our Recommendation: Use ProWritingAid in the self-editing stage to guide your edits. 

More Details: For an in-depth explainer of ProwritingAid’s free and premium versions, check out our full ProwritingAid review.

2. AutoCrit

What It Does: AutoCrit analyzes your manuscript to identify areas for improvement, including pacing and momentum, dialogue, strong writing, word choice and repetition. Depending on what plan you choose, you can also compare your writing to that of popular authors like J.K. Rowling or Stephen King.

Price: Three different plans are available: the “Free Forever” plan, which is free; the “Professional” for $30, or the “Elite” for $80 per month. Both of the latter offer a 14-day trial with a money-back guarantee.

Who It’s For: Fiction writers.

How It Works: Paste your text into the online dashboard or upload a document and click on AutoCrit’s tabs to see its analysis. This tool uses data from more than a million books to provide a word-by-word level analysis of your writing and shows easy ways to improve the readability of your work.

The Best Part: I spent the most time in the “Compare to Fiction” tab, which provides a comprehensive look at common issues. It highlighted my tendency to start sentences with “and” and “but,” and identified my most repeated words. I felt like I learned something about my writing, and that’s something I don’t think I could say about some other tools.

What Would Make It Better: A more accurate definition of passive voice. It highlights any use of the “be” and “had” verbs, neither of which fully capture passive voice (you need a past participle in addition to a “be” verb), and many active voice constructions were falsely labeled as passive.

Our Recommendation: AutoCrit is great to guide your edits in the self-editing stage. It’s best used for developmental edits, rewrites and avoiding common writing no-nos.

More Details: For an in-depth explainer of Autocrit’s Free Forever and paid versions, check out our full Autocrit review.

3. Grammarly

What It Does: Grammarly is a grammar checker and proofreader.

Price: A limited version is available for free, and Grammarly also offers a number of other free services such as a wordiness checker and tone detection. The full-featured premium service costs $29.95 per month, $59.95 per quarter or $139.95 per year.

Who It’s For: Anyone, including writers, business people and academics.

How It Works: Copy and paste or upload your text into the online dashboard and let Grammarly work its magic. It flags potential errors, gives suggestions and provides an explanation so you can learn why it suggests the change. There’s also a free Grammarly Add-in available for Microsoft Word and a Grammarly for Chrome extension that’s also compatible with Google Docs.

The Best Part: Grammarly is easy to use and pointed out a vocabulary issue or two that none of the other tools did. It’s superior to Microsoft Word’s grammar checker. Its synonym suggestion feature is pretty nifty, too.

What Would Make It Better: As an editor, I’ve found many people don’t understand or care to learn the technical explanation for why something’s wrong. Plain language (or as plain as you can get) explanations for mistakes would make it accessible to more writers.

Our Recommendation: Grammarly is best for the final proofreading stage, or for people who want to learn more about the technical aspects of grammar. If you’re an editor or strong writer, you might find yourself ignoring more flagged items than you fix.

More Details: For an in-depth explainer of Grammarly’s free and premium versions, check out our full Grammarly review.

Which automatic editing tool is best for writers? We tested six popular options.

4. Hemingway Editor

What It Does: Hemingway Editor is like a spellchecker, but for style. It provides a readability score — the lowest grade level someone would need to understand your text — and analyzes your writing to identify areas for improvement.

Price: Free online, and $19.99 for the desktop version, which is available for both Mac and PC.

Who It’s For: Anyone

How It Works: Paste your text into the dashboard and scan for highlighted sections of text. The highlighted text is color coded depending on your area of improvement, whether it’s hard-to-read sentences, the presence of adverbs, or passive voice.

The Best Part: In addition to providing examples on how to fix passive voice or complex phrases, Hemingway Editor also identifies how many “-ly” adverbs and passive voice constructions you’ve used and suggests a maximum number based on your word count.

In my prologue, for example, I had one use of passive voice, and Hemingway Editor suggested aiming for six uses or fewer — which I nailed. These recommendations reinforce the idea that not all adverbs or passive voice constructions are bad, and that’s something other tools miss.

What Would Make It Better: Hemingway Editor was the cleanest and easiest to use of the free editing tools, but it’s not a true grammar checker or proofreader. Even though it’s not meant to catch grammar and spelling mistakes, any editing application that catches those mistakes is instantly more attractive.

Our Recommendation: Use Hemingway Editor to increase the readability of your writing and identify problem sentences during the copyediting stage, but supplement your efforts with a grammar and spell checker.

5. WordRake

What It Does: WordRake cuts out the unnecessary words or phrases that creep into your writing. It works with Microsoft Word and Outlook, depending on which license you purchase. I tested the Microsoft Word version.

Price: The Microsoft Word version is available for Mac or Windows, and you’ll pay $129 for a year or $259 for three years. The Microsoft Word and Outlook package version is only available for Windows, and it costs $199 for a year or $399 for three.

Who It’s For: Bloggers, authors and editors using Microsoft Word or Outlook.

How It Works: WordRake is an add-in for Microsoft products and requires you to install the program before using it, though it’s as easy as following the instructions. Select the text you want to edit, then use the WordRake add-in. It uses track changes to suggest edits, which you can accept or reject.

The Best Part: WordRake is as close as you can get to an automatic editor. It appealed to me more as an editor than a writer, but it’s great at eliminating unnecessary phrases and words that bog down your writing.

What Would Make It Better: I threw a your/you’re mistake in to see if WordRake would catch it. It didn’t, even though Microsoft Word flagged it. If WordRake could catch common writing mistakes like your/you’re or their/they’re/there in addition to unnecessary words, it’d be a hard tool to beat.

Our Recommendation: WordRake is a great tool for the copyediting stage. Verbose writers, authors wanting to cut down on editing costs or editors looking to speed up their editing process will most benefit from WordRake. Watch out if you’re running Word on a slow computer: WordRake could increase your load time.

6. After the Deadline

What It Does: Like Grammarly, After the Deadline is a grammar checker.

Price: Free for personal use.

Who It’s For: Anyone.

How It Works: Click “Demonstration,” paste the text you want to check, and click “Check Writing.” After the Deadline underlines any spelling, grammar and style issues and explains its reasoning.

The Best Part: It’s free! You can also use it on your self-hosted WordPress site, as an extension or add-on for Chrome or Firefox, or with OpenOffice.org.

What Would Make It Better: A definition of passive voice that explains how you construct it grammatically. After the Deadline rightly explains what passive voice does, but it seems to focus only on the “be” verb, which occasionally leads to falsely labeling non-passive constructions as passive.

Our Recommendation: You get what you pay for with After the Deadline. Use it for a final proofread, but exercise good judgment and don’t make every change it suggests — it’s not as sophisticated as the other five editing tools mentioned.

This post contains affiliate links. That means if you purchase through our links, you’re supporting The Write Life — and we thank you for that!

The original version of this story was written by Amanda Shofner. We updated the post so it’s more useful for our readers.

Photo via rCarner/ Shutterstock 

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