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Author: Brad Johnson

Brad Johnson is an author and blogger who helps writers discover their niche, build successful habits, and quit their 9-5. His books include Ignite Your Beacon, Writing Clout and Tomes Of A Healing Heart. For strategic content and practical tips on how to become a full-time writer, visit: BradleyJohnsonProductions.com.

What’s the most intriguing marketing advice you’ve discovered this year?

https://www.socialmediaexaminer.com/how-to-persuade-science-marketers-need-to-know-jonah-berger/

Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, I interview Jonah Berger on the Social Media Marketing Podcast. Jonah is a marketing professor at the University of Pennsylvania’s Wharton School and author of […]

The post How to Persuade: The Science Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

The Great Homecoming

On the morning I moved in with Johnny, it rained incessantly. The heat warmed the rain, making the asphalt, the house walls, and even the tiles on the roofs seem to sweat, and a haze overhung the city. It was impossible to ride a bicycle through the streets; you had to get off and push, because the earth itself had turned to liquid.

Seoul was not a labyrinth of the indicative back then, there were only subjunctives and what-ifs; back then it was possible to have and try out numerous different lives, and often one of them would implode: the victims of the marriage fraudsters, who one day would have to defend themselves against lawful spouses, the innocent bigamists who had trusted a forged death certificate, the mix-ups that made children into orphans on a daily basis, the refugees from the North, arriving without any papers, who were branded as communists and persecuted. Back then it was inadvisable to depend upon just one life story, and it had never been easier to acquire several or exchange the one you had for another. Seldom had identity been so fragile; it could be shattered by a piece of paper.

 

Johnny cleared some space for me in his cupboard, where I stored the thin mat and blanket I used for sleeping; initially   I didn’t have even a change of clothes. I left the house early in the mornings, watching out for the landlords in the hallway. The last thing I wanted was to run into them, for Mr Pak wasn’t too pleased that there were now two people living in the room, and only one paying.

At night, Johnny and I sat by the window, smoking and drinking beer, the one bottle which we allowed ourselves each week, and which we drank very, very slowly, to make it last. By daybreak, the final dregs were warm, but we drank those too, because it was still beer even if it was bad beer, and all the while music played on Johnny’s valve radio. The word ‘Zenith’ was embossed on it, above the speaker grille, and the songs it played back were heavenly, heavenly in their acoustic excess. From the neighbourhood outside came the faint sound of voices, the muffled cries of street traders, the faraway drone of car engines, the barely audible buzz of insects. Johnny and I had got ourselves a filed-down, halved grenade as an ashtray, bought from a stall holder who specialized in taking war relics, remnants from the civil war, and transforming them into household items. He also had water buckets made from helmets with welded-up bullet holes, military signs that had been painted over, as well as tea trays made from compressed tin cans (Coca-Cola and Pepsi-Cola were his bestsellers).

From his friend, I purchased a jacket and a pair of trousers that not too long ago had been a soldier’s uniform; after the end of the civil war they had been compelled to turn another colour in one of the numerous dye-works along the Chŏnggye River, for only then would they be acceptable as everyday clothes. You could see them even from a distance, the long washing lines with the sombre-looking, dripping-wet clothes and the large, steaming vat. Once a week, used uniforms were delivered and dyed black (there were innumerable corrupt officers and generals in the military who wanted to make a little something on the side; this profession’s business acumen was legendary). Black was the students’ colour of choice, the dyer explained, and they were his main customers, with the plethora of new universities springing up everywhere he would make a mint; his daughter had to take her entrance exam outside, sitting on a scrap of old newspaper, with the questions next to her on one of the few patches of grass that hadn’t yet been trampled.

He nodded to us and went back to sorting items of clothing, trousers with trousers, jackets with jackets, checking the pockets before the wash. Most were empty, but in one he found a pencil stub, in another some old chewing gum and in another still a small photograph, the portrait of a young woman. He studied it as he stirred the dye with a pole. After the clothes had been immersed in the water for a while, he hung them up to dry on a line he had strung up between the trees and the electricity mast; he burned the photo, along with the chewing gum. The pencil vanished into his trouser pocket.

 

On some evenings, Eve joined us, and we would go to the small bar around the corner that made do with three drinks on the menu, and a home-made radio whose makeshift technology cut every song in half. Next door was the mini-market, where Johnny stocked up his cigarette supply and Eve bought the American gum she was always chewing, yellow Wrigley’s. As soon as we were inside the bar, the owner shut the door behind us and turned the key in the lock; bars weren’t allowed to open after curfew. Then, in the candlelight, we mostly discussed the details of my private life. Every one of these conversations ended with Eve telling Johnny to find a wife for me, and with me protesting in vain until, ultimately, I had no choice but to navigate the debate away from me and into the abyss of politics. ‘Japan,’ I said one night, ‘has been sending thousands of Koreans to North Korea for months now. Have you heard about it?’ Eve shook her head, grimaced and suppressed a yawn, while Johnny nodded eagerly and fished an old newspaper article out of his jacket pocket. He pointed at the headline and said that the campaign was even being advertised in the papers in Japan, ‘the Great Homecoming’ they were calling it, how ridiculous, the Great Homecoming! How many of these home-hungry people were really from North Korea, he said, it could only be a fraction after all, most had been wrenched from their villages in the south during the Second World War and loaded onto Japanese ships as slave labourers, forced to work from the day of their arrival – in mines, in munitions factories – but now the Japanese government wanted rid of them, to avoid having to pay compensation. Johnny spoke quickly, stumbling over his words, he was upset and thought I should be too – but I wasn’t sure what to believe.

I had heard that North Korea was doing better economically than the South, that the recovery was progressing rapidly, that there were jobs, that Pyongyang was now modern and clean. I had been told all this by my neighbour in Daegu, who had disappeared soon after along with his entire family. I wondered whether he had been lying or telling the truth. Why shouldn’t things be better in the North than here? It had been richer than the South even before the division; it had the natural resources, the industrial plants. Perhaps the politicians living there were more intelligent, more competent? I thought all of this, but didn’t dare say it out loud; Rhee’s spies were everywhere.

‘Those communist pigs can’t just kidnap our people,’ Johnny blurted out, ‘the president has to do something about it.’ ‘What, Rhee?’ I interrupted him, ‘the man who refused to take them in when Japan declared them to be foreigners and took away their rights? He could have brought them to the South, remember! Kim Il-sung just got there first.’

Eve looked around hastily; I had raised my voice. She took the chewing gum out of her mouth, disposed of it in a tissue and looked at me, then at Johnny. ‘What would you know,’ muttered the latter, turning his attention  back  to drinking his soju.

 

For three months I searched in vain for work. I did the rounds of the same shops at the South Gate Market, in Namdaemun, the part of Seoul which is closest to the main station and therefore offers ample opportunities for stealing and working, for little jobs with which one can earn some small change, enough for a meal. The market had reopened just a few years before, having burnt down during the Korean War; prior to that, until 1945, it was out of bounds to Korean vendors. It snaked its way through numerous side streets and alleyways, and everyone who set foot in this quarter had come either to buy or sell something. There was no real entrance, nor exit; the market began suddenly and stopped again just as suddenly, and it was never closed, especially not at night, when smuggled goods were brought out and offered in hushed tones, when the murmured lists of products and prices would drift from dark corners, and haggling was conducted at a whisper. As soon as a policeman or government spy approached, recognizable by the very fact that no one recognized them, the wares would disappear back into the darkness, and the candles, flickering on the stalls just moments before, were extinguished.

Dried squid and seaweed dangled from the roofs, barley and rice grains shimmered in hip-height sacks like tiny golden and white pearls, watermelons and honeydew melons lay in woven baskets. Suddenly, the light bulb that had illuminated an entire section of the street exploded, and for a second every- thing went still and I was liberated from my eyes; I sniffed my way through the market, groping past the spices, the chilli peppers, whose herbal, spicy scent never left this part of the city, past the ginger roots and cinnamon bark, past the black peppercorns and freshly roasted sesame seeds. I could hear thin rice-flour flatbreads being fried, the vegetables and the dough hissing in the hot pan, and finally my eyesight awoke again, revealing the little blue flame of the gas cooker in front of the tin containers where the marine creatures lived: the sea bream, scabbard fish, mackerel, sea urchins and spider crab which hadn’t yet been sold.

I felt safe after dark, when my gaze didn’t get lost in the flood of images; in daylight I was constantly losing my bearings because my feet followed my eyes. The streets were lined with little shops beneath long black awnings with white lettering; in the middle of the road sat the merchants, farmers’ wives and children, they crouched on the floor and offered their wares, their baskets filled with potatoes, sweet potatoes, onions, garlic, gherkins, Chinese cabbage, tomatoes, courgettes, peaches, raspberries or apples, depending on the season – in autumn I kept a lookout for my favourite fruit, persimmon. Many of the younger women wore headscarves and caps to conceal their shaven heads; they had sold their hair to wig- makers. These could be seen at the market too, usually in conversation with their customers or the sellers, women who didn’t look up if anyone came close to them, but then again hardly anyone did, not even the boys foraging for glass bottles in the mountains of rubbish that formed between the shops and on the paths, in order to wash them and sell them on. Whenever a truck drove through the market to bring a fresh delivery, old women and children went in pursuit, collecting whatever had fallen to the floor. Some even tried to swipe the fruit and vegetables directly from the loading bay, and were chased away. The same men would later devour the meals that these women had prepared, then, the next time, drive them away just as mercilessly as before.

I saw veterans who had lost both legs in the war, and now navigated their way through the narrow alleyways on a board with wheels strapped to it, balancing a plastic bowl for alms between their teeth; little old women who chewed and sucked on long pipe stems, clapping their hands and singing loudly whenever they spotted an American in their labyrinth who seemed to need Korean money; old men huddled over a small square table playing janggi; vendors who had fallen asleep over their wares and were being robbed blind by everyone who had noticed: the socks, undergarments and undershirts would turn up in another corner of the city, in another neighbourhood, beneath a bridge in the north, or in the slums in the west. Nothing disappeared forever in Seoul; objects had a longer life expectancy here than people.

I didn’t find what I was looking for. At the beginning of October, when the trees were slowly beginning to change colour, a street trader told me to make enquiries on the other side of the city, at the East Gate. He said that factories and workshops were cropping up near the Chŏnggye River, a bicycle factory had opened just recently, and I should keep a lookout for posters; it was five in the morning, and the vendor had just washed his face with cold water from a bucket. Almost as soon as I nodded and turned around, he and the other merchants all emptied their buckets as if on command, and I suddenly found myself stood in a raging river.

 

Photograph © Gary Millar

The post The Great Homecoming appeared first on Granta.

What’s the most helpful marketing tip you’ve uncovered from this post?

https://econsultancy.com/the-best-digital-marketing-stats-weve-seen-this-week-71/

In this edition we’ll be looking at data on DOOH, fake reviews, mobile payments and lots more.

Before we get going, make sure to take a look at our Internet Statistics Database for additional marketing insights.

Contextually relevant DOOH campaigns experience a 17% lift in audience response

A collaborative report from JCDecaux, Clear Channel and Posterscope was released this week, in which it was claimed contextual relevancy in DOOH campaigns has the ability to improve audience response by an average of 17%. The in-depth study was formed of three parts, analysing initial brain response, the ability to recall an ad to mind, and any resulting purchase behaviours.

The first-stage data found that displaying an ad at a relevant time of day or day of the week caused an average 12% increase in brain response from consumers. Meanwhile, location-based ads (such as those relating to the current weather) saw an average 18% increase. Brands that combined both of these contexts together in one ad saw the biggest and most effective uplift of 32%.

When considering viewers’ recall abilities, the study revealed a 17% average improvement in spontaneous ad awareness and a longer overall amount of time spent observing an ad (+6%).

Consequently, the use of such dynamic DOOH ads resulted in a 16% growth in sales compared to a control study featuring no OOH. By comparison, a modest 9% sales growth occurred when consumers were exposed to a traditional non-dynamic creative campaign vs. no OOH.

Glen Wilson, MD at Posterscope commented on the findings:

“We’ve always believed in the power of dynamic and seen amazing results from those clients that have embraced it.  This research proves beyond doubt that dynamic campaigns work, delivering on effectiveness and engagement, but perhaps most importantly, generating an uplift in sales.”

The best digital marketing stats we've seen this week March 6th 2020

The rise of programmatic outdoor: what advertisers need to know

The average UK consumer wasted £63 on purchases driven by unreliable reviews in 2019

According to a report from Trustpilot, the average UK consumer wasted £63 on purchases driven by unreliable reviews in 2019.

In the UK, 90% of consumers said that they look at reviews before deciding to purchase a product, proving the extent of the influence they have on the overall customer journey to conversion. In fact, respondents from the region cited positive customer reviews as a key purchase driver, second only to the reliability of the product and service.

When it comes to trustworthiness, ratings and reviews are also ranked second – just behind direct advocacy from family and friends. However, the study suggests that consumers are becoming aware of the prevalence of fake feedback, instead making more purchase decisions based on perceived authenticity rather than perfect 5-star reviews across the board.

As a result, 62% of UK respondents said that they would prefer to buy from a company that has made a small mistake and responded quickly to it than one that seems to never have made a mistake at all. The same percentage also admitted that they were not immediately won over by 5-star reviews, instead opting to do more research into the brand before committing to a purchase.

As customer attitudes towards authenticity become more sceptical, perhaps the amount of money wasted on products driven by unreliable reviews will decline over time.

Ratings and Reviews Best Practice Guide

Mobile/digital wallets predicted to make up 52% of global ecommerce payments by 2023

New research conducted by FIS Global predicts that mobile/digital wallets will make up 52% of online payments by 2023. Meanwhile, the global ecommerce market is also expected to see an increase of 53% during the same time period, valuing it at a whopping $5.9 trillion.

It’s not just online shopping experiencing this surge in digital wallet payments, however – it’s quickly becoming the norm for everyday instore purchases too. Twenty-two percent of transactions in physical retail stores were completed using a mobile/digital wallet in 2019, an uplift from 16% in 2018.

It is interesting to note the surge in popularity of ‘buy now, pay later’ schemes over recent years, driven by consumer demand and expectations. Consequently, the data from this study indicates that it will be the fastest-growing payment preference over the next five years, rising at a 28% compound annual rate. Currently, the EMEA region are leading the way when it comes to the use of buy now pay later schemes at 5.8% of all ecommerce purchases, while North America comprises under 1%. Both are expected to rise significantly over the coming years.

These statistics emphasise the importance that brands (which haven’t yet done so) must begin offering this payment method and the use of digital wallets or risk being left trailing behind their competitors.

US marketers identify ‘trusting relationships’ as customers’ top priority for 2020, overtaking ‘excellent service’

Marketers have predicted that ‘trusting relationships’ will be consumers’ top priority for 2020, overtaking ‘excellent service’, according to the latest edition of The CMO Survey.

Twenty-seven percent of 2631 US marketers surveyed agreed in February that ‘trusting relationships’ are more important to customers now than they were in August 2019 (scoring 19.4% at the time). Instead, ‘excellent service’, which ranked as the highest priority in August with 26.5%, was knocked off the top spot as it declined to 24% according to the most recent 2020 data.

The CMO Survey Feb 2020, top customer priorities

Chart via The CMO Survey

As a result, 67.7% of respondents predict that improved customer retention will be on the horizon for brands that focus on the highest priorities determined, instigating increased customer loyalty.

Furthermore, the pressure to offer customers the lowest price appears to have waned significantly. In fact, it was the only priority that experienced a year-on-year drop out of all five measured – 21.3% in February 2019 to 10.4% in February 2020. This suggests that shoppers are becoming more concerned with issues such as product quality and customer service than bagging a bargain, as reflected in other reported trends in purchase behaviour.

Short guide to trust, transparency and brand safety

Fashion Nova ranks as highest spender on Instagram influencer marketing in 2019

Insight from influencer analytics tool Instascreener claims that Fashion Nova spent a cool $40m on Instagram influencer marketing in 2019, the highest investment from any advertiser on the social platform that year. Other top spenders on such ads in 2019 include Flat Tummy Co ($13m), Ciroc ($11m) and Walmart (9m).

Fashion Nova, the global online fashion brand, has 17.4m followers on Instagram at the time of writing, and is particularly well known for its celebrity endorsements and collaborations. One such advocate is Kylie Jenner, who reportedly charges an average of $1.2m per Instagram ad. No wonder, then, that the brand doesn’t seem to be afraid of splashing the cash.

//www.instagram.com/embed.js

However, despite ranking top for spending, Fashion Nova didn’t even make the top ten when it came to authentic user engagement on the platform. Instead, Audi took that crown with an impressive 9.3% engagement rate from its sponsored posts, while Sambazon and Clearblue ranked second and third at 8.7% and 8.2% respectively.

Meanwhile, the total Instagram influencer marketing spend in US and Canada reached in $434m in Q4 2019, up from $234m in the equivalent quarter in 2018, according to the data.

Corona beer’s “Buzz” suffers thanks to coronavirus

New research by YouGov has found that brand sentiment around Corona beer has declined sharply in the midst of the coronavirus outbreak.

Despite having absolutely nothing to do with the illness (apart from an unfortunate similarity in name), reports have widely circulated that consumers are now averse to buying Corona beer as a result of a perceived link with the virus – or perhaps just an aversion to jokes being made about the link.

While many of these statistics have been misreported, they do appear to have had a real impact on brand perception for Corona beer. YouGov’s “Buzz” score – which measures whether consumers have heard something positive or negative about a brand – for Corona Extra beer has seen a significant decline as news about coronavirus has spread. It is now at a record low of 51, from a score of 75 at the start of January.

YouGov Corona beer purchase intent

Data via YouGov

YouGov also reported that purchase intent for Corona beer has hit its lowest level in two years, although it admits that “the summer-y beverage which is closely associated with beach holidays does see substantial seasonal fluctuation.”

Constellation Brands, the parent company which owns Corona beer, has denied that the continuing news coverage of the virus is having an impact on its revenue. While reports have surfaced of Corona’s parent brand experiencing its lowest sales quarter in a decade following the outbreak, this is linked to a sales slump in China due to fewer people venturing out in public – rather than the name of the beer.

Novel coronavirus outbreak: how Clorox and Lysol are using rapid-response marketing

The post The best digital marketing stats we’ve seen this week appeared first on Econsultancy.

How will you implement the knowledge from this post?

http://feedproxy.google.com/~r/TheWritePractice/~3/KIOw7AZ_VP4/

As writers, we know reading is a fundamental part of our practice. We’re encouraged to expose ourselves to new writers, texts, words, and ideas. But do you ever find yourself reading something and wondering, “What am I looking for? How can I learn from this writer?”

How to Find the Best Fiction Writing Exercises in Your Favorite Novel

Writing practice is at the heart of everything we do here at The Write Practice. Every week, we share new fifteen-minute fiction writing exercises to help you practice and grow as a writer.

But what if you could build your own fiction writing exercises? What if you could find something you love in a story someone else has written, and then practice how to recreate that yourself? What if you could take the lead in your own growth as a writer and learn from your favorite stories and authors?

You can! Here are three steps to help you analyze any text to learn its secrets and apply its lessons. 

First, Choose a Book to Study

Developing writers often love to read, but they don’t know how to move beyond the reader experience of a text to analyze how a writer is creating an effect. 

Not every text begs analysis, of course. When I’m after a quick pleasure read at the beach or a fast-paced thriller to help me escape the mundane, I don’t want to slow down to unpack a writer’s method. 

But when I am trying to get better as a writer, I need to choose some texts that can teach me. Depending on your goals, you might choose a writer you admire, a reader-favorite in a genre, or a classic novel.  I think it helps if you’ve read the text through at least once, so you aren’t trying to grasp the basic premise of the scene or section.

3 Steps to Learn From a Book

Once you’ve chosen a text, try these three steps to help you learn a text’s secrets and apply them to your own writing with fiction writing exercises. 

1. Describe what you see

First, narrow your focus. If you want to get better at dialogue, choose a dialogue-heavy scene. If you want to improve your ability to write suspense, choose a chapter or scene that had you captivated until the end. 

Read the scene or chapter slowly, pencil in hand. You can record your notes in the margins or in a notebook. Read a paragraph, section, or page and then stop and describe what you see related to your area of focus.

For example, in a fast-paced scene, do you notice how the dialogue is clipped? Are the sentences short? 

See if you can describe the various parts of the scene. What are the characters doing before and after they speak? When does the scene begin? Where does it end? 

2. Ask why and how questions

Once you have a good list describing what you noticed, ask why and how.

If you noticed the dialogue sentences are clipped and short, even fragments in places, ask yourself why, My guess is that those short sentences speed the pace to keep the reader engaged. But maybe they reflect how the character speaks differently under pressure, revealing insecurity. 

There are no wrong answers—only defensible ones. Try to come up with multiple reasons for how a writer is creating the effect or why they are crafting a scene this way. 

Also, here’s a shortcut for this step: ask yourself what the story’s genre is.

Genre dictates a number of choices for writers. A thriller will almost always have someone racing against a literal or metaphorical clock. A mystery will have a dead body or puzzle, usually in the first quarter of the book.

Notice the patterns you see related to the genre and ask yourself how they propel the story forward.  

3. Apply the lesson

Now that you have a good list of description and some great questions or observations about how and why a scene is developed, it’s your turn. Choose one of the sections you analyzed. It might be a paragraph, a page, or a scene. 

Practice recreating the effect in your own style and voice. You can create a character composite or swap in a character from your work in progress. If your analysis revealed short, clipped dialogue, write short sentences. If your analysis showed a clever technique for character description, try it out using your own details. 

There’s no wrong way to do it. All developing writers mimic the greats as they find their own voices. Don’t be afraid to learn from authors you love, using their work as a model. 

Practice Is Key

It’s one thing to read books you love. It’s another thing entirely to write books you love, books that can hold their own on the shelf next to your favorite authors.

But if you study your favorite books and create fiction writing exercises to practice the techniques they use to capture your imagination, you can recreate those experiences for yourself. Better yet, you can build on them to create something new and innovative, something readers can’t put down.

Pull a book off your shelf, study it, and create a way to practice what that author’s done. How will their skill weave its way into your writing?

Have you used a similar process to learn from other authors? What helps you learn from the books you read? Share your ideas in the comments

PRACTICE

Set the timer for fifteen minutes. Choose a paragraph or short section of a book or story you love (you could even choose a short exchange on a tv show or film!). Not sure what to pick? Read the first chapter of Pride and Prejudice here.

Then, describe what you see as you read or view it. Ask and answer those how and why questions:

  • What makes it work?
  • Why does the author choose these details?
  • How did she speed up or slow down the pace here? 

If there’s any time left on your timer, try writing something in a similar style or using the same techniques. 

It may feel clunky or uncomfortable at first, but play with it and have fun. Share the story you chose and the observations you made (and your own application of the technique, if you have time to write!) in the comments below.

Be sure to leave feedback for your fellow writers! In fact, why not try practicing one of the techniques they share?

The post How to Find the Best Fiction Writing Exercises in Your Favorite Novel appeared first on The Write Practice.

What’s the most helpful writing tip you’ve found from this post?

http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/UUWwmjcYbws/

2020 March 6 SEMrush Chart

2020 March 6 SEMrush Chart

More vertical marketplaces are dotting the B2B landscape
There are more than 70 B2B vertical industry marketplaces today comprised of over 13 industries, and due largely to millennial business buyers, the number is expected to grow, according to recent-released report data. Digital Commerce 360

[youtube https://www.youtube.com/watch?v=BMdPqW7K9Wo&w=560&h=315]

3 Secrets To B2B Marketing Success: Winning Inside To Win Outside
A recent study examining brand purpose within B2B showed that 73 percent of purpose-centric employees are satisfied and see output some 100 percent higher, while inspired workers exhibit even higher output, at 225 percent — several findings in a recent Association of National Advertisers (ANA) report. Forbes

LinkedIn Begins Internal Testing of Its Version of the Stories Format
LinkedIn (client) has conducted internal trials of its own professional business flavor of the popular Stories content type, with the new conversational format test aimed at eventually augmenting conversations on the Microsoft-owned platform. Adweek

Creating The Most Authoritative Content
Brand trust and what makes content authoritative were the focus in a recently-released study of interest to digital marketers, also exploring how such things as the sourcing of logos, design style, and differences in methodology affect trust. BuzzStream

Google Trends and Tenor Team up on New GIF Trends Tool
GIF platform Tenor has teamed with Google Trends with a joint trends utility that aims to make GIF searches easier and more relevant by pulling trend information from Google’s data sources. Social Media Today

Chief Outsiders’ CMO Survey Reveals 2020 Digital Marketing Trends
Online video, blogging and case studies represent the leading three content priorities among CMOs, while 88 percent of a group of Fortune 500 CMO consultants in a recently-released survey also said that keeping up with advances in technology is a top challenge. Chief Marketer

2020 March 6 Statistics Image

Facebook Messenger ditches Discover, demotes chat bots
Facebook has rolled out a new more efficient version of its Messenger app, including several changes that seek to place greater focus on swiftness, ease-of-use, and Stories, while removing its Discover tab and de-emphasizing the platform’s chat-bots, the social giant recently announced. TechCrunch

CX Is Broken: Five Takeaway’s From NTT Ltd’s 2020 Customer Experience Benchmarking Report
While over 81 percent of businesses in a recently-released customer experience (CX) report say that they see CX providing a competitive edge, only 14.4 percent say it’s already a crucial strategy within their organization — one of several take-aways of interest to digital marketers in the annual Customer Experience Benchmarking Report. Forbes

Google tops Facebook, Instagram in e-commerce activity, study finds
When it comes to e-commerece performance Google leads both Facebook and its Instagram platform, with paid search ads on Google converting at 2.7 percent, Facebook at 1.5 percent and Instagram at 0.8 percent, according to newly-released report data from Oribi. Mobile Marketer

The Content Characteristics of High-Performing Blog Posts
Blog posts featuring numerous lists generally outperform those with no lists, while posts with headlines that include how-to elements and questions also perform better — two of numerous findings from a recently-released SEMrush study of interest to digital marketers. MarketingProfs

Vimeo Create launches to give SMBs access to video marketing tools
Vimeo has launched its marketing platform Vimeo Create to SMB marketers, including video creation, stock photo and video content, and other features, the firm recently announced. Marketing Land

Google mobile-first indexing to be applied to all sites within a year
Google expects to fully implement its mobile-first indexing initiative within six to twelve months, and has begun sending nudge email via Google Search Console to site owners who haven’t yet switched, the firm recently announced. Search Engine Land

ON THE LIGHTER SIDE:

2020 March 6 Marketoonist Comic

A lighthearted look at customer-centric culture by Marketoonist Tom Fishburne — Marketoonist

Travelocity’s first campaign from new AOR suggests there’s no place like gnome — AdAge

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Top 15 Growth Marketing Speakers — ReadWrite
  • Ashley Zeckman / TopRank Marketing — Influencer Marketing Strategy in 2020: What You Need to Know [2 Infographics] — MarketingProfs
  • Lee Odden — Ceros Announces Speakers for Experience Matters 2020 — PR Newswire (client)
  • Lee Odden — Influence Marketing in the B2B Sector, Lee Odden, AQ’s Blog & Grill — AQ’s Blog & Grill

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you’ll return again next week for a new array of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: B2B Brand Purpose, LinkedIn’s New Stories, CMO & Authoritative Content Reports, & B2B’s Expanding Verticals appeared first on Online Marketing Blog – TopRank®.

Hit the love button if you like this info!

http://feedproxy.google.com/~r/TheWritePractice/~3/KIOw7AZ_VP4/

As writers, we know reading is a fundamental part of our practice. We’re encouraged to expose ourselves to new writers, texts, words, and ideas. But do you ever find yourself reading something and wondering, “What am I looking for? How can I learn from this writer?”

How to Find the Best Fiction Writing Exercises in Your Favorite Novel

Writing practice is at the heart of everything we do here at The Write Practice. Every week, we share new fifteen-minute fiction writing exercises to help you practice and grow as a writer.

But what if you could build your own fiction writing exercises? What if you could find something you love in a story someone else has written, and then practice how to recreate that yourself? What if you could take the lead in your own growth as a writer and learn from your favorite stories and authors?

You can! Here are three steps to help you analyze any text to learn its secrets and apply its lessons. 

First, Choose a Book to Study

Developing writers often love to read, but they don’t know how to move beyond the reader experience of a text to analyze how a writer is creating an effect. 

Not every text begs analysis, of course. When I’m after a quick pleasure read at the beach or a fast-paced thriller to help me escape the mundane, I don’t want to slow down to unpack a writer’s method. 

But when I am trying to get better as a writer, I need to choose some texts that can teach me. Depending on your goals, you might choose a writer you admire, a reader-favorite in a genre, or a classic novel.  I think it helps if you’ve read the text through at least once, so you aren’t trying to grasp the basic premise of the scene or section.

3 Steps to Learn From a Book

Once you’ve chosen a text, try these three steps to help you learn a text’s secrets and apply them to your own writing with fiction writing exercises. 

1. Describe what you see

First, narrow your focus. If you want to get better at dialogue, choose a dialogue-heavy scene. If you want to improve your ability to write suspense, choose a chapter or scene that had you captivated until the end. 

Read the scene or chapter slowly, pencil in hand. You can record your notes in the margins or in a notebook. Read a paragraph, section, or page and then stop and describe what you see related to your area of focus.

For example, in a fast-paced scene, do you notice how the dialogue is clipped? Are the sentences short? 

See if you can describe the various parts of the scene. What are the characters doing before and after they speak? When does the scene begin? Where does it end? 

2. Ask why and how questions

Once you have a good list describing what you noticed, ask why and how.

If you noticed the dialogue sentences are clipped and short, even fragments in places, ask yourself why, My guess is that those short sentences speed the pace to keep the reader engaged. But maybe they reflect how the character speaks differently under pressure, revealing insecurity. 

There are no wrong answers—only defensible ones. Try to come up with multiple reasons for how a writer is creating the effect or why they are crafting a scene this way. 

Also, here’s a shortcut for this step: ask yourself what the story’s genre is.

Genre dictates a number of choices for writers. A thriller will almost always have someone racing against a literal or metaphorical clock. A mystery will have a dead body or puzzle, usually in the first quarter of the book.

Notice the patterns you see related to the genre and ask yourself how they propel the story forward.  

3. Apply the lesson

Now that you have a good list of description and some great questions or observations about how and why a scene is developed, it’s your turn. Choose one of the sections you analyzed. It might be a paragraph, a page, or a scene. 

Practice recreating the effect in your own style and voice. You can create a character composite or swap in a character from your work in progress. If your analysis revealed short, clipped dialogue, write short sentences. If your analysis showed a clever technique for character description, try it out using your own details. 

There’s no wrong way to do it. All developing writers mimic the greats as they find their own voices. Don’t be afraid to learn from authors you love, using their work as a model. 

Practice Is Key

It’s one thing to read books you love. It’s another thing entirely to write books you love, books that can hold their own on the shelf next to your favorite authors.

But if you study your favorite books and create fiction writing exercises to practice the techniques they use to capture your imagination, you can recreate those experiences for yourself. Better yet, you can build on them to create something new and innovative, something readers can’t put down.

Pull a book off your shelf, study it, and create a way to practice what that author’s done. How will their skill weave its way into your writing?

Have you used a similar process to learn from other authors? What helps you learn from the books you read? Share your ideas in the comments

PRACTICE

Set the timer for fifteen minutes. Choose a paragraph or short section of a book or story you love (you could even choose a short exchange on a tv show or film!). Not sure what to pick? Read the first chapter of Pride and Prejudice here.

Then, describe what you see as you read or view it. Ask and answer those how and why questions:

  • What makes it work?
  • Why does the author choose these details?
  • How did she speed up or slow down the pace here? 

If there’s any time left on your timer, try writing something in a similar style or using the same techniques. 

It may feel clunky or uncomfortable at first, but play with it and have fun. Share the story you chose and the observations you made (and your own application of the technique, if you have time to write!) in the comments below.

Be sure to leave feedback for your fellow writers! In fact, why not try practicing one of the techniques they share?

The post How to Find the Best Fiction Writing Exercises in Your Favorite Novel appeared first on The Write Practice.