Skip to content Brad Johnson is an author and blogger who helps writers discover their niche, build successful habits, and quit their 9-5. His books include Ignite Your Beacon, Writing Clout and Tomes Of A Healing Heart. For strategic content and practical tips on how to become a full-time writer, visit: BradleyJohnsonProductions.com.
https://writetodone.com/landing-a-book-deal/
Editor’s Note: This is a guest post on landing a book deal by first time fiction author, Verity Bright who had three publishers offering to publish her first novel, A Very English Murder. Even if you’ve yet to write a word, Verity shows you how to turn this to your advantage and go get that […]
The post How to Double Your Chance of Landing a Book Deal (Before You’ve Written a Single Word) appeared first on WTD.
Author spotlights (like this one with Bill Higgs, author of Culture Code Champions: 7 Steps to Scale & Succeed in Your Business) are a great way to learn how other authors find success.
Bill Higgs
Bill Higgs, an authority on corporate culture, is the author of Culture Code Champions: 7 Steps to Scale & Succeed in Your Business. He recently launched the Culture Code Champions podcast (learn more at www.culturecodechampionspodcast.com).
Higgs is also Co-Founder and retired CEO of Mustang Engineering Inc., which he and two partners started in Houston, Texas in 1987 to design and build offshore oil platforms. Over the next 20 years, they grew the company from their initial $15,000 investment and three people to a billion-dollar company with 6,500 people worldwide. Since then, it has grown to a $2 billion company with more than 12,000 people.
Higgs is a distinguished 1974 graduate (top 5 percent academically) of the United States Military Academy at West Point and runner up for a Rhodes scholarship.
In this post, Higgs shares his experience writing and publishing Culture Code Champions: 7 Steps to Scale & Succeed in Your Business.
Dive into the world of writing and learn all 12 steps needed to complete a first draft. In this writing workshop you will tackle the steps to writing a book, learn effective writing techniques along the way, and of course, begin writing your first draft. In the workshop, you will be able to finish either a decently developed half draft (of half of your novel) or a rough “in-progress” full draft. However, you’ll learn all the tools needed to complete the full first draft. At the end of this workshop, you will have accomplished every writer’s goal—an “in-progress” working first draft.
Name: Bill Higgs
Book title: Culture Code Champions: 7 Steps to Scale & Succeed in Your Business
Publisher: Forbes Books
Release Date: January 7, 2020
Genre: Business/Leadership
Elevator pitch for the book: Teaches leaders how to intentionally create a people-first culture. This will reduce turnover, increase efficiency, and increase the bottom line. Pushes to include suppliers and clients in your culture to dominate your industry in good times and bad.
What prompted you to write this book?
We went from zero to one billion dollars in annual revenues based on a people-first culture that included our clients and suppliers. The culture positively changed lives in the company, the families and the communities where we worked worldwide. Ten years after the founders left, the culture is still strong and they are now doing eight billion per year. We want to teach other companies how to craft a culture that differentiates them in the industry. They will attract better people, better clients, and better suppliers as they spiral attitudes upward. And…they will have more fun doing it!
How long did it take to go from idea to publication?
I taught Vistage classes for two years in order to perfect my message on how to change a culture to improve lives and improve the bottom line. I submitted my book outline to turn the Vistage classes into a book, and Forbes Books selected me as an author. Outline to publication took 18 months. One change was improving the marketability by asking what people’s culture is costing them.
Were there any surprises or learning moments in the publishing process for this title?
The end process after the manuscript was approved took 12 weeks when I thought it would take four.
Were there any surprises in the writing process for this book?
We did not get much editing help and had to rely on friends to get a good final product.
What do you hope readers will get out of your book?
I want them to believe they can change and improve the culture wherever they are by using the “how-to” steps provided.
If you could share one piece of advice with other authors, what would it be?
Write something you are passionate about. Your passion will carry you through the ups and downs of the process.
If you’re an author who would like to be featured in a future post, send an email to Robert Lee Brewer with the subject line “Author Spotlight” at rbrewer@aimmedia.com.
The post Bill Higgs: Author Spotlight by Robert Lee Brewer appeared first on Writer's Digest.
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Would you like to receive more story requests from bloggers and journalists? Don’t you want to see more and more news stories mentioning your brand? Your first step to building more online coverage is to create an effective press page.
I lost count of how many times I wanted to reach out to a brand (usually that’s a marketing tool I was curious to explore further) and struggled to find any clear instructions on how. I’ve also lost track of how many times I gave up when trying to mention a brand on Twitter and couldn’t find their Twitter handle anywhere.
Those brands missed a nice opportunity of being mentioned (which could even be a missed opportunity of onboarding a new brand advocate).
A well-built press page would have made that opportunity a reality.
Fundamentally, the major goals behind building a press page are:
There are certain pros and cons to setting up a dedicated site to curate news and encourage press contacts.
The biggest benefit of having a separate site is an ability to take more than one position in Google for your branded queries. Google is trying to show diverse results per SERPs, aiming to show no more than two results from the same domain for a particular query in the top results. So having additional sites will help you control more of your branded search SERPs.
Bigger companies usually have several domains building additional online context around the brand (and controlling more branded SERPs):
Amazon hosts all brand-specific information on a separate domain aboutamazon.com
Radix offers a perfect domain name for your brand’s press room: .press:
Radix press domain ideas
On the other hand, building a separate site comes at a price: You need additional resources to build, design and maintain a separate entity.
I leave it up to you to decide, but I am personally leaning towards a separate entity option.
There are a few important reasons why you want to curate your current press coverage:
This section may contain all kinds of links that mention your brand in one way or another, including:
It is also a good idea to curate your own press releases in this section.
Nextiva does a great job curating news coverage of their brand:
Great press page example from Nextiva. You can sort the list by year to find older / newer stories featuring the brand.
You can sort the list by year to find older / newer stories featuring the brand.
The best idea is to put a real person here, instead of a generic contact form. EPAM is a great example of doing that well:
Great example of highlighting your press contact on your press page.
Knowing who to contact and being able to choose from a variety of options is likely to encourage many of your company’s linking leads to start the conversation.
Again, one of the major goals behind a good press page is to make your company more interesting to bloggers and journalists, encouraging them to think of it as part of a story.
What’s a better way to make your company more interesting to people than by humanizing it. Show your team, your pictures, your conference trips, your charity events. You have a lot of uniqueness in your brand. Just show it.
Offering bloggers and journalists additional assets to include in their articles may incentivize them to create a more eye-catching context.
Instagram is a good example of providing exhaustive instructions as to how bloggers may be using their logos and where to download a high-resolution file. They also offer high-resolution screenshots for download and use within articles:
Instagram’s asset collection is a great example of a style guide and assets for press to use
Finally, offering additional ways to get in touch is always a good idea. Plus, linking to your social media channels will allow bloggers and journalists to tag you in social media updates when your feature goes live.
Besides, encouraging your linking leads to follow you around would tie them closer to your brand and potentially keep them engaged.
Finally, getting your press page (or site) rank for a variety of branded (and possibly even generic / non-branded) queries is key to generating more press coverage.
Text Optimizer will help you create an effective copy for your Press Coverage, which will help it rank higher in Google. Text Optimizer will check your current brand-name ranking and use semantic analysis to extract related concepts for you to include them in your copy:
It is also a good idea to come up with a user-engaging strategy making sure people who have found themselves on our press page will continue browsing the site.
Alter offers a few great user engaging options, including exit-intent popup that shows up exactly when your site users are ready to leave. You can control the pages that will show up and the content they will include:
So many companies are getting proactive with link acquisition and press coverage tactics, yet they forget the inbound aspect of them. Before investing in your journalistic email outreach, make sure you have a convincing landing page set up. That way, linking leads will know why and how to mention you when providing the coverage.
Setting up a press page (or a press site) is a one-time task, but it must be done in order to see your brand generating more and more organic mentions around the web.
The post How to Create an Effective Press Page to Attract Coverage and Links appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
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Does The Write Practice work?
Since 2011, we’ve been helping writers publish their books and accomplish their writing goals. We’ve worked with thousands of writers through our community and courses.
But this year, we wanted to take a step back and ask, is what we’re doing actually making a difference? Are we actually helping writers achieve their dreams?
Are people writing books at The Write Practice? Can this actually help you get published?
Does The Write Practice really work?
And so we went back to our students and asked, what did you accomplish in 2019? What books did you publish, and what role did The Write Practice play in helping you?
The answers have blown us away. We’ve heard from tons of authors about the books they’ve published. Best of all, we’ve heard about the ways we’ve been able to support, teach, encourage, guide, and cheer them on as they’ve finally accomplished their goals.
One of the most exciting experiences for a writer is the moment when you publish your book. And celebrating your success is the best part of my work at The Write Practice, too.
As the leader of The Write Practice, I’ve gotten an inside look at what’s happening in our community throughout the year. I get to hear about and celebrate every time someone publishes a book!
It’s sort of exciting to celebrate alone. But what’s way more fun is to celebrate with a group.
And as we head into 2020, I want to celebrate with you all the books published in the past year in the Write Practice community.
Take a look below at the amazing work our authors are doing. You might just find your new favorite book!
About the book: A dystopian fantasy in a medieval setting.
About the author: Award-winning author Evelyn Puerto writes in multiple genres and reads just about anything.
Evelyn writes with us in The Write Practice Pro. She finished a new draft of her book in our 100 Day Book program, hired an editor on the Write Practice team to edit it, and learned to publish in our Write to Publish course.
“I’d struggled with it for a few years and was on the third or fourth draft,” she says. “Then I tried the 100 Day Book program. The feedback told me a lot about what was working and what wasn’t. Then Alice did her Story Grid magic, and after that, it was much easier to finish the book and get it published.”
Buy Flight of the Spark on Amazon
Find Evelyn on her website, on Facebook, on Twitter @evelyn_puerto, and on Instagram @theevelynpuerto
About the book: Lucas MacKenzie and brother Nate inherit the an old Tudor home and decide to bring their families to Wisconsin for a renovation project with HGTV stardom in mind. As they tear out old fixtures and open shuttered windows, the house reveals secrets of a terrible past and it soon becomes clear the MacKenzies are in grave danger.
About the author: A lifelong writer, Cailyn Lloyd spent three years living in a truly haunted house and experienced firsthand the nuances of strange and eerie places. Shepherd’s Warning is her first book.
Cailyn has followed the Write Practice blog for two years. As she was writing her book, “writing tips and prompts from the blog were very helpful,” she says.
Buy Shepherd’s Warning on Amazon
Find Cailyn on her website, on Facebook, and on Twitter @cailynrox
About the book: Andre meets Penelope at the Messiah and love blooms from there.
About the author: Merry Goodman loves to write quick-read Romance tales, love, connections and happy-ever-afters.
Merry writes with us in The Write Practice Pro. She also joined our Write to Publish program, where she connected with a mentor and learned to publish her writing. “You encouraged and pushed me to get it done. Otherwise, I would probably still be editing and playing with the story. Nine books later, you are responsible for my publishing history,” she says.
Buy Found at the Messiah on Amazon
About the book: A prophecy spoke of a savior that would vanquish a fiery dragon, but when a less than heroic recruit is revealed, vivid characters lead to a spark-filled ending.
About the author: Myka Correll is a poetry and fiction writer who lives in the Midwest with her FLUFFY cat, King Elliot Fluffilupticus the 1st.
Myka writes with us in The Write Practice Pro and has completed 100 Day Book. She says, “Having people respond to my work, and being consistent in writing branched into every other area of my life. I ended up publishing two books on Amazon: a poetry collection and this fiction story. This community got me feeling pumped to do more than I first set out to accomplish. I’m psyched!”
Buy Lyre, Lyre: The Dragon and the Too-Generic Prophecy on Amazon
About the book: Our hero risks her life and changes paradigms through perseverance and her fight for basic tolerance.
About the author: Mary Ellen Wall is a Navy vet, world traveler, fermentation queen, painter . . . and writer.
Mary Ellen writes with us in The Write Practice Pro, where she finds inspiration and editing tips. “I love the opportunity to participate in the Write Practice; there aren’t nearby local groups,” she says.
Buy The Might of Defiance on Amazon
Find Mary Ellen on her website
About the book: A selection of over 100 of my best haiku and senryu verses.
About the author: Christine has been sharing experiences and inspirations by means of short stories and poetry, reflective and humorous, for many years.
Christine follows the Write Practice blog for our daily writing tips.
About the book: A lawsuit, an ex-husband, and a hotel full of men. Just another crazy day in the life of a single mom . . .
About the author: Carole Wolfe uses her words to help readers escape the daily hiccups of life.
Carole reads the Write Practice blog. She’s also a member of The Write Practice Pro, and she’s joined us for both the 100 Day Book and Write to Publish courses. “The weekly workshopping helped me understand what worked for readers and what didn’t. The encouragement of the community is amazing as well!” she says. “I’ve learned many new things and met lots of fantastic writers because of TWP!”
Find Carole on her website, on Facebook, on Twitter @CaroleW30064418, and on Instagram @carolewolfeauthor
About the book: Autumn Leaves is an eclectic mix of short stories of all genres—including romance, adventure, horror, and suspense—with a few poems.
About the author: Edward Stephens is now retired from regular work. He has been writing short stories for the past sixty years for his own enjoyment but has only recently decided to publish a selection of the best of them.
Edward writes with us in The Write Practice Pro. “I enjoyed writing these stories: I sincerely hope the reader shares that enjoyment in reading them,” he says.
About the book: The inner strengths of a cancer patient who taught people how to live at a time she knew she was dying.
About the author: Moïse Halafu is a national of the Democratic Republic of the Congo. He served 25 years with the UN in Africa, Eastern Europe, Asia and the Middle East . He holds two Master’s degrees: Statistics and Human Resources Management. He is currently based in Paris, working for UNESCO HQ.
Moïse writes with us in The Write Practice Pro and finished this book in our 100 Day Book course. “A big thank you to the Write Practice Pro for the guidance and encouragement,” he says.
Buy The Measure of Her Last Marathon on Amazon
About the book: A collection of short stories and poems put together to terrify and elate you all in one foul movement.
About the author: In brief moments of spare time, Michael Calder binge watches Netflix and, occasionally, writes mind blowing stories.
Michael writes with us in The Write Practice Pro and has joined both our 100 Day Book and Write to Publish courses. “The Write Practice gave me the foundations to put something together that was publishable,” he says.
Buy Melodramatic Mayhem and Many Murderous Mishaps on Amazon
Find Michael on Twitter @Miky350
About the book: Jason dreamed of becoming a Warlock. Sometimes your dreams shouldn’t come true.
About the author: While Stone Keye’s genre is fantasy, he tries to write books that incorporate his real life events.
Stone reads the Write Practice blog. “Reading what others have done has been a great inspiration,” he says, and “kept me motivated to get my book out.”
Buy The Modern Warlock: The Lion and the Hidden Master on Amazon
Find Stone on his website and on Facebook
About the book: How the zombie craze of the 21st century can alter our children.
About the author: Theresa Jacobs champions all things artistic.
Theresa has entered short stories in several of our writing contests. “I was proud to be a part of the Discovery Of Writers anthology,” she says, an anthology published by a group of writers in the Write Practice community.
Buy The Zombie Effect on Amazon
About the book: A chance meeting between Michael and Maria kindles love at first sight.
About the author: Merry Goodman loves to write quick-read Romance tales, love, connections and happy-ever-afters.
Merry writes with us in The Write Practice Pro, and joined our Write to Publish course. “TWP pushed me to finish and publish my first book, Recipe for Love. Seven more followed since September 2019,” she says.
About the book: The Greatest Gift Series is a collection of 12 short stories that use fiction to describe what it was like to live in the times during Jesus’ birth.
About the author: Rev. Jonathan Srock is an ordained minister living in central PA whose passion is to help him print the character of Christ through preaching and teaching God’s Word.
Jonathan writes with us in The Write Practice Pro and learned to publish his writing through our Write to Publish course. “I learned not only how to finish a book but also to publish it through self-publishing,” he says. “I’m thankful for The Write Practice because it gave me a community of authors and friends as well as help me to publish one short story and three books this year.”
Buy The Greatest Gift Series on Amazon
Find Jonathan on his website and on Facebook
About the book: Well-known singer Selena M and her friends are determined to fly into space on a hijacked alien spaceship, despite constant pursuit by the space forces of three different nations. In addition, agents from the Galactic Confederation are enticing Selena, so they can grab back the vessel and keep their advanced technology from falling into the hands of a primitive world—Earth. When will she ever get to sing?
About the author: I write science fiction with a strong female heroine: a sassy singer who befriends aliens and must choose between her singing career and gallivanting off into space, all while fighting off various baddies. Sci fi with a sound track.
Mike writes with us in The Write Practice Pro and learned to publish in our Write to Publish course. “I have connected with writers from all over the world, from Spain to Sweden to Australia. Getting regular feedback from a small consistent group of peers is invaluable,” he says.
Buy My Spaceship Calls Out to Me on Amazon in February 2020!
Find Mike on his website and on Twitter @mikevanhorn
About the book: A detective looks for a missing family and their killer.
About the author: CM Weaver is a lover of Mysteries in a variety of venues.
CM writes with us in The Write Practice Pro, where she also joined our 100 Day Book course. “I needed feedback to see if the story held interest and flowed well. I am glad for all the feedback I got from posting,” she says. “It kept me on track. I love the readers and reviews I get.”
Find CM on her website, on Facebook, and on Twitter @TWbookmiss
About the book: A high-speed urban fantasy struggle as new magicians, enigmatic masters, street gangs, and a magical owl hunt down the mind-controlling killer that stalks them.
About the author: Ken Hughes is an urban fantasy writer living in Los Angeles, author of Shadowed, and the Spellkeeper Flight trilogy.
Ken reads the Write Practice blog, where he’s received encouragement and insight as he writes his books.
Find Ken on his website, on Facebook, and on Twitter @TheKenHughes
About the book: In a divisive world of mistrust and murder, there’s only one thing that matters growing up: you’re either in the Inside or the Outside.
About the author: It has been a dream of Natalie Hibberd’s to become an author since she was two years old. She’s thrilled that it has happened at last.
Natalie writes with us in The Write Practice Pro. The community “definitely gave me the confidence to publish,” she says. “It’s been a long journey to get here. I’ve had to overcome many obstacles, including physical disability and Depression. I’m so excited for the next phase of my journey.”
About the book: When Isla meets a strange boy in the forest, her world is turned upside down as she faces a choice: to save her new friend or her own life.
About the author: L.W. Davie is a debut author from New Zealand.
L.W. wrote her book with us in the 100 Day Book course. It was “instrumental in finishing the first draft, and then in editing draft 2 and 3,” she says. “Could not have done it without TWP, I believe that. Have several members in my acknowledgements at the end because they really made the difference. Trusted confidants now.”
Find L.W. on her website and on Twitter @lwdavie
It’s truly an honor to have played a part in the journeys of so many authors. And if you’re hoping to publish a book, maybe even publish a book this year, I’d love to support you, too.
Many of the authors we’re celebrating here are members of The Write Practice Pro, our online writing workshop. If you want to get feedback to take your writing to the next level and be involved in a vibrant, supportive community of writers around the world, this is the best place to start.
Find out more and join The Write Practice Pro here.
If you’re working on a book, or you want to write a book, I’ve designed a course that will help you turn your book idea into a finished book. Many of the writers here wrote their first or even second or third drafts in our 100 Day Book program. There’s no better way to get the guidance, personalized support, and accountability you need to finish your book.
Learn more and join the next semester of 100 Day Book.
If you’re ready to publish your book—or if you already have, and you’d like to sell more copies—then our Write to Publish course is the perfect fit for you. You’ll learn how to publish your writing and gather an audience of readers who love your stories. Best of all, you’ll connect with a community of writers who will support you in all your future publishing adventures, too.
Read more and join the next semester of Write to Publish.
Publishing your book is one of the most rewarding experiences a writer can have. Will your book be on a list like this next year?
Which of the books on this list catch your eye? Let us know in the comments!
Normally in these practice sections, I ask you to write something. Today, though, I’m asking you to read something.
One of the best ways to celebrate published authors is to read their books. For today’s practice, choose one of the authors listed above, get a copy of their book, and start reading it.
If you’re worried about the cost, I have good news: many of these books are just a few dollars on Amazon. (Plus, some of these authors even give away free stories on their websites!)
Let me know which book you’ve picked and why you’re excited about it in the comments!
BONUS: Another wonderful way to support authors is to write a review of their books. After you finish reading the book you pick, why not head back to Amazon and let the author know what you think?
The post Can The Write Practice Help You Get Published? 19 Books Our Community Published in 2019 appeared first on The Write Practice.
https://writetodone.com/landing-a-book-deal/
Editor’s Note: This is a guest post on landing a book deal by first time fiction author, Verity Bright who had three publishers offering to publish her first novel, A Very English Murder. Even if you’ve yet to write a word, Verity shows you how to turn this to your advantage and go get that […]
The post How to Double Your Chance of Landing a Book Deal (Before You’ve Written a Single Word) appeared first on WTD.
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Would you like to receive more story requests from bloggers and journalists? Don’t you want to see more and more news stories mentioning your brand? Your first step to building more online coverage is to create an effective press page.
I lost count of how many times I wanted to reach out to a brand (usually that’s a marketing tool I was curious to explore further) and struggled to find any clear instructions on how. I’ve also lost track of how many times I gave up when trying to mention a brand on Twitter and couldn’t find their Twitter handle anywhere.
Those brands missed a nice opportunity of being mentioned (which could even be a missed opportunity of onboarding a new brand advocate).
A well-built press page would have made that opportunity a reality.
Fundamentally, the major goals behind building a press page are:
There are certain pros and cons to setting up a dedicated site to curate news and encourage press contacts.
The biggest benefit of having a separate site is an ability to take more than one position in Google for your branded queries. Google is trying to show diverse results per SERPs, aiming to show no more than two results from the same domain for a particular query in the top results. So having additional sites will help you control more of your branded search SERPs.
Bigger companies usually have several domains building additional online context around the brand (and controlling more branded SERPs):
Amazon hosts all brand-specific information on a separate domain aboutamazon.com
Radix offers a perfect domain name for your brand’s press room: .press:
Radix press domain ideas
On the other hand, building a separate site comes at a price: You need additional resources to build, design and maintain a separate entity.
I leave it up to you to decide, but I am personally leaning towards a separate entity option.
There are a few important reasons why you want to curate your current press coverage:
This section may contain all kinds of links that mention your brand in one way or another, including:
It is also a good idea to curate your own press releases in this section.
Nextiva does a great job curating news coverage of their brand:
Great press page example from Nextiva. You can sort the list by year to find older / newer stories featuring the brand.
You can sort the list by year to find older / newer stories featuring the brand.
The best idea is to put a real person here, instead of a generic contact form. EPAM is a great example of doing that well:
Great example of highlighting your press contact on your press page.
Knowing who to contact and being able to choose from a variety of options is likely to encourage many of your company’s linking leads to start the conversation.
Again, one of the major goals behind a good press page is to make your company more interesting to bloggers and journalists, encouraging them to think of it as part of a story.
What’s a better way to make your company more interesting to people than by humanizing it. Show your team, your pictures, your conference trips, your charity events. You have a lot of uniqueness in your brand. Just show it.
Offering bloggers and journalists additional assets to include in their articles may incentivize them to create a more eye-catching context.
Instagram is a good example of providing exhaustive instructions as to how bloggers may be using their logos and where to download a high-resolution file. They also offer high-resolution screenshots for download and use within articles:
Instagram’s asset collection is a great example of a style guide and assets for press to use
Finally, offering additional ways to get in touch is always a good idea. Plus, linking to your social media channels will allow bloggers and journalists to tag you in social media updates when your feature goes live.
Besides, encouraging your linking leads to follow you around would tie them closer to your brand and potentially keep them engaged.
Finally, getting your press page (or site) rank for a variety of branded (and possibly even generic / non-branded) queries is key to generating more press coverage.
Text Optimizer will help you create an effective copy for your Press Coverage, which will help it rank higher in Google. Text Optimizer will check your current brand-name ranking and use semantic analysis to extract related concepts for you to include them in your copy:
It is also a good idea to come up with a user-engaging strategy making sure people who have found themselves on our press page will continue browsing the site.
Alter offers a few great user engaging options, including exit-intent popup that shows up exactly when your site users are ready to leave. You can control the pages that will show up and the content they will include:
So many companies are getting proactive with link acquisition and press coverage tactics, yet they forget the inbound aspect of them. Before investing in your journalistic email outreach, make sure you have a convincing landing page set up. That way, linking leads will know why and how to mention you when providing the coverage.
Setting up a press page (or a press site) is a one-time task, but it must be done in order to see your brand generating more and more organic mentions around the web.
The post How to Create an Effective Press Page to Attract Coverage and Links appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
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