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How will you utilize the knowledge from this post?

Published by Brad Johnson on 12/29/2019

https://wordtothewise.com/2019/12/google-ip-reputation-bad/

This morning hundreds of delivery folks logged into their Google Postmaster Tools account to see their IP reputation was bad.

A screenshot of Google Postmaster tools showing high IP reputation crashing to bad on December 10, 2019.

Even one of my client’s that is using a major ESP shared pools is seeing bad IP reputation on December 10, 2019.

The good news is this doesn’t seem to be affecting delivery. Most folks are reporting no delivery issues at Gmail and no change in open rates.

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