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Author: Brad Johnson

Brad Johnson is an author and blogger who helps writers discover their niche, build successful habits, and quit their 9-5. His books include Ignite Your Beacon, Writing Clout and Tomes Of A Healing Heart. For strategic content and practical tips on how to become a full-time writer, visit: BradleyJohnsonProductions.com.

How to Write a Good Story: You’ll Love This Simple Method

It’s not a secret: there’s a limited number of plots in the world. Some say seven, some say 20.

But there are certainly more than seven or 20 original stories circulating about. And as a writer, it’s your job to tell them.

But what’s the key to telling a great tale? How do you learn how to write a story?

How to write a story

In this post, we’ll cover the difference between plot and story, boil down plots, and then use plot mutation to come up with a good story.

Here’s how come up with an interesting plot and write a story.

1. Know the difference between plot and story

E.M. Forster defined “story” as the chronological sequence of events, and “plot” as the causal sequence of events.

As he puts it, “The king died and then the queen died” is a story. “The king died and then the queen died of grief” is a plot.

But then, “The king died and then the queen died because she ate the same poisoned soup” is also a plot. So is, “The king died and then the queen died because she felt remorse at having killed him.”

Same story. Three completely different plots.

This gap between story and plot is the key to successfully mutating plots into a wealth of original ideas.

2. Boil your novel down to a sentence

You may have heard of the “elevator pitch” of a novel, where you have to convince someone to read your novel within 30 seconds.

This exercise is different.

An elevator pitch celebrates everything unique and exciting about your book. Here, we’re trying to get to the bottom of a given plot, to its common, unadorned story.

As an example, let’s have a look at the first book of the Harry Potter series.

Wikipedia sums up the plot in 1,943 words.

Amazon goes for a much less detailed version, recapping the book (without spoiling the end) at 103 words.

We can further boil down the novel into a single sentence. For example: “Boy reclaims his birthright.”

Actually, that’s a bit too concise for our purpose here, so we’ll dial it back and add some details: “In a quiet English town, a boy grows up unaware of his heritage until something opens his eyes to it, and then he reclaims his birthright.”

So far so good?

But hang on, isn’t that the plot of King Arthur? Or David Edding’s series, The Belgariad? Or a countless number of other novels?

Yes, it is.

And herein begins the magic of creating plot from plot.

3. Win at plot mutation

A successful plot mutation is completed in four steps:

  1. Choose a novel you love.
  2. Boil it down to a single paragraph.
  3. Make a simple but profound change.
  4. Follow through.

Let’s go over these steps in detail.

Choose a novel you love

We’ll stick with the first book of Harry Potter for this example.

Boil it down to a single paragraph

Make sure you cut out all names and actual places until you’re left with a generic summary. Do include a phrase about the settings (e.g. “In a fantasy world,” “In the Wild West,” “In Victorian England,” and so on).

How do you know if it’s boiled down just right? Well, it should allow you to easily recognize the novel you’ve started out with (enough details), but it should also remind you of some other novels (enough free play).

Make a simple but profound change

Start with underlining the elements that can be swapped. These will usually be the settings, the protagonist, the object of the protagonist’s desire, and the main obstacle in his or her path. In our Harry Potter example, we have “quiet English town,” “boy,” and “heritage/birthright.”

Now begins the fun. Try taking an underlined element and changing it. Instead of “quiet English town,” for example, let’s make it “ancient Japan.”

This alone is enough to completely transform the story, but you can go on changing other elements. Instead of “heritage/birthright,” we can have “a treasure,” or “a special power.” Instead of “boy,” we can choose “hardened assassin.”

Because we’re working with a big-picture summary, every minor variation creates a whole new story. Now all that’s left is to…

Follow through

If you skip this important stage, you’ll end up with a cheap Japanese Harry Potter knock-off.

What you really want is to dig deep into how every change you’ve made affects the story. Don’t stop at the superficial level.

If you’ve changed the settings, spell out how a new settings affect your protagonist.

What new cultural elements do you have to work with? What impact do they have on your protagonist’s desire? What in this new environment would stand in your protagonist’s way?

If you’ve changed the protagonist’s desire, follow through on what a different person it makes your protagonist, what it says about the settings, and so on.

It’s in these little details that true originality comes to play. Revel in the details. Let them lead you to new worlds and stories. And most of all, have fun.

4. Use plot mutation for your own story

Choose a novel, boil it down, change a key factor, and follow through.

Master these four steps of plot mutation, and you’re well on your way to an endless source of original story ideas. And that puts you on the right track for how to write a story.

This is an updated version of a story that was previously published. We update our posts as often as possible to ensure they’re useful for our readers.

Photo via fizkes / Shutterstock 

The post How to Write a Good Story: You’ll Love This Simple Method appeared first on The Write Life.

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Editor’s note: To be inspired to write in these difficult times is hard. With so much going on in the world, it can feel impossible to carry on writing when such monumental events are unfolding before our eyes. So this week we’re re-publishing one of Mary’s most popular posts to help re-inspire you to write. […]

The post Inspired to Write: 20 Inspiring Quotes to Help You Through Difficult Times appeared first on WTD.

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How to Communicate with Your Customers During the COVID-19 Crisis

The worldwide panic of coronavirus is leaving big and small brands wondering what happens next and the best way to communicate with customers. Here are a few ways to win your customers’ trust during these crazy times:

Use Your Site

Creating a public update on your corporate blog describing how you are coping with the situation and how your brand is helping its customers is always a good idea.

Nancy Seeger shares some valuable tips on how to phrase your public messaging effectively:

Don’t pretend everything is normal – address the issue head on.

Don’t keep you marketing the same as before. Now is the time for some great karmic marketing messages. One of the car companies in Canada changed TV ads – to say “This is where we normally would show you our great new models, but instead we want to thank the doctors and nurses for……”

Another example is the new Budweiser commercial that is also thanking the doctors and nurses.

Build your local community. Offer shout outs to those that are supporting the local community or industries that support your industry.

Use humor carefully. We don’t want to be dark and depressing, but many have love ones that are sick or at risk. Tread carefully.

Avoid generalizations or statistics that change to often. Marketing Communication stays around for a while and needs to be specific and valuable enough, without becoming dated too soon.

Give hope. People will always remember how you make them feel and giving hope in times of crisis is a great way to create positive energy.

All in all, your messaging should make each of your customers feel they are not alone.

B2B SaaS companies should have a policy in place regarding what to do to try to counteract cancellations. Some businesses have lost part of all of their income and must cut expenses. This might be to waive fees for a particular period of time or grant extensions on time to pay. It is better to retain them as a customer you hope will recover soon than potentially lose their business forever.

Get in Touch

If you have their email and social accounts, put them to use — but only if you have something useful and relevant to say.

There was a flood of Covid-19 email updates recently which also resulted in lots of memes like this one:

covid emails

The bottom line is: Keeping your customers informed is important but only if what you have to say is important to them.

Gail Gardner of GrowMap.com is sharing her experience:

Ecommerce stores I’ve bought from for years and others I’ve only used due to shortages of food staples are sending their customers email messages. If you have backordered products, keep your customers informed by email.

Anita Campbell, founder and CEO of Small Business Trends: suggests a very personal approach:

Send a message just saying “How are you doing? Is everyone well there?” No pressure. No selling. Just a friendly “I care about you enough to check in” message. I’ve had a couple of these. One from the owner of the virtual assistant agency we use. Another from a consultant we have used from time to time. Usually the only time I hear from them is when they send an invoice. So it’s nice to get a friendly “human” message.

To support businesses vcita had come up with coronavirus email templates helping their users to manage communications with the customers of theirs. All you need to do is to sign up for vcita free trial to access the templates:

covid email templates

These template collection offers to-the-point message for you to put together a meaningful update.

Janice Wald of Mostly Blogging brings up an important point: don’t use Coronavirus crisis as a marketing opportunity:

It is important you let your email list members feel your compassion not greed during this difficult time. Trying to profit during the Coronavirus is fine. Don’t try to profit FROM the Coronavirus.

For example, you can begin your marketing emails by expressing concern about the email list member and their family. End by expressing wishes they stay safe and healthy.

Create and Curate More Resources

Keep your social pages and feeds updated. Be honest about how this situation is affecting your ability to serve your customers. If payments are an issue, be flexible and think through your strategy in advance.

Share tips and insights about how your industry can cope or even expand during these challenging times. Shawn Hessinger, an executive editor Small Business Trends, has set up a standalone Facebook page that aims at helping small businesses through these uncertain times:

covid support group

Using your site as a knowledge hub for your customers to have a page to refer to is also a great idea. SEFCU created a huge list of resources informing their customers how they can use online banking to avoid trips to their offices and how to apply for the financial relief program.

Nextiva created a similar resource geared towards small businesses struggling to set up a remote working environment. The page lists all possible tools to create a remote office, including their business collaboration suite.

Collaboration suite

At IMN, we put together a private dashboard for us to brainstorm tips for our clients to keep their businesses afloat. Because we manage clients in a variety of industries, creating standard guidelines for all of them wouldn’t work, so we have to approach each of them. These recommendations are totally complimentary. Let’s face it: our company’s success depends on their keeping their businesses active. We are into this together.

covid consulting

Conclusion

Whether coronavirus is going to threaten humanity remains a question but one thing is clear: No matter what thousands of businesses are already affected and it may get worse. To prepare your company for possible outbreak consequences, use the steps above.

The post How to Communicate with Your Customers During the COVID-19 Crisis appeared first on Content Marketing Consulting and Social Media Strategy.

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https://conversionsciences.com/defending-your-design-fight-opinion-with-experimentation/

Having trouble viewing the text? You can always read the original article here: Defending your design: fight opinion with experimentation

Are you tired of arbitrary changes being suggested for your designs — ads, copy, layout — based solely on opinion. We talk about defending your design in part two of my conversation with Tom Niemeyer. Defend your design. Let’s face it. Your design work is going to be evaluated by neophytes. Whether you work as […]

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What’s the most intriguing book tip you’ve found this year?

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Editor’s note: To be inspired to write in these difficult times is hard. With so much going on in the world, it can feel impossible to carry on writing when such monumental events are unfolding before our eyes. So this week we’re re-publishing one of Mary’s most popular posts to help re-inspire you to write. […]

The post Inspired to Write: 20 Inspiring Quotes to Help You Through Difficult Times appeared first on WTD.

2020 April PAD Challenge: Day 26

Write a poem every day of April with the 2020 April Poem-A-Day Challenge. For today’s prompt, write a change poem.


For today’s prompt, write a change poem. This could be a poem about something that has changed or something that will change. Changing tires, clothes, or perspectives. Change left over when paying for something with cash. Feel encouraged to change it up today.

Remember: These prompts are just springboards; you have the freedom to jump in any direction you want. In other words, it’s more important to write a new poem than to stick to the prompt.


Get your poem on with these poetic forms!

In The Complete Guide of Poetic Forms: 100+ Poetic Form Definitions and Examples for Poets, Writer’s Digest’s resident poetry expert and former Poet Laureate of the Blogosphere Robert Lee Brewer showcases more than 100 poetic forms to serve as both an informative resource and inspiration for new writing!

After all, poetic forms are essentially poetic games with rules and guidelines that can help focus poets on how to get from line one to line done. This guide includes those guidelines with an example to help writers visualize how to write their own.

Plus, it offers an incredible mix of the old favorites—like the sestina, villanelle, and pantoum—with more contemporary forms—like the fib, golden shovel, and hay(na)ku.

Click to continue.


Here’s my attempt at a Change Poem:

“Never Change”

When she says she wants him to change,
he feels compelled to stay the same
and say that she must be deranged.
When she says she wants him to change,
it should not seem awfully strange
that he doesn’t want to play her game,
because he only wants to change
when she says she wants him the same.

The post 2020 April PAD Challenge: Day 26 by Robert Lee Brewer appeared first on Writer's Digest.