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https://wordtothewise.com/2020/01/the-variables-are-not-independent/

In my previous career I was a molecular biologist. Much of my work was done on bacteria but after I left grad school, I ended up working in a developmental biology lab. Bacteria were (mostly) simple: just about every trait was controlled by a single gene. We could study what that gene did by removing it from the bacteria or adding it to a well characterised bacteria.

image of a head with gears and ideas floating around it

When I moved to developmental biology, the world got more complex. In higher organisms many traits are controlled by a whole bunch of genes, and there is a lot of redundancy and overlap and duplication. But, there was still quite a bit of removing a gene to see what happens. The lab I was in was specifically studying teratogens – chemicals that interfere with development. The most well known teratogen is thalidomide. In fact, a lot of the work we were doing with vitamin A and alcohol involved many of the same pathways that were disrupted by thalidomide.

One of the important parts of development is controlled by a complex of genes called Hox genes. These do a lot of things, but one of the most important things they do is define what parts of the embryo will become the front and back, the top and bottom and the near and far.

OK, now that we have 3 paragraphs of background, here’s the story. There was one seminar we went about Hox genes. The research being done was trying to assign specific activities to Hox genes by knocking them out. But, because Hox genes are so redundant, knocking one of them out doesn’t actually change much. There was nothing really wrong with the single knockouts this lab was studying. So, they ended up knocking out two Hox genes. At that point most things still worked, except… 2 vertebra switched places.

That story has always stuck with me, because, you have these genes that are so important they exist in everything from worms to humans. And they’re so vital that higher vertebrates like humans have the same set of genes duplicated across 4 different chromosomes. You knock out two of these vital developmental genes… and the only real evidence of anything happening is two vertebra switch places.

Recently I’ve been blogging about how to troubleshoot delivery problems. And I realised that a lot of how I treat delivery problems is influenced by my time in research. Much of how I troubleshoot starts with the premise that the things we’re testing aren’t independent variables. Everything, or almost everything, is conditional.

Email filtering, particularly that driven by machine learning, is closer to molecular biology than I realised. We can imagine each individual rule like it’s a gene. And these genes all work together and, in some cases, modify each other. Some rules don’t get activated unless another rule is active, or inactive. In some cases, one rule is so dominant none of the other rules matter. For instance, if an IP is listed on the SBL, your mail is blocked, no questions asked. But, if the sending IP isn’t listed, then hundreds of rules act on the message. Or, on the other end, if a user has a rule that says “always deliver this to my inbox” none of the rules matter, that message will always go to the inbox.

Filtering variables aren’t independent. In order to troubleshoot delivery problems, we need to start looking at the whole picture and the whole system. We can’t troubleshoot things in a vacuum.

Drop a site below if you’ve found anything cool for bloggers!

https://writetodone.com/literary-agents/

Editor’s Note: Today’s post is from Barbara Poelle. As vice president of a literary agency herself, she understands exactly what it takes to get the interest of literary agents. And, with hundreds of manuscripts landing on agents desks week in, week out, she also understands just how quickly you need to hook an agent’s attention. […]

The post Literary Agents: 10 Quick Tips to Snaring a Good One appeared first on WTD.

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https://www.rohitbhargava.com/2020/01/ten-stories-about-non-obvious-megatrends-you-should-read.html

Earlier this week I sent the 200th edition of my weekly Non-Obvious Insights email and my book Non-Obvious Megatrends just launched on Tuesday so there is lots happening this week!

Thank you to everyone who has already bought the book and shared their review. Last night I found out with hit #1 in about fifteen categories on Amazon, #2 overall in the Business category (behind the 7 Habits of Highly Effective People) and the Top 25 of ALL books on Amazon.

In honor of launch this week, I thought I would share some fascinating stories from the week organized in terms of each of the ten megatrends from my latest book. I hope you enjoy the stories this week and if you happen to live in one of the cities where we are having launch events coming up (DCNYBostonOrange CountySeattleSF or Cincinnati) – then perhaps we might meet up in person!

Non-Obvious Megatrend #1 – Amplified Identity

There were two elements of this megatrend that came out in the news this week. The first was an interesting exploration from Psychology Today on whether the extreme social withdrawal of the Hikkomori in Japan (which I also wrote about in the chapter) may be leading to a global epidemic of isolation. Another side of this megatrend is the importance of our online selves to our overall identity, and there was a story about new survey results from Kaplan suggesting that universities are once again using social media profiles to help evaluate college applicants.

Non-Obvious Megatrend #2 – Instant Knowledge

People expect to learn everything faster and are frustrated when they can’t. This story about Captain America actor Chris Evans was a perfect example of Instant Knowledge. Evans was frustrated by the length of Wikipedia entries on political topics and so he decided to create his own site to more simply explain complex issues. While this article snarkily called it “a vanity project to save democracy,” we’ll likely see more efforts like this in the coming months. 

Non-Obvious Megatrend #3 – Ungendering

Every week there seem to be several stories about gender issues and how our culture seems to be evolving. This week was no different with a story about a new single from rapper Saucy Santana suggesting that anyone of any gender could be a “material girl.” This week Gucci also unveiled their Winter 2020 menswear fashion line – featuring a rebuke of toxic masculinity and including plenty of ungendered options.

Non-Obvious Megatrend #4 – Revivalism

It’s a good week for remakes and we’re just a week away from the new Star Trek show bringing back Patrick Stewart as Picard (which I’m insanely excited about) and the network already renewed for a second season. NBC is even talking about doing a remake of Quantum Leap

Non-Obvious Megatrend #5 – Human Mode

There are continually stories of the power of human connection and authenticity and this week I loved this story about Brazilian photographer Angélica Dass who is “on a mission to capture examples of every skin color in the world, to prove that diversity goes beyond the standard confines of white, black, red, and yellow.” You can check out her collection of images here. (HT to my friend Gautam Gulati for sharing this story.) 

Non-Obvious Megatrend #6 – Attention Wealth

Trust is hard and skepticism is high. This megatrend talks about both and so there were plenty of related stories this week that brought it to life. In one example, Instagram announced they would start hiding Photoshopped images. Another story focused on Nordstrom’s renewed efforts to create a more experiential retail experience to stand out. And my friends over the Future of Storytelling spotlighted a very cool new augmented reality experience called the Museum of the Hidden City which is worth checking out.

Non-Obvious Megatrend #7 – Purposeful Profit

The importance of brand purpose in an era of empowered consumers is the focus of this megatrend, and this week marketing publication The Drum explored this idea of the rise of the conscious consumer. In other news, Amazon was widely criticized for Jeff Bezos’ relatively small contribution to Australian bushfires and an excellent Vox article pointed to a key factor being Bezos’ reputation as one of the world’s stingiest billionaires

Non-Obvious Megatrend #8 – Data Abundance

Data stories tend to be quite black and white – there are big breaches of data or smart uses of it. This week there was a positive story of how India’s top banks are launching a system that gives consumers access to their own financial data along with the ability to share it instantly. At the same time, a new story broke about how Grindr and Tinder are selling user’s personal data.    

Non-Obvious Megatrend #9 – Protective Tech

Technology is getting smarter and more proactive about protecting us in every situation. That’s a key idea from this megatrend and it was perfectly demonstrated in the story this week of how Microsoft is trying to improve child abuse detection by opening it’s Xbox chat tool to other companies.

Non-Obvious Megatrend #10 – Flux Commerce

The central idea behind this megatrend is that the lines between what used to be different industries are starting to blur. In yet another example of this, Warner Brothers film studio announced this week that they signed a deal with Cinelytic, a machine learning startup that uses AI to predict a film’s commercial success

What’s the most fascinating writing tip you’ve found from this post?

https://www.socialmediaexaminer.com/creating-engaging-video-content-spurs-emotional-connection-ezra-firestone/

Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast. Ezra is an eCommerce marketing expert and the founder of Smart […]

The post Creating Engaging Video Content That Spurs an Emotional Connection appeared first on Social Media Marketing | Social Media Examiner.

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