Brad Johnson is an author and blogger who helps writers discover their niche, build successful habits, and quit their 9-5. His books include Ignite Your Beacon, Writing Clout and Tomes Of A Healing Heart. For strategic content and practical tips on how to become a full-time writer, visit: BradleyJohnsonProductions.com.
https://writetodone.com/inspired-to-write/
Editor’s note: To be inspired to write in these difficult times is hard. With so much going on in the world, it can feel impossible to carry on writing when such monumental events are unfolding before our eyes. So this week we’re re-publishing one of Mary’s most popular posts to help re-inspire you to write. […]
The post Inspired to Write: 20 Inspiring Quotes to Help You Through Difficult Times appeared first on WTD.
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10 B2B Tech Categories Gaining Interest Because of COVID-19
Telemedicine, electronic signature, online conferencing, and mobile app development were the most swiftly-rising B2B technology software categories, according to recently-released report data, showing rises of as much as 613 percent since the global health crisis began. MarketingProfs
Magnifying the Massive Growth of B2B Marketplaces
87 percent of B2B buyers and 97 percent of millennial B2B buyers purchase through online marketplaces, according to recently-released report data, also showing that millennials have preferred review websites and web search as top pre-purchase research resources. G2
Exclusive: Mary Meeker’s coronavirus trends report
Mary Meeker, publisher of the Internet trends report since 1995, recently released a special coronavirus trends update, which found that on-demand platforms and online marketplaces have been seeing big numbers and high growth, among other items of interest to B2B marketers. Axios
LinkedIn Is Working on Polls and a New Hashtag ‘Presentation Mode
Microsoft-owned LinkedIn (client) has been testing poll and hashtag presentation mode features, items that could eventually become part of the professional social network for its 675+ million members. Social Media Today
Marketing Benchmarks and Trends Overview: The Surprising Impact of COVID-19 on Organic Search Traffic
Some 63 percent of marketers said that they are increasing their focus on SEO due to the ongoing global health crisis, while organic search traffic for overall B2B industries grew by 11 percent during the first quarter of 2020, according to new survey data of interest to digital marketers. Skyword
How Different Generations of Consumers Use Social Media [Infographic]
Gen Z is most likely to use Instagram to follow brands, while millennials and Gen X prefer Facebook, according to recently-released business and consumer survey data, which also showed that when it came to making purchasing decisions, YouTube was the leading social media platform for members of all three demographics. Social Media Today
Millennials, Gen Z Want Distraction—and Action—From Brands During Crisis
During the pandemic, baby boomers say that they want brands to support their employees and donate to the needy, while younger generations say they are paying more attention to how brands are advertising, according to recently-released survey data. Adweek
Facebook Is Testing Longer-Lasting Stories, With an Option to Keep Stories Active for 3 Days
Facebook has been testing an option that allows ephemeral stories to extend their traditional publishing lifespan from 24-hour to three days, a feature that could eventually attract more brands to Facebook Stories. Social Media Today
Google Ads Data Hub testing audience lists for display campaigns, adding new features
Google has begun testing an array of new features within its Google Ads Data Hub — changes that could bring marketers the ability to work with same-day impression data, new sand-boxing options, and more, the search giant recently announced. Marketing Land
Strength in Customer Journey Mapping A Distinguishing Factor for B2B CX Leaders
Mapping out customer journeys to learn key touch-points is the primary characteristic of B2B marketing customer experience (CX) leaders, according to newly-released survey data, followed by collecting and acting on Net Promoter Scores. MarketingCharts
ON THE LIGHTER SIDE:
A lighthearted look at urgency without clarity on digital transformation by Marketoonist Tom Fishburne — Marketoonist
Facebook Employee Wastes Whole Day on Facebook Again — The Hard Times
TOPRANK MARKETING & CLIENTS IN THE NEWS:
Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.
Thank you for taking the time to join us, and we hope you’ll return next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.
The post B2B Marketing News: The B2B Categories Rising During Crisis, New Search Traffic Data, B2B Marketplaces See Growth, & Google’s New Ad Features appeared first on Online Marketing Blog – TopRank®.
https://writetodone.com/inspired-to-write/
Editor’s note: To be inspired to write in these difficult times is hard. With so much going on in the world, it can feel impossible to carry on writing when such monumental events are unfolding before our eyes. So this week we’re re-publishing one of Mary’s most popular posts to help re-inspire you to write. […]
The post Inspired to Write: 20 Inspiring Quotes to Help You Through Difficult Times appeared first on WTD.
In this week’s Dispatches from The Secret Library, Dr Oliver Tearle examines the lyrics of a famous medieval English king ‘Richard the Lionheart’, or Coeur du Lion, has gone down in popular consciousness as one of England’s greatest and noblest kings. His statue stands outside the Houses of Parliament in […]
The post The Poetry of Richard the Lionheart appeared first on Interesting Literature.
https://econsultancy.com/lockdown-driving-demand-marketing-software-tech/
Technology should no longer be viewed as an added bonus when it comes to your business. In the current climate, B2B organisations are adapting to an entirely online approach. With no face-to-face meetings or events and their teams working remotely, software plays a crucial part in securing the best marketing results.
With so many technologies available – and so many channels, strategies and teams it can be used to support – there’s no excuse to dismiss the importance of investing in the right software. Let’s explore the growing demand for high-quality software solutions, the key benefits it presents and how to use it to maximise your potential.
According to social media today, 75% of marketers say they currently use at least one type of marketing automation tool. And Walker Sands found that 88% of marketers use more than one martech tool on a regular basis. So, if you want to stand out in a crowded market and keep up with your competitors, designing the ultimate martech stack to support your strategy is vital.
But which areas of your business need a boost? And, what could you do better if you had the right tools and resources in place?
While you and your teams adapt to working from home, future-proofing your business is essential. And technology is the best way to help you stay ahead. Remember, the industry evolves quickly. In fact, more than half of marketers think that the martech industry is evolving faster than their business’s use of marketing tech.
So, how can the right tech help your business in a remote working environment?
Getting to know your audience is highly valuable – especially in the absence of meetings and events. Plus, your potential buyers expect high-quality, personalised approaches, like the ones they get from consumer brands. With the right B2B marketing tools in place, you can track user behaviour, acquire data and gain necessary insight.
Further reading: How to make content perfect for your ideal audience
Increase productivity, maximise your resources, boost motivation and optimise the time you have. With automation, B2B teams can reduce the time spent on menial and repetitive tasks and, instead, focus on more impactful tasks, campaigns and opportunities.
Further reading: Marketing automation software to revolutionize your business
Through the power of high-quality, intelligent software, the chances of human error are reduced. Whether through effective lead and data management or content automation, technology supports processes that may be impacted if an error is made by a team member.
Further reading: Eight ways to manage your sales pipeline
Speed up your response time, open up simple and intuitive communication channels, embrace chatbots and artificial intelligence to help your customers get the answers they need – and ensure that every step of your customer’s journey is seamless. Remember, the shift to an entirely digital strategy means higher expectations when it comes to customer experience.
Further reading: Take a walk in your clients’ shoes – Creating a B2B Customer Experience strategy
Give your teams the tools they need to work ‘together apart’ and achieve common business goals. Don’t dismiss the importance of this – according to HubSpot, ‘tightly aligned’ organisations achieve a 24% faster three-year revenue growth and 27% faster three-year profit growth.
Further reading: Smarketing: how to align your sales and marketing teams
In most cases, digital marketing technology brings with it analytics, tracking capabilities, and advanced tools for monitoring and measuring your results. Make data-fuelled decisions, optimise your approach and maximise your ROI at every opportunity, especially if your business is upping the ante on outbound marketing. Make every marketing message count.
Further reading: Lead generation metrics: measurements for success
Software presents your business with the opportunity to maintain what you’re currently doing, as well as grow and expand. This helps create consistency, and enables you to increase your opportunities and move forward – even if your resources are limited.
Further reading: 11 Benefits of Lead Forensics’ IP Tracking Software
With enhanced data, customer and audience insight, and automation technology, you’ll be able to offer highly-personalised, bespoke experiences to your customers. This boosts relevance and increases the likelihood of engagement and conversion.
Further reading: Why personalisation is key to success in account based marketing
To get the most out of the software you opt to use, it’s crucial to include it in your business strategy from the outset. This way, you can check your budget, and assess whether or not you have the resources in place to fully understand, manage and properly utilise the tool.
Set clear objectives, and ensure the tech you implement is making your life easier, not more difficult. Select tools that integrate with each other seamlessly, provide a simple and intuitive user experience, and have an easy and supportive on-boarding process.
Lead Forensics is an innovative reverse IP tracking software that helps transform the lead generation process for B2B organisations. It works by tracking your business website and, by utilising a global leading database of business IP addresses, identifying the business your website visitors are coming from.
Users receive real-time notifications, contact details of key decision-makers and detailed user journeys. This way, they can reach out to the right person, from the right organisation, at exactly the right time. Whether it’s a first-time visitor or a pipeline prospect or an existing customer, users are provided with the insight they need to conduct the ultimate follow-up.
To find out more about Lead Forensics, the power of reverse IP tracking software, and how to secure marketing results in a remote working environment, download the B2B marketing managers’ guide to remote working success.
The post Why the lockdown is driving demand for B2B marketing software and tech appeared first on Econsultancy.
https://writetodone.com/inspired-to-write/
Editor’s note: To be inspired to write in these difficult times is hard. With so much going on in the world, it can feel impossible to carry on writing when such monumental events are unfolding before our eyes. So this week we’re re-publishing one of Mary’s most popular posts to help re-inspire you to write. […]
The post Inspired to Write: 20 Inspiring Quotes to Help You Through Difficult Times appeared first on WTD.
