... Skip to content

Author: Brad Johnson

Brad Johnson is an author and blogger who helps writers discover their niche, build successful habits, and quit their 9-5. His books include Ignite Your Beacon, Writing Clout and Tomes Of A Healing Heart. For strategic content and practical tips on how to become a full-time writer, visit: BradleyJohnsonProductions.com.

Drop a comment below if you’ve uncovered anything cool for writers!

http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/lKMA0GqHQ0M/

Workbench wall full of various tools for handcrafted work image.

Workbench wall full of various tools for handcrafted work image.

Sifting through thousands of available tools is a hit and — more often than not — a miss proposition, but we’ve got you covered with 31 do-it-yourself marketing tools that are perfect for helping you create remarkable campaign experiences.

It can be overwhelming even deciding which new tools to start trying out to see if they’re helpful, so to jump-start your marketing efforts in 2020 we’ve gathered a varied selection of innovative and helpful tools that can significantly enhance your marketing efforts.

These tools come from a varying array of categories useful to digital marketers, from artificial intelligence (AI) content analysis bots and data manipulation utilities to video and image manipulation — a smorgasbord of helpful software that is unified in that each tool can provide immediate improvements to your marketing campaigns.

Some tools are free and many offer free trials to test out and see how they mesh with the way you like to work and your particular needs.

[bctt tweet="“Giving people legitimate value before asking them to pay can be a really useful strategy for any company wanting widespread adoption.” — Melanie Perkins @MelanieCanva" username="toprank"]

From Influencer Tools To Data Discovery Utilities

The software, tools, and online image creation apps most-used by Instagram influencers have been outlined in a recent survey of more than 1,200 influencers on the platform, with results showing that just 10 percent use the once-ubiquitous Photoshop, nearly 30 percent now use Lightroom, and some 4.8 percent regularly work with Canva, according to the study.

Even as far back as when I operated a 300-baud bulletin board system in the 1980s, it was difficult to keep up with the astounding number of new software tools developers programmed. It was then when my love of categorizing things took off, and I broke my sizable online freeware and shareware tool offerings into dozens of specific categories. For this list, however, we’ve stuck with three basic categories for marketers.

Let’s jump right in and start examining our collection of 31 tools to ramp up your content marketing experiences.

Data & Information Analysis Tools

These data and information analysis tools let you visualize and work with data in new and insightful ways, along with exploring the power and limits of search engine optimization (SEO), and with the record levels of data marketers have access to today, assistance in making sense of those terabytes of information can come as a welcome relief.

Keylime Toolbox — Marketers struggling to find search queries that are normally hidden from discovery in Google Analytics as “not provided” can uncover this helpful information using Keylime Toolbox, which also offers a number of SEO-related data reports useful to digital marketers.

Vennli — A content intelligence platform, Vennli lets marketers dig in to customer data and pull out a wide range of insightful content to explore the world through a client or customer’s eyes, using real-time data gathering and a slew of visualization options.

SEODataViz — Generate topic ideas for both relevant content creation and SEO keywording efforts with SEODataViz, a tool that helps marketers visualize information and break it down into manageable segments, among others features.

Talk to Transformer —  How well do today’s neural networks perform when it comes to type-ahead and content prediction? With the Talk to Transformer artificial intelligence (AI) content completion bot, marketers can explore a wide range of activities from translation to question research.

[bctt tweet="“When done thoughtfully, data visualizations have the power to change perspectives, far more quickly than a spreadsheet or bullet points on a slide.” — Alexis Hall @Alexis5484" username="toprank"]

Image & Video Manipulation Tools

The digital marketing world of 2020 is undoubtedly more visually-focused and experiential than ever before, and the tools and utilities to create images and video that stand out and which make people take notice are a valuable asset in your marketing tool-kit. We recently explored this trend in “What B2B Marketers Need to Know About Experiential Content.”

BuzzSumo YouTube Analyzer — A new YouTube video analysis tool from popular content research platform BuzzSumo, offering a variety of video performance data for the world’s most popular video platform.

Kapwing — Kapwing’s platform gives marketers tools to create images, videos, and GIFs, with specialty resizing video features for popular social network formats, and more.

Rocketium — Offering both video and still image manipulation at scale through an API, Rocketium’s tools also bring text and images to video content, and the ability to turn blog posts into motion-rich formats.

Tubebuddy — This YouTube-oriented browser extension-based tool lets marketers dig deep into video keyword research, build bulk cards, annotations, descriptions and thumbnails, along with a variety of video management features.

Plotaverse — The suite of tools from Plotaverse features motion and animation art creation along with digital sharing and numerous other video and image features to bring your visuals to life.

Easil — A do-it-yourself design tool for individuals and teams, Easil focuses on drag-and-drop ease-of-use for brand marketers, with features that allow you to implement brand restrictions to keep visual content uniform, along with resizing, automatic complementary color recommendations, brand kits, and plenty of templates.

Pixlr — Pixlr brings AI-powered smarts to make professional online photo editing easier through smarter tools, and includes a large collection of image-related digital assets.

Fotor — I’ve used Fotor for years to quickly build image collages, and with over 300 million users this online photo and design tool brings with it an array of handy design tools with easy social platform formatted output.

Canva — Since arriving on the Web graphic-design scene in 2012, Canva has seen its numerous creative tools adopted by more professionals every year, with company valuations hitting $2.5 billion in 2019, and the Australia-based firm also made our list of “5 Top B2B Brands Mastering Facebook Engagement,” with its easy to use online design tools running the gamut from icons to infographics.

Visme — Visme’s  tools focus on the creation of professional presentations and infographics in a design environment that seeks to turn boring data into visually engaging stories.

Easelly — Offering one of the most straightforward interfaces for turning text-based content into visually pleasing infographics, Easelly has templates for timelines, comparisons, reports, and processes.

Streamyard — Bringing a full-fledged live-streaming studio of tools into a browser is a tall task, and StreamYard has met the challenge allowing screen-sharing, broadcast branding, direct sharing to popular social platforms, video interviews, plus a slew of built-in options for making and growing audience connections.

EzGIF — EzGIF’s tool specializes in making, resizing, cropping, and optimizing animated GIF images, with features to turn video into GIFs, add text, apply filters, and split existing GIFs into separate new images, among numerous other functions.

ClipScribe — Today’sB2B marketers face audiences that increasingly interact with consumers who have their sound muted, and ClipScribe offers a variety of social media video captioning options in multiple formats, plus countdowns, blog export and headline design features, along with branding options.

Snapseed — An Android and iOS app from Google-owned Nik Software, Snapseed offers a wide variety of photo enhancement and digital filtering features that can help DIY marketers bring their content to life.

VSCO Cam — VSCO Cam’s Android and iOS app lets users work with an impressive array of photo filter and editing functions.

FaceTune — One of the more popular apps for editing portraits and selfies, FaceTune brings hundreds of selfie-oriented filters, from a firm that also offers its Swish video tools.

Picsart — Picsarts allows marketers to create collages, edit images, and draw using layers with an easy-to-use app that is also backed by an active social community.

A Color Story — A Color Story allows marketers to add newfound levels of color to images and videos with its powerful editing and enhancing app.

Typorama — Typorama offers a swift and handy app for quickly building typographic designs from plain old text and photos.

InShot — InShot’s popular app is tailored to making it easier to edit video and add music, along with a variety of other video-specific tool features.

Splice — Splice’s app allows marketers to harness the power of mobile devices to edit video on-the-go, an emerging technology that is finally coming of age.

[bctt tweet="“Images, video and even interactive content are a big part of the shift towards creating more engaging experiences that go beyond informing B2B buyers about solutions, but connecting with them on an emotional level.” @LeeOdden" username="toprank"]

Additional Useful Tools For DIY B2B Marketers

Clever programmers are always coming up with fascinating new problem-solving methods, often creating tools than don’t fit squarely into just one category. From social media management to tools for finding out the questions people are asking, we have this type of tool in the following group of helpful do-it-yourself marketing tools.

SparkToro — SparkToro, currently in beta-testing stage, offers a helpful array of audience intelligence tools and accompanying resources that allow marketers to easily track and reach the most relevant audiences.

Sendible — Sendible brings brand amplification and social media management together in a set of collaborative tools from scheduling to advanced reporting.

Drift Chat — Reaching customers when you and your customers are both on the move is the specialty of live chat app Drift Chat, allowing advanced features such as mobile device video recording and team collaboration.

Audioburst StudioPodcasts are booming for marketers B2B and B2C alike, and Audioburst Studio allows marketers to improve user engagement through real-time audio playlists and content, from creation through launch.

Focalmark — Focalmark’s  hashtag analysis tools offer a ranked look at the reach and authenticity of Instagram hashtags, among other hashtag insights.

Unfold — As a bonus 32nd tool, Unfold’s Instagram Stories-specific app is aimed at building engaging messaging using a variety of unified filters and effects.

[bctt tweet="“How can you be the best answer for your audience if you don’t understand what questions they’re asking or what problems they’re trying to solve?” — Lane R. Ellis @lanerellis" username="toprank"]

Be A Marketing Magician With The Tools You Use

via GIPHY

While the tools we use to produce the content and digital assets we share online in our marketing efforts are certainly important, don’t lose sight of the fact that even the ideal utility can still be used to make truly poor experiences if not used smartly.

The experience, creativity, and insight of the person using any tool is key to creating top output, and it’s when a savvy individual is using the perfect tool that true marketing magic happens.

While by no means complete, we hope this list helps you discover new tools and ultimately leads to creating more engaging B2B marketing efforts.

Finally, here are additional articles we’ve published covering even more helpful tools for B2B content marketers:

The post 31 DIY Marketing Tools To Create Remarkable Experiences appeared first on Online Marketing Blog – TopRank®.

Hit the love button if you like this info!

https://www.rohitbhargava.com/2020/02/what-you-can-learn-from-50-top-futurists-about-the-world-to-come.html

Exactly fifty years ago, noted futurist Alvin Toffler wrote one of the most widely read books about the future called Future Shock. It was a legendary work, and the inspiration for the team at the Abundant Future Institute to seek out 50 top futurists to each contribute a chapter to a book celebrating Toffler’s vision and offering new thoughts for a new era. I was honored to be among those who added their insights to the curated selection.

The book is now available on Amazon and my contributed chapter is titled “The Non-Obvious Appeal of Vicarious People.” Here’s an excerpt …

I once purchased a tweet from Kim Kardashian.

Admitting I bought a forgettable endorsement from a forgettable person on a forgettable platform hardly seems like an appropriate story to share in a book co-authored by some of the world’s foremost thinkers on the future. But it points to a seeming contradiction in my interests: For someone who has spent most of his professional life trying to not-so-gently nudge companies and leaders back toward embracing their humanity, I have an unusual fascination with fake things.

I attribute this interest to my experiences working in advertising for the first decade of my career, before I shifted my focus toward trying to predict and describe the future. While I was developing creative persuasion strategies to sell everything from orange juice to cloud computing, I became a student of human behavior.

The team I used to lead would regularly talk to people and pore over reports from global analytics firms to develop consumer insights. Our goal was to create “personas” that would neatly describe large categories of people in terms of their beliefs, passions, and motivations—no matter how mundane or unexpected.

Why do people pick up the second magazine from the rack instead of the first? Why do they worry about climate change yet still buy bottled water? And why do they mistakenly place so much trust in false information, manipulated media, and fabricated celebrities?

It was this last question that fascinated me most: In a world of near-perfect information, why do certain people hold such power to influence us despite sometimes being demonstrably fake? We trust and follow people who are famous simply for being famous, or believe in the experiences of perfect strangers who post product and experience reviews online. We get duped over and over again by self-serving politicians and fame-chasing celebrities.

Thanks to the internet, we have plenty of resources that should allow us to instantly debunk any half-truth or anyone peddling half-truths. Fact-checking is at our fingertips. Despite this easy access to information, somehow people continue to be easily and deeply manipulated on a daily basis.

This invisible force is a potent fixture of our culture, but it isn’t new. Writers have been exploring and imagining its effect for much of the past century.

In Manipulation We (Often) Trust

In 1928, in his seminal book Propaganda, Edward Bernays described the “conscious and intelligent manipulation” of the masses by governments, mostly achieved through imperceptible methods of persuasion designed to keep citizens in line.

Nearly a quarter-century later, noted science fiction luminary Frederick Pohl imagined a future where advertising agencies manipulated public perceptions and capitalism ruled the world in his dystopian novel Space Merchants. Both believed outside entities like governments or organizations shaped what we believe to further their own ends.

In 1970, Alvin Toffler extended this idea to suggest individuals were influencing us, too. He used the term “vicarious people,” such as artists, television personalities, and even fictional characters, to describe the outsized effect that both people and fictional characters were having on our identities and personalities. We model our behavior after theirs and increasingly use their examples to moderate our own beliefs and shape who we are.

As politicians preach more xenophobia, online influencers chase views, and the media curates sensationalism, we the people get assaulted by the fake all around us. And sometimes we reflexively create it ourselves through what we share online.

How can we live in a future where we might overcome—or at least better manage—this parade of fake personalities to become better versions of ourselves instead of indulging our darker impulses? To start, we will need to more deeply understand the nuances behind it. I have spent considerable time trying to do exactly that, usually by doing something that most futurists are loathe to do: focusing primarily on the present.

If you want to read the rest of my chapter, you can download the entire excerpt here >>

Buy your copy of the full book here >>

Drop a link below if you’ve uncovered anything cool for authors!

https://econsultancy.com/a-day-in-the-life-of-mark-douthwaite-ai-engineer-at-startup-peak-retail/

Mark Douthwaite is an AI engineer at Peak, a start-up which works within retail and ecommerce, adapting AI to solve supply chain issues with the likes of ASOS, Footasylum, Fred Perry and Morrisons.

So, let’s hear what Douthwaite does every day, and see if he can cut through the hype and explain the true power of AI.

Describe your job. What do you do?

I’m an AI Engineer, which is a role that sits directly between engineering and data science. I utilise my knowledge across both of these disciplines to help bridge the gap between the two, and convert data into actionable insights that can power growth and increase efficiencies across a business.

Where do you sit within the organisation?

I officially report into our head of data science research and development, which then feeds into data science and engineering. I really feel that this is a great idea from Peak as the role brings together two often siloed areas (engineering and data science) and enables the two disciplines to work together to make the most of out each other. We’re seeing a lot of other tech firms doing the same. However, you do have to have some soft skills to deal with this challenge.

What kind of skills do you need to be effective in your role?

You need quite a lot of computer science know-how and software engineering experience to figure out how to actually turn interesting data science ideas and insights into something that businesses can really rely on, day-in and day-out.

In addition, the soft skills needed in a role like mine are all about being able to juggle the priorities of many different things at once. It’s about understanding those priorities and balancing them when communicating across the different teams. For example, our data science team works to deliver fast, reactive turnarounds for our customers. So, when we get a request, we can start preparing prototypes and ideas to go back to the customer pretty quickly. However, a lot of the engineering tasks can be slower-paced due to the nature of an engineering development lifecycle and all the associated stability and performance considerations that come with it. This means that the priorities of the two teams can be quite different. It’s all about establishing clear lines of communication across the two to quickly resolve issues and get feedback on our products as fast as possible.

Tell us about a typical working day…

I think the only thing that’s typical for me are my mornings! Which is to get in and then tackle the administration, emails – all that good stuff. Then I do some code reviews, if there are any up for review. After that I might dig into a bunch of productivity tools, just to see what the day looks like and what needs doing as a priority. From there on, my day can vary dramatically.

What do you love about your job? What sucks?

We’re a fast-growing company and every day is genuinely exciting and different, which is what attracted me to Peak. Due to our size, we get to build and design things and explore new technologies in a way that maybe wouldn’t be possible in other organisations that have more embedded processes, where it’s harder to introduce something new or different.

As we’re also an agile team; I get to do the types of work that I might not be able to carry out elsewhere. For example, I also do a lot of proof of concept projects and software design work, so that keeps the role really interesting. People here are very open to new technologies and ideas, which is great for someone like me who likes to build things.

What are your favourite tools to help you get the job done?

I use Trello quite a lot, and the engineering team uses Jira. We use JupyterLab and R Studio as data science environments. The development environments that I often use are VS Code, PyCharm and other IntelliJ IDEA tools. At Peak, we also have our own proprietary tools and platforms. The main one, naturally, is our own AI System. It allows us to handle huge amounts of data at scale and speed, and enables businesses to productionise AI, end-to-end, in a single platform.

How did you end up at Peak? And where might you go from here?

I was speaking with some fellow engineers that work for a well-known software company, and I was asking them what they would do if they started their careers all over again. They said they would look for a fast-moving, young company full of interesting people doing interesting things so that I could be exposed to all the different sides of the business. So, that’s what I did!

It’s important to really feel what it’s like to be able to make your own decisions and lead on projects, which is far easier to achieve with an agile, growing company. So, when I saw Peak, I felt that the team here was doing some amazing work, and is probably one of the most interesting commercially-focussed AI companies in the UK. In the future, I’ll stick to the same strategy – for me, it’s all about making technological contributions.

Which marketing or ecommerce has impressed you lately? 

I’m particularly proud of our work with Footasylum, a UK-based sportswear retailer, which wanted to invest in hyper-personalised marketing communications. We worked to analyse its customer data so it could have a view of the people most likely to be both engaged with the brand and in the market for its products.

From these customer profiles we created bespoke algorithms that distributed hyper-personalised product recommendations. Our work achieved a 28% uplift in revenue per email sent by Footasylum, and when we implemented the technology into its social media advertising campaigns. In another solution for Footasylum, we achieved a massive 10x higher than industry average return on ad spend (ROAS) across the campaign.

Do you have any advice for budding data scientists that want to work in retail?

One of the seemingly unifying things about data scientists is that they’re usually very curious and very persistent. It’s important to foster this mindset and always keep learning. This field can move at such a quick pace, and you can get left behind. If you try and foster some core skills in mathematics and statistics, with a bit of computer science on the side, it should make it easier to stay up to date. It’s just a case of always wanting to learn more, continuing to grow and generally staying engaged. There are so many new things coming out in data science that it can sometimes feel overwhelming, but you just have to roll with it. Don’t worry too much!

15 examples of artificial intelligence in marketing

The post A day in the life of… Mark Douthwaite, AI Engineer at Peak appeared first on Econsultancy.

Looking for a Book Editor? Here’s How Much You Should Expect to Pay

Once you’ve finished a draft of your book, the natural next step is to look for a book editor.

And of course, if you’re in need of book editing, you’ll wonder how much it will cost.

I wish I could give you a firm rule: that proofreading will always cost one cent per word, copyediting two cents per word, and developmental editing three cents per word.

But the truth is much hazier than that. How much a book editor costs depends on several factors.

So my goal here is to flesh out those factors and give you a sense of how much book editing might cost. Freelance editing rates vary widely from one editor to the next, so I’ll also help you think through how to compare different editors and decide which one to hire.

How much it costs to hire a quality book editor

When you’re ready to move to the editing stage, think through these questions. They’ll help you figure out how much you’ll need to pay an editor to review your book.

1. What kind of editing do you need?

What does a book editor do? Not all editing is created equal. Here are a few different kinds of editing:

  • Developmental editing: big picture, content editing, macro editing
  • Copyediting: micro editing, grammar editing, flow and structure editing
  • Proofreading: consistency check, format and layout

Developmental editing costs more than copyediting, and copyediting costs more than proofreading.

2. What’s your total word count?

Book editors for hire typically charge by word count or page count. Some charge by the hour, but that’s rare, especially for editing long books.

Knowing your total word count is essential to an editor’s cost estimations for taking on your project.

https://deft-hustler-5314.ck.page/f5b215ae7e/index.js

3. How complex is your book?

Editing academic work to a niche style guide will cost more than editing a novel per the Chicago Manual of Style.

Editing a book with hundreds of footnotes or endnotes should cost more than editing a book without citations.

In other words, the complexity and niche of your work will affect the book editing rate.

4. What’s your deadline?

How quickly do you need the work done? The more flexible you are with your deadline, the less you might pay.

If you ask for your 100,000-word novel to be copyedited within two weeks, you might have to pay a premium for such a fast turnaround, especially if your editor is already booked.

5. What’s your writing experience?

Do you consider yourself a beginner, mid-level or expert writer?

By default, beginning writers will need more help, which means more time, which can mean more money.

An experienced editor can often take a look at an excerpt from a manuscript, get a feel for your experience level, and deduce the amount of time they need to edit the full manuscript.

For the beginning writers: always look at hiring an editor as an investment in both your book and yourself. With the right editor, you should grow as a writer because of the feedback.

6. What’s your editor’s experience level and/or demand?

A novice editor will cost less than an editor with decades of experience and multiple best-sellers in their portfolio.

Of course, you get what you pay for, and an experienced editor might bring more value.

Likewise, if you want to work with an editor who’s in high demand and booked six months out, you’ll likely have to pay more than if you choose to work with an editor who has lots of room in her schedule.

7. What’s your flexibility?

If an editor is booked solid, can you afford to wait six months to get the editor you want?

Or, will you pay a premium to jump their queue if they offer such an option? Or, will you choose a lesser-known or less experienced editor at a lower price so that you can have your editing accomplished faster?

How to compare editing costs (free spreadsheet download)

If you’d like to get truly organized about your search, use this editor comparison spreadsheet template to help in your search for an editor who meets most of your desired criteria and offers freelance editing rates you’re willing to pay.

I say “most of your desired criteria” because it’s rare to find an editor who will meet all your criteria. For instance, you may have to pay a few hundred to a few thousand dollars more for your top pick. Or, you may find someone at your precise price point, but their experience isn’t quite what you’d like it to be. You must be the one to assess what trade-offs you’re willing to make.

By using that spreadsheet, you should be able to quickly and easily compare the editors you’re vetting.

Note: On the spreadsheet, the editor’s total cost will be automatically calculated once you insert your total word count and the editor’s per-word rate. If you’re given a per-page rate, you can calculate a per-word rate by assuming the industry standard of 250 words per page, e.g., $3 per page equals $3 per 250 words. Dividing 3 by 250 equals $.012.

If you’re given an hourly rate for freelance editing, ask the editor how many pages per hour they can edit, then extrapolate their per-word rate.

The rightmost part of the spreadsheet also includes pre-calculated per-word rates based on per-page rates.

Compiling this information is a headache (especially for math-averse writers like myself), but seeing every editor’s rate as a per-word rate will help you better compare editors.

Freelance editing rates: The hard numbers of editing

Now, let’s talk actual rates.

Many writers point to the Editorial Freelancers Association rates page as a guide toward setting editorial rates. (Disclaimer: I’m a member of the EFA.)

The EFA rates page lists various editing and writing tasks and their attendant hourly rates as self-reported by EFA members who took the rates survey. They break down editing into five subcategories and list proofreading as a separate category. (Tip: they also list per-hour and per-word rates for writing work.)

For comparison purposes, let’s look at the editing rates and use an average page-per-hour and an average hourly rate. For instance, the EFA lists basic copyediting of 5–10 pages per hour at a cost of $30–$40 per hour, so I’ve assumed 7.5 pages per hour at a cost of $35 per hour. The other total calculations also use their respective average rates.

For a 70,000-word book, your editing costs could be:

  • Developmental editing: $.08 per word, or $5,600 total
  • Basic copyediting: $.018 per word, or $1,260 total
  • Proofreading: $.0113, or $791 total

It’s easy to extrapolate from this what your total expected editing cost could be. Fantasy, sci-fi, and epic novel writers should be forewarned.

For a 120,000-word book, your editing costs could be:

  • Developmental editing: $.08 per word, or $9,600 total
  • Basic copyediting: $.018 per word, or $2,160 total
  • Proofreading: $.0113, or $1,356 total

While these are simply one website’s average estimates for editorial costs, they serve as a reliable benchmark.

If you end up paying more for an editor, you might be glad you did. As in life, so too in books: you often get what you pay for.

This is an updated version of a story that was previously published. We update our posts as often as possible to ensure they’re useful for our readers.

The post Looking for a Book Editor? Here’s How Much You Should Expect to Pay appeared first on The Write Life.

What’s the most useful writing tip you’ve discovered from this post?

http://feedproxy.google.com/~r/TheWritePractice/~3/jsSediZW1RM/

Let’s start with the obvious: You don’t know how to write a book. I’ve written seven books, and I don’t really know how to write a book either. I have a process that works, sure, but with writing, as with many things in life, it’s always when you think you know what you’re doing that you get into trouble.

So let’s just admit right now, you don’t know how to write a book, and definitely not in 100 days, and that’s okay. There, don’t you feel better?

How to Write a Book in 100 Days.

There’s this one moment I think about all the time. I had just finished work—I had this horrible desk job at the time—and as I was getting ready to go home, I felt this urge come over me to become a writer. I had felt like I wanted to become a writer before, for years actually, but in that moment, it was all-consuming. Have you ever felt like that before?

And so, instead of going home, I got out a blank piece of paper, and I stared at it. I stared at that blank piece of paper for a really long time. Because I was looking for a book. If only I could come up with the perfect idea, if only I could write a book, then I’d finally feel like a writer.

But I couldn’t think of anything, or at least nothing worthy, and after staring at that blank piece of paper for an hour with nothing, I gave up. In that moment, I felt like I was further from my goal to become a writer than I ever had be. I was so discouraged.

I was discouraged because I didn’t know how to write a book.

Honestly, I might still be there today if I hadn’t had a few lucky breaks and several mentors to teach me the process of how to write a book.

Are you ready to finish your book in 100 days? Join the 100 Day Book program.

21 Writers Who Finished Their Books in 100 Days

//platform.twitter.com/widgets.js

You might say you’re not able write a book in 100 days. You might worry that you’re not able to write a book at all. But I don’t believe that. I honestly believe that everyone can write a book, and I’m not just saying that. I believe it because I’ve done it.

In fact I wrote my first book in fewer than 100 days. I wrote my latest book in just sixty-three days.

I’m not alone, either. I’ve worked with hundreds of other writers to write their books, too. Here are just a few:

Fall 2019 Cohort

These writers are just a few who finished their books in our Fall 2019 semester of the 100 Day Book program.

A. Kaay Miller had a vision of a fantasy novel in April of 1980. Twenty-nine years later, she joined the 100 Day Book program and finally finished. “The habit of writing daily was the most difficult part, and it pushed me on until the point where suddenly my story seemed to flow like water from my fingers to my keyboard,” she says. Now, she’s preparing to begin editing her book this month in 100 Day Book: Draft 2. Read her full story here.

Debra Lobel had also nurtured a book idea for years. “I had been struggling with writing my memoir for years and almost gave up. But after joining the 100 Day Book Program, I completed writing my first draft in 100 days,” she says. Now, she’s signed up to write her next draft with us in 100 Day Book: Draft 2. Read Debra’s story here.

Iris Marsh had actually given up on her book when she joined the Write Practice community. The 100 Day Book program prompted her to pick up her book again. “While I thought to myself, ‘there’s no way I can write a book in just 100 days’, I signed up anyway, hoping for the best. And what do you know? I actually did finish my first draft in 100 days!” she says. “If you are an author and you struggle with getting your first draft done, give this program a try! Yes, it does cost money, but I promise it’s worth it!” Read about Iris’s writing journey here.

Jake Strife knew he had what it takes to write a book. In fact, he’d already written nearly two dozen books, and published them to his vast audience of Wattpad readers. But after his twenty-second book took him eight months to write, he realized he needed help, and he joined 100 Day Book. And it worked! “After taking 8 months to finish book 22 . . . Book 23 took less than 4. And I resolved then and there that I would set 100 days to be my limit for each book I write in the future,” he says. Read about Jake’s experience writing his twenty-second book here.

Myka Correll believed she had a great idea, but she wasn’t sure her writing could do it justice. Perfectionism kept her from ever finishing a book. Then she joined 100 Day Book. “The consistent effort I needed to put out in order to finish the 100 day challenge gave me the needed push to finish my rough draft,” she says. “And then, feeling on a roll, I published my first two books.” Read about how she overcame perfectionism here.

Michael Lynn knew he could write, but he wondered if a novel was beyond him. “I have written papers, poems, short stories, instructions, essays, articles, newsletters, website copy, marketing copy, a few blog series, a history book, a children’s book, and have even been a technical writer and editor. But one thing I have never finished (though I had started many times) was a novel,” he says. Then he joined 100 Day Book—and a few months later, he finished his first novel. “For me, and for others I met in the challenge, the key is to have others running the race alongside you, overcoming the same challenges and obstacles, jumping the same hurdles.” Read Michael’s full story here.

Bart Mann knows that his best writing (honestly, sometimes his only writing) comes when he’s facing down a deadline. And that’s what he got in 100 Day Book: a set of deadlines to hold him accountable, and a community that would spur him on to meet them. “The encouragement and inclusivity by the Write Practice staff and fellow writers created a warm and wonderful atmosphere that would be hard to duplicate elsewhere. I really felt like part of a community, one that wanted me to succeed almost as much as I did,” he said. “Plus now I have a finished draft of a novel I’ve been working on for longer than I care to admit.” Read about Bart’s writing experience here.

Deborah Trahan is no stranger to major projects. In fact, she decided to build a house and write her book at the same time. The process wasn’t easy, but with 100 Day Book, she’s made it to the final page of her book. “If not for the professional support provided by bestselling author Joe Bunting and his crew at The Write Practice, I’d still be staring at a blank computer screen,” she says. “Instead, I’m on my way to publication.” Her best advice for other writers? “Writing a novel is a big enough challenge without attempting to do it alone. So, don’t.” Read Deborah’s full story here.

Fall 2017 Cohort

These writers are just a few who finished their books in our Fall 2017 semester of the 100 Day Book program.

Stella Moreux had been “marinating” on an idea for her “southern fried” fantasy novel for more than three years, but it wasn’t until she signed up for the 100 Day Book program that she seriously started writing it. “I won’t mince words when I say this was hard,” Stella says in her post about the writing process. “However, I would not trade this experience for anything. I survived and finished! The 100 Day Book Program is a challenge but worth it!”

Jodi Elderton had written short stories, but never a novel, and with almost two jobs and young kids, she worried she never would. But she says, “This program made it doable, if you stick with it.” By the end, she finished her novel and said to her writing community, “We made it!” Read Jodi’s full story here.

Rita Harris had an incredibly hard year. After committing to writing her novel, she says she had a marriage breakdown, sold her house and moved, and then had a health scare. Any one of those things could have derailed her writing process, but she kept going, motivated by the writing team she had surrounded herself with and the accountability she agreed to. Despite everything, she finished her book, “something which I doubt I would have had even without the life challenges I faced during the course of my writing if I had not enrolled in the program.” Read her story of determination here.

Karin Weiss‘s novel, A Roaring Deep Within, had been languishing half-finished for years. When she began the process, she thought it would be easy, mostly rewriting, but the process proved much more difficult than expected. What saved her was the writing community in the 100 Day Book program. “I found there a ‘writer’s community,’” she says, “that was available night and day that gave me support and motivation to keep going when my energy dragged, or when I felt discouraged at a tough point in my writing.” Read more about how Karin finally finished her novel-in-progress here.

Spring 2017 Cohort

These writers are just a few who finished their books in our Spring 2017 semester of the 100 Day Book program.

Sef Churchill decided to write her book in 100 days “on an impulse one Thursday night.” She followed our process, and by Sunday had committed to an idea. How did it go? “Now I have a book,” she says, “a book which before that first Sunday, I had not even dreamed of.” Check out the 10 lessons she learned about the book writing process.

Ella J. Smyth wrote two of her Romance novels (two novels!) in a little over a 100 days. She talks about her experience, and the power of accountability, here.

Nathan Salley set aside one day a week to write his book, and in that restricted amount of time he was able to finish his book in less than 100 days. You can read about Nathan’s experience (and his next steps into publishing) here.

When Margherita Crystal Lotus told me her sci-fi/fantasy mashup novel was going to be over 100,000 words, and that she was going to do it in 100 days, I had a few doubts she would be able to finish it in time. But she did finish in time, a few days early in fact. And now she’s published the finished book. You can read more about her novel The Color Game here.

Kira Swanson rewrote her novel, which she finished in NaNoWriMo, expanding it from a 70,000-word first draft into a 100,000-word second draft. She recently pitched it to agents and had five of them ask to see the finished manuscript. You can read more about her novel revision experience here.

100 Day Book Challenge Performance

Kira Swanson’s goals and accountability helped her rewrite her novel in 100 days.

Sandra Whitten was feeling lost and unprepared in the midst of her first book. But after she signed up for our course, she began writing every day for the first time and finally finished her book. You can read more about Sandra’s experience here.

Fran Benfield said that before she signed up for our program, she was “drowning in a sea of words” (I can relate to that feeling!). But she did finish, and found her voice through the process. You can read about how she wrote her memoir here.

Uma Eachempati had been wanting to write about her father’s experience as a prisoner of war during World War II for years. She finally finished it in August, writing it in less than 100 days!

Doug Smith told me he had been thinking about his idea for a novel, Phoenix Searching, “for more years than I care to admit to.” By following our process, he finally finished his novel in May! “What I thought was a long shot,” he says, “turned out to be totally doable.”

These writers have finished their books in less than 100 days, and the reality is you can too. You just need to have the right process.

How to Write a Book in 100 Days: 5 Steps

What did these writers do differently? How do you actually write a book in 100 days? There are five steps:

1. Commit to an idea.

Having an idea is easy. Committing to an idea isn’t, especially if you’re like most writers I know and have dozens of them!

//platform.twitter.com/widgets.js

The first step to writing a book is to commit to executing—no matter how you feel about your writing during the process, no matter how many new ideas you come up with in the meantime, no matter what other important things come up. You have to commit to finishing no matter what.

2.  Create a plan.

I’ve found that the people who have planned are much more likely to finish their books. A plan doesn’t have to look like a detailed outline, though, so if you’re not into plotting, that’s okay.

Here are a few things your plan should include:

  • Word count. How long will your book be? (Here’s a word count cheat sheet.) Divide that by how many days you have to write: e.g. there are about 71 weekdays in 100 days.
  • Intention. Where will you write each day? How long will you write each day? Visualize yourself writing there for that long.
  • Publishing and Marketing process. Not because you need to know that now, but because by thinking about it and visualizing it, you improve your chances of actually getting there.

If you think through each step of your book, from your initial idea through the writing process to the publication and marketing of your book, you’ll be much more prepared when the writing goes wrong (because it will).

3. Get a team.

Most people think they can write a book on their own. Most people think they don’t need support or encouragement or accountability to write a book. And that’s why most people fail to finish their books.

That was me. I used to think that I could do it own my own. Honestly, I thought I had no choice but to do it on my own. And I failed again and again and again.

Don’t be most people. The great writers throughout history wrote in the midst of a community of other writers. You need a community, too.

A team might look like:

  • A writer’s group
  • A writing course or class
  • An editor or mentor

When you get stuck, as you inevitably will, it’s your team who will help you get unstuck. Don’t start writing your book without one.

4. Write badly every day.

Your first draft will not be perfect. Far from it. You may not be able to stand how bad your writing is. Your sentences might come out as deformed monsters. Your story or logic might go off on strange tangents. You may feel like everything you write is stupid, shallow, and boring.

Write anyway.

It always starts out like this. Writing is iterative. Your second draft will be better than your first. And your fifth draft will be better than your second.

Write badly all the way to the end. You can fix it later.

5. Get accountability.

I had been writing my latest book for two years, two unproductive years of feeling bad about myself all the time for not writing. This was my seventh book. I should have known how to write a book by now. I didn’t.

It took two writing friends calling me out (see step 3) for me to finally realize I needed to take drastic measures.

And so I wrote a check for $1,000 to the presidential candidate I disliked the most (this was during the 2016 election), and gave it to a friend with orders to send the check if I missed my deadline. I’ve never been more focused in my life, and I finished my book in sixty-three days.

Pretty good accountability, right? Most writers need deadlines and accountability to stay focused and do the hard work of writing.

You Can Try to Do This on Your Own, But You Probably Won’t

Have you ever tried to write a book and failed? I have. Many many times over. My biggest mistake was trying to do it alone.

Honestly, it wasn’t until I hired a coach and found a writing mentor that I finally finished my first book.

If you want to write a book, I would love to help you. Right now, for a limited time, you can join the 100 Day Book program. Over the course of 100 days, I’ll guide you through the writing process, and by the end of the 100 days, you’ll have a finished book.

So many writers have finished their books in this program (including the writers above), and so can you. If you want to join the program and finish your book in 100 days like the writers above, you can sign up here.

Have you finished writing a book? What was the most important thing that enabled you to finish? Let us know in the comments!

PRACTICE

Have a book idea? Commit to finishing it, no matter what. Let us know in the comments what your book idea is and publicly commit to finishing it.

Happy writing!

The post How to Write a Book in 100 Days appeared first on The Write Practice.

Drop a site below if you’ve uncovered anything cool for writers!

http://feedproxy.google.com/~r/TheWritePractice/~3/jsSediZW1RM/

Let’s start with the obvious: You don’t know how to write a book. I’ve written seven books, and I don’t really know how to write a book either. I have a process that works, sure, but with writing, as with many things in life, it’s always when you think you know what you’re doing that you get into trouble.

So let’s just admit right now, you don’t know how to write a book, and definitely not in 100 days, and that’s okay. There, don’t you feel better?

How to Write a Book in 100 Days.

There’s this one moment I think about all the time. I had just finished work—I had this horrible desk job at the time—and as I was getting ready to go home, I felt this urge come over me to become a writer. I had felt like I wanted to become a writer before, for years actually, but in that moment, it was all-consuming. Have you ever felt like that before?

And so, instead of going home, I got out a blank piece of paper, and I stared at it. I stared at that blank piece of paper for a really long time. Because I was looking for a book. If only I could come up with the perfect idea, if only I could write a book, then I’d finally feel like a writer.

But I couldn’t think of anything, or at least nothing worthy, and after staring at that blank piece of paper for an hour with nothing, I gave up. In that moment, I felt like I was further from my goal to become a writer than I ever had be. I was so discouraged.

I was discouraged because I didn’t know how to write a book.

Honestly, I might still be there today if I hadn’t had a few lucky breaks and several mentors to teach me the process of how to write a book.

Are you ready to finish your book in 100 days? Join the 100 Day Book program.

21 Writers Who Finished Their Books in 100 Days

//platform.twitter.com/widgets.js

You might say you’re not able write a book in 100 days. You might worry that you’re not able to write a book at all. But I don’t believe that. I honestly believe that everyone can write a book, and I’m not just saying that. I believe it because I’ve done it.

In fact I wrote my first book in fewer than 100 days. I wrote my latest book in just sixty-three days.

I’m not alone, either. I’ve worked with hundreds of other writers to write their books, too. Here are just a few:

Fall 2019 Cohort

These writers are just a few who finished their books in our Fall 2019 semester of the 100 Day Book program.

A. Kaay Miller had a vision of a fantasy novel in April of 1980. Twenty-nine years later, she joined the 100 Day Book program and finally finished. “The habit of writing daily was the most difficult part, and it pushed me on until the point where suddenly my story seemed to flow like water from my fingers to my keyboard,” she says. Now, she’s preparing to begin editing her book this month in 100 Day Book: Draft 2. Read her full story here.

Debra Lobel had also nurtured a book idea for years. “I had been struggling with writing my memoir for years and almost gave up. But after joining the 100 Day Book Program, I completed writing my first draft in 100 days,” she says. Now, she’s signed up to write her next draft with us in 100 Day Book: Draft 2. Read Debra’s story here.

Iris Marsh had actually given up on her book when she joined the Write Practice community. The 100 Day Book program prompted her to pick up her book again. “While I thought to myself, ‘there’s no way I can write a book in just 100 days’, I signed up anyway, hoping for the best. And what do you know? I actually did finish my first draft in 100 days!” she says. “If you are an author and you struggle with getting your first draft done, give this program a try! Yes, it does cost money, but I promise it’s worth it!” Read about Iris’s writing journey here.

Jake Strife knew he had what it takes to write a book. In fact, he’d already written nearly two dozen books, and published them to his vast audience of Wattpad readers. But after his twenty-second book took him eight months to write, he realized he needed help, and he joined 100 Day Book. And it worked! “After taking 8 months to finish book 22 . . . Book 23 took less than 4. And I resolved then and there that I would set 100 days to be my limit for each book I write in the future,” he says. Read about Jake’s experience writing his twenty-second book here.

Myka Correll believed she had a great idea, but she wasn’t sure her writing could do it justice. Perfectionism kept her from ever finishing a book. Then she joined 100 Day Book. “The consistent effort I needed to put out in order to finish the 100 day challenge gave me the needed push to finish my rough draft,” she says. “And then, feeling on a roll, I published my first two books.” Read about how she overcame perfectionism here.

Michael Lynn knew he could write, but he wondered if a novel was beyond him. “I have written papers, poems, short stories, instructions, essays, articles, newsletters, website copy, marketing copy, a few blog series, a history book, a children’s book, and have even been a technical writer and editor. But one thing I have never finished (though I had started many times) was a novel,” he says. Then he joined 100 Day Book—and a few months later, he finished his first novel. “For me, and for others I met in the challenge, the key is to have others running the race alongside you, overcoming the same challenges and obstacles, jumping the same hurdles.” Read Michael’s full story here.

Bart Mann knows that his best writing (honestly, sometimes his only writing) comes when he’s facing down a deadline. And that’s what he got in 100 Day Book: a set of deadlines to hold him accountable, and a community that would spur him on to meet them. “The encouragement and inclusivity by the Write Practice staff and fellow writers created a warm and wonderful atmosphere that would be hard to duplicate elsewhere. I really felt like part of a community, one that wanted me to succeed almost as much as I did,” he said. “Plus now I have a finished draft of a novel I’ve been working on for longer than I care to admit.” Read about Bart’s writing experience here.

Deborah Trahan is no stranger to major projects. In fact, she decided to build a house and write her book at the same time. The process wasn’t easy, but with 100 Day Book, she’s made it to the final page of her book. “If not for the professional support provided by bestselling author Joe Bunting and his crew at The Write Practice, I’d still be staring at a blank computer screen,” she says. “Instead, I’m on my way to publication.” Her best advice for other writers? “Writing a novel is a big enough challenge without attempting to do it alone. So, don’t.” Read Deborah’s full story here.

Fall 2017 Cohort

These writers are just a few who finished their books in our Fall 2017 semester of the 100 Day Book program.

Stella Moreux had been “marinating” on an idea for her “southern fried” fantasy novel for more than three years, but it wasn’t until she signed up for the 100 Day Book program that she seriously started writing it. “I won’t mince words when I say this was hard,” Stella says in her post about the writing process. “However, I would not trade this experience for anything. I survived and finished! The 100 Day Book Program is a challenge but worth it!”

Jodi Elderton had written short stories, but never a novel, and with almost two jobs and young kids, she worried she never would. But she says, “This program made it doable, if you stick with it.” By the end, she finished her novel and said to her writing community, “We made it!” Read Jodi’s full story here.

Rita Harris had an incredibly hard year. After committing to writing her novel, she says she had a marriage breakdown, sold her house and moved, and then had a health scare. Any one of those things could have derailed her writing process, but she kept going, motivated by the writing team she had surrounded herself with and the accountability she agreed to. Despite everything, she finished her book, “something which I doubt I would have had even without the life challenges I faced during the course of my writing if I had not enrolled in the program.” Read her story of determination here.

Karin Weiss‘s novel, A Roaring Deep Within, had been languishing half-finished for years. When she began the process, she thought it would be easy, mostly rewriting, but the process proved much more difficult than expected. What saved her was the writing community in the 100 Day Book program. “I found there a ‘writer’s community,’” she says, “that was available night and day that gave me support and motivation to keep going when my energy dragged, or when I felt discouraged at a tough point in my writing.” Read more about how Karin finally finished her novel-in-progress here.

Spring 2017 Cohort

These writers are just a few who finished their books in our Spring 2017 semester of the 100 Day Book program.

Sef Churchill decided to write her book in 100 days “on an impulse one Thursday night.” She followed our process, and by Sunday had committed to an idea. How did it go? “Now I have a book,” she says, “a book which before that first Sunday, I had not even dreamed of.” Check out the 10 lessons she learned about the book writing process.

Ella J. Smyth wrote two of her Romance novels (two novels!) in a little over a 100 days. She talks about her experience, and the power of accountability, here.

Nathan Salley set aside one day a week to write his book, and in that restricted amount of time he was able to finish his book in less than 100 days. You can read about Nathan’s experience (and his next steps into publishing) here.

When Margherita Crystal Lotus told me her sci-fi/fantasy mashup novel was going to be over 100,000 words, and that she was going to do it in 100 days, I had a few doubts she would be able to finish it in time. But she did finish in time, a few days early in fact. And now she’s published the finished book. You can read more about her novel The Color Game here.

Kira Swanson rewrote her novel, which she finished in NaNoWriMo, expanding it from a 70,000-word first draft into a 100,000-word second draft. She recently pitched it to agents and had five of them ask to see the finished manuscript. You can read more about her novel revision experience here.

100 Day Book Challenge Performance

Kira Swanson’s goals and accountability helped her rewrite her novel in 100 days.

Sandra Whitten was feeling lost and unprepared in the midst of her first book. But after she signed up for our course, she began writing every day for the first time and finally finished her book. You can read more about Sandra’s experience here.

Fran Benfield said that before she signed up for our program, she was “drowning in a sea of words” (I can relate to that feeling!). But she did finish, and found her voice through the process. You can read about how she wrote her memoir here.

Uma Eachempati had been wanting to write about her father’s experience as a prisoner of war during World War II for years. She finally finished it in August, writing it in less than 100 days!

Doug Smith told me he had been thinking about his idea for a novel, Phoenix Searching, “for more years than I care to admit to.” By following our process, he finally finished his novel in May! “What I thought was a long shot,” he says, “turned out to be totally doable.”

These writers have finished their books in less than 100 days, and the reality is you can too. You just need to have the right process.

How to Write a Book in 100 Days: 5 Steps

What did these writers do differently? How do you actually write a book in 100 days? There are five steps:

1. Commit to an idea.

Having an idea is easy. Committing to an idea isn’t, especially if you’re like most writers I know and have dozens of them!

//platform.twitter.com/widgets.js

The first step to writing a book is to commit to executing—no matter how you feel about your writing during the process, no matter how many new ideas you come up with in the meantime, no matter what other important things come up. You have to commit to finishing no matter what.

2.  Create a plan.

I’ve found that the people who have planned are much more likely to finish their books. A plan doesn’t have to look like a detailed outline, though, so if you’re not into plotting, that’s okay.

Here are a few things your plan should include:

  • Word count. How long will your book be? (Here’s a word count cheat sheet.) Divide that by how many days you have to write: e.g. there are about 71 weekdays in 100 days.
  • Intention. Where will you write each day? How long will you write each day? Visualize yourself writing there for that long.
  • Publishing and Marketing process. Not because you need to know that now, but because by thinking about it and visualizing it, you improve your chances of actually getting there.

If you think through each step of your book, from your initial idea through the writing process to the publication and marketing of your book, you’ll be much more prepared when the writing goes wrong (because it will).

3. Get a team.

Most people think they can write a book on their own. Most people think they don’t need support or encouragement or accountability to write a book. And that’s why most people fail to finish their books.

That was me. I used to think that I could do it own my own. Honestly, I thought I had no choice but to do it on my own. And I failed again and again and again.

Don’t be most people. The great writers throughout history wrote in the midst of a community of other writers. You need a community, too.

A team might look like:

  • A writer’s group
  • A writing course or class
  • An editor or mentor

When you get stuck, as you inevitably will, it’s your team who will help you get unstuck. Don’t start writing your book without one.

4. Write badly every day.

Your first draft will not be perfect. Far from it. You may not be able to stand how bad your writing is. Your sentences might come out as deformed monsters. Your story or logic might go off on strange tangents. You may feel like everything you write is stupid, shallow, and boring.

Write anyway.

It always starts out like this. Writing is iterative. Your second draft will be better than your first. And your fifth draft will be better than your second.

Write badly all the way to the end. You can fix it later.

5. Get accountability.

I had been writing my latest book for two years, two unproductive years of feeling bad about myself all the time for not writing. This was my seventh book. I should have known how to write a book by now. I didn’t.

It took two writing friends calling me out (see step 3) for me to finally realize I needed to take drastic measures.

And so I wrote a check for $1,000 to the presidential candidate I disliked the most (this was during the 2016 election), and gave it to a friend with orders to send the check if I missed my deadline. I’ve never been more focused in my life, and I finished my book in sixty-three days.

Pretty good accountability, right? Most writers need deadlines and accountability to stay focused and do the hard work of writing.

You Can Try to Do This on Your Own, But You Probably Won’t

Have you ever tried to write a book and failed? I have. Many many times over. My biggest mistake was trying to do it alone.

Honestly, it wasn’t until I hired a coach and found a writing mentor that I finally finished my first book.

If you want to write a book, I would love to help you. Right now, for a limited time, you can join the 100 Day Book program. Over the course of 100 days, I’ll guide you through the writing process, and by the end of the 100 days, you’ll have a finished book.

So many writers have finished their books in this program (including the writers above), and so can you. If you want to join the program and finish your book in 100 days like the writers above, you can sign up here.

Have you finished writing a book? What was the most important thing that enabled you to finish? Let us know in the comments!

PRACTICE

Have a book idea? Commit to finishing it, no matter what. Let us know in the comments what your book idea is and publicly commit to finishing it.

Happy writing!

The post How to Write a Book in 100 Days appeared first on The Write Practice.

Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.