Skip to content Brad Johnson is an author and blogger who helps writers discover their niche, build successful habits, and quit their 9-5. His books include Ignite Your Beacon, Writing Clout and Tomes Of A Healing Heart. For strategic content and practical tips on how to become a full-time writer, visit: BradleyJohnsonProductions.com.
https://wordtothewise.com/2019/12/google-ip-reputation-bad/
This morning hundreds of delivery folks logged into their Google Postmaster Tools account to see their IP reputation was bad.
Even one of my client’s that is using a major ESP shared pools is seeing bad IP reputation on December 10, 2019.
The good news is this doesn’t seem to be affecting delivery. Most folks are reporting no delivery issues at Gmail and no change in open rates.
https://writetodone.com/margaret-atwood-top-5-tips-for-writers/
There may be hope for literature yet. In an age dominated by quickly written, quickly read and even more quickly forgotten genre fiction, one writer is still proving there’s a market for more ‘literary’ works. Margaret Atwood’s The Testaments: The Sequel to The Handmaid’s Tale went on sale in September and is selling well. Really […]
The post Margaret Atwood: Top 5 Tips for Writers appeared first on WTD.
https://econsultancy.com/a-day-in-the-life-of-pierre-loic-assayag-ceo-co-founder-traackr/
Pierre-Loic Assayag is CEO & Co-founder at Traackr, an influencer marketing platform.
We caught up with him to find out why he calls himself a “recovering marketer” and what advice he would give to those starting out.
As a self-professed “recovering marketer”, I consider it my passion and job to help marketing evolve from an automated, programmatic model to one that acknowledges the voice of the consumer based on cultivating valuable relationships and that willingly trades control of the creative process for business impact.
My job today is to continue building Traackr to be the strategic partners to brands who are investing strategically in influencer marketing and need technology and expertise to realize their ambitions.
As CEO, my remit is to ensure our employees, customers and investors thrive.
As the CEO of a growing technology company in an emerging category, I need to be half philosopher, half navy seal: find the presence of mind to anticipate and affect the evolution of the market to make sure our business is prepared to lead the way, meanwhile, be decisive on key levers for Traackr to push or pull.
There is a typical day on-the-road and a typical day at our San Francisco office where I am based. When I am in California, my days start at 5AM and I spend the first five hours maximizing my time with our customers and team based in Europe. Late mornings are for NYC. I’m an advocate for walking meetings, so a great day includes getting in 10,000 steps while brainstorming with my team.
One of our hiring principles is to “hire up”, to always find people that raise the bar and make us smarter. The best part of my job is when I see people on my team bringing an idea to life or enhancing something we do and thinking that they did a better job than I ever could at it.
I have an unusual ability to simplify complex situations and problems to focus on their essence. The worst part of my job (and life in general) is when I have to spend time and energy dealing with issues that shouldn’t exist to begin with.
This is an interesting question given that we are all in the midst of 2020 planning… My goal is to make Traackr the indispensable platform to companies embracing the notion of people-powered marketing whether they were born in it or have migrated to it. The way I measure success is our market share within the segment described above.
I’ve learned a lot from the software engineering industry, including how to run effective meetings and manage complex projects. For example, we’ve adopted the concept of “retrospectives” for managing our Leadership Team initiatives.
I’m also a huge fan of Trello, which I discovered from our product team. Today, we use it across the organization and I personally organize my priorities with it. It’s the one “to-do management” system that I’ve stuck with over the years.
I started my career in marketing for Procter & Gamble and Peugeot in Europe, before immigrating to the United States from France, by way of the UK and Spain. Today, I refer to myself as a “recovering marketer” because when I started out in marketing it was during the time of traditional marketing, referred to as the “art of persuasion,” which never made sense to me. It always felt that the one-way marketing success was due to a lack of alternatives.
When my cofounder, David Chancogne and I set out to build Traackr 10 years ago, we saw an opportunity to organize the web, not by pages, but by people. That premise is what created the foundation for Traackr, which today powers influencer marketing for top brands around the world who are passionate about staying relevant to their consumers.
After Traackr, I want to solve the problem of fake news.
I’m very impressed by companies who are living their brand values and striving to be as authentic as possible. Notable examples of this include Nike’s work with Colin Kaepernick and Calvin Klein’s support of the LGBTQ community. These are two cases where the brands have connected a sense of purpose to their business in a way that meaningfully impacts their community.
The brands that are winning and will continue to win are the ones who put people at the heart of their marketing. The age of persuasion is over. To succeed as a marketer today you need to cultivate your sense of empathy and learn how to translate brand purpose into meaningful programs.
Take Econsultancy’s Fast Track Influencer Marketing training course
The post A day in the life of… Pierre-Loic Assayag, CEO & Co-founder, Traackr appeared first on Econsultancy.
[youtube https://www.youtube.com/watch?v=fy28vfE2V0c&w=640&h=360]
http://feedproxy.google.com/~r/markgrow/~3/7LSkrq0qdqg/
By Mars Dorian, {grow} Contributing Columnist
Last week I attended a secret Christmas artist party on the distant outskirts of Berlin. The invite-only event was located in a garden colony, inside a former workshop for heavy machinery. The event was a Who’s Who of Berlin’s fine artists.
I went to the event for three reasons:
This was a great opportunity to do some networking at a social event — but how to remain cool and appropriate while doing it? I’ll let you know how it went for me and share my lessons.
By the way, this post features a dynamite-equipped Santa Claus so do read on…
Guests at social events, even art parties, are not interested in hour-long conversations. They want to talk to many other people so you want to hook them ASAP. And samples are the grappling hook snapping instant attention.
In my case, being a cartoonist, I always flip open my Instagram feed which acts as my art portfolio.
So in the main hall of the art party, I showed a real estate guy all my artworks tagged with Berlin keywords while explaining the thoughts behind each creation.
I’ve also seen a sculptor carrying an art catalog with his recent work. Every time he showed his cartoonish horse and people figures, he pulled a small crowd. He would have never enticed folks by just talking about his creations.
But you don’t have to be a visual creator to hook folks at a social networking event.
Two years ago, I attended a freelance networking event in Berlin.
There, a translator carried a small flipbook which featured bite-sized English and German samples of his work. And since he specialized in translating works dealing with sustainability and social enterprise, his flipbook and logo were dark green, printed on recycled paper.
What a great idea to hook folks at an event while staying true to your brand!
You probably have witnessed it countless times:
Two strangers at a social networking event try to small talk. To break the awkward silence, they unleash the dreaded “so what do you do” question.
Ugh.
It’s the quintessential generic question and thus triggers generic responses. They are often low-energy, and try building engagement with low-energy exchanges.
You want to engage the other person by triggering their expertise and passion.
When I learned about the real estate guy constructing private flats in Berlin, I didn’t ask him any generic follow-up questions.
Instead, I wanted to know what he thought of the government’s new rent regulation laws which dramatically impacts how real estate works in the capital.
Within seconds, the guy ranted with passion, calling out specific politicians, explaining how this or that regulation was blowing up prices per square meter and complicated his business.
After his rant was over and rapport was established, he focused 98% on me.
Listen, it’s not the BEST idea to make your conversation partner rant. But a specific question aimed at their passion and expertise is so much better than lame questions they probably answer a dozen times at the same event.
You want to elevate them from a low-energy to a high-energy state so engagement can happen.
During the initial phase of the conversation with the real estate guy, I realized he carried no interest in a cartoon or comic art, which was my flaming passion.
Bummer? Nah.
After having learned about his passion for urban planning, Berlin and its history, I knew I could reframe my art, making it more tasty to him.
I told him about my style which I dubbed Urban Cartoon Art, and how my characters were manifestations of the city:
All these creations were inspired by Berlin’s city vibes, which piqued the real estate guy’s interest. I also told him about my last exhibition inside a hall that used to be a military horse ban during the German Empire era.
Soon, the real estate guy started asking me specific questions about style and ideas. After fifteen or twenty minutes of passionate talking, he even ended up buying a limited art print he saw on my Instagram feed.
Double-win.
Small-talk at social and networking events can be a treasure hunt. By showing samples of your work, asking specific, expertise-related questions and linking them to your offer, you can make great connections and deals happen.
Mars Dorian is an illustrating designer and storyteller. He crafts words and pictures that help clients stand out online and reach their customers. You can find his homebase at www.marsdorian.com and connect with him on Twitter @marsdorian.
The post How to be business cool while networking at a social event appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
[youtube https://www.youtube.com/watch?v=ve-Y9siRnDo&w=640&h=360]
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