Skip to content

Author: Brad Johnson

Brad Johnson is an author and blogger who helps writers discover their niche, build successful habits, and quit their 9-5. His books include Ignite Your Beacon, Writing Clout and Tomes Of A Healing Heart. For strategic content and practical tips on how to become a full-time writer, visit: BradleyJohnsonProductions.com.

37 Free Writing Contests: Legitimate Competitions With Cash Prizes

If you’re organizing a writing contest and want to get the word out, contact us here.

Have you ever Googled “writing contests”? In less than one second, 172 million results immediately populate and you’re left to wade through countless options that may not even be right for you.

And something you’ll notice in your search is many of these writing contests require “reading fees” or prizes — like seeing your work in print — that you can only receive if you pay for it

Some legitimate contests do charge small entry fees, but often a fee can be a red flag for a scam, so those might be the ones you want to stay away from. 

Besides, there are plenty of free writing contests that encourage and inspire boundless creativity with real cash prizes and career-advancing opportunities! Since it can be hard for a writer to know where to find them, we did the legwork for you.

We found 37 reputable, well-reviewed, free writing contests for poets, fiction writers, essayists and more. With thousands of dollars in cash prizes and numerous opportunities to secure a publishing contract, you’re sure to find the right free writing contest for your work.

Fiction and nonfiction writing contests

Ready to share your novel or personal essay with the world? Whether you’re a newbie or more established writer, you’re likely eligible for a few of these contests.

Here are some fiction and nonfiction writing contests worth considering.

1. L. Ron Hubbard Writers of the Future Contest

Whatever your feelings about L. Ron Hubbard’s work and philosophy, the prizes for this regular contest are nothing to sneeze at. Every three months, winners earn $1,000, $750 and $500, plus an additional annual grand prize worth $5,000.

Submissions must be short stories or novelettes (up to 17,000 words) in the genre of science fiction or fantasy, and new and amateur writers are welcome to apply.

Deadlines: Quarterly on March 31, June 30 and September 30.

2. Inkitt

This boutique publishing firm offers cash prizes and promotional packages to winning authors. Submit a novel of 7,500 words or more in any fiction genre (no fanfic, short stories or poetry).

Inkitt’s writing contest runs monthly and gives authors the chance to win cash prizes, exclusive book badges and promotional packages while showcasing their books to Inkitt’s audience of 2 million users. Winners are determined by Inkitt’s unique algorithm based on overall reader engagement.

Deadline: See individual contest pages.

Disclosure: Inkitt is an advertising partner of The Write Life. We hold our advertisers to high standards and vetted this contest just like the others on this list. 

3. Drue Heinz Literature Prize

You can win $15,000 and publication by the University of Pittsburgh Press with this prize, awarded for a collection of short fiction.

You may submit an unpublished manuscript of short stories, two or more novellas or a combination of novellas and short stories. Your total word count should be between 150 and 300 typed pages. You must also have already published a novel or book-length work of fiction “with a reputable publisher,” or no fewer than three short stories or novellas in nationally-recognized journals.

Deadline: Annual submissions must be postmarked between May 1 through June 30.

4. St. Francis College Literary Prize

Since 2009, this biennial literary award has honored mid-career writers who have recently published their third, fourth or fifth work of fiction. The winner receives $50,000 and may be invited to the St. Francis College campus in Brooklyn, NY to deliver a talk about their work or teach a mini fiction workshop to St. Francis students.

Deadline: Biennially; the deadline for 2021 is TBA. 

5. Young Lions Fiction Award

This $10,000 award recognizes “young authors,” which the rules define as any author aged 35 or younger. Submit any novel or collection of short stories published or scheduled to be published in the calendar year. Works must be written for adults; children’s or YA pieces are ineligible.

Deadline: Annually in the fall (most recently in August or September); the deadline for 2021 is TBA. 

6. Graywolf Press Non/fiction Prizes

One of the best-loved small presses in the creative writing world, Graywolf Press hosts a variety of contests for both established and up-and-coming writers. Graywolf also offers smaller fiction and nonfiction prizes, with genres rotating by year; 2020 was a nonfiction year, so fiction is up in 2021. These awards include a sizable advance — $12,000 in previous years — as well as publication with Graywolf.

Deadline: Contest is held annually with rotating genres; the 2021 deadline is TBA.

7. The Jeff Sharlet Memorial Award for Veterans

Hosted by the prestigious Iowa Review, the Jeff Sharlet Memorial Award is offered to U.S. military veterans and active-duty members writing in any genre about any subject. Manuscripts of up to 20 pages will be accepted, and the first-prize winner will receive $1,000 and publication in the Review. A second place prize of $750 is also available, as well as three runner-up prizes of $500 each.

Deadline: Biennially. The next contest will be held in 2022, and submissions will be accepted between May 1 and May 31.

8. New Voices Award

Presented by Lee & Low Books, an award-winning children’s book publisher, this award is given for a previously unpublished children’s picture book manuscript (of no more than 1,500 words) written by a writer of color and Native nations who are a resident of the United States..

The winner receives $2,000 cash and a standard publication contract, and an additional Honor Award winner will receive a cash prize of $1,000. You may submit up to two manuscripts.

Deadline: August 31, 2020. 

9. Ernest J. Gaines Award for Literary Excellence

For 13 years, this contest has provided visibility for emerging African American fiction writers and enables them to focus on their writing by awarding a $15,000 cash prize. Eligible authors should submit a work of fiction, such as a novel or short story collection, published in the calendar year. (Galleys for publication within the year are also accepted.)

Deadline: Annually; the deadline for 2020 is TBA. 

10. PEN/Faulkner Award for Fiction

Honoring the best work of fiction published by an American author in a single calendar year, this award has been given to the likes of John Updike, Philip Roth and Ann Patchett. Novels, novellas, and collections of short stories are all eligible.

The winner receives a hefty cash prize — up to $15,000 in the past — and an invitation to read at the award ceremony in Washington, DC. Plus, there are no submission fees or application forms to deal with; just mail five copies of your book (or bound proofs) to the organization to be considered.

Deadline: Annually on October 31 for books published that calendar year.

11. PEN/Robert J. Dau Short Story Prize for Emerging Writers

This contest is a little different, because it requires you to already have published a short story in a literary journal or cultural website. But if you’ve made your debut (but gone no further), you may be eligible for the generous cash prize of $2,000, which is annually awarded to 12 emerging writers, whose works are then published together in an anthology.

Short stories of up to 12,000 words are eligible and must be published in the calendar year preceding the year in which the award is given. Additionally, keep this in mind: Submissions are only eligible if submitted by an editor. Authors may not submit their own work.

Deadline: Contest is open annually between June and November.

12. Anisfield-Wolf Book Awards

Fiction and nonfiction writers who have recently published a book that “contribute[s] to our understanding of racism and our appreciation of cultural diversity” are eligible for this award, which offers $10,000 cash as well media and publicity opportunities. Plus, winners receive their prize at a ceremony in Cleveland.

Submissions must be published in the prior year (so books published in 2020 are eligible for the 2021 award).

Deadline: Annual submission window is September 1 through December 31.

13. Marfield Prize (a.k.a. National Award for Arts Writing)

Presented by the Arts Club of Washington, this award seeks to honor nonfiction books that deal with the “visual, literary, media, or performing arts.” The prize is $10,000 and may be awarded to works of criticism, art history, memoirs and biographies, and essays.

Deadline: Annually in the last quarter of the year; the 2021 deadline is TBA. . (If you have questions, reach out to Ito Briones, Chair of the Marfield Prize, at itobriones@gmail.com.)

14. W.Y. Boyd Literary Award for Excellence in Military Fiction

If you’re a war buff, this competition is for you. It awards $5,000 — and a 24-karat-gold-framed citation of achievement — to the best piece of fiction set during a period when the U.S. was at war (war may either be the main plot of the piece or simply provide the setting). Submissions may be adult or YA novels.

Deadline: Annually on December 1.

15. Friends of American Writers Chicago Awards

FAW presents two annual awards: an Adult Literature Award for literary fiction or nonfiction, and a Juvenile Literature Award for a children’s/YA book.

Authors must reside in the state of Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, North Dakota, Nebraska, Ohio, South Dakota or Wisconsin — or they must set their book in one of those locations. Prize amounts vary from year to year, but you don’t have to bother with an application and all winners are celebrated at the organization’s May luncheon.

Deadline: Annually between August and December; the 2021 deadline is TBA.

16. Hektoen Grand Prix Essay Contest

Hektoen International, an online journal dedicated to medical humanities, offers two prizes annually for essays of no more than 1,600 words: $3,000 is awarded to the winner and $800 to the first runner-up. Eligible topics are broad so long as they have a relation to medicine, and may include art, history, literature, education and more — this year’s topic was blood!

Deadline: Annually; January 15, 2020 is the most current deadline.

17. Biopage Mini-Essay Writing Contest

There’s no denying it: social media is a huge part of our 21st-century lives. It’s easy to get used to limiting our communications to 280-character and emoji-strewn snippets, which is why this marketing firm is hosting an essay writing contest to “remind people of the benefits of writing.”

Essays of up to 5,000 characters (roughly 1,000 words) will be accepted, and you can tackle just about any topic you want. The grand prize winner will receive $1,000, and three runners-up will be awarded $200 each.

The contest is free to enter, but you’ll need to register for a Biopage account to be eligible.

Deadline: July 31, 2020. 

18. Minotaur Books / Mystery Writers of America First Crime Novel Competition

Writers 18 and older who have never had a novel published (in any genre) are eligible for this prize, awarded to an original book-length manuscript where “murder or another serious crime or crimes is at the heart of the story.” The winner receives a publication contract with Minotaur Books and an advance of $10,000 against future royalties.

Deadline: Annually in the first quarter of the year; the deadline for 2021 is TBA. 

19. ServiceScape Short Story Award

ServiceScape, a platform matching freelance writers, editors, and graphic designers with clients (i.e., a great place to look for paid writing work!) offers a yearly Short Story Award of $1,000 to a winning fiction or non-fiction work of 5,000 words or fewer. The winner will also have their story featured on the ServiceScape blog, which sees thousands of readers each month.

Deadline: November 29, 2020.

20. Stowe Prize

This biennial prize of $10,000 honors an American author whose adult fiction or nonfiction work has had an impact on a critical social justice issue (as did Harriet Beecher Stowe’s novel Uncle Tom’s Cabin).

Deadline: Biennially; the 2022 deadline is TBA. 

21. The Diana Woods Memorial Award in Creative Non-Fiction

Creative nonfiction essays of no more than 5,000 words on any subject are eligible for consideration for this award, whose winner receives $250 and publication in Lunch Ticket, the literary and art journal produced by the MFA community of Antioch University Los Angeles.

Works must not have been published elsewhere. Award winners are required to submit a 100-word biography, recent photo and a short note thanking the Woods family for their generosity and support.

Deadlines: Biannual reading periods are in February for the Summer/Fall issue and in August for the Winter/Spring issue.

22. The Justice Centre for Constitutional Freedoms Essay Contest

Each year, this Canadian organization offers three prizes, ranging from $500 to $1,500, to the essay with the most thoughtful, well-reasoned arguments around a specific human-rights theme. (For example, 2019’s prompt was, “Should universities police student behavior at private events?”

The contest is open to Canadian college and university students, and essays should be 2,500 words or less in length.

Deadline: Annually in October. 

23. Write the World

For young writers ages 13-18, these cool contests also serve as mini workshops. Recognizing that “a first draft is never perfect,” submissions actually receive peer review by authors, writing teachers and other experts and writers are given the chance to revise their pieces based on this feedback before submitting them for final prize consideration.

Contests vary each month, but there’s a $100 prize for the winner and $50 for the runner-up (plus $50 for the best peer-reviewer). All three are featured on Write the World’s blog alongside comments from a guest judge. And since each month’s prompt is from a different genre, developing writers get a chance to test out different styles.

Deadline: Monthly.

24. Prose.

Stuck with writer’s block and looking for a way to jumpstart your escape? Prose offers weekly challenges meant to spark your creativity; many are just for fun, but look for the weekly numbered challenges posted by Prose (rather than community members or sponsors) for a chance to win money.

Prizes are typically between $100 to $200 and word counts are low — some as low as under 150, some as high as 500, but all say “quality beats quantity.” So even if all you get from the prompt is a chance to flex your brain, it’s not a bad deal.

Deadline: Weekly and monthly.

25. The Fountain Essay Contest

The Fountain, a bimonthly magazine that explores themes such as philosophy, science, and spirituality, is holding its annual essay competition and is awarding $1,000 for first place; $500 for 2nd; $300 for 3rd; and $150 each for two honorable mentions. Open to participants of all ages from across the globe, this year’s competition is about your challenges; what they are and how you mentally, physically, and/or spiritually overcome them. 

Deadline: Annually; the deadline for 2021 is TBA.

26. The Restless Books Prize For New Immigrant Writing

First-generation immigrants have a chance to win $10,000 and publication by Restless Books for telling their stories (real or imagined). The contest alternates annually between fiction (novel or short story collection) and nonfiction (memoir, essay collection, narrative nonfiction). In 2020, it will go to a work of nonfiction of at least 25,000 words; 2021 will be nonfiction.

Deadline: Annually; the deadline for 2021 is TBA.

27. LiteraTea Spring Short Story Contest

What does community mean to you? LiteraTea, a supportive online platform for writers and readers, is awarding The Commonwealth Prize of $345 to the winning short story that best captures the theme of ‘community’ in 1,200 to 3,000 words. Whether your take on community is an ant or nudist colony, all topics are welcome. 

In addition to the cash, winners also receive a free, six-month placement in LiteraTea’s Advanced Writers’ Program and will be showcased on the website.

Deadline: The most recent deadline was 5/7/2020; the deadline for 2021 is TBA.

28. AFSA National High School Essay Contest

The U.S. Institute of Peace and the American Foreign Service Association sponsor this annual high school essay contest, where the winner receives a $2,500 cash prize, an all-expense paid trip to Washington, D.C. to meet U.S. Department of State and USIP leadership, and a full-tuition paid voyage with Semester at Sea upon the student’s enrollment at an accredited university. Essays shouldn’t exceed 1,250 words and have to answer all aspects of the prompt as well as demonstrate an understanding of the Foreign Service

Runners-up get a pretty sweet deal, too — a $1,250 cash prize and a full scholarship to participate in the International Diplomacy Program of the National Student Leadership Conference.

Deadline: The 2021 deadline is TBA. 

29. Science-me a Story

Born in 2017, the Society of Spanish Researchers invites talented and original writers to write a 100-word blurb for a hypothetical novel. This might sound really easy, but your blurb has to quickly hook readers and make them want to read more. Open to anyone over 18 anywhere in the world, your real or fictional short story for this competition must be either in English or Spanish and “conceived from the objective of scientific dissemination to primary school” to qualify for the cash prizes: £150, £100 and £50. 

Deadline: The 2021 deadline is TBA.

30. Cabell First Novelist Award

Virginia Commonwealth University sponsors this award that honors an outstanding debut novel published in the preceding calendar year. While you may have published previous books in a different form, the submission must be your first published book marketed as a novel.

The award is a $5,000 cash prize, and the winning author must agree to attend the award event, usually scheduled for November, where you will appear at a public reading and Q&A session, followed by a book signing and reception, that focus on the creation, publication, and promotion of a first novel.

Deadline: Annually; the 2021 deadline is TBA.

31. Daisy Utemorrah Award

The Daisy Utemorrah Award is for an unpublished manuscript of junior or YA fiction written by Aboriginal and Torres Strait Islander peoples currently living in Australia. Generously supported by the Copyright Agency’s Cultural Fund and the State Government of Western Australia, the winner of the award receives $15,000 and a publishing contract with Magabala Books.

Deadline: May 31, 2020.

Poetry contests

Curious about opportunities for poets? Your stanzas — rhyming or not — could be worth a fair amount of money in these poetry competitions.

Check out these poetry writing contests.

32. African American Voices in Children’s Literature Contest

Open to writers of African American heritage who are over the age of 18 and Minnesota residents, this contest, hosted by Strive Publishing and Free Spirit Publishing, seeks to fill the need for African American representation in children’s and young adult books. Original board and picture books for children aged 0-8 are eligible, provided they feature contemporary African American characters and culture and focus on character development, self esteem, community, and other aspects of positive childhood development.

Three prizes, ranging from $250 to $1,000, will be awarded, and the first place winner will be “seriously considered” for publication, though it’s not guaranteed.

Deadline: June 22, 2020. 

33. James Laughlin Award

If you’re already a published poet, this is the award for you; it’s given for a second book of poetry due to come out in the forthcoming year. The winner receives $5,000 and an all-expenses-paid week-long residency at The Betsy Hotel in Miami Beach, Florida. In addition, copies of the winning book are distributed to 1,000 members of the Academy of American Poets.

Deadline: Annual submission window is January 1 through May 15.

34. African Poetry Book Fund Prizes

The APBF awards three prizes annually for African Poetry. The Glenna Luschei Prize for Afican Poetry gives $1,000 for a book of original African poetry published in the prior year.

The Sillerman First Book Prize for African Poets gives $1,000 and a publication contract for a book-length collection of poetry by an as-yet-unpublished African author.

The Brunel University African Poetry Prize is a new prize that grants £3,000 to a poet who was born in Africa, or has African parents, who has not yet had a full-length book of poetry published. (U.S. citizens qualify.) To submit, you’ll need 10 poems.

Deadlines: See individual prize pages.

35. Tufts Poetry Awards

Claremont Graduate University presents two awards each year to poets they deem to be “outstanding.” The Kate Tufts Poetry Award grants $10,000 for a published first book of poetry that shows promise.

The Kingsley Tufts Poetry Award grants a mammoth $100,000 for a published book of poetry by an established or mid-career poet.

Deadline: July 1, 2020; books or first books of poetry must be published between July 1, 2019, and June 30, 2020. 

36. Graywolf Press Walt Whitman Award 

The Walt Whitman Award is a $5,000 prize awarded, along with publication, to an American poet with a winning first book manuscript. He or she also receives an all-expenses-paid six-week residency at the Civitella Ranieri Center in Umbria, Italy, and a trip to New York City to attend the American Poets Prizes ceremony.

Graywolf Press is also one of the publishers of the Cave Canem Poetry Prize, “a first book award dedicated to the discovery of exceptional manuscripts by African American poets.” Winners receive $1,000 and Graywolf publishes every third winner of the prize.

Deadline: Submissions are accepted between September 1 and November 1 of each year.

37. Wergle Flomp Humor Poetry Contest

Now in its 20th year, this humor contest wants your best published or unpublished work for a grand prize of $1,000; runners-up are awarded $250 and 10 honorable mentions will receive $100 each. Writers of all ages from eligible countries can submit an original, humorous poem with 250 lines or less, and it must be an English.

Deadline: April 1, 2021.

Where to find more legitimate, free writing contests

Looking for more opportunities to submit your work? Here are a few great sites to keep an eye on for writing contests.

Winning Writers

A number of the contests found on our list came highly recommended by this site, which compiles some of the best free literary contests out there. Along with a wide range of recommended contests for writers of all stripes, Winning Writers also lists some contests and services to avoid — which is just as useful!

They also offer a handful of contests themselves, including the North Street Book Prize .

Poets & Writers

Another fantastic source for legitimate writing contests we consulted when compiling this list, Poets & Writers vets competitions, contests, awards and grants to make sure they’re following legitimate practices and policies. It’s worth checking out regularly as it features both annual and one-time contests.

Reedsy

Since 2014, Reedsy has built a network of world-class publishing professionals and helped produce more than 10,000 books. An ecosystem for authors and publishing professionals, Reedsy prides itself on providing help at every stage of your publishing journey — it even curates writing contests. 

Right now, for instance, The Narrative Prize will award $4,000 to a writer with the best short story, novel excerpt, poem, one-act play, graphic story, or work of literary nonfiction published by a new or emerging writer in Narrative. 

(This listing contains affiliate links. That means if you purchase through our links, you’re supporting The Write Life — and we thank you for that!)

Don’t forget to set your filter accordingly to find all the contests with fee-free entries!

The original version of this story was written by Kelly Gurnett. We updated the post so it’s more useful for our readers. 

Photo via Viktoriia Hnatiuk Shutterstock  

The post 37 Free Writing Contests: Legitimate Competitions With Cash Prizes appeared first on The Write Life.

What’s the most helpful content marketing tip you’ve discovered from this post?

https://feeds.feedblitz.com/~/623402024/0/convinceandconvertconsulting/

Google Ranking Signals

When it comes to search engine optimization, content is key to success. The thing is, while technical SEO does exist (and even plays a teeny-tiny factor), Google has stressed it time and again: All you really need for Google to like your site is publish high-quality, useful content. But what exactly is perceived as a sign of high-quality content?

Here are five content-related ranking signals Google is using to determine whether a specific article deserves to appear on top of Google.

1. Highly-Linked Content

A backlink profile is Google’s oldest ranking signal. Ever since Google launched, backlinks were at the core of its ranking algorithm. And while Google has repeatedly added dozens — and even hundreds — of other signals, backlinks have remained the most powerful one.

It used to be very simple: the more, the better.

When website owners figured it out, Google’s search result pages were heavily manipulated, so Google had to up its game. It’s all very complicated now, to the point where I doubt there’s a single person working for Google who completely understands how it works.

There are good and bad links, there are natural and unnatural links, and there are high-authority and low-authority links. One group may be balancing the other. Some links may be dragging you down, and some may be driving you up, and it’s not always possible to tell one from the other.

Now, this all comes down to one thing: you need as many editorial and natural links as possible. In other words, we need to create linkable content.

This is where the content creator can play a crucial role: it is actually in our power to create content that attracts links.

What is linkable content?

There is no single definition to linkable content, as there is no single type of link. Educational content attracts links from teachers, bizarre content drives links from popular media outlets and discussion boards, and innovative content may get links from niche journalists.

There are no set rules here, so it will be up to how well you do your research, and for the most part, up to your luck.

When working on an article, check out Buzzsumo to get an idea of which content attracts most links on your topic. Buzzsumo allows you to filter results to see recently published content and evaluate the current linkable trends:

buzzsumo

Buzzsumo allows you to filter results to see recently published content and evaluate the current linkable trends:

2. Relevancy

Actually, this one should be #1, of course. I put after links only because it is a more recent signal — the one Google is still figuring out.

Years ago, adding a specific keyword several times in an article or on a page was enough for Google to consider that content relevant to the matching search query.

Obviously, this was a very easily-manipulated signal, so Google has been working hard on improving its relevancy signals.

Yes, there’s no single signal here, so, like with backlinks, we are talking about a group of signals. But as copywriters, we have more control here, as we actually create the content.

One of the biggest improvements to Google’s relevancy algorithms has been implemented thanks to the introduction of semantic mapping, which helped Google understand each query in context rather than matching the exact sequence of words to the indexed documents.

Semantic research can help publishers create better-researched, more relevant content, similar to how it helps Google algorithmically calculate relevance.

Text Optimizer is a great tool that helps you create a more relevant context to better match Google’s and its users’ expectations:

Text Optimizer

Text Optimizer is a great tool that helps you create a more relevant context to better match Google’s and its users’ expectations.

Text Optimizer will also score your content relevancy and point you to all possible areas of improvement.

Other improvements to Google’s relevancy algorithms which are not so easy to put into practice but still are good to be aware of include:

3. Content Length

This is one of those search signals that keeps causing lots of debates and arguments in the SEO niche. In truth, we will ever know the definitive answer, even though multiple research studies (including this one) seem to show that Google favors long-form content.

rankings signals study

The average length of content ranking on Google’s first page is 1,447 words.

It is rightfully argued that long-form content may be generating more backlinks, and hence it tends to rank higher.

Either way, whether it is a direct ranking signal or simply a way to create more linkable content, long-form content seems the way to go.

Always use your own editorial judgement, but as a rule of thumb:

  • If you have a choice between writing one 1000-word article or three 200-word articles, choose the longer option.
  • However, if you feel like your article is turning into a 5000-word book, it is time to consider breaking into a series by breaking it into more specific angles and subtopics.
  • Finally, if you feel like you have fully covered a target question in your 500-hundred article (this often happens when you address very specific / narrow queries), don’t force it. A useful article that clearly answers a question is better than a long-form content that was written solely for word count.

4. Exact Keyword Match

While Google has moved beyond exact-match keywords and can now understand relevancy beyond word strings, including your target keyword is still important.

The same study mentioned above found that “the vast majority of title tags in Google exactly or partially match the keyword that they rank for”. Note that most titles didn’t have exact-match keywords but rather some variations of those.

keyword matching stats

Most title tags on the first page of Google contain all or part of the keyword that they rank for.

This does tell us that Google is still looking at keywords, so keyword research and optimization is still important. Here’s a helpful list of best keyword research tools out there, updated for 2020.

5. Content Engagement

To the best of my knowledge, Google has never confirmed that they use on-page engagement (what people do once they land on your page) as a direct ranking factor.

I can see why it may be a difficult decision for them. If users leave right away, does it mean the content was useless? Or does it mean it is so great that people found an answer right away, totally satisfied with what they read?

The above question makes both “bounce rate” and “time on page” metrics questionable signals of content quality.

However, for the search giant to totally ignore user satisfaction signals would be a huge oversight, given that they also own Google Analytics, which gives them plenty of data to peruse.

There are educated theories that Google uses some user engagement metrics as a ranking single, but those signals are evaluated differently from SERPs to SERPs, and they are never absolute metrics. Instead, they are being compared for top-ranking sites, allowing Google to quickly identify possible anomalies.

There’s not much content creators can do to impact user engagement, apart from creating genuinely useful content. But it is always a good idea for content creators to view site analytics and track content performance.

Finteza is the modern web analytics platform with a huge focus on conversions and engagement monitoring. You can use Finteza to better understand which of your articles are read in full, which of them send the users down the sales funnels, and which send them away from your site.

Finteza engagement

Use web analytics to figure out how to create more engaging content.

Conclusion

Of course, there are many more search signals that help Google serve up the most relevant search results. It is likely there are hundreds (at least 200) search signals at play any time a user clicks the “search” button. Many of those SEO factors can be handled through plugins. But content is still the foundation.

A content creator cannot influence all the aspects of search engine optimization. There are still technical elements to figure out (including the most important ones like site architecture and internal linking). And there are powerful ranking signals that are beyond an optimizer’s reach, like personalization and localization.

What you, as a content creator and content marketer can do is lay the important foundation for a high-ranking asset.

The post 5 Google Ranking Signals Content Marketers Need to Know appeared first on Content Marketing Consulting and Social Media Strategy.

What’s the most interesting content marketing tip you’ve discovered from this post?

https://conversionsciences.com/conversion-marketing-what-it-is-and-why-you-need-it-now/

Having trouble viewing the text? You can always read the original article here: Conversion Marketing: What It Is and Why You Need It NOW

In simple terms, conversion marketing is a group of tactics to encourage visitors to take a certain desired action. Let’s understand this concept a bit better and you will see why you need it NOW. You’ve probably heard “conversion marketing” tossed around a lot , especially if you sell online via an ecommerce, subscription or […]

The post Conversion Marketing: What It Is and Why You Need It NOW appeared first on Conversion Sciences.

Hit the like button if you like this info!

https://www.socialmediaexaminer.com/how-to-produce-high-quality-videos-for-social-media/

Need to do more with social video? Wondering how to increase the quality of your videos? In this article, you’ll discover practical tips to produce polished videos that perform well on social media. #1: Look Better on Camera I’m sure you’ve seen many social media videos where the person is looking down at the camera, […]

The post How to Produce High-Quality Videos for Social Media appeared first on Social Media Marketing | Social Media Examiner.

Drop a link below if you’ve discovered anything cool for authors!

https://conversionsciences.com/conversion-marketing-what-it-is-and-why-you-need-it-now/

Having trouble viewing the text? You can always read the original article here: Conversion Marketing: What It Is and Why You Need It NOW

In simple terms, conversion marketing is a group of tactics to encourage visitors to take a certain desired action. Let’s understand this concept a bit better and you will see why you need it NOW. You’ve probably heard “conversion marketing” tossed around a lot , especially if you sell online via an ecommerce, subscription or […]

The post Conversion Marketing: What It Is and Why You Need It NOW appeared first on Conversion Sciences.

What’s the most useful marketing tip you’ve found from this post?

https://www.rohitbhargava.com/2020/04/how-to-present-a-virtual-keynote.html

Six weeks ago every event got cancelled, postponed or moved to virtual. Like many professional speakers, I started delivering my talks virtually. But taking a 45 minute talk and doing it over Zoom doesn’t work. It’s too long, tech gets in the way and it just feels boring.

I knew I had to get better at this.

So I started researching. At first it was YouTube videos. I watched a 34 minute overview on selecting the right cardioid microphone. I took notes from a masterclass from a Hollywood lighting pro on techniques like loop and butterfly lighting. I consumed hours of videos on acting techniques, professional studio setups, and product demos. I also asked for advice from some professionals in the entertainment business from my network and read what my friends and fellow speakers were sharing on social media.

And I started writing a book all about everything I was learning when it came to presenting virtually, working more effectively while remote and building trust with people without being in the same room (or perhaps without ever having met in real life. This week, I’m launching that book as a free download (get it here!) and throughout the process of writing and researching it, I kept presenting and experimenting.

Over the last three weeks I have learned a lot and gotten better. Though I’m continuing to do presentations and getting better at virtual storytelling, I thought I’d share some of the biggest things that I have learned which will help you get better faster, and perhaps skip watching hours of YouTube videos in order to do it.

1. Don’t fear the tech.

I realized over the past month that I have been completely spoiled at events by working with a professional AV crew. At home, it’s just me. And when faced with complex technology, my tendency has too often been to claim ignorance. I was, after all, an English major. But in a professional setting, when you are on your own without an IT department, technical problems just end up making YOU look bad. There’s no one else to blame. So skip the excuses, watch some YouTube videos yourself and conquer your fear of getting technical. This isn’t like programming the Mars rover. You can do this.

2. Get dressed.

It’s a beautiful thing that we can now present in our pajamas. But I don’t. In fact, I usually dress the same way I would if I were presenting from the stage. For me, it helps me to bring more energy in an artificial environment where I don’t get the benefit of audience feedback. So I don’t look the same in every video, I also try to wear something different for each talk.

3. Embrace the unperfection.

Most of us don’t have a professional studio at home. It’s ok. In fact, it might be better. When we see each other’s homes in the background, or some of our personality – we feel more connected. So let it be a little bit unperfect and focus on being authentic instead of perfect.

4. Face the window.

All of the light tutorials I watched on YouTube were great, but complicated. You can buy ring lights or hook up web-enabled dimmers to your phone – but the real secret to how I’m getting pretty good light on all my calls comes down to three words: face a window. When your face is to the window, you avoid backlighting (the biggest lighting problem most people have) and odd shadows too. The picture below is me in my home office with NO additional lighting. I literally just turned around to face the window instead of putting it behind me. Of course, this won’t work if you’re in a room with no windows (or at night) – so if that’s the case, get good lighting from the front (a ring light works for this) and start with that.

5. Invest in sound.

If you are going to spend money on anything to improve your virtual presentation, make it a high quality microphone. Headsets generally are a great way to get good sound and avoid background noise. The problem is you end up looking like a call center operator. The alternative is a good cardioid microphone (a microphone that mainly picks up sound from the front). The microphones to avoid are omnidirectional (they pick up ambient sound from around the room).

6. Play with the tech.

Whenever my boys encounter something new, they want to press all the buttons. As they get older, they still do that. We can use some of that same mentality when it comes to using videoconferencing platforms. Do you know what all the buttons do? Try them out. On a Zoom call, using the space bar is a shortcut to go off mute. Skype has similar keyboard shortcuts. The best way to get better at using the tools is by playing with it … and pressing all the buttons.

7. Skip the apology.

We all know that virtual meetings aren’t seamless. Sometimes people are hard to hear. And your WiFi may be slow. It’s tempting to always be apologizing for this, or even worse, apologizing before anything even goes wrong! Instead, go with the flow and adapt to the difficulties. If they persist, be decisive in what to do about it – whether it’s asking everyone to log out and then back in, or the worst case scenario of rescheduling the meeting. People may not like it, but they will definitely appreciate it more if you didn’t waste 30 minutes trying to get everything working before finally canceling.

8. Speak to the camera.

When you are on a video call where multiple people are sharing screens, you will want to look at them. The problem is, doing this appears as if you’re looking sideways. The only way to offer the appearance of eye contact is to speak to your webcam instead of to the images of the people. This is logical, but very hard to consistently do because it feels unnatural. To be honest, I haven’t found an easy way to do this, apart from asking everyone else to turn off their video screens. So I’ve just been practicing ignoring their videos and speaking to the camera instead.

9. Use props.

One of the nicest things about presenting from my home office is that I can have all the tools I usually use right next to me. So while I used to share a picture of a stack of books that I read from the stage, now I can actually SHOW people the stack. Props are a great way to break up the monotony of a talk and bring your personality too.

10. Update your website/profile.

Everything is changing, but a lot of what we see online seems to have been created before Covid-19. As a speaker, I wanted to be sure to let event planners and potential clients know that I’ve adjusted what I do, so I changed my homepage and my speaking page to focus on virtual events. If you want to show potential customers or even your colleagues that you’re adjusting too, consider updating your site (if you have one) or your professional profiles too.

Want to see all of my best insights as well as learn from the experiences of more than 50 experts who have contributed to share their best tips with you?

Download a free copy of my latest guide and ebook, The Non-Obvious Guide to Virtual Meetings & Remote Work.

Download here >>