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https://econsultancy.com/how-who-gives-a-crap-built-loyal-following-feel-good-branding-commitment-customer-experience-cx/

Chances are you haven’t thought much about the ethical and environmental impact of your toilet paper. But if you have, would you be willing to pay more for toilet paper that has a positive impact on the environment and contributes towards social good?

The post How Who Gives a Crap built a loyal following through feel-good branding and a commitment to CX appeared first on Econsultancy.

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