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Author: Brad Johnson

Brad Johnson is an author and blogger who helps writers discover their niche, build successful habits, and quit their 9-5. His books include Ignite Your Beacon, Writing Clout and Tomes Of A Healing Heart. For strategic content and practical tips on how to become a full-time writer, visit: BradleyJohnsonProductions.com.

“March Fourth” Into A Brave New Writing Life With These Motivational Quotes | Writer’s Relief

“March Fourth” Into A Brave New Writing Life With These Motivational Quotes | Writer’s Relief

As any writer can tell you, the writing life is not easy. At Writer’s Relief, we know every writer has received a rejection letter at some point—even famous, successful authors. If you could use some motivation to get your writing and submission strategy back on track, it’s time to get creative! March forth on March Fourth and make today the first day of your brave new writing life. Celebrate this do something day with this curated list of our favorite empowering motivational quotes.

21 Inspiring Motivational Quotes To Help Writers “March Fourth”

“If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.”—Toni Morrison

 

“Read, read, read. Read everything— trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You’ll absorb it. Then write. If it’s good, you’ll find out. If it’s not, throw it out of the window.”—William Faulkner

 

“Exercise the writing muscle every day, even if it is only a letter, notes, a title list, a character sketch, a journal entry. Writers are like dancers, like athletes. Without that exercise, the muscles seize up.”—Jane Yolen

 

“Your intuition knows what to write, so get out of the way.”—Ray Bradbury

 

“Imagination doesn’t just mean making things up. It means thinking things through, solving them, or hoping to do so, and being just distant enough to be able to laugh at things that are normally painful. Head teachers would call this escapism, but they would be entirely wrong. I would call fantasy the most serious, and the most useful, branch of writing there is. And this is why I don’t, and never would, write Real Books.”—Diana Wynne Jones

 

“I just give myself permission to suck. I delete about ninety percent of my first drafts … so it doesn’t really matter much if on a particular day I write beautiful and brilliant prose that will stick in the minds of my readers forever, because there’s a ninety percent chance I’m just gonna delete whatever I write anyway. I find this hugely liberating. I also like to remind myself of something my dad said in [response] to writers’[sic] block: ‘Coal miners don’t get coal miners’ block.’”—John Green

 

“And by the way, everything in life is writable about if you have the outgoing guts to do it, and the imagination to improvise. The worst enemy to creativity is self-doubt.”—Sylvia Plath

 

“It’s none of their business that you have to learn to write. Let them think you were born that way.”—Ernest Hemingway

 

Start writing, no matter what. The water does not flow until the faucet is turned on.”—Louis L’Amour

 

“This is how you do it: you sit down at the keyboard and you put one word after another until it’s done. It’s that easy, and that hard.”—Neil Gaiman

 

“You can fix anything but a blank page.”—Nora Roberts

“I think that whenever a book is not a challenge, I’m telling the wrong story.”—Maggie Stiefvater

 

“There is no greater agony than bearing an untold story inside you.”—Maya Angelou

 

“A professional writer is an amateur who didn’t quit.”—Richard Bach

 

“I have been successful probably because I have always realized that I knew nothing about writing and have merely tried to tell an interesting story entertainingly.”—Edgar Rice Burroughs

 

“People on the outside think there’s something magical about writing, that you go up in the attic at midnight and cast the bones and come down in the morning with a story, but it isn’t like that. You sit in back of the typewriter and you work, and that’s all there is to it.”—Harlan Ellison

 

“Writing a novel is like driving a car at night. You can only see as far as your headlights, but you can make the whole trip that way.”—E. L. Doctorow

 

“The first draft is just you telling yourself the story.”—Terry Pratchett

 

“You don’t start out writing good stuff. You start out writing crap and thinking it’s good stuff, and then gradually you get better at it. That’s why I say one of the most valuable traits is persistence.”—Octavia E. Butler

 

“Don’t forget—no one else sees the world the way you do, so no one else can tell the stories you have to tell.”—Charles de Lint

 

“The only writer to whom you should compare yourself is the writer you were yesterday.”—David Schlosser

 

Tape these quotes to your computer monitor, pin them to the wall next to your writing desk, and write them in your notebook to help you keep motivated when you hit a slump. Use these quotes—and others like them—to remind yourself to March Fourth with your writing every day!

 

Question: What is your favorite inspirational quote?

What’s the most helpful writing tip you’ve found from this post?

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social media sales success

I’ve been immersed in the world of digital marketing since the earliest days and one of the biggest challenge has always been connecting the dots to create social media sales success.

Of course there are many paths to get there depending on the channel, the audience and whether you have an advertising budget or not, but when it comes to truly building an organic presence that leads to sales success, I do think there is a formula — and it might even be a little surprising to you.

Let’s get into that today.

A social media audience is different

In my classes, I explain that a social media audience represents “weak relational links.” What I mean by this is that a “like” or even a “follow” correlates to almost zero actual emotional connection to a brand or a business.

When somebody “likes” you on social media, it’s like they’re waving at you. By liking or following you, consumers are acknowledging you or saying “hello,” but that doesn’t mean they would ever open a wallet and give you their money.

I have nearly 200,000 followers on Twitter. If I sent out a tweet that said, “Hey everybody, buy my new book!” I would expect to sell zero books. Weak relational links.

The social media audience of weak links is still important because it represents potential. These are contacts you never would have had any other way.

To activate that potential, you have to go far beyond awareness and “likes” to deliver unique and extraordinary human connection and value that makes somebody want to buy something. You have to build an actionable audience.

Two components for social media sales success

I’ve been thinking about this a lot and I have a theory I would like to test out on you. The social media accounts that drive relationships beyond weak relational links into an actionable audience have two things in common:

  • A consistent human component
  • Unique value, insight, access, or entertainment value

Now, there is an exception — Brands that have become beloved over years of advertising and promotion like Disney, Apple, or Coca-Cola.

But if you’re a small business building a marketing presence from scratch, it seems you need those two components — human and unique value. So if you’re out there just checking a box by publishing photos of your pizza slices or floor tiles, listen up.

Human + Value = Actionable Audience

What do I mean by the human component?

Great branding occurs when you build an emotional connection between what you do and your audience.

It’s hard for people to fall in love with a picture of a car or a house, but over time, it’s certainly possible to build a meaningful human connection between people.

That’s why all the greatest small business social media accounts feature a real human being. Let’s look at a real example.

On the surface, Walmart is sort of a boring brand. They sell lots of everyday items at low prices. Not too sexy. But look at what happens when you add a human component. A store in Maryland features photos of employees with their products but one in particular, a slight, grumpy woman named Charlene, became a hit:

social media sales success

social media sales success 2

social media sales success 3

These photos have attracted thousands of fans and a massive amount of engagement. But everything went a little nuts when Charlene finally smiled. Did you notice what she’s holding?

social media sales success

Did it increase sales? Yes. People are actually driving to the store from all over the region, and even all over the country, hoping to meet Charlene. I can’t imagine anything else a Walmart store could have done on a Facebook account to get that sort of lift in attention.

Social media sales success depends on unique value

Now, just having somebody pose in photos is not enough to create interest and demand for your products. In the case of Charlene, there is a distinct entertainment value seeing her dressed up in crazy outfits or curled up in a baby’s bed. You sort of want to see what happens next.

Another favorite example is my friend John Phillips, an artisan in my home town of Knoxville, TN. John handcrafts knives from recovered steel in old plows, bridges, and other structures and forges them into unique and beautiful products.

Just posting photos of his work is pretty interesting but what has helped his business explode in popularity is the videos and images he posts describing the process of how he gets there.

social media sales success

social media sales success

The “value” that you share through your human presence can take several forms:

Knowledge — I create content that freely shares my ideas and observations about the world of marketing.

Access — Kim Kardashian provides a peek into her glamorous life in the hopes that you will buy her beauty products.

Insight — John Phillips opens the doors to show you the materials and processes that go into these extraordinary knives.

Entertainment — A Maryland Walmart store caught fire by offering funny photos of a charming employee.

Now, there is one other idea that runs through any social media effort — consistency. I could never build a business based on one blog post. I’ve blogged every week for 12 years to make my little dent in the world. Charlene, John, and the Kardashian clan would be invisible if they only posted occasionally.

So I believe that is the formula for social media sales success. A human presence delivering unique value, consistently over time.

What do you think?

Keynote speaker Mark SchaeferMark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon.

Illustration courtesy Unsplash.com

The post A simple theory of social media sales success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Drop a comment below if you’ve ascertained anything cool for authors!

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social media sales success

I’ve been immersed in the world of digital marketing since the earliest days and one of the biggest challenge has always been connecting the dots to create social media sales success.

Of course there are many paths to get there depending on the channel, the audience and whether you have an advertising budget or not, but when it comes to truly building an organic presence that leads to sales success, I do think there is a formula — and it might even be a little surprising to you.

Let’s get into that today.

A social media audience is different

In my classes, I explain that a social media audience represents “weak relational links.” What I mean by this is that a “like” or even a “follow” correlates to almost zero actual emotional connection to a brand or a business.

When somebody “likes” you on social media, it’s like they’re waving at you. By liking or following you, consumers are acknowledging you or saying “hello,” but that doesn’t mean they would ever open a wallet and give you their money.

I have nearly 200,000 followers on Twitter. If I sent out a tweet that said, “Hey everybody, buy my new book!” I would expect to sell zero books. Weak relational links.

The social media audience of weak links is still important because it represents potential. These are contacts you never would have had any other way.

To activate that potential, you have to go far beyond awareness and “likes” to deliver unique and extraordinary human connection and value that makes somebody want to buy something. You have to build an actionable audience.

Two components for social media sales success

I’ve been thinking about this a lot and I have a theory I would like to test out on you. The social media accounts that drive relationships beyond weak relational links into an actionable audience have two things in common:

  • A consistent human component
  • Unique value, insight, access, or entertainment value

Now, there is an exception — Brands that have become beloved over years of advertising and promotion like Disney, Apple, or Coca-Cola.

But if you’re a small business building a marketing presence from scratch, it seems you need those two components — human and unique value. So if you’re out there just checking a box by publishing photos of your pizza slices or floor tiles, listen up.

Human + Value = Actionable Audience

What do I mean by the human component?

Great branding occurs when you build an emotional connection between what you do and your audience.

It’s hard for people to fall in love with a picture of a car or a house, but over time, it’s certainly possible to build a meaningful human connection between people.

That’s why all the greatest small business social media accounts feature a real human being. Let’s look at a real example.

On the surface, Walmart is sort of a boring brand. They sell lots of everyday items at low prices. Not too sexy. But look at what happens when you add a human component. A store in Maryland features photos of employees with their products but one in particular, a slight, grumpy woman named Charlene, became a hit:

social media sales success

social media sales success 2

social media sales success 3

These photos have attracted thousands of fans and a massive amount of engagement. But everything went a little nuts when Charlene finally smiled. Did you notice what she’s holding?

social media sales success

Did it increase sales? Yes. People are actually driving to the store from all over the region, and even all over the country, hoping to meet Charlene. I can’t imagine anything else a Walmart store could have done on a Facebook account to get that sort of lift in attention.

Social media sales success depends on unique value

Now, just having somebody pose in photos is not enough to create interest and demand for your products. In the case of Charlene, there is a distinct entertainment value seeing her dressed up in crazy outfits or curled up in a baby’s bed. You sort of want to see what happens next.

Another favorite example is my friend John Phillips, an artisan in my home town of Knoxville, TN. John handcrafts knives from recovered steel in old plows, bridges, and other structures and forges them into unique and beautiful products.

Just posting photos of his work is pretty interesting but what has helped his business explode in popularity is the videos and images he posts describing the process of how he gets there.

social media sales success

social media sales success

The “value” that you share through your human presence can take several forms:

Knowledge — I create content that freely shares my ideas and observations about the world of marketing.

Access — Kim Kardashian provides a peek into her glamorous life in the hopes that you will buy her beauty products.

Insight — John Phillips opens the doors to show you the materials and processes that go into these extraordinary knives.

Entertainment — A Maryland Walmart store caught fire by offering funny photos of a charming employee.

Now, there is one other idea that runs through any social media effort — consistency. I could never build a business based on one blog post. I’ve blogged every week for 12 years to make my little dent in the world. Charlene, John, and the Kardashian clan would be invisible if they only posted occasionally.

So I believe that is the formula for social media sales success. A human presence delivering unique value, consistently over time.

What do you think?

Keynote speaker Mark SchaeferMark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon.

Illustration courtesy Unsplash.com

The post A simple theory of social media sales success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

A Source

The next editor of the university newspaper was chosen each year by a panel made up of the current editor, deputy-editor, managing editor, news editor and cultural editor of the paper, the current president of the Students’ Union and his or her press officer, the current president of the Journalism Society, plus any number of undeclared presences. No formal applications were invited. The criteria, if they existed, were undisclosed. Nominations would be made at the start of Trinity term, and by the end of it someone would be anointed. There was a rumour that the favourite would be whoever delivered the best story in that narrow window, and looking back through the archive it was possible to see that the appointment was more often than not preceded by a scoop.

Claire thought a lot about this. It was silly, obviously. It was just a student newspaper. She knew that. At the same time, they were encouraged to take things seriously here. And Claire was good; she’d be a good editor. She believed totally in the paper’s ethos, which was a kind of piratical liberalism – anti-capital, anti-Israel, pro-legalisation, pro-choice – though conservative tastes were tolerated on the arts pages. There had never been a female editor before.

‘One guy,’ she told her mother on the phone, ‘one guy wrote this story about how two of the colleges employed a contractor who donates to the BNP to build their new halls. The colleges tried to pretend they hadn’t known about it, but this guy showed that they must have known. He’s on staff at the Independent now.’

‘Oh, the Independent,’ said her mother. ‘They’d like that kind of thing.’

The nominations were announced with Canada goose feathers: Claire found one stapled to her name on the newsroom wall after Easter. She took the feather down as if it were an eagle’s pinion, not something dropped from the dirty backside of one of the geese now so populous on the riverside that they were not in any sense exotic, as they must have been when the tradition began. Ben, the editor, put his hands on her shoulders and shook her very firmly. Others clapped who had hoped to be tipped themselves. Duncan was one.

‘Sorry,’ she said, in the Queen’s Head afterwards. ‘Why’re you sorry?’ he said. ‘They’re the ones who should be sorry. Stuck-up bastard cunts. I think I might finally’ve had enough of this place.’

Duncan was from Stoke-on-Trent, and Claire loved him a little bit, although she couldn’t tell whether this was because of who he was, intrinsically, or because they had spent so much time together, working on proofs or essays until 2 a.m. in Duncan’s room, him at the desk and Claire curled on his single bed, eventually falling asleep there rather than set out on the long walk back to the centre.

Duncan was reading History. Claire was reading English. Neither was happy to say they were ‘reading’ any subject at all, but while Claire gritted her teeth and saw it through, Duncan’s bitter discomfort made him generate countless alternatives, all equally absurd.

I’m knowing History,’ he’d say, in his cattiest voice. ‘What are you knowing?’

Claire, catching on, would say, ‘I’m knowing English.’

‘Oh, how marvellous,’ he would reply.

They had met at the freshers’ fair, signing up for the paper. Duncan wore black skinny jeans that made his legs look like liquorice sticks, and a navy wool duffel coat with huge pockets. His skin was bad, his hair unwashed; he looked dirty and sullen and proud, as if he had just survived six months at sea. When she’d said this to him later, in a moment of drunken exuberant disburdening, he’d said, ‘No, you’re thinking of a reefer jacket.’

Claire had borrowed that coat innumerable times, and even fallen asleep on it. It was scratchy, and it smelled of damp tobacco. The pockets had holes in the corners that coins dropped through – you could feel them around the hem, like tiny weights.

 

She set about trying to find a story, the right story, but her only idea was college catering: kitchen wastage; unfairly tendered contracts with suppliers; the astonishing predominance of processed carbohydrates in students’ meals. Subpar nourishment for over-par brains! It was ridiculous. She complained one morning to June, the scout for the building, when June came to clean Claire’s room and found her listless and afraid.

‘Oh, I could tell you some things about this place,’ June said breezily. She had violet-coloured pouches beneath her eyes, and hair that did not seem to be subject to gravity at all, that floated around her face like a puff of seed.

‘Like what?’ Claire asked. Other girls in the building didn’t talk to June much, but Claire found it easy. June was like her aunties; she was like the women who’d worked in the offices at her school, where half the buildings were prefabricated, like builders’ huts. There was a kind of ease between them that Claire felt proud of being able to create.

‘Like you wouldn’t believe,’ June said. ‘Bursars stealing then buggering off. Shahs getting their kids in without the proper qualifications, just talking to the principal and making a big donation the same year. The roof on this building came from a shah!’

‘How d’you know?’

‘His daughter told me. She had the room down the hall. Never picked up her clothes neither, never did a damn thing, and then she used to lie there while I was hoovering and watch. Lovely eyes. She used all that eyeliner, like they do.

‘That’s amazing,’ Claire said. Imagine! She would have to go digging into the donors’ list, and then she’d have to cross-reference it with the alumni roll, and even then it might not be clear.

‘Once there was this amateur cricket club over from – I don’t know where, Malaysia or something . . .’

Might there be something about the new roof in the college newsletter? It was exactly the kind of thing they’d want to boast about.

‘. . . then it was later that day, I was in cleaning the loos upstairs, and he just appeared in the doorway.’

‘Who did?’

‘This chap I’d turned down. He’d got his cricket whites on, and there were these big green grass stains all down his front, right down to his knees. He was just standing there, watching me clean.’

Claire felt a prickling along her arms.

‘I didn’t know what he wanted at first, but I knew it wasn’t right, something wasn’t right. He was blocking the doorway. So I just said, oh, hello, how are you, then I tried to go past him, but maybe that was what he wanted. He got me up against the wall, you know, by the throat.’

‘What did you do?’

‘Well, I just thought, that’s it, I’m going to be strangled by a Malaysian chap in the loos! Then he – you know, he did what he wanted to do, I suppose. Then somebody came past at one point, and he let go a bit, and I got away from him and ran downstairs and went straight over to the lodge, looking for my manager, you know. He was sitting in there eating this big plate of chips from the canteen. I told him what had happened and he said, that’s terrible, June, but you do know the cricketers are going home tomorrow, don’t you? So you won’t have to see him again.’

She laughed in a bewildered sort of way, and started emptying Claire’s bin.

‘But June,’ Claire said. ‘That’s horrendous.’

‘Oh, I know it is, I know, but what can you do?’

‘I don’t know, but there has to be something. Nothing was done? Really nothing at all?’

Oh no, June said, nothing ever got done. It was just the job, wasn’t it? And other things happened to other scouts in other colleges. Abuse from the students: things thrown at them, or horrible things left in the rooms for them to find. Assaults by the students, too. Sexual assaults. Exposing themselves. But that all got hushed up.

‘I don’t know,’ she said. ‘Maybe that’s just how it has to be. They’re just young lads, after all, aren’t they? They don’t really know what they’re doing.’

Claire felt dizzy, dazzled with unfairness. June carried on talking for the both of them. Anyway, she was saying, most of them weren’t like that, most of them were good as gold. Chocolates at the end of the term, sometimes, and a thank-you card. Once in a while, some of them even came back for a visit. She’d had one lad who’d called her Second Mum. That was before she moved to the women’s college, of course. Girls didn’t tend to do that sort of thing. They were much more reserved. She missed the lads sometimes. You couldn’t really wish a criminal record on them, could you? Not at that age.

 

When June busied off down the corridor, Claire typed up everything she could remember of the conversation, of June’s form of words. She didn’t put June’s name on it. She didn’t know if June would want to be named. She’d have to find that out. Her mind was swarming. Imagine breaking this! Oh, and she was angry, she was angry too, on June’s behalf and all the other scouts’ behalves – but she had to focus.

She opened a new document and began to draft the story. Should it be about the incident itself and the college’s failure to investigate? Or should it be bigger, wider – endemic sexual assault, fear of constructive dismissal? Excitement carried her a long way, through the next hour or two. It would go national, surely. There was an insatiable appetite for stories about the university in the national press, especially with sexual assault in the mix. And what happened to June had been serious. It had maybe been – probably – rape. But lack of attribution or corroboration: that could be a problem.

She phoned Duncan. ‘How well do you get on with your scout?’ There was a rustling sound, a groan. ‘You’re still in bed, aren’t you?’

‘I am resting,’ Duncan said. His voice was muffled. ‘I fucking hate that word.’ He meant scout. Claire hated it too, if she thought about it. As if the cleaners weren’t employed, were just gleeful volunteers, overgrown children, who cleaned toilets for nothing more than the privilege of attaining little coloured badges of experience to sew on to their overalls. And yet there was something appealing about it, too. The term scout was itself a little badge, one that Claire had been proud to collect.

‘I know,’ she said, ‘I know, but can I talk to her?’

‘Is this for your article? You’ve gone off catering and now you’re on cleaning?’

‘Something like that,’ she said, cagily. Duncan’s scout was Duncan’s, after all.

 

Irina was a morose polish girl with no shoulders and a tiny gold cross in her clavicle notch.

‘I don’t know nothing about that,’ she said, emptying Duncan’s bin of chocolate wrappers and tinfoil from the kebab van, the orange grease clinging to it. She tutted. ‘Rubbish you eat!’

‘Claire was gonna to write something about that, weren’t you? About all the rubbish we eat round here.’

‘Yes! These students don’t eat no vegetables, they don’t drink no water, it’s all kebabs and chocolate and beer, all the time. It’s crazy. Why do you want to come here to work so hard and feed your brains with all that rubbish? This is what you should write.’

‘But Irina, these other stories, you haven’t heard anything like that?’

Irina snorted. ‘Of course. If it’s men, if it’s women’ – she made a strange gesture with her left hand – ‘that’s what happens.’

‘Has it happened to you?’

‘They tried, but I’m not having none of that.’

‘Who tried?’

‘Why’m I gonna tell you that? I’m not gonna tell you that. This is my job. You think they go after the students who pays them nine-thousand pound a year? No, they go after me, they get rid of me. And there’s nobody else gonna talk to you about this, either.’

‘Actually, someone has.’

She felt Duncan look sharply at her, and ignored him.

Irina’s small mouth twisted and released a contemptuous laugh. ‘What idiot’s gonna talk to you about that?’ She turned to Duncan. ‘You got any more rubbish in here?’ And when he said no, she left, abruptly, with the transparent sac spinning by one stretched handle from her thumb.

Duncan was still looking at Claire. ‘She hasn’t given you permission, has she? Whoever she is.’

Claire approached other scouts at her college the next day, but found them unwilling even to chat about ordinary things. The story sat open on her laptop, unattributed, glowing with power. It distracted her from Measure for Measure so much that she had to write her essay before she’d finished reading the text. She expected the tutor to humiliate her for this, but he seemed half-asleep, and in fact only corrected her very mildly on a few points, as if he’d never anticipated anything better from her. She trudged back to her building, past the girls lying out on the lawns. The pages of their magazines glistened in the grass; their hair fell forward around their faces, and she could almost smell their shampoo: coconut and synthetic apples.

She got herself a Diet Coke, and as it clunked out of the vending machine she saw June pass by with her cleaning kit, humming to herself. She followed her upstairs to the communal kitchen, and found her cleaning the hobs.

‘I still can’t believe it,’ Claire said, watching June closely. ‘What happened to you.’

‘Oh, don’t be silly,’ June replied. She had reached a tough bit of something unidentifiable, once onion, perhaps, now blackened, oily and welded to the burner, and she was having to press down on her knot of steel wool with both hands to try and dislodge it. The effort seemed immense. Claire started forward, as if to help, just as the clot gave way.

‘Look at that.’ June pinched it between her yellow-gloved fingertips and held it up as if it was a dead spider. ‘That’s been cooked about six times, that has. It’s their noodles. Honestly, they wouldn’t ever think to clean up.’

By ‘they’, she meant the Chinese students, who always fed themselves in teams of four or six, filling the whole kitchen with steaming pans. Anything that looked like a noodle June attributed to them, though Claire had never once seen them cook noodles: they seemed to favour packets of ready-made tortellini and ravioli, which they boiled up and covered in butter and Parmesan and ate with forks at the communal table. June’s casual racism had not bothered Claire the other day, when June mentioned the shah’s daughter. It had seemed like something speaking through her, not something she had chosen for herself. But first the shah, then the Malaysian chap, now this: June was othering them – and openly, too. Did she imagine that she and Claire had this in common?

‘The rest of the girls were just like you,’ June said, talking on regardless. ‘All cross and saying I ought to do something. But you think that when it’s someone else, don’t you? You think it was probably worse than it was.’

‘What if they come back? What if he does it to someone else?’

‘Oh, they haven’t been back for years. They won’t be back now, I don’t think.’

She had started cleaning the sink. The hot water ran hard against the stainless steel.

‘I think that’s a bit irresponsible, actually,’ Claire cried, above the tropical noise. ‘Have you seen the college articles? They’re very clear about sexual misconduct.’

June pressed her hand against her side, as if she were climbing a hill and had got a stitch. She turned off the tap. ‘This plughole’s blocked. I’d better get the thingamajig.’

Claire waited, inspecting the sink, which didn’t seem blocked at all. The water drained; she saw her face in the bottom, a pink smear. Arguments came to her: that women have a responsibility to each other speak up when it counts; that June’s coming forward, in whatever form, might be exactly what someone else needed to hear. But all she could see was June’s puff ball hair blowing this way and that, never settling, never touching down, catching the breeze and tumbling June sideways out of the room.

Really, it was more than racism speaking through her. It was sexism too, it was all kinds of ingrained obliviousnesses, ones Claire didn’t have time to correct. The story would wriggle away from her. It would jump, like an unhooked fish, and nobody, nobody, was ever going to catch it again, because June – she could tell – had scared herself, or Claire had scared June with how seriously she had taken her allegations.

Then why did she tell me? She thought, angrily. Why did she tell me at all? And it occurred to her that maybe, as far as June was concerned, she’d done her part. Who was to say she’d not already given her permission as she understood it? Maybe she thought Claire was pestering her to append her name to the piece, or to identify the man. Maybe she wanted Claire to go and write the damn thing regardless, with minimal contact, so that June could later deny responsibility for it, like a real confidential informant. She had told Claire, after all. She must have known what Claire was doing.

For a moment it seemed to Claire that she, herself, might even be part of the problem. It was a thought she did not enjoy: it seemed almost to encroach upon her space, like someone unwanted, a drunk, sitting beside you on a train. She left the Coke on the counter and went back to her room. The only way out was to jump, the way June had jumped in telling Claire the truth. Then they would be standing on the other side of the decision, and things would look different there. She just had to send the email – so she did.

She had a long shower that stayed hot all the way through, that beat her skin till it pinked and glowed. Journalists shouldn’t expect to be liked. Duncan had told her that. Back in her room, she texted him: Drink? The building was terribly quiet, and she dived on her phone when it rang.

‘Claire, it’s Ben! Is this real?’ He was shouting against a hundred voices that seemed to be ramming themselves down the phone. He was where life was. That was the sound of life. ‘It’s fucking amazing. Are you around? We’re at the Union. Can you come down?’

Yes, she said, she’d go, she’d be there soon. Still no word from Duncan. She texted him again: Going to the Union. C u there? He wouldn’t come. He didn’t like the Union. Too many sherry-sippers. Too much black tie and coke in the toilets and chalets in Megève. It bothered him, he said, it being called the Union when it was the total exact fucking opposite of what that word meant, and for a long time she’d avoided it, wanting Duncan’s approval. Now she wanted Ben to greet her approvingly, too, like a prospect; like an equal. She wanted him to say her story was fucking amazing to her face. And even once it came out, once Duncan stopped talking to her altogether, once June stopped coming to work and another scout took over, and Claire returned from a tutorial one day to find her bed full of rubbish, actual rubbish, wet and stinking orange peels and yoghurt pots and clumped spaghetti in tomato sauce and the chewed end of a kebab, and she had to bundle it all up inside the sheet and carry it to the kitchen, a disgusting baby – even then, she knew that she wanted these things.

 

Image © Nasrullah Taha

The post A Source appeared first on Granta.

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https://wordtothewise.com/2020/02/what-is-fcrdns-and-why-do-we-care/

It’s been a light blogging month. We’ve been dancing around getting the final plans, financing, and contractors set up for the work we’re doing on the Dublin house and then heading off for our first actual vacation in almost 5 years. But, I wrote half of this answering a question on mailop, so I may as well polish and publish.

What is FCrDNS

FCrDNS stands for Full Circle reverse DNS or Forward-Confirmed reverse DNS. It means that if you do a DNS lookup on the domain in a reverse DNS lookup than that domain will point back to the original IP. The name actually comes from the fact that if you start with the IP address and go through the hostname, you get a full circle.

Image illustrating the full circle from connecting IP to hostname and back to the connecting IP using rDNS and DNS queries

The reason FCrDNS is a thing is because any IP address owner can assign any domain to the rDNS of an IP address. They are in complete control and there are no technical checks that the hostname be a domain they own. Anyone could assign their IP a rDNS of angrygoose.google.com, or flowerchild.facebook.com or jupiter.spamhaus.com to their IPs. And, in fact, lots of spammers did just this, assigning domains to their IPs that they didn’t own.

Why do we care about FCrDNS?

Spammers lie, a lot. The did all sorts of things to avoid being blocked. Stealing legitimate domain names in their rDNS was one of those. They’d set up their IPs forging known domains as a way to try and get around some filters. Receiving systems figured this out pretty quickly. They started doing FCrDNS checks to verify that the person managing DNS for that IP space also manages DNS for the domain space. The underlying idea, is that if the IP points to a hostname and that hostname points back to the same IP, then everything is under control of the same entity.

FCrDNS is a method of deciding whether or not the IP address is legitimately being used by the domain in the rDNS entry. FCrDNS is a way to verify the identity of the connecting IP. If the rDNS doesn’t match, then it’s much more likely that the mail is coming from an illegitimate source. 

What should have a FCrDNS?

Basically, any time you set up rDNS on an IP address it’s good practice to give the corresponding hostname an A record. For IP sending outgoing mail, this is one of those expected best practices. There’s an IP address with a rDNS of a single hostname and the hostname points back to the IP address. That IP uses the same hostname to introduce itself during the SMTP transaction. Certainly when I’m looking at IP addresses and domains and EHLO values I do check to see if everything matches.

But. Not every hostname has to have a single A/AAAA record. A single hostname can point to multiple IPs:

DNS output showing outlook.com pointing to 8 different IP addresses in 40.97.0.0/16

A single IP can also point to many different hostnames or no hostnames at all. In fact spot checks show me that none of the IP addresses in the example above actually have a rDNS set up.

;; QUESTION SECTION:
;2.160.97.40.in-addr.arpa.    IN  PTR

The ability of an IP to point to many hostnames and a hostname to point to many IPs complicates completing the circle. Anyone verifying FCrDNS on an IP with multiple PTR records needs to do multiple DNS lookups for the verification step. Lookups can quickly get out of hand if each of the domains in the PTR has multiple IPs then there’s even more DNS work.

These technical and practical realities are why we can only recommend that an IP sending mail have FCrDNS, we can’t require it. And, in fact, not all outgoing mail servers do have it.

image showing one of outlook.com's outgoing IP addresses (52.101.142.83) does not have FCrDNS.

FCrDNS is a hack to link an IP address to a domain. That’s all it’s there for. You set it up if you can, and should probably expend some effort to do so for dedicated outbound servers, particularly those sending bulk mail. But, no, your 5321.from domain doesn’t need to point to an IP simply so you can check this box

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https://www.rohitbhargava.com/2020/02/what-you-can-learn-from-50-top-futurists-about-the-world-to-come.html

Exactly fifty years ago, noted futurist Alvin Toffler wrote one of the most widely read books about the future called Future Shock. It was a legendary work, and the inspiration for the team at the Abundant Future Institute to seek out 50 top futurists to each contribute a chapter to a book celebrating Toffler’s vision and offering new thoughts for a new era. I was honored to be among those who added their insights to the curated selection.

The book is now available on Amazon and my contributed chapter is titled “The Non-Obvious Appeal of Vicarious People.” Here’s an excerpt …

I once purchased a tweet from Kim Kardashian.

Admitting I bought a forgettable endorsement from a forgettable person on a forgettable platform hardly seems like an appropriate story to share in a book co-authored by some of the world’s foremost thinkers on the future. But it points to a seeming contradiction in my interests: For someone who has spent most of his professional life trying to not-so-gently nudge companies and leaders back toward embracing their humanity, I have an unusual fascination with fake things.

I attribute this interest to my experiences working in advertising for the first decade of my career, before I shifted my focus toward trying to predict and describe the future. While I was developing creative persuasion strategies to sell everything from orange juice to cloud computing, I became a student of human behavior.

The team I used to lead would regularly talk to people and pore over reports from global analytics firms to develop consumer insights. Our goal was to create “personas” that would neatly describe large categories of people in terms of their beliefs, passions, and motivations—no matter how mundane or unexpected.

Why do people pick up the second magazine from the rack instead of the first? Why do they worry about climate change yet still buy bottled water? And why do they mistakenly place so much trust in false information, manipulated media, and fabricated celebrities?

It was this last question that fascinated me most: In a world of near-perfect information, why do certain people hold such power to influence us despite sometimes being demonstrably fake? We trust and follow people who are famous simply for being famous, or believe in the experiences of perfect strangers who post product and experience reviews online. We get duped over and over again by self-serving politicians and fame-chasing celebrities.

Thanks to the internet, we have plenty of resources that should allow us to instantly debunk any half-truth or anyone peddling half-truths. Fact-checking is at our fingertips. Despite this easy access to information, somehow people continue to be easily and deeply manipulated on a daily basis.

This invisible force is a potent fixture of our culture, but it isn’t new. Writers have been exploring and imagining its effect for much of the past century.

In Manipulation We (Often) Trust

In 1928, in his seminal book Propaganda, Edward Bernays described the “conscious and intelligent manipulation” of the masses by governments, mostly achieved through imperceptible methods of persuasion designed to keep citizens in line.

Nearly a quarter-century later, noted science fiction luminary Frederick Pohl imagined a future where advertising agencies manipulated public perceptions and capitalism ruled the world in his dystopian novel Space Merchants. Both believed outside entities like governments or organizations shaped what we believe to further their own ends.

In 1970, Alvin Toffler extended this idea to suggest individuals were influencing us, too. He used the term “vicarious people,” such as artists, television personalities, and even fictional characters, to describe the outsized effect that both people and fictional characters were having on our identities and personalities. We model our behavior after theirs and increasingly use their examples to moderate our own beliefs and shape who we are.

As politicians preach more xenophobia, online influencers chase views, and the media curates sensationalism, we the people get assaulted by the fake all around us. And sometimes we reflexively create it ourselves through what we share online.

How can we live in a future where we might overcome—or at least better manage—this parade of fake personalities to become better versions of ourselves instead of indulging our darker impulses? To start, we will need to more deeply understand the nuances behind it. I have spent considerable time trying to do exactly that, usually by doing something that most futurists are loathe to do: focusing primarily on the present.

If you want to read the rest of my chapter, you can download the entire excerpt here >>

Buy your copy of the full book here >>