Author: Brad Johnson

http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/IMae9fLkyjs/

In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common.

If you’ve worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover.

Some might argue that women in CMO roles face an even greater challenge given their underrepresentation in marketing leadership despite the marketing industry being overwhelmingly female.

While women are underrepresented as CMOs, there’s research that shows women in CMO roles are paid better (on average) than their male peers. Even more promising is that “Nearly half the marketing leadership hires in the first six months of 2019 were women“.

You might be wondering why am I writing about women marketing? For the past 10 years I have been tracking rising stars in the marketing world and recognizing social influencers in the marketing space with an annual list: Women Who Rock in Marketing.

That list started in 2010 when I was recognized on a list of social media rockstars with few if any women on it. That seemed strange.

So, I made a list of 25 women I knew in marketing that were rocking social media. Every year since, a list has been published recognizing women in marketing, inspiring many reactions, conversations and hopefully, even change.

While there have been a few variations on selection, sorting and author, (Ashley Zeckman published the list for 2 years), for the most part every year I’ve asked the previous year’s honorees to nominate a peer. Nominees were reviewed, sorted and the list published.

My goal for these lists is to shine a light on talent and create awareness amongst marketers.

It has been incredibly satisfying to learn about the impressive capabilities and accomplishments of these marketing leaders. Last year we had a CMO who was also an opera singer, a social media executive who once worked with Mother Theresa and an Olympic athlete who created a program to inspire thousands of young people.

It has been great to see that many of the women have been recognized by their companies and industry with several having advanced over the years to take on senior marketing roles like Chief Marketing Officer.

To honor women in senior marketing roles for this 10th anniversary of Women Who Rock in Marketing, the following list features 50 women in CMO roles making a difference and creating impact. They are leaders who represent the future of marketing and I highly recommend you follow them. (Note: This is not a comprehensive list and the list is alphabetical)

Before we get to the list, some special recognition: One woman that has been instrumental in the past few years at creating one of the most robust CMO communities and collections of content for senior marketing executives is Nadine Dietz @NadineDietz. Her company CMO Moves and podcast were acquired by Adweek and represents a cornucopia of knowledge for CMOs and inspiring CMOs alike. Thank you Nadine for your tremendous contribution and community building!

50 Top Women CMOs to Follow

Alicia Tillman @aliciatillman
Global CMO at SAP
/in/altillman/

Alison Wagonfeld @awagonfeld
CMO, VP, Marketing at Google Cloud
/in/alisonwagonfeld/

Allison Dew @alliedewsays
CMO, EVP at Dell
/in/allison-dew-45875035/

Alyson Griffin @alyson_griffin
Vice President Global Marketing at Intel
/in/alyson-griffin-2820514/

Amanda Jobbins @amandajobbins
CMO for EMEA, APAC and Japan at Oracle
/in/amandastljobbins/

Andrea Zahumensky @Andreazahumensk
CMO at KFC US
/in/andrea-zahumensky-aa70b65/

Ann Lewnes @alewnes
CMO, EVP at Adobe
/in/annlewnes/

Bozoma Saint John @badassboz
CMO at ENDEAVOR
/in/bozoma-saint-john-0305441/

Carolyn Everson @ceverson
VP, Global Marketing Solutions at Facebook
/in/carolyn-everson-8633479/

Danna Vetter @dannavetter
Chief Marketer at Milliken & Company
/in/danna-vetter-4065254/

Dara J Treseder @daratreseder
CMO at Carbon
/in/daratreseder/

Dawn T Keller @dawntv94
VP, Head of Digital at Krispy Kreme
/in/dawntevekeliankeller/

Dawna Olsen @DawnaOlsen
CMO at SYSPRO USA
/in/dawnaolsen/

Deborah Wahl @DeborahWahl
CMO, Global at Cadillac
/in/deborahlwahl/

Dee Mc Laughlin @deemclaughlin
SVP, Global Brand & Creative at Capital Group / American Funds
/in/deemclaughlin/

Deirdre Bigley @DeirdreBigley
CMO at Bloomberg LP
/in/deirdrebigley/

Denise Karkos @dckarkos
CMO at SiriusXM
/in/denise-karkos-b2ab973/

Diana O’Brien @DianaMOBrien
CMO, Global at Deloitte
/in/dianaobrien/

Ellie Mirman @ellieeille
CMO at Crayon
/in/elliemirman/

Jacqui Murphy @jacquimurphy
CMO at Auvik Networks Inc.
/in/jacquimurphy/

Jeanine Liburd @JeanineLiburd
CMO, Chief Commuications Officer at BET Networks (a subsidiary of Viacom Inc.)
/in/jeanine-liburd-7b654a156/

Jeanne Hopkins @jeannehopkins
CMO at Lola
/in/jeannehopkins/

Jeanniey Mullen @jeanniey_
Chief Innovation and Marketing Officer at DailyPay
/in/jeanniey/

Jenn Steele @jennsteele
CMO at Madison Logic
/in/jennsteele/

Jennifer Johnson @jj_cmo
CMO at Tenable
/in/jjcmo/

Jennifer Sey @JenniferSey
CMO, Global Brands at Levi Strauss & Co.
/in/jennifer-sey-6516731/

Jill Gregory @jillgregory6
CMO, EVP at NASCAR
/in/jill-gregory-b32581a/

Karen Walker @KarMWalker
CMO at Cisco
/in/karenmwalker/

Kathy Button Bell @Emerson_KathyBB
Senior Vice President, Chief Marketing Officer at Emerson
/in/kathybuttonbell/

Kellyn Smith Kenny @KellynKenny
CMO at Hilton
/in/kellyn/

Kim Salem-Jackson @ksalem09
Global VP, Marketing at Akamai Technologies
/in/kimsalem/

Kristin Lemkau @klemkau
CMO at JPMorgan Chase
/in/kristin-lemkau-ab8b4b88/

Lauren Mead @LaurLeMe
CMO at TimeTrade
/in/laurenmead/

Lauren Wagner Boyman @lboymanms
CMO at Morgan Stanley Wealth Management
/in/laurenboyman/

Leslie Berland @leslieberland
CMO, Head of People at Twitter
/in/leslie-berland-1741781/

Linda Boff @lindaboff
CMO at GE
/in/lindaboff/

Lorraine Twohill @LorraineTwohill
CMO at Google
/in/lorraine-twohill-ba3a56185/

Lynne Biggar @LynneBiggar
CMO, Chief Communications Officer at Visa
/in/lynnebiggar/

Lynne Jarman-Johnson @MoJoCMO
CMO at Consumers Credit Union
/in/lynnejjohnson/

Maria Winans @MariaWinans
CMO, North America Marketing at IBM
/in/maria-bartolome-winans-41008014/

Marisa Thalberg @executivemoms
Global Chief Brand Officer at Taco Bell
/in/marisathalberg/

Mary Beech @MaryBeech1
EVP and CMO at Kate Spade New York
/in/maryrennerbeech/

Meg Goldthwaite @MegZGold
CMO at National Public Radio
/in/meg-galloway-goldthwaite-she-her-87a80b3/

Monique Bonner @mobonner
CMO at Akamai Technologies
/in/mobonner/

Morgan Flatley @morgsf
CMO, US at McDonald’s
/in/morgan-flatley-a36b273a/

Paige ONeill @paige_oneill
CMO at Sitecore
/in/paigeoneill/

Penny Baldwin @pennyrbaldwin
CMO, SVP at Qualcomm
/in/pennybaldwin/

Sarah Kennedy Ellis @saykay
CMO at Marketo, An Adobe Company
/in/saykay/

Shannon Sullivan Duffy @sullytoduffy
SVP, Product Marketing at Salesforce
/in/shannonduffy/

Tifenn Dano Kwan @danokwan
CMO at SAP Ariba
/in/tifenndano/

Thank you to Lane Ellis  for providing some research help with this list.

We can do better. Despite gains in hiring and compensation of women in senior marketing roles, the ANA CMO scorecard reports that “companies remain woefully behind when it comes to promoting people of color to top marketing jobs. Only 13 percent of the top jobs are held by people of color, including 5 percent Asian, 5 percent Hispanic/Latin and 3 percent black.”

There is some progress but much more to be made. Whatever companies can do to remove barriers to marketing talent rising into leadership positions is an investment in the success of the business.

I am thankful for the incredible contributions this group of marketing leaders has made to move our industry forward and am optimistic about continued momentum into the new year.

Who would you add to this list for 2020?

To see the past 9 years of Women Who Rock in Marketing lists, visit the posts below:

• 25 Women That Rock Social Media – 2010
• 25 Women Who Rock Social Media – 2011
• 25 Women Who Rock Social Media – 2012
• 25 Women That Rocked Social Media – 2013
• 25 Women Who Rock Social Media – 2014
• 50 Influential Women in Digital Marketing – 2015
• 50 Influential Women in Digital Marketing: North Stars & Rising Stars – 2016
• 25 Women Who Rock at Digital Marketing – 2017
• 25 Influential Women in Digital Marketing Who Rocked and Inspired – 2018

Thank you to all who have inspired us to be better as marketers and a better marketing industry!

The post 10 Years of Women Who Rock in Marketing – CMO Edition 2019 appeared first on Online Marketing Blog – TopRank®.

https://econsultancy.com/a-day-in-the-life-of-pierre-loic-assayag-ceo-co-founder-traackr/

Pierre-Loic Assayag is CEO & Co-founder at Traackr, an influencer marketing platform.

We caught up with him to find out why he calls himself a “recovering marketer” and what advice he would give to those starting out.

Please describe your job: What do you do?

As a self-professed “recovering marketer”, I consider it my passion and job to help marketing evolve from an automated, programmatic model to one that acknowledges the voice of the consumer based on cultivating valuable relationships and that willingly trades control of the creative process for business impact.

My job today is to continue building Traackr to be the strategic partners to brands who are investing strategically in influencer marketing and need technology and expertise to realize their ambitions.

Whereabouts do you sit within the organisation? Who do you report to?

As CEO, my remit is to ensure our employees, customers and investors thrive.

What kind of skills do you need to be effective in your role?

As the CEO of a growing technology company in an emerging category, I need to be half philosopher, half navy seal: find the presence of mind to anticipate and affect the evolution of the market to make sure our business is prepared to lead the way, meanwhile, be decisive on key levers for Traackr to push or pull.

Tell us about a typical working day…

There is a typical day on-the-road and a typical day at our San Francisco office where I am based. When I am in California, my days start at 5AM and I spend the first five hours maximizing my time with our customers and team based in Europe. Late mornings are for NYC. I’m an advocate for walking meetings, so a great day includes getting in 10,000 steps while brainstorming with my team.

What do you love about your job? What sucks?

One of our hiring principles is to “hire up”, to always find people that raise the bar and make us smarter. The best part of my job is when I see people on my team bringing an idea to life or enhancing something we do and thinking that they did a better job than I ever could at it.

I have an unusual ability to simplify complex situations and problems to focus on their essence. The worst part of my job (and life in general) is when I have to spend time and energy dealing with issues that shouldn’t exist to begin with.

What kind of goals do you have? What are the most useful metrics and KPIs for measuring success?

This is an interesting question given that we are all in the midst of 2020 planning… My goal is to make Traackr the indispensable platform to companies embracing the notion of people-powered marketing whether they were born in it or have migrated to it. The way I measure success is our market share within the segment described above.

What are your favourite tools to help you to get the job done?

I’ve learned a lot from the software engineering industry, including how to run effective meetings and manage complex projects. For example, we’ve adopted the concept of “retrospectives” for managing our Leadership Team initiatives.

I’m also a huge fan of Trello, which I discovered from our product team. Today, we use it across the organization and I personally organize my priorities with it. It’s the one “to-do management” system that I’ve stuck with over the years.

How did you end up founding Traackr, and where might you go from here?

I started my career in marketing for Procter & Gamble and Peugeot in Europe, before immigrating to the United States from France, by way of the UK and Spain. Today, I refer to myself as a “recovering marketer” because when I started out in marketing it was during the time of traditional marketing, referred to as the “art of persuasion,” which never made sense to me. It always felt that the one-way marketing success was due to a lack of alternatives.

When my cofounder, David Chancogne and I set out to build Traackr 10 years ago, we saw an opportunity to organize the web, not by pages, but by people. That premise is what created the foundation for Traackr, which today powers influencer marketing for top brands around the world who are passionate about staying relevant to their consumers.

After Traackr, I want to solve the problem of fake news.

Which campaigns have impressed you lately?

I’m very impressed by companies who are living their brand values and striving to be as authentic as possible. Notable examples of this include Nike’s work with Colin Kaepernick and Calvin Klein’s support of the LGBTQ community. These are two cases where the brands have connected a sense of purpose to their business in a way that meaningfully impacts their community.

What advice would you give a marketer starting out today?

The brands that are winning and will continue to win are the ones who put people at the heart of their marketing. The age of persuasion is over. To succeed as a marketer today you need to cultivate your sense of empathy and learn how to translate brand purpose into meaningful programs.

The post A day in the life of… Pierre-Loic Assayag, CEO & Co-founder, Traackr appeared first on Econsultancy.

http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/IMae9fLkyjs/

In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common.

If you’ve worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover.

Some might argue that women in CMO roles face an even greater challenge given their underrepresentation in marketing leadership despite the marketing industry being overwhelmingly female.

While women are underrepresented as CMOs, there’s research that shows women in CMO roles are paid better (on average) than their male peers. Even more promising is that “Nearly half the marketing leadership hires in the first six months of 2019 were women“.

You might be wondering why am I writing about women marketing? For the past 10 years I have been tracking rising stars in the marketing world and recognizing social influencers in the marketing space with an annual list: Women Who Rock in Marketing.

That list started in 2010 when I was recognized on a list of social media rockstars with few if any women on it. That seemed strange.

So, I made a list of 25 women I knew in marketing that were rocking social media. Every year since, a list has been published recognizing women in marketing, inspiring many reactions, conversations and hopefully, even change.

While there have been a few variations on selection, sorting and author, (Ashley Zeckman published the list for 2 years), for the most part every year I’ve asked the previous year’s honorees to nominate a peer. Nominees were reviewed, sorted and the list published.

My goal for these lists is to shine a light on talent and create awareness amongst marketers.

It has been incredibly satisfying to learn about the impressive capabilities and accomplishments of these marketing leaders. Last year we had a CMO who was also an opera singer, a social media executive who once worked with Mother Theresa and an Olympic athlete who created a program to inspire thousands of young people.

It has been great to see that many of the women have been recognized by their companies and industry with several having advanced over the years to take on senior marketing roles like Chief Marketing Officer.

To honor women in senior marketing roles for this 10th anniversary of Women Who Rock in Marketing, the following list features 50 women in CMO roles making a difference and creating impact. They are leaders who represent the future of marketing and I highly recommend you follow them. (Note: This is not a comprehensive list and the list is alphabetical)

Before we get to the list, some special recognition: One woman that has been instrumental in the past few years at creating one of the most robust CMO communities and collections of content for senior marketing executives is Nadine Dietz @NadineDietz. Her company CMO Moves and podcast were acquired by Adweek and represents a cornucopia of knowledge for CMOs and inspiring CMOs alike. Thank you Nadine for your tremendous contribution and community building!

50 Top Women CMOs to Follow

Alicia Tillman @aliciatillman
Global CMO at SAP
/in/altillman/

Alison Wagonfeld @awagonfeld
CMO, VP, Marketing at Google Cloud
/in/alisonwagonfeld/

Allison Dew @alliedewsays
CMO, EVP at Dell
/in/allison-dew-45875035/

Alyson Griffin @alyson_griffin
Vice President Global Marketing at Intel
/in/alyson-griffin-2820514/

Amanda Jobbins @amandajobbins
CMO for EMEA, APAC and Japan at Oracle
/in/amandastljobbins/

Andrea Zahumensky @Andreazahumensk
CMO at KFC US
/in/andrea-zahumensky-aa70b65/

Ann Lewnes @alewnes
CMO, EVP at Adobe
/in/annlewnes/

Bozoma Saint John @badassboz
CMO at ENDEAVOR
/in/bozoma-saint-john-0305441/

Carolyn Everson @ceverson
VP, Global Marketing Solutions at Facebook
/in/carolyn-everson-8633479/

Danna Vetter @dannavetter
Chief Marketer at Milliken & Company
/in/danna-vetter-4065254/

Dara J Treseder @daratreseder
CMO at Carbon
/in/daratreseder/

Dawn T Keller @dawntv94
VP, Head of Digital at Krispy Kreme
/in/dawntevekeliankeller/

Dawna Olsen @DawnaOlsen
CMO at SYSPRO USA
/in/dawnaolsen/

Deborah Wahl @DeborahWahl
CMO, Global at Cadillac
/in/deborahlwahl/

Dee Mc Laughlin @deemclaughlin
SVP, Global Brand & Creative at Capital Group / American Funds
/in/deemclaughlin/

Deirdre Bigley @DeirdreBigley
CMO at Bloomberg LP
/in/deirdrebigley/

Denise Karkos @dckarkos
CMO at SiriusXM
/in/denise-karkos-b2ab973/

Diana O’Brien @DianaMOBrien
CMO, Global at Deloitte
/in/dianaobrien/

Ellie Mirman @ellieeille
CMO at Crayon
/in/elliemirman/

Jacqui Murphy @jacquimurphy
CMO at Auvik Networks Inc.
/in/jacquimurphy/

Jeanine Liburd @JeanineLiburd
CMO, Chief Commuications Officer at BET Networks (a subsidiary of Viacom Inc.)
/in/jeanine-liburd-7b654a156/

Jeanne Hopkins @jeannehopkins
CMO at Lola
/in/jeannehopkins/

Jeanniey Mullen @jeanniey_
Chief Innovation and Marketing Officer at DailyPay
/in/jeanniey/

Jenn Steele @jennsteele
CMO at Madison Logic
/in/jennsteele/

Jennifer Johnson @jj_cmo
CMO at Tenable
/in/jjcmo/

Jennifer Sey @JenniferSey
CMO, Global Brands at Levi Strauss & Co.
/in/jennifer-sey-6516731/

Jill Gregory @jillgregory6
CMO, EVP at NASCAR
/in/jill-gregory-b32581a/

Karen Walker @KarMWalker
CMO at Cisco
/in/karenmwalker/

Kathy Button Bell @Emerson_KathyBB
Senior Vice President, Chief Marketing Officer at Emerson
/in/kathybuttonbell/

Kellyn Smith Kenny @KellynKenny
CMO at Hilton
/in/kellyn/

Kim Salem-Jackson @ksalem09
Global VP, Marketing at Akamai Technologies
/in/kimsalem/

Kristin Lemkau @klemkau
CMO at JPMorgan Chase
/in/kristin-lemkau-ab8b4b88/

Lauren Mead @LaurLeMe
CMO at TimeTrade
/in/laurenmead/

Lauren Wagner Boyman @lboymanms
CMO at Morgan Stanley Wealth Management
/in/laurenboyman/

Leslie Berland @leslieberland
CMO, Head of People at Twitter
/in/leslie-berland-1741781/

Linda Boff @lindaboff
CMO at GE
/in/lindaboff/

Lorraine Twohill @LorraineTwohill
CMO at Google
/in/lorraine-twohill-ba3a56185/

Lynne Biggar @LynneBiggar
CMO, Chief Communications Officer at Visa
/in/lynnebiggar/

Lynne Jarman-Johnson @MoJoCMO
CMO at Consumers Credit Union
/in/lynnejjohnson/

Maria Winans @MariaWinans
CMO, North America Marketing at IBM
/in/maria-bartolome-winans-41008014/

Marisa Thalberg @executivemoms
Global Chief Brand Officer at Taco Bell
/in/marisathalberg/

Mary Beech @MaryBeech1
EVP and CMO at Kate Spade New York
/in/maryrennerbeech/

Meg Goldthwaite @MegZGold
CMO at National Public Radio
/in/meg-galloway-goldthwaite-she-her-87a80b3/

Monique Bonner @mobonner
CMO at Akamai Technologies
/in/mobonner/

Morgan Flatley @morgsf
CMO, US at McDonald’s
/in/morgan-flatley-a36b273a/

Paige ONeill @paige_oneill
CMO at Sitecore
/in/paigeoneill/

Penny Baldwin @pennyrbaldwin
CMO, SVP at Qualcomm
/in/pennybaldwin/

Sarah Kennedy Ellis @saykay
CMO at Marketo, An Adobe Company
/in/saykay/

Shannon Sullivan Duffy @sullytoduffy
SVP, Product Marketing at Salesforce
/in/shannonduffy/

Tifenn Dano Kwan @danokwan
CMO at SAP Ariba
/in/tifenndano/

Thank you to Lane Ellis  for providing some research help with this list.

We can do better. Despite gains in hiring and compensation of women in senior marketing roles, the ANA CMO scorecard reports that “companies remain woefully behind when it comes to promoting people of color to top marketing jobs. Only 13 percent of the top jobs are held by people of color, including 5 percent Asian, 5 percent Hispanic/Latin and 3 percent black.”

There is some progress but much more to be made. Whatever companies can do to remove barriers to marketing talent rising into leadership positions is an investment in the success of the business.

I am thankful for the incredible contributions this group of marketing leaders has made to move our industry forward and am optimistic about continued momentum into the new year.

Who would you add to this list for 2020?

To see the past 9 years of Women Who Rock in Marketing lists, visit the posts below:

• 25 Women That Rock Social Media – 2010
• 25 Women Who Rock Social Media – 2011
• 25 Women Who Rock Social Media – 2012
• 25 Women That Rocked Social Media – 2013
• 25 Women Who Rock Social Media – 2014
• 50 Influential Women in Digital Marketing – 2015
• 50 Influential Women in Digital Marketing: North Stars & Rising Stars – 2016
• 25 Women Who Rock at Digital Marketing – 2017
• 25 Influential Women in Digital Marketing Who Rocked and Inspired – 2018

Thank you to all who have inspired us to be better as marketers and a better marketing industry!

The post 10 Years of Women Who Rock in Marketing – CMO Edition 2019 appeared first on Online Marketing Blog – TopRank®.

http://feedproxy.google.com/~r/markgrow/~3/pNIRiDYjCRI/

In 2016, you likely heard the lurid tale of Target revealing a man’s high-school-aged daughter was pregnant. Target’s algorithm had noted her Guest ID number making common first trimester purchases and began sending automated maternity ads to the family’s mailbox … All before she’d had a chance to break the news to her parents.

Something like this micro-targeting example reveals the arrogant disregard for our privacy, but it seems like nothing has yet shocked America into revolt … in fact, the situation just keeps getting worse. Instead of respecting customers, marketers have just become better at concealing the deception. Andrew Cole, a Target company statistician, told The New York Times:

If we send someone a catalog and say, ‘Congratulations on your first child!’ and they’ve never told us they’re pregnant, that’s going to make some people uncomfortable… We are very conservative about compliance with all privacy laws. But even if you’re following the law, you can do things where people get queasy.

The California Consumer Privacy Act (CCPA), an attempt to replicate Europe’s GDPR privacy standards, comes into effect on January 1, 2020.  However, even when these new, more stringent, standards start, the average consumer will remain unaware of how little privacy she retains.

Your smartphone, your life

The New York Times recently obtained access to an enormous file of cellphone location data.

A whistleblower delivered this data — 50 million data points — without associated names, ages, genders, or other information that would overtly identify cell phone owners, even though anyone who had purchased the dataset would likely have some or all of this information.

Even without knowing identities, the reporters were able to track individuals by their movement during average commutes or by attending events from late 2016 to early 2017. The reporters were easily able to identify celebrities who had entered the Playboy Mansion or the home of Johnny Depp. Of more concern, they could also follow White House staff members, intelligence officers employed at the Pentagon, and DC riot police.

Even worse, they could track executives and celebrities visiting drug treatment facilities, abortion clinics, and massage parlors.

This data is available to anyone with a devious knack for digital breaking and entering.

Many companies are clueless

By now it should be obvious that it takes very little data to make a positive ID on a person … and this is data that is becoming more freely available and commonly breached. One study showed that information easily gathered by the US Census — birthdate, zip code, and gender — would be enough to identify 87 percent of Americans.

I recently received a phone call today that I’m almost positive was actually from my healthcare provider, but because I didn’t recognize the phone number, I refused to provide my zip code and date of birth to confirm my identity.

I could nearly hear the caller rolling her eyes, but my concerns are legitimate. My healthcare provider should not solicit information along these lines, and I’m disappointed with them for their ignorance.

Put down the tinfoil hat and protect your privacy

While going off the grid is not an option for social media marketers, it doesn’t mean that we can’t protect ourselves.

First, there’s the small stuff.

• Don’t give information over the phone
• Bookmark your bank, your medical portals, and any sites you use to pay bills
• Only visit those sites through your saved bookmarks
• Never click on links delivered via email or text message
• Create incredibly strong but easy to remember passwords by mashing four unrelated words, using spaces between whenever possible
• This would work: Twitter Ethics Red Paris
• This would not: NeverS4yNeverB0nd

Start using technology to protect your privacy

• Password keepers can be problematic, but you must switch now if you do any of the following:
  • Use the same password more than once
  • Have a password on a Post-it note
  • Keep a password document in Dropbox
• Keep abreast of data breaches by checking HaveIBeenPwned periodically or sign up for alerts
• Browse through EFF.org and try out their free tools, especially Panopticlick
• If you use sites that provide some anonymity, such as reddit, use throw away accounts for anything sensitive
• Consider buying a physical key to act as a password. My favorite is Yubikey
• Try to distance yourself from known privacy offenders such as Facebook, Google, and Amazon
• Try to utilize encrypted services when possible, such as Apple Messages or Protonmail, and consider using a VPN
• Whenever possible, use companies that tend to value privacy, such as Apple, Firefox, GitHub, and (though counter-intuitive) YouTube over Vimeo

If you enjoyed this article, I’d like to leave you with a puzzle: given the current capabilities for technology to identify an author through word choice, how many tweets from an anonymous account do you think would be necessary to identify someone? I have my estimate, and I’d love to compare notes! (Assume all tweets are at the modern 280-character length)

Kiki Schirr is a freelance marketer who enjoys absorbing new trends within the tech scene. She switched to an iPhone early this year, even though she suspected her privacy concerns were paranoia. Now she’s less certain. Kiki is most easily reached via Twitter.

 

The post The ultimate privacy betrayal: Your smartphone is cheating on you appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

https://econsultancy.com/a-day-in-the-life-of-pierre-loic-assayag-ceo-co-founder-traackr/

Pierre-Loic Assayag is CEO & Co-founder at Traackr, an influencer marketing platform.

We caught up with him to find out why he calls himself a “recovering marketer” and what advice he would give to those starting out.

Please describe your job: What do you do?

As a self-professed “recovering marketer”, I consider it my passion and job to help marketing evolve from an automated, programmatic model to one that acknowledges the voice of the consumer based on cultivating valuable relationships and that willingly trades control of the creative process for business impact.

My job today is to continue building Traackr to be the strategic partners to brands who are investing strategically in influencer marketing and need technology and expertise to realize their ambitions.

Whereabouts do you sit within the organisation? Who do you report to?

As CEO, my remit is to ensure our employees, customers and investors thrive.

What kind of skills do you need to be effective in your role?

As the CEO of a growing technology company in an emerging category, I need to be half philosopher, half navy seal: find the presence of mind to anticipate and affect the evolution of the market to make sure our business is prepared to lead the way, meanwhile, be decisive on key levers for Traackr to push or pull.

Tell us about a typical working day…

There is a typical day on-the-road and a typical day at our San Francisco office where I am based. When I am in California, my days start at 5AM and I spend the first five hours maximizing my time with our customers and team based in Europe. Late mornings are for NYC. I’m an advocate for walking meetings, so a great day includes getting in 10,000 steps while brainstorming with my team.

What do you love about your job? What sucks?

One of our hiring principles is to “hire up”, to always find people that raise the bar and make us smarter. The best part of my job is when I see people on my team bringing an idea to life or enhancing something we do and thinking that they did a better job than I ever could at it.

I have an unusual ability to simplify complex situations and problems to focus on their essence. The worst part of my job (and life in general) is when I have to spend time and energy dealing with issues that shouldn’t exist to begin with.

What kind of goals do you have? What are the most useful metrics and KPIs for measuring success?

This is an interesting question given that we are all in the midst of 2020 planning… My goal is to make Traackr the indispensable platform to companies embracing the notion of people-powered marketing whether they were born in it or have migrated to it. The way I measure success is our market share within the segment described above.

What are your favourite tools to help you to get the job done?

I’ve learned a lot from the software engineering industry, including how to run effective meetings and manage complex projects. For example, we’ve adopted the concept of “retrospectives” for managing our Leadership Team initiatives.

I’m also a huge fan of Trello, which I discovered from our product team. Today, we use it across the organization and I personally organize my priorities with it. It’s the one “to-do management” system that I’ve stuck with over the years.

How did you end up founding Traackr, and where might you go from here?

I started my career in marketing for Procter & Gamble and Peugeot in Europe, before immigrating to the United States from France, by way of the UK and Spain. Today, I refer to myself as a “recovering marketer” because when I started out in marketing it was during the time of traditional marketing, referred to as the “art of persuasion,” which never made sense to me. It always felt that the one-way marketing success was due to a lack of alternatives.

When my cofounder, David Chancogne and I set out to build Traackr 10 years ago, we saw an opportunity to organize the web, not by pages, but by people. That premise is what created the foundation for Traackr, which today powers influencer marketing for top brands around the world who are passionate about staying relevant to their consumers.

After Traackr, I want to solve the problem of fake news.

Which campaigns have impressed you lately?

I’m very impressed by companies who are living their brand values and striving to be as authentic as possible. Notable examples of this include Nike’s work with Colin Kaepernick and Calvin Klein’s support of the LGBTQ community. These are two cases where the brands have connected a sense of purpose to their business in a way that meaningfully impacts their community.

What advice would you give a marketer starting out today?

The brands that are winning and will continue to win are the ones who put people at the heart of their marketing. The age of persuasion is over. To succeed as a marketer today you need to cultivate your sense of empathy and learn how to translate brand purpose into meaningful programs.

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