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https://www.rohitbhargava.com/2020/02/what-you-can-learn-from-50-top-futurists-about-the-world-to-come.html

Exactly fifty years ago, noted futurist Alvin Toffler wrote one of the most widely read books about the future called Future Shock. It was a legendary work, and the inspiration for the team at the Abundant Future Institute to seek out 50 top futurists to each contribute a chapter to a book celebrating Toffler’s vision and offering new thoughts for a new era. I was honored to be among those who added their insights to the curated selection.

The book is now available on Amazon and my contributed chapter is titled “The Non-Obvious Appeal of Vicarious People.” Here’s an excerpt …

I once purchased a tweet from Kim Kardashian.

Admitting I bought a forgettable endorsement from a forgettable person on a forgettable platform hardly seems like an appropriate story to share in a book co-authored by some of the world’s foremost thinkers on the future. But it points to a seeming contradiction in my interests: For someone who has spent most of his professional life trying to not-so-gently nudge companies and leaders back toward embracing their humanity, I have an unusual fascination with fake things.

I attribute this interest to my experiences working in advertising for the first decade of my career, before I shifted my focus toward trying to predict and describe the future. While I was developing creative persuasion strategies to sell everything from orange juice to cloud computing, I became a student of human behavior.

The team I used to lead would regularly talk to people and pore over reports from global analytics firms to develop consumer insights. Our goal was to create “personas” that would neatly describe large categories of people in terms of their beliefs, passions, and motivations—no matter how mundane or unexpected.

Why do people pick up the second magazine from the rack instead of the first? Why do they worry about climate change yet still buy bottled water? And why do they mistakenly place so much trust in false information, manipulated media, and fabricated celebrities?

It was this last question that fascinated me most: In a world of near-perfect information, why do certain people hold such power to influence us despite sometimes being demonstrably fake? We trust and follow people who are famous simply for being famous, or believe in the experiences of perfect strangers who post product and experience reviews online. We get duped over and over again by self-serving politicians and fame-chasing celebrities.

Thanks to the internet, we have plenty of resources that should allow us to instantly debunk any half-truth or anyone peddling half-truths. Fact-checking is at our fingertips. Despite this easy access to information, somehow people continue to be easily and deeply manipulated on a daily basis.

This invisible force is a potent fixture of our culture, but it isn’t new. Writers have been exploring and imagining its effect for much of the past century.

In Manipulation We (Often) Trust

In 1928, in his seminal book Propaganda, Edward Bernays described the “conscious and intelligent manipulation” of the masses by governments, mostly achieved through imperceptible methods of persuasion designed to keep citizens in line.

Nearly a quarter-century later, noted science fiction luminary Frederick Pohl imagined a future where advertising agencies manipulated public perceptions and capitalism ruled the world in his dystopian novel Space Merchants. Both believed outside entities like governments or organizations shaped what we believe to further their own ends.

In 1970, Alvin Toffler extended this idea to suggest individuals were influencing us, too. He used the term “vicarious people,” such as artists, television personalities, and even fictional characters, to describe the outsized effect that both people and fictional characters were having on our identities and personalities. We model our behavior after theirs and increasingly use their examples to moderate our own beliefs and shape who we are.

As politicians preach more xenophobia, online influencers chase views, and the media curates sensationalism, we the people get assaulted by the fake all around us. And sometimes we reflexively create it ourselves through what we share online.

How can we live in a future where we might overcome—or at least better manage—this parade of fake personalities to become better versions of ourselves instead of indulging our darker impulses? To start, we will need to more deeply understand the nuances behind it. I have spent considerable time trying to do exactly that, usually by doing something that most futurists are loathe to do: focusing primarily on the present.

If you want to read the rest of my chapter, you can download the entire excerpt here >>

Buy your copy of the full book here >>

Drop a link below if you’ve uncovered anything cool for authors!

https://econsultancy.com/a-day-in-the-life-of-mark-douthwaite-ai-engineer-at-startup-peak-retail/

Mark Douthwaite is an AI engineer at Peak, a start-up which works within retail and ecommerce, adapting AI to solve supply chain issues with the likes of ASOS, Footasylum, Fred Perry and Morrisons.

So, let’s hear what Douthwaite does every day, and see if he can cut through the hype and explain the true power of AI.

Describe your job. What do you do?

I’m an AI Engineer, which is a role that sits directly between engineering and data science. I utilise my knowledge across both of these disciplines to help bridge the gap between the two, and convert data into actionable insights that can power growth and increase efficiencies across a business.

Where do you sit within the organisation?

I officially report into our head of data science research and development, which then feeds into data science and engineering. I really feel that this is a great idea from Peak as the role brings together two often siloed areas (engineering and data science) and enables the two disciplines to work together to make the most of out each other. We’re seeing a lot of other tech firms doing the same. However, you do have to have some soft skills to deal with this challenge.

What kind of skills do you need to be effective in your role?

You need quite a lot of computer science know-how and software engineering experience to figure out how to actually turn interesting data science ideas and insights into something that businesses can really rely on, day-in and day-out.

In addition, the soft skills needed in a role like mine are all about being able to juggle the priorities of many different things at once. It’s about understanding those priorities and balancing them when communicating across the different teams. For example, our data science team works to deliver fast, reactive turnarounds for our customers. So, when we get a request, we can start preparing prototypes and ideas to go back to the customer pretty quickly. However, a lot of the engineering tasks can be slower-paced due to the nature of an engineering development lifecycle and all the associated stability and performance considerations that come with it. This means that the priorities of the two teams can be quite different. It’s all about establishing clear lines of communication across the two to quickly resolve issues and get feedback on our products as fast as possible.

Tell us about a typical working day…

I think the only thing that’s typical for me are my mornings! Which is to get in and then tackle the administration, emails – all that good stuff. Then I do some code reviews, if there are any up for review. After that I might dig into a bunch of productivity tools, just to see what the day looks like and what needs doing as a priority. From there on, my day can vary dramatically.

What do you love about your job? What sucks?

We’re a fast-growing company and every day is genuinely exciting and different, which is what attracted me to Peak. Due to our size, we get to build and design things and explore new technologies in a way that maybe wouldn’t be possible in other organisations that have more embedded processes, where it’s harder to introduce something new or different.

As we’re also an agile team; I get to do the types of work that I might not be able to carry out elsewhere. For example, I also do a lot of proof of concept projects and software design work, so that keeps the role really interesting. People here are very open to new technologies and ideas, which is great for someone like me who likes to build things.

What are your favourite tools to help you get the job done?

I use Trello quite a lot, and the engineering team uses Jira. We use JupyterLab and R Studio as data science environments. The development environments that I often use are VS Code, PyCharm and other IntelliJ IDEA tools. At Peak, we also have our own proprietary tools and platforms. The main one, naturally, is our own AI System. It allows us to handle huge amounts of data at scale and speed, and enables businesses to productionise AI, end-to-end, in a single platform.

How did you end up at Peak? And where might you go from here?

I was speaking with some fellow engineers that work for a well-known software company, and I was asking them what they would do if they started their careers all over again. They said they would look for a fast-moving, young company full of interesting people doing interesting things so that I could be exposed to all the different sides of the business. So, that’s what I did!

It’s important to really feel what it’s like to be able to make your own decisions and lead on projects, which is far easier to achieve with an agile, growing company. So, when I saw Peak, I felt that the team here was doing some amazing work, and is probably one of the most interesting commercially-focussed AI companies in the UK. In the future, I’ll stick to the same strategy – for me, it’s all about making technological contributions.

Which marketing or ecommerce has impressed you lately? 

I’m particularly proud of our work with Footasylum, a UK-based sportswear retailer, which wanted to invest in hyper-personalised marketing communications. We worked to analyse its customer data so it could have a view of the people most likely to be both engaged with the brand and in the market for its products.

From these customer profiles we created bespoke algorithms that distributed hyper-personalised product recommendations. Our work achieved a 28% uplift in revenue per email sent by Footasylum, and when we implemented the technology into its social media advertising campaigns. In another solution for Footasylum, we achieved a massive 10x higher than industry average return on ad spend (ROAS) across the campaign.

Do you have any advice for budding data scientists that want to work in retail?

One of the seemingly unifying things about data scientists is that they’re usually very curious and very persistent. It’s important to foster this mindset and always keep learning. This field can move at such a quick pace, and you can get left behind. If you try and foster some core skills in mathematics and statistics, with a bit of computer science on the side, it should make it easier to stay up to date. It’s just a case of always wanting to learn more, continuing to grow and generally staying engaged. There are so many new things coming out in data science that it can sometimes feel overwhelming, but you just have to roll with it. Don’t worry too much!

15 examples of artificial intelligence in marketing

The post A day in the life of… Mark Douthwaite, AI Engineer at Peak appeared first on Econsultancy.

What’s the most useful writing tip you’ve discovered from this post?

http://feedproxy.google.com/~r/TheWritePractice/~3/jsSediZW1RM/

Let’s start with the obvious: You don’t know how to write a book. I’ve written seven books, and I don’t really know how to write a book either. I have a process that works, sure, but with writing, as with many things in life, it’s always when you think you know what you’re doing that you get into trouble.

So let’s just admit right now, you don’t know how to write a book, and definitely not in 100 days, and that’s okay. There, don’t you feel better?

How to Write a Book in 100 Days.

There’s this one moment I think about all the time. I had just finished work—I had this horrible desk job at the time—and as I was getting ready to go home, I felt this urge come over me to become a writer. I had felt like I wanted to become a writer before, for years actually, but in that moment, it was all-consuming. Have you ever felt like that before?

And so, instead of going home, I got out a blank piece of paper, and I stared at it. I stared at that blank piece of paper for a really long time. Because I was looking for a book. If only I could come up with the perfect idea, if only I could write a book, then I’d finally feel like a writer.

But I couldn’t think of anything, or at least nothing worthy, and after staring at that blank piece of paper for an hour with nothing, I gave up. In that moment, I felt like I was further from my goal to become a writer than I ever had be. I was so discouraged.

I was discouraged because I didn’t know how to write a book.

Honestly, I might still be there today if I hadn’t had a few lucky breaks and several mentors to teach me the process of how to write a book.

Are you ready to finish your book in 100 days? Join the 100 Day Book program.

21 Writers Who Finished Their Books in 100 Days

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You might say you’re not able write a book in 100 days. You might worry that you’re not able to write a book at all. But I don’t believe that. I honestly believe that everyone can write a book, and I’m not just saying that. I believe it because I’ve done it.

In fact I wrote my first book in fewer than 100 days. I wrote my latest book in just sixty-three days.

I’m not alone, either. I’ve worked with hundreds of other writers to write their books, too. Here are just a few:

Fall 2019 Cohort

These writers are just a few who finished their books in our Fall 2019 semester of the 100 Day Book program.

A. Kaay Miller had a vision of a fantasy novel in April of 1980. Twenty-nine years later, she joined the 100 Day Book program and finally finished. “The habit of writing daily was the most difficult part, and it pushed me on until the point where suddenly my story seemed to flow like water from my fingers to my keyboard,” she says. Now, she’s preparing to begin editing her book this month in 100 Day Book: Draft 2. Read her full story here.

Debra Lobel had also nurtured a book idea for years. “I had been struggling with writing my memoir for years and almost gave up. But after joining the 100 Day Book Program, I completed writing my first draft in 100 days,” she says. Now, she’s signed up to write her next draft with us in 100 Day Book: Draft 2. Read Debra’s story here.

Iris Marsh had actually given up on her book when she joined the Write Practice community. The 100 Day Book program prompted her to pick up her book again. “While I thought to myself, ‘there’s no way I can write a book in just 100 days’, I signed up anyway, hoping for the best. And what do you know? I actually did finish my first draft in 100 days!” she says. “If you are an author and you struggle with getting your first draft done, give this program a try! Yes, it does cost money, but I promise it’s worth it!” Read about Iris’s writing journey here.

Jake Strife knew he had what it takes to write a book. In fact, he’d already written nearly two dozen books, and published them to his vast audience of Wattpad readers. But after his twenty-second book took him eight months to write, he realized he needed help, and he joined 100 Day Book. And it worked! “After taking 8 months to finish book 22 . . . Book 23 took less than 4. And I resolved then and there that I would set 100 days to be my limit for each book I write in the future,” he says. Read about Jake’s experience writing his twenty-second book here.

Myka Correll believed she had a great idea, but she wasn’t sure her writing could do it justice. Perfectionism kept her from ever finishing a book. Then she joined 100 Day Book. “The consistent effort I needed to put out in order to finish the 100 day challenge gave me the needed push to finish my rough draft,” she says. “And then, feeling on a roll, I published my first two books.” Read about how she overcame perfectionism here.

Michael Lynn knew he could write, but he wondered if a novel was beyond him. “I have written papers, poems, short stories, instructions, essays, articles, newsletters, website copy, marketing copy, a few blog series, a history book, a children’s book, and have even been a technical writer and editor. But one thing I have never finished (though I had started many times) was a novel,” he says. Then he joined 100 Day Book—and a few months later, he finished his first novel. “For me, and for others I met in the challenge, the key is to have others running the race alongside you, overcoming the same challenges and obstacles, jumping the same hurdles.” Read Michael’s full story here.

Bart Mann knows that his best writing (honestly, sometimes his only writing) comes when he’s facing down a deadline. And that’s what he got in 100 Day Book: a set of deadlines to hold him accountable, and a community that would spur him on to meet them. “The encouragement and inclusivity by the Write Practice staff and fellow writers created a warm and wonderful atmosphere that would be hard to duplicate elsewhere. I really felt like part of a community, one that wanted me to succeed almost as much as I did,” he said. “Plus now I have a finished draft of a novel I’ve been working on for longer than I care to admit.” Read about Bart’s writing experience here.

Deborah Trahan is no stranger to major projects. In fact, she decided to build a house and write her book at the same time. The process wasn’t easy, but with 100 Day Book, she’s made it to the final page of her book. “If not for the professional support provided by bestselling author Joe Bunting and his crew at The Write Practice, I’d still be staring at a blank computer screen,” she says. “Instead, I’m on my way to publication.” Her best advice for other writers? “Writing a novel is a big enough challenge without attempting to do it alone. So, don’t.” Read Deborah’s full story here.

Fall 2017 Cohort

These writers are just a few who finished their books in our Fall 2017 semester of the 100 Day Book program.

Stella Moreux had been “marinating” on an idea for her “southern fried” fantasy novel for more than three years, but it wasn’t until she signed up for the 100 Day Book program that she seriously started writing it. “I won’t mince words when I say this was hard,” Stella says in her post about the writing process. “However, I would not trade this experience for anything. I survived and finished! The 100 Day Book Program is a challenge but worth it!”

Jodi Elderton had written short stories, but never a novel, and with almost two jobs and young kids, she worried she never would. But she says, “This program made it doable, if you stick with it.” By the end, she finished her novel and said to her writing community, “We made it!” Read Jodi’s full story here.

Rita Harris had an incredibly hard year. After committing to writing her novel, she says she had a marriage breakdown, sold her house and moved, and then had a health scare. Any one of those things could have derailed her writing process, but she kept going, motivated by the writing team she had surrounded herself with and the accountability she agreed to. Despite everything, she finished her book, “something which I doubt I would have had even without the life challenges I faced during the course of my writing if I had not enrolled in the program.” Read her story of determination here.

Karin Weiss‘s novel, A Roaring Deep Within, had been languishing half-finished for years. When she began the process, she thought it would be easy, mostly rewriting, but the process proved much more difficult than expected. What saved her was the writing community in the 100 Day Book program. “I found there a ‘writer’s community,’” she says, “that was available night and day that gave me support and motivation to keep going when my energy dragged, or when I felt discouraged at a tough point in my writing.” Read more about how Karin finally finished her novel-in-progress here.

Spring 2017 Cohort

These writers are just a few who finished their books in our Spring 2017 semester of the 100 Day Book program.

Sef Churchill decided to write her book in 100 days “on an impulse one Thursday night.” She followed our process, and by Sunday had committed to an idea. How did it go? “Now I have a book,” she says, “a book which before that first Sunday, I had not even dreamed of.” Check out the 10 lessons she learned about the book writing process.

Ella J. Smyth wrote two of her Romance novels (two novels!) in a little over a 100 days. She talks about her experience, and the power of accountability, here.

Nathan Salley set aside one day a week to write his book, and in that restricted amount of time he was able to finish his book in less than 100 days. You can read about Nathan’s experience (and his next steps into publishing) here.

When Margherita Crystal Lotus told me her sci-fi/fantasy mashup novel was going to be over 100,000 words, and that she was going to do it in 100 days, I had a few doubts she would be able to finish it in time. But she did finish in time, a few days early in fact. And now she’s published the finished book. You can read more about her novel The Color Game here.

Kira Swanson rewrote her novel, which she finished in NaNoWriMo, expanding it from a 70,000-word first draft into a 100,000-word second draft. She recently pitched it to agents and had five of them ask to see the finished manuscript. You can read more about her novel revision experience here.

100 Day Book Challenge Performance

Kira Swanson’s goals and accountability helped her rewrite her novel in 100 days.

Sandra Whitten was feeling lost and unprepared in the midst of her first book. But after she signed up for our course, she began writing every day for the first time and finally finished her book. You can read more about Sandra’s experience here.

Fran Benfield said that before she signed up for our program, she was “drowning in a sea of words” (I can relate to that feeling!). But she did finish, and found her voice through the process. You can read about how she wrote her memoir here.

Uma Eachempati had been wanting to write about her father’s experience as a prisoner of war during World War II for years. She finally finished it in August, writing it in less than 100 days!

Doug Smith told me he had been thinking about his idea for a novel, Phoenix Searching, “for more years than I care to admit to.” By following our process, he finally finished his novel in May! “What I thought was a long shot,” he says, “turned out to be totally doable.”

These writers have finished their books in less than 100 days, and the reality is you can too. You just need to have the right process.

How to Write a Book in 100 Days: 5 Steps

What did these writers do differently? How do you actually write a book in 100 days? There are five steps:

1. Commit to an idea.

Having an idea is easy. Committing to an idea isn’t, especially if you’re like most writers I know and have dozens of them!

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The first step to writing a book is to commit to executing—no matter how you feel about your writing during the process, no matter how many new ideas you come up with in the meantime, no matter what other important things come up. You have to commit to finishing no matter what.

2.  Create a plan.

I’ve found that the people who have planned are much more likely to finish their books. A plan doesn’t have to look like a detailed outline, though, so if you’re not into plotting, that’s okay.

Here are a few things your plan should include:

  • Word count. How long will your book be? (Here’s a word count cheat sheet.) Divide that by how many days you have to write: e.g. there are about 71 weekdays in 100 days.
  • Intention. Where will you write each day? How long will you write each day? Visualize yourself writing there for that long.
  • Publishing and Marketing process. Not because you need to know that now, but because by thinking about it and visualizing it, you improve your chances of actually getting there.

If you think through each step of your book, from your initial idea through the writing process to the publication and marketing of your book, you’ll be much more prepared when the writing goes wrong (because it will).

3. Get a team.

Most people think they can write a book on their own. Most people think they don’t need support or encouragement or accountability to write a book. And that’s why most people fail to finish their books.

That was me. I used to think that I could do it own my own. Honestly, I thought I had no choice but to do it on my own. And I failed again and again and again.

Don’t be most people. The great writers throughout history wrote in the midst of a community of other writers. You need a community, too.

A team might look like:

  • A writer’s group
  • A writing course or class
  • An editor or mentor

When you get stuck, as you inevitably will, it’s your team who will help you get unstuck. Don’t start writing your book without one.

4. Write badly every day.

Your first draft will not be perfect. Far from it. You may not be able to stand how bad your writing is. Your sentences might come out as deformed monsters. Your story or logic might go off on strange tangents. You may feel like everything you write is stupid, shallow, and boring.

Write anyway.

It always starts out like this. Writing is iterative. Your second draft will be better than your first. And your fifth draft will be better than your second.

Write badly all the way to the end. You can fix it later.

5. Get accountability.

I had been writing my latest book for two years, two unproductive years of feeling bad about myself all the time for not writing. This was my seventh book. I should have known how to write a book by now. I didn’t.

It took two writing friends calling me out (see step 3) for me to finally realize I needed to take drastic measures.

And so I wrote a check for $1,000 to the presidential candidate I disliked the most (this was during the 2016 election), and gave it to a friend with orders to send the check if I missed my deadline. I’ve never been more focused in my life, and I finished my book in sixty-three days.

Pretty good accountability, right? Most writers need deadlines and accountability to stay focused and do the hard work of writing.

You Can Try to Do This on Your Own, But You Probably Won’t

Have you ever tried to write a book and failed? I have. Many many times over. My biggest mistake was trying to do it alone.

Honestly, it wasn’t until I hired a coach and found a writing mentor that I finally finished my first book.

If you want to write a book, I would love to help you. Right now, for a limited time, you can join the 100 Day Book program. Over the course of 100 days, I’ll guide you through the writing process, and by the end of the 100 days, you’ll have a finished book.

So many writers have finished their books in this program (including the writers above), and so can you. If you want to join the program and finish your book in 100 days like the writers above, you can sign up here.

Have you finished writing a book? What was the most important thing that enabled you to finish? Let us know in the comments!

PRACTICE

Have a book idea? Commit to finishing it, no matter what. Let us know in the comments what your book idea is and publicly commit to finishing it.

Happy writing!

The post How to Write a Book in 100 Days appeared first on The Write Practice.

Drop a site below if you’ve uncovered anything cool for writers!

http://feedproxy.google.com/~r/TheWritePractice/~3/jsSediZW1RM/

Let’s start with the obvious: You don’t know how to write a book. I’ve written seven books, and I don’t really know how to write a book either. I have a process that works, sure, but with writing, as with many things in life, it’s always when you think you know what you’re doing that you get into trouble.

So let’s just admit right now, you don’t know how to write a book, and definitely not in 100 days, and that’s okay. There, don’t you feel better?

How to Write a Book in 100 Days.

There’s this one moment I think about all the time. I had just finished work—I had this horrible desk job at the time—and as I was getting ready to go home, I felt this urge come over me to become a writer. I had felt like I wanted to become a writer before, for years actually, but in that moment, it was all-consuming. Have you ever felt like that before?

And so, instead of going home, I got out a blank piece of paper, and I stared at it. I stared at that blank piece of paper for a really long time. Because I was looking for a book. If only I could come up with the perfect idea, if only I could write a book, then I’d finally feel like a writer.

But I couldn’t think of anything, or at least nothing worthy, and after staring at that blank piece of paper for an hour with nothing, I gave up. In that moment, I felt like I was further from my goal to become a writer than I ever had be. I was so discouraged.

I was discouraged because I didn’t know how to write a book.

Honestly, I might still be there today if I hadn’t had a few lucky breaks and several mentors to teach me the process of how to write a book.

Are you ready to finish your book in 100 days? Join the 100 Day Book program.

21 Writers Who Finished Their Books in 100 Days

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You might say you’re not able write a book in 100 days. You might worry that you’re not able to write a book at all. But I don’t believe that. I honestly believe that everyone can write a book, and I’m not just saying that. I believe it because I’ve done it.

In fact I wrote my first book in fewer than 100 days. I wrote my latest book in just sixty-three days.

I’m not alone, either. I’ve worked with hundreds of other writers to write their books, too. Here are just a few:

Fall 2019 Cohort

These writers are just a few who finished their books in our Fall 2019 semester of the 100 Day Book program.

A. Kaay Miller had a vision of a fantasy novel in April of 1980. Twenty-nine years later, she joined the 100 Day Book program and finally finished. “The habit of writing daily was the most difficult part, and it pushed me on until the point where suddenly my story seemed to flow like water from my fingers to my keyboard,” she says. Now, she’s preparing to begin editing her book this month in 100 Day Book: Draft 2. Read her full story here.

Debra Lobel had also nurtured a book idea for years. “I had been struggling with writing my memoir for years and almost gave up. But after joining the 100 Day Book Program, I completed writing my first draft in 100 days,” she says. Now, she’s signed up to write her next draft with us in 100 Day Book: Draft 2. Read Debra’s story here.

Iris Marsh had actually given up on her book when she joined the Write Practice community. The 100 Day Book program prompted her to pick up her book again. “While I thought to myself, ‘there’s no way I can write a book in just 100 days’, I signed up anyway, hoping for the best. And what do you know? I actually did finish my first draft in 100 days!” she says. “If you are an author and you struggle with getting your first draft done, give this program a try! Yes, it does cost money, but I promise it’s worth it!” Read about Iris’s writing journey here.

Jake Strife knew he had what it takes to write a book. In fact, he’d already written nearly two dozen books, and published them to his vast audience of Wattpad readers. But after his twenty-second book took him eight months to write, he realized he needed help, and he joined 100 Day Book. And it worked! “After taking 8 months to finish book 22 . . . Book 23 took less than 4. And I resolved then and there that I would set 100 days to be my limit for each book I write in the future,” he says. Read about Jake’s experience writing his twenty-second book here.

Myka Correll believed she had a great idea, but she wasn’t sure her writing could do it justice. Perfectionism kept her from ever finishing a book. Then she joined 100 Day Book. “The consistent effort I needed to put out in order to finish the 100 day challenge gave me the needed push to finish my rough draft,” she says. “And then, feeling on a roll, I published my first two books.” Read about how she overcame perfectionism here.

Michael Lynn knew he could write, but he wondered if a novel was beyond him. “I have written papers, poems, short stories, instructions, essays, articles, newsletters, website copy, marketing copy, a few blog series, a history book, a children’s book, and have even been a technical writer and editor. But one thing I have never finished (though I had started many times) was a novel,” he says. Then he joined 100 Day Book—and a few months later, he finished his first novel. “For me, and for others I met in the challenge, the key is to have others running the race alongside you, overcoming the same challenges and obstacles, jumping the same hurdles.” Read Michael’s full story here.

Bart Mann knows that his best writing (honestly, sometimes his only writing) comes when he’s facing down a deadline. And that’s what he got in 100 Day Book: a set of deadlines to hold him accountable, and a community that would spur him on to meet them. “The encouragement and inclusivity by the Write Practice staff and fellow writers created a warm and wonderful atmosphere that would be hard to duplicate elsewhere. I really felt like part of a community, one that wanted me to succeed almost as much as I did,” he said. “Plus now I have a finished draft of a novel I’ve been working on for longer than I care to admit.” Read about Bart’s writing experience here.

Deborah Trahan is no stranger to major projects. In fact, she decided to build a house and write her book at the same time. The process wasn’t easy, but with 100 Day Book, she’s made it to the final page of her book. “If not for the professional support provided by bestselling author Joe Bunting and his crew at The Write Practice, I’d still be staring at a blank computer screen,” she says. “Instead, I’m on my way to publication.” Her best advice for other writers? “Writing a novel is a big enough challenge without attempting to do it alone. So, don’t.” Read Deborah’s full story here.

Fall 2017 Cohort

These writers are just a few who finished their books in our Fall 2017 semester of the 100 Day Book program.

Stella Moreux had been “marinating” on an idea for her “southern fried” fantasy novel for more than three years, but it wasn’t until she signed up for the 100 Day Book program that she seriously started writing it. “I won’t mince words when I say this was hard,” Stella says in her post about the writing process. “However, I would not trade this experience for anything. I survived and finished! The 100 Day Book Program is a challenge but worth it!”

Jodi Elderton had written short stories, but never a novel, and with almost two jobs and young kids, she worried she never would. But she says, “This program made it doable, if you stick with it.” By the end, she finished her novel and said to her writing community, “We made it!” Read Jodi’s full story here.

Rita Harris had an incredibly hard year. After committing to writing her novel, she says she had a marriage breakdown, sold her house and moved, and then had a health scare. Any one of those things could have derailed her writing process, but she kept going, motivated by the writing team she had surrounded herself with and the accountability she agreed to. Despite everything, she finished her book, “something which I doubt I would have had even without the life challenges I faced during the course of my writing if I had not enrolled in the program.” Read her story of determination here.

Karin Weiss‘s novel, A Roaring Deep Within, had been languishing half-finished for years. When she began the process, she thought it would be easy, mostly rewriting, but the process proved much more difficult than expected. What saved her was the writing community in the 100 Day Book program. “I found there a ‘writer’s community,’” she says, “that was available night and day that gave me support and motivation to keep going when my energy dragged, or when I felt discouraged at a tough point in my writing.” Read more about how Karin finally finished her novel-in-progress here.

Spring 2017 Cohort

These writers are just a few who finished their books in our Spring 2017 semester of the 100 Day Book program.

Sef Churchill decided to write her book in 100 days “on an impulse one Thursday night.” She followed our process, and by Sunday had committed to an idea. How did it go? “Now I have a book,” she says, “a book which before that first Sunday, I had not even dreamed of.” Check out the 10 lessons she learned about the book writing process.

Ella J. Smyth wrote two of her Romance novels (two novels!) in a little over a 100 days. She talks about her experience, and the power of accountability, here.

Nathan Salley set aside one day a week to write his book, and in that restricted amount of time he was able to finish his book in less than 100 days. You can read about Nathan’s experience (and his next steps into publishing) here.

When Margherita Crystal Lotus told me her sci-fi/fantasy mashup novel was going to be over 100,000 words, and that she was going to do it in 100 days, I had a few doubts she would be able to finish it in time. But she did finish in time, a few days early in fact. And now she’s published the finished book. You can read more about her novel The Color Game here.

Kira Swanson rewrote her novel, which she finished in NaNoWriMo, expanding it from a 70,000-word first draft into a 100,000-word second draft. She recently pitched it to agents and had five of them ask to see the finished manuscript. You can read more about her novel revision experience here.

100 Day Book Challenge Performance

Kira Swanson’s goals and accountability helped her rewrite her novel in 100 days.

Sandra Whitten was feeling lost and unprepared in the midst of her first book. But after she signed up for our course, she began writing every day for the first time and finally finished her book. You can read more about Sandra’s experience here.

Fran Benfield said that before she signed up for our program, she was “drowning in a sea of words” (I can relate to that feeling!). But she did finish, and found her voice through the process. You can read about how she wrote her memoir here.

Uma Eachempati had been wanting to write about her father’s experience as a prisoner of war during World War II for years. She finally finished it in August, writing it in less than 100 days!

Doug Smith told me he had been thinking about his idea for a novel, Phoenix Searching, “for more years than I care to admit to.” By following our process, he finally finished his novel in May! “What I thought was a long shot,” he says, “turned out to be totally doable.”

These writers have finished their books in less than 100 days, and the reality is you can too. You just need to have the right process.

How to Write a Book in 100 Days: 5 Steps

What did these writers do differently? How do you actually write a book in 100 days? There are five steps:

1. Commit to an idea.

Having an idea is easy. Committing to an idea isn’t, especially if you’re like most writers I know and have dozens of them!

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The first step to writing a book is to commit to executing—no matter how you feel about your writing during the process, no matter how many new ideas you come up with in the meantime, no matter what other important things come up. You have to commit to finishing no matter what.

2.  Create a plan.

I’ve found that the people who have planned are much more likely to finish their books. A plan doesn’t have to look like a detailed outline, though, so if you’re not into plotting, that’s okay.

Here are a few things your plan should include:

  • Word count. How long will your book be? (Here’s a word count cheat sheet.) Divide that by how many days you have to write: e.g. there are about 71 weekdays in 100 days.
  • Intention. Where will you write each day? How long will you write each day? Visualize yourself writing there for that long.
  • Publishing and Marketing process. Not because you need to know that now, but because by thinking about it and visualizing it, you improve your chances of actually getting there.

If you think through each step of your book, from your initial idea through the writing process to the publication and marketing of your book, you’ll be much more prepared when the writing goes wrong (because it will).

3. Get a team.

Most people think they can write a book on their own. Most people think they don’t need support or encouragement or accountability to write a book. And that’s why most people fail to finish their books.

That was me. I used to think that I could do it own my own. Honestly, I thought I had no choice but to do it on my own. And I failed again and again and again.

Don’t be most people. The great writers throughout history wrote in the midst of a community of other writers. You need a community, too.

A team might look like:

  • A writer’s group
  • A writing course or class
  • An editor or mentor

When you get stuck, as you inevitably will, it’s your team who will help you get unstuck. Don’t start writing your book without one.

4. Write badly every day.

Your first draft will not be perfect. Far from it. You may not be able to stand how bad your writing is. Your sentences might come out as deformed monsters. Your story or logic might go off on strange tangents. You may feel like everything you write is stupid, shallow, and boring.

Write anyway.

It always starts out like this. Writing is iterative. Your second draft will be better than your first. And your fifth draft will be better than your second.

Write badly all the way to the end. You can fix it later.

5. Get accountability.

I had been writing my latest book for two years, two unproductive years of feeling bad about myself all the time for not writing. This was my seventh book. I should have known how to write a book by now. I didn’t.

It took two writing friends calling me out (see step 3) for me to finally realize I needed to take drastic measures.

And so I wrote a check for $1,000 to the presidential candidate I disliked the most (this was during the 2016 election), and gave it to a friend with orders to send the check if I missed my deadline. I’ve never been more focused in my life, and I finished my book in sixty-three days.

Pretty good accountability, right? Most writers need deadlines and accountability to stay focused and do the hard work of writing.

You Can Try to Do This on Your Own, But You Probably Won’t

Have you ever tried to write a book and failed? I have. Many many times over. My biggest mistake was trying to do it alone.

Honestly, it wasn’t until I hired a coach and found a writing mentor that I finally finished my first book.

If you want to write a book, I would love to help you. Right now, for a limited time, you can join the 100 Day Book program. Over the course of 100 days, I’ll guide you through the writing process, and by the end of the 100 days, you’ll have a finished book.

So many writers have finished their books in this program (including the writers above), and so can you. If you want to join the program and finish your book in 100 days like the writers above, you can sign up here.

Have you finished writing a book? What was the most important thing that enabled you to finish? Let us know in the comments!

PRACTICE

Have a book idea? Commit to finishing it, no matter what. Let us know in the comments what your book idea is and publicly commit to finishing it.

Happy writing!

The post How to Write a Book in 100 Days appeared first on The Write Practice.

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How to Create an Effective Press Page to Attract Coverage and Links

Would you like to receive more story requests from bloggers and journalists? Don’t you want to see more and more news stories mentioning your brand? Your first step to building more online coverage is to create an effective press page.

Why Create a Press Page?

I lost count of how many times I wanted to reach out to a brand (usually that’s a marketing tool I was curious to explore further) and struggled to find any clear instructions on how. I’ve also lost track of how many times I gave up when trying to mention a brand on Twitter and couldn’t find their Twitter handle anywhere.

Those brands missed a nice opportunity of being mentioned (which could even be a missed opportunity of onboarding a new brand advocate).

A well-built press page would have made that opportunity a reality.

Fundamentally, the major goals behind building a press page are:

  • Attracting “linking leads” (i.e. bloggers and journalists) by making your brand look interesting to them.
  • Delivering clear instructions on how they can get in touch (without leaving them wondering).
  • Providing you with a little bit more control over the online sentiment surrounding your brand (by surfacing favorable mentions).

Should You Create a Press Page or a Press Site?

There are certain pros and cons to setting up a dedicated site to curate news and encourage press contacts.

The biggest benefit of having a separate site is an ability to take more than one position in Google for your branded queries. Google is trying to show diverse results per SERPs, aiming to show no more than two results from the same domain for a particular query in the top results. So having additional sites will help you control more of your branded search SERPs.

Bigger companies usually have several domains building additional online context around the brand (and controlling more branded SERPs):

Amazon Press Site Example

Amazon hosts all brand-specific information on a separate domain aboutamazon.com

Radix offers a perfect domain name for your brand’s press room: .press:

Radix press domain ideas

Radix press domain ideas

On the other hand, building a separate site comes at a price: You need additional resources to build, design and maintain a separate entity.

I leave it up to you to decide, but I am personally leaning towards a separate entity option.

1. Past Mentions

There are a few important reasons why you want to curate your current press coverage:

  • Linking to pages that mention you will boost rankings of those pages. This helps you surface your positive mentions and, hence, better control your company’s online sentiment.
  • Featuring various stories around your brand gives journalists more ideas of possible angles for their own articles.
  • Publicizing your mentions encourages more bloggers to feature you (in hopes you will link to them from that section as well).
  • “As featured in” section offers you the power of social proof. Both your customers and journalists will trust your brand more once they see you are being covered in the news.

This section may contain all kinds of links that mention your brand in one way or another, including:

  • Your mentions in the news outlets.
  • Your management’s interviews.
  • Articles quoting you or your management.
  • Your CEO’s keynote coverage, etc.

It is also a good idea to curate your own press releases in this section.

Nextiva does a great job curating news coverage of their brand:

Press Page Example

Great press page example from Nextiva. You can sort the list by year to find older / newer stories featuring the brand.

You can sort the list by year to find older / newer stories featuring the brand.

2. Contact Information

The best idea is to put a real person here, instead of a generic contact form. EPAM is a great example of doing that well:

Press page example with press contact

Great example of highlighting your press contact on your press page.

Knowing who to contact and being able to choose from a variety of options is likely to encourage many of your company’s linking leads to start the conversation.

3. “Behind-the-Scenes” Company Information

Again, one of the major goals behind a good press page is to make your company more interesting to bloggers and journalists, encouraging them to think of it as part of a story.

What’s a better way to make your company more interesting to people than by humanizing it. Show your team, your pictures, your conference trips, your charity events. You have a lot of uniqueness in your brand. Just show it.

4. Style Guide/Assets

Offering bloggers and journalists additional assets to include in their articles may incentivize them to create a more eye-catching context.

Instagram is a good example of providing exhaustive instructions as to how bloggers may be using their logos and where to download a high-resolution file. They also offer high-resolution screenshots for download and use within articles:

Style Guide/Assets example for a press page from instagram

Instagram’s asset collection is a great example of a style guide and assets for press to use

5. Your Social Media Channels

Finally, offering additional ways to get in touch is always a good idea. Plus, linking to your social media channels will allow bloggers and journalists to tag you in social media updates when your feature goes live.

Besides, encouraging your linking leads to follow you around would tie them closer to your brand and potentially keep them engaged.

Optimize Your Page for Organic Visibility

Finally, getting your press page (or site) rank for a variety of branded (and possibly even generic / non-branded) queries is key to generating more press coverage.

Text Optimizer will help you create an effective copy for your Press Coverage, which will help it rank higher in Google. Text Optimizer will check your current brand-name ranking and use semantic analysis to extract related concepts for you to include them in your copy:

It is also a good idea to come up with a user-engaging strategy making sure people who have found themselves on our press page will continue browsing the site.

Alter offers a few great user engaging options, including exit-intent popup that shows up exactly when your site users are ready to leave. You can control the pages that will show up and the content they will include:

Conclusion

So many companies are getting proactive with link acquisition and press coverage tactics, yet they forget the inbound aspect of them. Before investing in your journalistic email outreach, make sure you have a convincing landing page set up. That way, linking leads will know why and how to mention you when providing the coverage.

Setting up a press page (or a press site) is a one-time task, but it must be done in order to see your brand generating more and more organic mentions around the web.

The post How to Create an Effective Press Page to Attract Coverage and Links appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

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