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Writing is a lot of work, and there are definitely parts of the process that aren’t fun. But if writing has become a drudgery, if it’s become something you dread every day, then maybe it’s time for a little play to reinvigorate your love for writing. What if you were writing for fun?

Writing for Fun: A Guide to Playfulness for Serious Writers

I’ve spent most of my teaching career with high school and college students, but I had the opportunity to work as an elementary librarian for a few years, running book and writing clubs and basically playing in the literary sandbox with kids. It was a blast.

The kids who came to my book and writing clubs embraced the experimental in their work, willing to play with words in a way I’d not seen in the majority of my teen and adult students. I remember a student who would read the same line or page in a book with multiple voices, each one adding a new line or slightly altering the message and tone until we couldn’t hear his voice anymore over our laughter. 

It was pure joy. 

Joy: lost and found

As I went back to my high school and college classrooms, I found that most of my students loathed writing. If I announced a writing project or exploration, it was met with groans. The questions that these writers asked included, “How long does it have to be?” and “Am I done?” Writing had become pure torture.

Somewhere along the way, someone made them feel like they weren’t writers. They stopped trusting their own creativity and voice.

As I began to unpack why, most reported that all the fun had been drained out of writing with uninteresting prompts and five-paragraph essays. They didn’t have time or the option to write about things that interested them. Too often we prioritize academic niche writing at the expense of every other form that we consume and enjoy daily. 

My first goal is always the same: help them rediscover their voice and ability to play with language. Put another way, help them rediscover writing for fun. I gently nudge writers toward topics and forms they like, in hopes they would rekindle some of that childhood curiosity and creativity. We begin to see pages in notebooks filled where blank lines had once sat hopeless. 

Invariably, I begin to hear conversations that include, “Listen to this!” and “OMG, I’ve never written this much before.” 

A few students still eye me warily, sure I’m about to force them to turn their fun into something they’ll dread. Instead, we find the lines that sing, we find one thing to improve, and we keep going. 

Volume and deliberate practice yield results. And the way to more volume? The way to keep going? Is to make the writing practice fun.

But what about (cough, cough) serious writing

That’s fine and well, you might say, but what about the *serious writing*? I teach that too, but students need freedom in topics and form as much as possible. And I would argue that *serious writing,* like all good writing, is created from a place of fervency (some call it exigence)—the topic matters, and the form rises to meet the needs of the writer and the audience. 

But don’t underestimate the power of play. We don’t outgrow it.

My college classes are finishing an argumentative writing course right now, and their culminating project asks them to engage a form creatively that uses the same skills we applied to formal academic writing: research, curation, analysis, and synthesis.

Some students are analyzing true crime podcasts. Others are building public service announcements. Some are writing fiction and others are honing creative skills like learning a complex piano piece and tracking development. 

I’ve heard comments such as, “I hadn’t thought of this as writing!” and “I can’t believe I get to do this for school. I’m learning so much. Thank you!” 

Turns out the best way to take your writing seriously is to play. 

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For adults: Meet your mentor, a kid

How do we do it, then? Is it really as simple as, “OK, today I’m going to play”?

For kids, it is—they don’t think so much about the rules and what sells and what’s expected. If you’ve ever played a game with a child who was improvising the day as she went along, you’ve experienced this. 

 For adults, I’ll wager we’re all sitting at our laptops trying to force ourselves into some childlike state, fingers poised over the keyboard. “Play, darn it! Write for fun!” Really, we need to start by letting our minds wander.

What games did you love as a kid? Make a list or describe a game the way you remember it. Then write a variation.

Add something absurd. Add an alliterative line. Smile as you write or type.

Take a snack break. Smell something near you and describe it to your dog. 

Read something that makes you laugh. Read something that takes your breath away. Describe what happened or mimic the form.

Don’t think about what you’re going to do with the writing that emerges. Just play. The experience is its own reward. 

For kids: The Write Summer Camp 2020

Do you have a child age 7 to 14 whom you would love to see keep their writing joy and develop it this summer? 

We’ve gathered a group of bestselling authors, professional writers, and award-winning teachers to create a fun, interactive, week-long writing experience.

Camp sessions are all held online, and we combine the right blend of writing instruction, encouraging feedback, and lots of writing fun for kids. 

During your child’s Write Summer Camp experience, they’ll get to:

  • Learn from professional writers
  • Find and develop ideas for writing
  • Write their own story, ready to share by the end of camp
  • Practice revising their own work using feedback
  • Build their creative muscles and writing confidence

We’re inviting kids ages 7 to 14 to play with writing this summer. Sound like fun?

Learn more and apply »

Playtime

No matter your age, you can always rekindle the joy of play in your writing. Relax and give yourself permission to be silly. Let your curiosity and whimsy guide you.

Remember, the more you write for fun and enjoy the process, the more others will enjoy reading it!

When have you found joy in writing? What are your favorite ways to play in your writing? Share in the comments

PRACTICE

Take fifteen minutes. Make a list of your favorite childhood games or describe a game the way you remember it.

Then write a variation. Add something absurd. Add an alliterative line. Smile as you write or type. Take a snack break. Smell something near you and describe it to your dog.

Alternately? Just sit on the floor and tinker with something for ten minutes, and then come back and describe the experience. 

Share your play in the comments below, and be sure to leave feedback for your fellow writers!

The post Writing for Fun: A Guide to Playfulness for Serious Writers appeared first on The Write Practice.

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post-crisis economic projections

Business leaders and economists are forecasting dire post-crisis economic projections — perhaps the worst downturn of our lifetime. Certainly, the rapid bounce-back of the “V curve” seems improbable at this point.

But I’m not as bearish as many others for a simple reason. Economists can’t account for ingenuity.

The government isn’t going to bring us through this crisis. Politicians (at least in the U.S.) are more concerned about holding their seats and creating slick TV sound bites than leading us.

But businesses will step up to figure this out. It’s already happening.

The day New York Governor Andrew Cuomo made face masks mandatory, I started seeing Facebook ads for Pittsburgh Steelers face masks. My favorite team. On my face. Boom.

Go America.

post-crisis economic projections

Innovation will win

“Every tech entrepreneur that I know is spending time on the pandemic response,” CEO of global start-up accelerator The Founder Institute Adeo Ressi told CNBC. “Many innovations will result from this global focus.”

Robert Herjavec of “Shark Tank” fame said the entrepreneurial spirit of America makes him optimistic about the U.S. economy despite the post-crisis economic projections.

“The human condition is about hope,” Herjavec said in a TV interview. “Every time someone comes on ‘Shark Tank,’ they’re full of hope and they’re full of optimism. This is a challenging time but entrepreneurs will figure it out.”

Mark cuban

Another one of my Shark Tank favorites, billionaire entrepreneur Mark Cuban, is adamant that capitalism and Americans’ entrepreneurial spirit will fuel an economic rebound that will birth several “world-changing companies.”

In an interview, he said, “The one thing about the United States of America that’s different than every other country on the planet is that we’re a country of entrepreneurs. We look to start businesses. When we talk about the American Dream, when we talk about rags-to-riches stories, it starts with an entrepreneur coming up with an idea and executing on that idea.”

Businesses rise up

Here are a few examples of businesses rising up to meet the needs of the coronavirus crisis in inspiring ways!

  • More than 100 distilleries have converted their lines to manufacture hand sanitizer. A couple of big companies have joined in, including Anheuser-Busch and Tito’s Handmade Vodka.
  • Phone-charging station company ChargedUp has shifted its charging stations to hand sanitizer stations, in an initiative called CleanedUp.
  • Meeting and events industry professionals have been hit particularly hard during this crisis, but they are using their skills at rapidly deploying temporary structures to build a call center to connect COVID-19 response teams with vetted suppliers and resources.
  • NASCAR turned the 3D printing facilities in its R&D lab into a face shield production line. Bauer, the hockey equipment company, switched from making gear for the ice to creating specialized medical gear to be worn in conjunction with regular medical masks.
  • In Western Pennsylvania, a local rancher has brought back home milk delivery and has added beef, butter, bacon, and other local farm products to his services. He described the new demand as “a tidal wave.”
  • A vending machine operator pulled all its machines out of entertainment venues and placed them in apartment buildings with healthy food options.

Genevieve Sutherns

  • 17-year-old Genevieve Sutherns started a new business in the middle of the crisis. Each week, she picks about 10 local stores, usually food vendors, and assembles an assortment of their items in a bag that then gets delivered to customers. This is delighting customers and keeping local businesses afloat.
  • Start-up Inokyo, which builds and installs autonomous checking for retail stores, has used its technical knowledge to build a product, Act, specifically to help companies deploy contact-tracing technology to their workplaces and warehouses.
  • Stressed parents trying to entertain kids all day are benefiting from Banjo Robinson, a London-based ed-tech company that pivoted to occupy children through an interactive penpal experience. The company experienced a five-fold increase in daily sales since schools closed.
  • Microgreen kit producer Hamama is helping people grow green produce at home and even in apartments.
  • In one week, Punchpass launched a Zoom integration to let their clients – small fitness and yoga studios – a transition from teaching in-person classes to virtual ones.
  • Wendy Richards expanded her business to manufacture cloth diapers for parents who can’t get disposable diapers at the store. She is now working round-the-clock to meet demand. In the second week of March, her daily revenue more than tripled to $23,000 a day.
  • Chicago’s iPromo, a promotional products (aka swag) business, hit a brick wall in early March as trade shows came to a halt. Within five days, the company leveraged its deep sourcing relationships in China to find suppliers of hand sanitizer, face masks, thermometers, and other health-related goods and roll out an online sales platform called iHealth. “We’ve done a 180-degree turn as a company,” the owner said. “iHealth is literally what’s keeping us alive.”
  • Start-up Decent created an insurance program specifically for self-employed workers. Their business has tripled since early March. Previously uninsured people rushed to get coverage in case they fell ill during the coronavirus outbreak.

Reading through these little stories helps you see the incredible potential of the entrepreneurial spirit. And that’s why I’m not dismayed by the post-crisis economic projections.

Coming out of the Great Depression, 9/11, the World Financial Crisis, the projections were uniformly dire — and wrong.

The most influential and important events are the ones that emerge spontaneously and with little warning — like the coronavirus itself. We will have millions of those events ahead of us. The innovators, creators, and makers will lead us to the other side.

America, we were built for this.

Keynote speaker Mark SchaeferMark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon.

The post Why I’m not dismayed by the post-crisis economic projections appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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context marketing

By Brooke Sellas

Creating personal customer experiences is nothing new. But adding context marketing to those experiences is key when it comes to modern marketing and solving customer pain points.

In this episode of the Marketing Companion Podcast, I’m still holding down the fort while Mark Schaefer recovers from COVID-19.

I was so fortunate to be joined by the brilliant Mathew Sweezey of Salesforce. We talk about his new book, The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, and how context is exactly what helps marketers and business owners cut through the noise and provide seamless, highly personalized customer experiences.

mathew-sweezey-marketing-companion

Mathew is Principal of Marketing Insights for Salesforce.com, author, podcast host, multiple award-winning marketers, pioneer of the marketing automation space, and regarded as one of the top minds on the future of Marketing (he’s even written a delightful article here on the {grow} blog).

On this episode, Mathew and I take a deep dive into the five context elements, and how you can apply them to create personalized customer experiences:

  • How do brands *really* cut through the noise of infinite media?
  • Creating customer experiences means understanding the five context elements of context: 1) availability 2) permission 3) personal 4) authentic 5) purposeful
  • Mat also gives several examples of brands doing it right, like his own company’s Salesforce Trailblazer Program and how people are vying to become a ‘Ranger’
  • And finally, how can brands ditch the campaign and focus on the customer journey?

Creating customer experiences can be daunting, but with Mat’s vast research and examples, it feels like anyone can do it.

And while I’ve loved having amazing guests on the podcast with me, I’m happy to report that Mark is on the mend and should be back co-hosting with me soon!

Click on this link to listen to Episode 188

Other ways to enjoy our podcast

Please support our extraordinary sponsors. Our content is free because of their generosity.

Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter Timeless and Timely.

Tim Washer is contributing creative direction to the show and he’s has worked for Conan O’Brien, John Oliver, among others. He helps corporations build more creative cultures.

It’s hard to ignore — millions of business professionals are active on LinkedIn. They have twice the buying power of a normal web user. If you’re in business, you need to be exploring advertising on LinkedIn. Brooke and I have both had tremendous success with this marketing platform and to help you get started, LinkedIn is offering Marketing Companion listeners $100 in free ad credit. That can go a LONG WAY! Take advantage of this opportunity today by visiting linkedin.com/companion

The post Creating Personal Customer Experiences With Context Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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https://www.rohitbhargava.com/2020/04/how-to-present-a-virtual-keynote.html

Six weeks ago every event got cancelled, postponed or moved to virtual. Like many professional speakers, I started delivering my talks virtually. But taking a 45 minute talk and doing it over Zoom doesn’t work. It’s too long, tech gets in the way and it just feels boring.

I knew I had to get better at this.

So I started researching. At first it was YouTube videos. I watched a 34 minute overview on selecting the right cardioid microphone. I took notes from a masterclass from a Hollywood lighting pro on techniques like loop and butterfly lighting. I consumed hours of videos on acting techniques, professional studio setups, and product demos. I also asked for advice from some professionals in the entertainment business from my network and read what my friends and fellow speakers were sharing on social media.

And I started writing a book all about everything I was learning when it came to presenting virtually, working more effectively while remote and building trust with people without being in the same room (or perhaps without ever having met in real life. This week, I’m launching that book as a free download (get it here!) and throughout the process of writing and researching it, I kept presenting and experimenting.

Over the last three weeks I have learned a lot and gotten better. Though I’m continuing to do presentations and getting better at virtual storytelling, I thought I’d share some of the biggest things that I have learned which will help you get better faster, and perhaps skip watching hours of YouTube videos in order to do it.

1. Don’t fear the tech.

I realized over the past month that I have been completely spoiled at events by working with a professional AV crew. At home, it’s just me. And when faced with complex technology, my tendency has too often been to claim ignorance. I was, after all, an English major. But in a professional setting, when you are on your own without an IT department, technical problems just end up making YOU look bad. There’s no one else to blame. So skip the excuses, watch some YouTube videos yourself and conquer your fear of getting technical. This isn’t like programming the Mars rover. You can do this.

2. Get dressed.

It’s a beautiful thing that we can now present in our pajamas. But I don’t. In fact, I usually dress the same way I would if I were presenting from the stage. For me, it helps me to bring more energy in an artificial environment where I don’t get the benefit of audience feedback. So I don’t look the same in every video, I also try to wear something different for each talk.

3. Embrace the unperfection.

Most of us don’t have a professional studio at home. It’s ok. In fact, it might be better. When we see each other’s homes in the background, or some of our personality – we feel more connected. So let it be a little bit unperfect and focus on being authentic instead of perfect.

4. Face the window.

All of the light tutorials I watched on YouTube were great, but complicated. You can buy ring lights or hook up web-enabled dimmers to your phone – but the real secret to how I’m getting pretty good light on all my calls comes down to three words: face a window. When your face is to the window, you avoid backlighting (the biggest lighting problem most people have) and odd shadows too. The picture below is me in my home office with NO additional lighting. I literally just turned around to face the window instead of putting it behind me. Of course, this won’t work if you’re in a room with no windows (or at night) – so if that’s the case, get good lighting from the front (a ring light works for this) and start with that.

5. Invest in sound.

If you are going to spend money on anything to improve your virtual presentation, make it a high quality microphone. Headsets generally are a great way to get good sound and avoid background noise. The problem is you end up looking like a call center operator. The alternative is a good cardioid microphone (a microphone that mainly picks up sound from the front). The microphones to avoid are omnidirectional (they pick up ambient sound from around the room).

6. Play with the tech.

Whenever my boys encounter something new, they want to press all the buttons. As they get older, they still do that. We can use some of that same mentality when it comes to using videoconferencing platforms. Do you know what all the buttons do? Try them out. On a Zoom call, using the space bar is a shortcut to go off mute. Skype has similar keyboard shortcuts. The best way to get better at using the tools is by playing with it … and pressing all the buttons.

7. Skip the apology.

We all know that virtual meetings aren’t seamless. Sometimes people are hard to hear. And your WiFi may be slow. It’s tempting to always be apologizing for this, or even worse, apologizing before anything even goes wrong! Instead, go with the flow and adapt to the difficulties. If they persist, be decisive in what to do about it – whether it’s asking everyone to log out and then back in, or the worst case scenario of rescheduling the meeting. People may not like it, but they will definitely appreciate it more if you didn’t waste 30 minutes trying to get everything working before finally canceling.

8. Speak to the camera.

When you are on a video call where multiple people are sharing screens, you will want to look at them. The problem is, doing this appears as if you’re looking sideways. The only way to offer the appearance of eye contact is to speak to your webcam instead of to the images of the people. This is logical, but very hard to consistently do because it feels unnatural. To be honest, I haven’t found an easy way to do this, apart from asking everyone else to turn off their video screens. So I’ve just been practicing ignoring their videos and speaking to the camera instead.

9. Use props.

One of the nicest things about presenting from my home office is that I can have all the tools I usually use right next to me. So while I used to share a picture of a stack of books that I read from the stage, now I can actually SHOW people the stack. Props are a great way to break up the monotony of a talk and bring your personality too.

10. Update your website/profile.

Everything is changing, but a lot of what we see online seems to have been created before Covid-19. As a speaker, I wanted to be sure to let event planners and potential clients know that I’ve adjusted what I do, so I changed my homepage and my speaking page to focus on virtual events. If you want to show potential customers or even your colleagues that you’re adjusting too, consider updating your site (if you have one) or your professional profiles too.

Want to see all of my best insights as well as learn from the experiences of more than 50 experts who have contributed to share their best tips with you?

Download a free copy of my latest guide and ebook, The Non-Obvious Guide to Virtual Meetings & Remote Work.

Download here >>

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How to Communicate with Your Customers During the COVID-19 Crisis

The worldwide panic of coronavirus is leaving big and small brands wondering what happens next and the best way to communicate with customers. Here are a few ways to win your customers’ trust during these crazy times:

Use Your Site

Creating a public update on your corporate blog describing how you are coping with the situation and how your brand is helping its customers is always a good idea.

Nancy Seeger shares some valuable tips on how to phrase your public messaging effectively:

Don’t pretend everything is normal – address the issue head on.

Don’t keep you marketing the same as before. Now is the time for some great karmic marketing messages. One of the car companies in Canada changed TV ads – to say “This is where we normally would show you our great new models, but instead we want to thank the doctors and nurses for……”

Another example is the new Budweiser commercial that is also thanking the doctors and nurses.

Build your local community. Offer shout outs to those that are supporting the local community or industries that support your industry.

Use humor carefully. We don’t want to be dark and depressing, but many have love ones that are sick or at risk. Tread carefully.

Avoid generalizations or statistics that change to often. Marketing Communication stays around for a while and needs to be specific and valuable enough, without becoming dated too soon.

Give hope. People will always remember how you make them feel and giving hope in times of crisis is a great way to create positive energy.

All in all, your messaging should make each of your customers feel they are not alone.

B2B SaaS companies should have a policy in place regarding what to do to try to counteract cancellations. Some businesses have lost part of all of their income and must cut expenses. This might be to waive fees for a particular period of time or grant extensions on time to pay. It is better to retain them as a customer you hope will recover soon than potentially lose their business forever.

Get in Touch

If you have their email and social accounts, put them to use — but only if you have something useful and relevant to say.

There was a flood of Covid-19 email updates recently which also resulted in lots of memes like this one:

covid emails

The bottom line is: Keeping your customers informed is important but only if what you have to say is important to them.

Gail Gardner of GrowMap.com is sharing her experience:

Ecommerce stores I’ve bought from for years and others I’ve only used due to shortages of food staples are sending their customers email messages. If you have backordered products, keep your customers informed by email.

Anita Campbell, founder and CEO of Small Business Trends: suggests a very personal approach:

Send a message just saying “How are you doing? Is everyone well there?” No pressure. No selling. Just a friendly “I care about you enough to check in” message. I’ve had a couple of these. One from the owner of the virtual assistant agency we use. Another from a consultant we have used from time to time. Usually the only time I hear from them is when they send an invoice. So it’s nice to get a friendly “human” message.

To support businesses vcita had come up with coronavirus email templates helping their users to manage communications with the customers of theirs. All you need to do is to sign up for vcita free trial to access the templates:

covid email templates

These template collection offers to-the-point message for you to put together a meaningful update.

Janice Wald of Mostly Blogging brings up an important point: don’t use Coronavirus crisis as a marketing opportunity:

It is important you let your email list members feel your compassion not greed during this difficult time. Trying to profit during the Coronavirus is fine. Don’t try to profit FROM the Coronavirus.

For example, you can begin your marketing emails by expressing concern about the email list member and their family. End by expressing wishes they stay safe and healthy.

Create and Curate More Resources

Keep your social pages and feeds updated. Be honest about how this situation is affecting your ability to serve your customers. If payments are an issue, be flexible and think through your strategy in advance.

Share tips and insights about how your industry can cope or even expand during these challenging times. Shawn Hessinger, an executive editor Small Business Trends, has set up a standalone Facebook page that aims at helping small businesses through these uncertain times:

covid support group

Using your site as a knowledge hub for your customers to have a page to refer to is also a great idea. SEFCU created a huge list of resources informing their customers how they can use online banking to avoid trips to their offices and how to apply for the financial relief program.

Nextiva created a similar resource geared towards small businesses struggling to set up a remote working environment. The page lists all possible tools to create a remote office, including their business collaboration suite.

Collaboration suite

At IMN, we put together a private dashboard for us to brainstorm tips for our clients to keep their businesses afloat. Because we manage clients in a variety of industries, creating standard guidelines for all of them wouldn’t work, so we have to approach each of them. These recommendations are totally complimentary. Let’s face it: our company’s success depends on their keeping their businesses active. We are into this together.

covid consulting

Conclusion

Whether coronavirus is going to threaten humanity remains a question but one thing is clear: No matter what thousands of businesses are already affected and it may get worse. To prepare your company for possible outbreak consequences, use the steps above.

The post How to Communicate with Your Customers During the COVID-19 Crisis appeared first on Content Marketing Consulting and Social Media Strategy.

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Having trouble viewing the text? You can always read the original article here: Defending your design: fight opinion with experimentation

Are you tired of arbitrary changes being suggested for your designs — ads, copy, layout — based solely on opinion. We talk about defending your design in part two of my conversation with Tom Niemeyer. Defend your design. Let’s face it. Your design work is going to be evaluated by neophytes. Whether you work as […]

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