... Skip to content

Category: Writing

Hit the like button if you like this info!

http://feedproxy.google.com/~r/TheWritePractice/~3/KIOw7AZ_VP4/

As writers, we know reading is a fundamental part of our practice. We’re encouraged to expose ourselves to new writers, texts, words, and ideas. But do you ever find yourself reading something and wondering, “What am I looking for? How can I learn from this writer?”

How to Find the Best Fiction Writing Exercises in Your Favorite Novel

Writing practice is at the heart of everything we do here at The Write Practice. Every week, we share new fifteen-minute fiction writing exercises to help you practice and grow as a writer.

But what if you could build your own fiction writing exercises? What if you could find something you love in a story someone else has written, and then practice how to recreate that yourself? What if you could take the lead in your own growth as a writer and learn from your favorite stories and authors?

You can! Here are three steps to help you analyze any text to learn its secrets and apply its lessons. 

First, Choose a Book to Study

Developing writers often love to read, but they don’t know how to move beyond the reader experience of a text to analyze how a writer is creating an effect. 

Not every text begs analysis, of course. When I’m after a quick pleasure read at the beach or a fast-paced thriller to help me escape the mundane, I don’t want to slow down to unpack a writer’s method. 

But when I am trying to get better as a writer, I need to choose some texts that can teach me. Depending on your goals, you might choose a writer you admire, a reader-favorite in a genre, or a classic novel.  I think it helps if you’ve read the text through at least once, so you aren’t trying to grasp the basic premise of the scene or section.

3 Steps to Learn From a Book

Once you’ve chosen a text, try these three steps to help you learn a text’s secrets and apply them to your own writing with fiction writing exercises. 

1. Describe what you see

First, narrow your focus. If you want to get better at dialogue, choose a dialogue-heavy scene. If you want to improve your ability to write suspense, choose a chapter or scene that had you captivated until the end. 

Read the scene or chapter slowly, pencil in hand. You can record your notes in the margins or in a notebook. Read a paragraph, section, or page and then stop and describe what you see related to your area of focus.

For example, in a fast-paced scene, do you notice how the dialogue is clipped? Are the sentences short? 

See if you can describe the various parts of the scene. What are the characters doing before and after they speak? When does the scene begin? Where does it end? 

2. Ask why and how questions

Once you have a good list describing what you noticed, ask why and how.

If you noticed the dialogue sentences are clipped and short, even fragments in places, ask yourself why, My guess is that those short sentences speed the pace to keep the reader engaged. But maybe they reflect how the character speaks differently under pressure, revealing insecurity. 

There are no wrong answers—only defensible ones. Try to come up with multiple reasons for how a writer is creating the effect or why they are crafting a scene this way. 

Also, here’s a shortcut for this step: ask yourself what the story’s genre is.

Genre dictates a number of choices for writers. A thriller will almost always have someone racing against a literal or metaphorical clock. A mystery will have a dead body or puzzle, usually in the first quarter of the book.

Notice the patterns you see related to the genre and ask yourself how they propel the story forward.  

3. Apply the lesson

Now that you have a good list of description and some great questions or observations about how and why a scene is developed, it’s your turn. Choose one of the sections you analyzed. It might be a paragraph, a page, or a scene. 

Practice recreating the effect in your own style and voice. You can create a character composite or swap in a character from your work in progress. If your analysis revealed short, clipped dialogue, write short sentences. If your analysis showed a clever technique for character description, try it out using your own details. 

There’s no wrong way to do it. All developing writers mimic the greats as they find their own voices. Don’t be afraid to learn from authors you love, using their work as a model. 

Practice Is Key

It’s one thing to read books you love. It’s another thing entirely to write books you love, books that can hold their own on the shelf next to your favorite authors.

But if you study your favorite books and create fiction writing exercises to practice the techniques they use to capture your imagination, you can recreate those experiences for yourself. Better yet, you can build on them to create something new and innovative, something readers can’t put down.

Pull a book off your shelf, study it, and create a way to practice what that author’s done. How will their skill weave its way into your writing?

Have you used a similar process to learn from other authors? What helps you learn from the books you read? Share your ideas in the comments

PRACTICE

Set the timer for fifteen minutes. Choose a paragraph or short section of a book or story you love (you could even choose a short exchange on a tv show or film!). Not sure what to pick? Read the first chapter of Pride and Prejudice here.

Then, describe what you see as you read or view it. Ask and answer those how and why questions:

  • What makes it work?
  • Why does the author choose these details?
  • How did she speed up or slow down the pace here? 

If there’s any time left on your timer, try writing something in a similar style or using the same techniques. 

It may feel clunky or uncomfortable at first, but play with it and have fun. Share the story you chose and the observations you made (and your own application of the technique, if you have time to write!) in the comments below.

Be sure to leave feedback for your fellow writers! In fact, why not try practicing one of the techniques they share?

The post How to Find the Best Fiction Writing Exercises in Your Favorite Novel appeared first on The Write Practice.

Drop a comment below if you’ve found anything cool for authors!

https://wordtothewise.com/2020/02/what-is-fcrdns-and-why-do-we-care/

It’s been a light blogging month. We’ve been dancing around getting the final plans, financing, and contractors set up for the work we’re doing on the Dublin house and then heading off for our first actual vacation in almost 5 years. But, I wrote half of this answering a question on mailop, so I may as well polish and publish.

What is FCrDNS

FCrDNS stands for Full Circle reverse DNS or Forward-Confirmed reverse DNS. It means that if you do a DNS lookup on the domain in a reverse DNS lookup than that domain will point back to the original IP. The name actually comes from the fact that if you start with the IP address and go through the hostname, you get a full circle.

Image illustrating the full circle from connecting IP to hostname and back to the connecting IP using rDNS and DNS queries

The reason FCrDNS is a thing is because any IP address owner can assign any domain to the rDNS of an IP address. They are in complete control and there are no technical checks that the hostname be a domain they own. Anyone could assign their IP a rDNS of angrygoose.google.com, or flowerchild.facebook.com or jupiter.spamhaus.com to their IPs. And, in fact, lots of spammers did just this, assigning domains to their IPs that they didn’t own.

Why do we care about FCrDNS?

Spammers lie, a lot. The did all sorts of things to avoid being blocked. Stealing legitimate domain names in their rDNS was one of those. They’d set up their IPs forging known domains as a way to try and get around some filters. Receiving systems figured this out pretty quickly. They started doing FCrDNS checks to verify that the person managing DNS for that IP space also manages DNS for the domain space. The underlying idea, is that if the IP points to a hostname and that hostname points back to the same IP, then everything is under control of the same entity.

FCrDNS is a method of deciding whether or not the IP address is legitimately being used by the domain in the rDNS entry. FCrDNS is a way to verify the identity of the connecting IP. If the rDNS doesn’t match, then it’s much more likely that the mail is coming from an illegitimate source. 

What should have a FCrDNS?

Basically, any time you set up rDNS on an IP address it’s good practice to give the corresponding hostname an A record. For IP sending outgoing mail, this is one of those expected best practices. There’s an IP address with a rDNS of a single hostname and the hostname points back to the IP address. That IP uses the same hostname to introduce itself during the SMTP transaction. Certainly when I’m looking at IP addresses and domains and EHLO values I do check to see if everything matches.

But. Not every hostname has to have a single A/AAAA record. A single hostname can point to multiple IPs:

DNS output showing outlook.com pointing to 8 different IP addresses in 40.97.0.0/16

A single IP can also point to many different hostnames or no hostnames at all. In fact spot checks show me that none of the IP addresses in the example above actually have a rDNS set up.

;; QUESTION SECTION:
;2.160.97.40.in-addr.arpa.    IN  PTR

The ability of an IP to point to many hostnames and a hostname to point to many IPs complicates completing the circle. Anyone verifying FCrDNS on an IP with multiple PTR records needs to do multiple DNS lookups for the verification step. Lookups can quickly get out of hand if each of the domains in the PTR has multiple IPs then there’s even more DNS work.

These technical and practical realities are why we can only recommend that an IP sending mail have FCrDNS, we can’t require it. And, in fact, not all outgoing mail servers do have it.

image showing one of outlook.com's outgoing IP addresses (52.101.142.83) does not have FCrDNS.

FCrDNS is a hack to link an IP address to a domain. That’s all it’s there for. You set it up if you can, and should probably expend some effort to do so for dedicated outbound servers, particularly those sending bulk mail. But, no, your 5321.from domain doesn’t need to point to an IP simply so you can check this box

How will you use the advice from this post?

https://wordtothewise.com/2020/02/what-is-fcrdns-and-why-do-we-care/

It’s been a light blogging month. We’ve been dancing around getting the final plans, financing, and contractors set up for the work we’re doing on the Dublin house and then heading off for our first actual vacation in almost 5 years. But, I wrote half of this answering a question on mailop, so I may as well polish and publish.

What is FCrDNS

FCrDNS stands for Full Circle reverse DNS or Forward-Confirmed reverse DNS. It means that if you do a DNS lookup on the domain in a reverse DNS lookup than that domain will point back to the original IP. The name actually comes from the fact that if you start with the IP address and go through the hostname, you get a full circle.

Image illustrating the full circle from connecting IP to hostname and back to the connecting IP using rDNS and DNS queries

The reason FCrDNS is a thing is because any IP address owner can assign any domain to the rDNS of an IP address. They are in complete control and there are no technical checks that the hostname be a domain they own. Anyone could assign their IP a rDNS of angrygoose.google.com, or flowerchild.facebook.com or jupiter.spamhaus.com to their IPs. And, in fact, lots of spammers did just this, assigning domains to their IPs that they didn’t own.

Why do we care about FCrDNS?

Spammers lie, a lot. The did all sorts of things to avoid being blocked. Stealing legitimate domain names in their rDNS was one of those. They’d set up their IPs forging known domains as a way to try and get around some filters. Receiving systems figured this out pretty quickly. They started doing FCrDNS checks to verify that the person managing DNS for that IP space also manages DNS for the domain space. The underlying idea, is that if the IP points to a hostname and that hostname points back to the same IP, then everything is under control of the same entity.

FCrDNS is a method of deciding whether or not the IP address is legitimately being used by the domain in the rDNS entry. FCrDNS is a way to verify the identity of the connecting IP. If the rDNS doesn’t match, then it’s much more likely that the mail is coming from an illegitimate source. 

What should have a FCrDNS?

Basically, any time you set up rDNS on an IP address it’s good practice to give the corresponding hostname an A record. For IP sending outgoing mail, this is one of those expected best practices. There’s an IP address with a rDNS of a single hostname and the hostname points back to the IP address. That IP uses the same hostname to introduce itself during the SMTP transaction. Certainly when I’m looking at IP addresses and domains and EHLO values I do check to see if everything matches.

But. Not every hostname has to have a single A/AAAA record. A single hostname can point to multiple IPs:

DNS output showing outlook.com pointing to 8 different IP addresses in 40.97.0.0/16

A single IP can also point to many different hostnames or no hostnames at all. In fact spot checks show me that none of the IP addresses in the example above actually have a rDNS set up.

;; QUESTION SECTION:
;2.160.97.40.in-addr.arpa.    IN  PTR

The ability of an IP to point to many hostnames and a hostname to point to many IPs complicates completing the circle. Anyone verifying FCrDNS on an IP with multiple PTR records needs to do multiple DNS lookups for the verification step. Lookups can quickly get out of hand if each of the domains in the PTR has multiple IPs then there’s even more DNS work.

These technical and practical realities are why we can only recommend that an IP sending mail have FCrDNS, we can’t require it. And, in fact, not all outgoing mail servers do have it.

image showing one of outlook.com's outgoing IP addresses (52.101.142.83) does not have FCrDNS.

FCrDNS is a hack to link an IP address to a domain. That’s all it’s there for. You set it up if you can, and should probably expend some effort to do so for dedicated outbound servers, particularly those sending bulk mail. But, no, your 5321.from domain doesn’t need to point to an IP simply so you can check this box

Drop a comment below if you’ve recognized anything cool for authors!

https://www.rohitbhargava.com/2020/02/what-you-can-learn-from-50-top-futurists-about-the-world-to-come.html

Exactly fifty years ago, noted futurist Alvin Toffler wrote one of the most widely read books about the future called Future Shock. It was a legendary work, and the inspiration for the team at the Abundant Future Institute to seek out 50 top futurists to each contribute a chapter to a book celebrating Toffler’s vision and offering new thoughts for a new era. I was honored to be among those who added their insights to the curated selection.

The book is now available on Amazon and my contributed chapter is titled “The Non-Obvious Appeal of Vicarious People.” Here’s an excerpt …

I once purchased a tweet from Kim Kardashian.

Admitting I bought a forgettable endorsement from a forgettable person on a forgettable platform hardly seems like an appropriate story to share in a book co-authored by some of the world’s foremost thinkers on the future. But it points to a seeming contradiction in my interests: For someone who has spent most of his professional life trying to not-so-gently nudge companies and leaders back toward embracing their humanity, I have an unusual fascination with fake things.

I attribute this interest to my experiences working in advertising for the first decade of my career, before I shifted my focus toward trying to predict and describe the future. While I was developing creative persuasion strategies to sell everything from orange juice to cloud computing, I became a student of human behavior.

The team I used to lead would regularly talk to people and pore over reports from global analytics firms to develop consumer insights. Our goal was to create “personas” that would neatly describe large categories of people in terms of their beliefs, passions, and motivations—no matter how mundane or unexpected.

Why do people pick up the second magazine from the rack instead of the first? Why do they worry about climate change yet still buy bottled water? And why do they mistakenly place so much trust in false information, manipulated media, and fabricated celebrities?

It was this last question that fascinated me most: In a world of near-perfect information, why do certain people hold such power to influence us despite sometimes being demonstrably fake? We trust and follow people who are famous simply for being famous, or believe in the experiences of perfect strangers who post product and experience reviews online. We get duped over and over again by self-serving politicians and fame-chasing celebrities.

Thanks to the internet, we have plenty of resources that should allow us to instantly debunk any half-truth or anyone peddling half-truths. Fact-checking is at our fingertips. Despite this easy access to information, somehow people continue to be easily and deeply manipulated on a daily basis.

This invisible force is a potent fixture of our culture, but it isn’t new. Writers have been exploring and imagining its effect for much of the past century.

In Manipulation We (Often) Trust

In 1928, in his seminal book Propaganda, Edward Bernays described the “conscious and intelligent manipulation” of the masses by governments, mostly achieved through imperceptible methods of persuasion designed to keep citizens in line.

Nearly a quarter-century later, noted science fiction luminary Frederick Pohl imagined a future where advertising agencies manipulated public perceptions and capitalism ruled the world in his dystopian novel Space Merchants. Both believed outside entities like governments or organizations shaped what we believe to further their own ends.

In 1970, Alvin Toffler extended this idea to suggest individuals were influencing us, too. He used the term “vicarious people,” such as artists, television personalities, and even fictional characters, to describe the outsized effect that both people and fictional characters were having on our identities and personalities. We model our behavior after theirs and increasingly use their examples to moderate our own beliefs and shape who we are.

As politicians preach more xenophobia, online influencers chase views, and the media curates sensationalism, we the people get assaulted by the fake all around us. And sometimes we reflexively create it ourselves through what we share online.

How can we live in a future where we might overcome—or at least better manage—this parade of fake personalities to become better versions of ourselves instead of indulging our darker impulses? To start, we will need to more deeply understand the nuances behind it. I have spent considerable time trying to do exactly that, usually by doing something that most futurists are loathe to do: focusing primarily on the present.

If you want to read the rest of my chapter, you can download the entire excerpt here >>

Buy your copy of the full book here >>

Drop a site below if you’ve shared anything cool for authors!

https://www.rohitbhargava.com/2020/02/what-you-can-learn-from-50-top-futurists-about-the-world-to-come.html

Exactly fifty years ago, noted futurist Alvin Toffler wrote one of the most widely read books about the future called Future Shock. It was a legendary work, and the inspiration for the team at the Abundant Future Institute to seek out 50 top futurists to each contribute a chapter to a book celebrating Toffler’s vision and offering new thoughts for a new era. I was honored to be among those who added their insights to the curated selection.

The book is now available on Amazon and my contributed chapter is titled “The Non-Obvious Appeal of Vicarious People.” Here’s an excerpt …

I once purchased a tweet from Kim Kardashian.

Admitting I bought a forgettable endorsement from a forgettable person on a forgettable platform hardly seems like an appropriate story to share in a book co-authored by some of the world’s foremost thinkers on the future. But it points to a seeming contradiction in my interests: For someone who has spent most of his professional life trying to not-so-gently nudge companies and leaders back toward embracing their humanity, I have an unusual fascination with fake things.

I attribute this interest to my experiences working in advertising for the first decade of my career, before I shifted my focus toward trying to predict and describe the future. While I was developing creative persuasion strategies to sell everything from orange juice to cloud computing, I became a student of human behavior.

The team I used to lead would regularly talk to people and pore over reports from global analytics firms to develop consumer insights. Our goal was to create “personas” that would neatly describe large categories of people in terms of their beliefs, passions, and motivations—no matter how mundane or unexpected.

Why do people pick up the second magazine from the rack instead of the first? Why do they worry about climate change yet still buy bottled water? And why do they mistakenly place so much trust in false information, manipulated media, and fabricated celebrities?

It was this last question that fascinated me most: In a world of near-perfect information, why do certain people hold such power to influence us despite sometimes being demonstrably fake? We trust and follow people who are famous simply for being famous, or believe in the experiences of perfect strangers who post product and experience reviews online. We get duped over and over again by self-serving politicians and fame-chasing celebrities.

Thanks to the internet, we have plenty of resources that should allow us to instantly debunk any half-truth or anyone peddling half-truths. Fact-checking is at our fingertips. Despite this easy access to information, somehow people continue to be easily and deeply manipulated on a daily basis.

This invisible force is a potent fixture of our culture, but it isn’t new. Writers have been exploring and imagining its effect for much of the past century.

In Manipulation We (Often) Trust

In 1928, in his seminal book Propaganda, Edward Bernays described the “conscious and intelligent manipulation” of the masses by governments, mostly achieved through imperceptible methods of persuasion designed to keep citizens in line.

Nearly a quarter-century later, noted science fiction luminary Frederick Pohl imagined a future where advertising agencies manipulated public perceptions and capitalism ruled the world in his dystopian novel Space Merchants. Both believed outside entities like governments or organizations shaped what we believe to further their own ends.

In 1970, Alvin Toffler extended this idea to suggest individuals were influencing us, too. He used the term “vicarious people,” such as artists, television personalities, and even fictional characters, to describe the outsized effect that both people and fictional characters were having on our identities and personalities. We model our behavior after theirs and increasingly use their examples to moderate our own beliefs and shape who we are.

As politicians preach more xenophobia, online influencers chase views, and the media curates sensationalism, we the people get assaulted by the fake all around us. And sometimes we reflexively create it ourselves through what we share online.

How can we live in a future where we might overcome—or at least better manage—this parade of fake personalities to become better versions of ourselves instead of indulging our darker impulses? To start, we will need to more deeply understand the nuances behind it. I have spent considerable time trying to do exactly that, usually by doing something that most futurists are loathe to do: focusing primarily on the present.

If you want to read the rest of my chapter, you can download the entire excerpt here >>

Buy your copy of the full book here >>

Hit the like button if you like this info!

https://feeds.feedblitz.com/~/619137356/0/convinceandconvertconsulting/

Content Marketing Statistics

Content marketing continues to generate buzz and can be an amazing way to generate new leads and convert those leads into customers. No matter what form the content takes, it can help establish a brand as an authority in its field. The state of content marketing in the last few years has been one of great change.

The latest State of Content Marketing Report from SEMrush analyzed more than 450,000 tweets, 700,000 blog posts, hundreds of thousands of Google search queries and surveyed more than 1,200 marketing professionals around the world.

The report uncovered a number of content marketing trends that ruled the marketing world over the past year.

Here are ten content marketing statistics from the report that highlight the trends most likely to continue over the next several years.

Longer Articles Over 3,000 Words Received 3X More Traffic


Longer articles over 3,000 words receive 3X more traffic, according to a report by @SEMrush #contentmarketing

Click To Tweet


In a few years, articles went from short pieces to lengthy, detailed pieces chock full of information. Pieces of 3,000 words or more got about three times the traffic and four times the shares as articles between 900 to 1,200 words. They also got more backlinks than shorter pieces.

While there is still a place for shorter pieces, a mix of long-form articles helps drive traffic and keeps site visitors engaged. The longer articles may also rank better in search engine results throughout 2020 (until the algorithms change yet again, anyway.

Anatomy of Top-Performing Content – Key Stats from the SEMrush State of Content Marketing Report

Around 37% of Americans Use Mobile Platforms to Go Online


Around 37% of Americans use mobile platforms to go online

Click To Tweet


For the last few years, there has been a huge push to go mobile-first and to really make online content smartphone-friendly.

While there is evidence that more and more people use their phones to access the internet, the results in the State of Content Marketing Report highlight that many still access websites via desktop.

Traffic to Industry Blogs by Device

SEMrush looked at the devices people use to browse different industry blogs across the globe between April and September 2019 and split their traffic into desktop and mobile.

Pew Internet Research found that about 37% of Americans use their mobile devices to go online and the overall number of people owning a smartphone went from 35% in 2011 to 81% in 2019. Mobile usage continues to rise in 2020.

However, many still use their desktops to research information. In a look at over 1,000 blogs, researchers discovered that around 63% of the traffic to automotive dealerships is via desktop. The numbers reach as high as 80% and above for online education and marketing topics.

The key takeaway here is to write for the audience rather than a device and make sure your website adapts to whatever screen size the user has at a given moment.

content marketing - screen size

Successful Blogs Use a Mix of 13.8% Lists, 10.8% Q&As and 5.10% How-Tos

The report also looked at the different types of articles posted on blogs and found that most blogs benefited from a mix of different topics. For example, online education blogs had a mix of traffic that looked something like this: 3.6% guides, 5.10% how-to pieces, 10.8% Q&A articles and 13.8% lists.

Industry Blogs Top-performing Articles by Type

Industry Blogs Top-performing Articles by Type

Finding the right mix for each website is a matter of digging into site analytics and analyzing not only the popular topics on that blog but also competitor blogs. Many blogs even offer a look at the most popular articles, making it easy to do a bit of research and uncover which topics are popular with a given target audience.

There Are 2.96 Billion People on Social Media

One thing the report uncovered is that most businesses aren’t using social media as much as they should be, based on the number of users. There are approximately 2.96 billion people on social media.

The only categories using social media frequently enough were the fitness and health, home and garden and pharmaceutical categories. Each business is unique, so some marketers did a better job at social media promotions than others. However, it is a real weakness in the industry that must be addressed.

Headlines of 14 Words or More Got 5X More Backlinks


Headlines of 14 words or more get 5X more backlinks #contentmarketing

Click To Tweet


The report also uncovered an increase in headline length. The reason writers should use longer headlines of 14 words or more is because they get twice as much traffic, two times as many shares and five times more backlinks.

The traditional advice was to keep headline length between seven and 10 words, but that seems to be changing. People want to know they are getting the specific information they’re seeking.

Listicles Get Double the Traffic of Other Types of Posts

Listicles seem to be everywhere. People are busy and they like information they can absorb in quick chunks. The ability to skim over subheadings in a listicle helps the user zero in on the exact advice they need.

The State of Content Marketing Report 2019 by SEMrush also uncovered that listicles get the most shares and traffic — as much as double what other types of posts receive.

36% of Articles With Both H2 and H3 Headings Got More Traffic and Shares

The study also uncovered that the use of both H2 and H3 headings resulted in higher performances.

About 36% of articles with both headings had more traffic, shares and backlinks than similar articles without. The reason likely comes back to the need for people to skim and find the exact material needed. Descriptive headings save the reader time and frustration.


36% of articles With both H2 and H3 headings get more traffic and shares #contentmarketing

Click To Tweet


2020 Is About Ranking Higher Than Position #1

Search engines such as Google now use position zero to highlight quick snippets of content. While rich snippets have been around for a while, the way Google pulls information from content changed a bit in the last two years.

A rich snippet can appear anywhere in the text, so utilizing bullets helps Google see what content readers need most. Bulleted lists also make content more skimmable for readers.

The Word ‘Strategy’ Appeared in 29% of Tweets About Content Marketing

For years, top marketers have turned to well-organized plans in order to gain the most traction possible. The keyword phrase “content marketing strategy” was the most popular keyword in the category of content marketing and appeared in 29% of tweets. Content marketing strategy also appeared in the top 20 questions asked on Google about the topic.

Topics Discussed with the #ContentMarketing hashtag

SEMrush used a mixture of machine learning and human expertise to analyze the topics (key themes) that were discussed in the most popular tweets (20+ retweets) that were published between January and September 2019 and contained the #ContentMarketing hashtag.

In the last year, most people noticed more and more campaigns geared toward a specific holiday or event. Promoters have learned that people want highly personalized material that speaks directly to them and their needs. At the same time, consistency is the key to brand name recognition. Planned-out programs offer variety while still tying everything together with an underlying theme.

The Majority of Marketing Agencies Expanded Their Product Offerings

Another trend in the past year is a shift in the way marketing agencies package their products. Some agencies turned to proprietary software to increase the advantages of working with them over another agency. There is a lot of competition in the digital marketing space, so anything a company does to stand out increases potential profits.

Agencies should look at services already offered and find ways to expand into a full-service agency, so clients get all their exposure from one place. For example, add an event-planning service complete with logo-imprinted giveaway items. Any work that is farmed out or covered by another company is an opportunity for growth in 2020.

Conclusion

If you haven’t already, I urge you to download the State of Content Marketing Report from SEMrush. It’s filled with even more useful data to help guide your content marketing strategy this year.

The post 10 Content Marketing Statistics for 2020 appeared first on Content Marketing Consulting and Social Media Strategy.

        

Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.