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Author: Brad Johnson

Brad Johnson is an author and blogger who helps writers discover their niche, build successful habits, and quit their 9-5. His books include Ignite Your Beacon, Writing Clout and Tomes Of A Healing Heart. For strategic content and practical tips on how to become a full-time writer, visit: BradleyJohnsonProductions.com.

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https://www.socialmediaexaminer.com/6-costly-facebook-ad-mistakes-and-how-to-fix-them/

Want better results from your Facebook ad campaigns? Are you making one of these six mistakes that could reduce your Facebook ad results? In this article, you’ll discover six Facebook advertising mistakes and how to fix them. #1: Mistake: Facebook Ads Aren’t Aligned With a Funnel The biggest mistake that Facebook advertisers make on the […]

The post 6 Costly Facebook Ad Mistakes and How to Fix Them appeared first on Social Media Marketing | Social Media Examiner.

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https://www.socialmediaexaminer.com/6-costly-facebook-ad-mistakes-and-how-to-fix-them/

Want better results from your Facebook ad campaigns? Are you making one of these six mistakes that could reduce your Facebook ad results? In this article, you’ll discover six Facebook advertising mistakes and how to fix them. #1: Mistake: Facebook Ads Aren’t Aligned With a Funnel The biggest mistake that Facebook advertisers make on the […]

The post 6 Costly Facebook Ad Mistakes and How to Fix Them appeared first on Social Media Marketing | Social Media Examiner.

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http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/nj2o8a4aF6M/

COVID-19 B2B Marketing

COVID-19 B2B Marketing

You’ve read the news, seen the reports, remarkable real-time graphs and updates from the CDC. Virtually all industry conferences are cancelled or postponed, major sporting events are postponed, most schools and many stores are closed and just about any venue for large crowds from malls to theatres are as empty as the toilet paper aisle at Target.

COVID-19 is serious business and is undoubtedly having an impact on business. Should it stop companies from marketing to other businesses?

We all have an obligation to make the changes necessary to minimize COVID-19 transmission through closures, postponements and having employees work from home like we just implemented at TopRank Marketing this week along with many other companies.

While there will be a period of adjustment, these changes do not mean the work stops. It doesn’t mean companies don’t need information, solutions, support, products and services. The evolving environment we find ourselves in presents new challenges and opportunities to be even more relevant and useful for clients.

While some companies may be distracted or paused in some of their efforts to find solutions, that only means marketing needs to do a better job of providing best answer content in formats that are relevant in the new environment: virtual events, video conferencing, podcasts, webinars, interactive content, recorded video, live streaming and other forms of online engagement. Virtual reality or direct mail are considerations as well.

During this time of transition, it’s also important that marketers review their planned advertising, social and marketing messages to be appropriate to what customers are dealing with right now. Publishing marketing messages as if everything is normal will not resonate or be useful.

Additionally, opportunities may reveal themselves either through data or consumer behavior, like the efforts to encourage gift card purchases from local businesses that will lose foot traffic. A few additional tips for B2B marketers include:

  • Stay in close contact with your customers. Learn what you can do to better support them, anticipate changes and offer resources.
  • Make sure your brand digital channels are up to date including website, blog, social network profiles, and Google My Business listings.
  • Commit to video – convert marketing message activities to video and if you have live video access on LinkedIn for execs or your brand – start using it now.
  • Optimize your digital channels: Refresh SEO, social, online advertising and influencer efforts. Identify what is working and reallocate resources and budget as appropriate.
  • Reinforce efforts and communications to support community, employees and customers affected through supply of resources, technology or expertise.

Marketers focused on being the best answer for their customers are agile and understand the importance of being responsive to changes, even as large as the Coronavirus pandemic. Being responsible to the health and safety of employees, customers and community should be the top priority while also understanding that the need for information and solutions might slow or change but not stop. We still need to do our jobs and provide useful information, we just need to do it differently.

 

The post Should COVID-19 Stop B2B Marketers From Marketing? appeared first on Online Marketing Blog – TopRank®.

Get Paid to Hunt for Spelling and Grammar Errors: 7 Places to Find Proofreading Jobs

“Are you any good at proofreading?”

I was a second grade teacher at the time and the man asking me was the grandfather of one of my students. He was also, as it turned out, a science fiction author with a huge fan following.

“Yes, actually, I am,” I replied. I was born for it.

The next week, Grampa showed up at school with a cardboard box containing a 300-something page manuscript, a pad of tiny sticky notes and a blue ballpoint pen.

I left the teaching profession in 2010 and started writing in 2011. I had been proofreading for Grampa since 2006. In 2018 I decided I wanted to make a real go at freelance proofreading. I had the spelling, grammar and punctuation skills, but after Grampa’s sticky-note system, I knew I needed practice doing it electronically.

I did some research and found Caitlin Pyle’s Proofread Anywhere. Through the course, I gained some new skills, picked up resources I needed and became a thousand times more confident that I could actually do this. 

Two years later I’m working steadily at a pace perfect for me. I’ve found my niche market, regularly bring on new clients and I’m watching my income increase steadily. (And yes, I still proofread for Grampa, but now he’s a paying client.)

How to find proofreading jobs

Looking for online proofreading jobs?

Before we tell you where to find proofreading jobs, there are some steps you can take to ensure you’re set up for success.

Get training

Look. I get it. For years, I was a school spelling bee champ. I cringe when I see apostrophes used for a plural. I’m that person people hate in online comment sections because I refuse to take a post seriously when there are a ton of spelling mistakes. 

But I also knew I needed some fine tuning (When to use a semicolon, anyone?). You may have been a champion at sentence diagramming, but there are way too many grammar rules. No one can know them all. 

A course like Proofread Anywhere can give you the practice, skills and resources you need to be a top-quality proofreader.

Build a portfolio

You can’t get a job without experience, but you can’t get experience without a job. Gah! 

If you’re willing to do a little free work to build your proofreading portfolio, head over to Project Gutenberg. Project Gutenberg takes print books with expired copyrights and puts them into ebook form, and they need a lot of volunteers to help proofread them all. 

If you know someone who owns a website, ask if you can proofread it for them. It all adds up!

Know your worth

I cannot stress this enough! Twenty years ago Stacy Brice of AssistU said to me, “People will pay you whatever you think you are worth.” Truer words were never spoken. 

Does this mean you should start out at the highest end of the scale? No. But don’t sell yourself short, either. 

The EFA has a comprehensive rate chart for editors and proofreaders. It’s a great place to start. 

Decide what you want to be paid, and stick with it. It may mean taking a pass on projects from time to time, but you’ll have a fatter bank account in the long run.

7 places to look for proofreading jobs 

You’ve gone through training. You’ve set your rates. You’ve built your website. You’re ready. 

Where are the clients? When you start looking for proofreading jobs online, you will encounter a lot of companies that are services for writers. All of them require applying and setting up an account. 

Some are free, some take flat fees and some take a percentage of your sales. 

Below are seven online companies that help you help writers put their best work into the world. I have listed them in order of cost to you, which tends to be proportional to the experience required and the fees you’ll collect from your clients. 

1. Fiverr 

If you’re brand new to proofreading and looking to build your portfolio, Fiverr is a great place to get started.

Fiverr is an online freelance platform that connects talented professionals with writers in need of editing and/or proofreading.

You create a free account, where you become a “seller” and create “gigs” for yourself. It’s a hip way of saying you create a profile for yourself and get added to their directory, where clients can seek you out. You will compete against other proofreaders for work. The more projects you complete with high satisfaction ratings, the more projects you’ll snag.

You may not get paid the big bucks here, and you may have to navigate authentic jobs vs. shady job, but most places for finding proofreading work either have a big fee or have lots of hoops to jump through and require a lot of experience.

Fiverr is free to join and can be a really good way to get your feet wet and start building a portfolio.  They will also act as a go-between and ensure you get paid. You will set your own rate, but Fiverr keeps 20 percent of what you bill.

Experience level: Ideal for those just starting out

Cost to join: Free

The company’s take: 20%

2. Upwork

Another good option for beginners is Upwork.

As with Fiverr, it is an online freelance platform where you will compete against other proofreaders for work. You set your own rate, and Upwork acts as a buffer between you and your client to make sure you are paid.

On Upwork, you are invited to bid on jobs, and they have a slightly more complex billing system than Fiverr.

Upwork keeps 20 percent for the first $500 you bill a specific client, 10 percent if you earn between $500.01 and $10,000 with that client, and 5 percent if the amount exceeds $10,000.

Note that this does not include all of your billings, rather it is for amounts paid to an individual client. The better your ratings, the more projects you’ll be able to bid on.

Again here, you may not make the big bucks, but a lot of people who go through the Proofread Anywhere course use Upwork and Fiverr to start building a portfolio and earn money. Eventually you may find you’ve got a nicely padded bank account. A fellow graduate recently announced she’d hit the $10k mark!

Another advantage to Upwork is the how-to videos that help you learn how to search for the right work, how to bid, how to write contracts, and more. What you learn there translates to the rest of the freelancer world, so why not take advantage?

Experience level: Ideal for those just starting out

Cost to join: Free

The company’s take: Upwork keeps 20 percent for the first $500 you bill a specific client, 10 percent if you earn between $500.01 and $10,000 with that client, and 5 percent if the amount exceeds $10,000

3. Scribendi

Scribendi considers all freelance editors to be independent contractors. If you meet their requirements, you’ll need to fill out a rigorous application, which includes employment history, references and a skills test.

You will pick and choose which projects you want to take on. Scribendi covers a broad range of writing projects, including manuscripts, ESL, academic, business, student,and personal (think resumés and personal documents). Reviewers say they average $15 to $20 per hour.

Experience level: Ideal for proofreaders with a minimum of three years experience

Cost to join: Free

Company’s take: None

4. Reedsy

If you love proofreading full-length manuscripts and have a minimum of 10 published books under your belt as a proofreader, Reedsy might be the place for you.

To sign up, you complete a profile that looks like a cross between an application and a resumé. You will then be required to upload Amazon links to all of the books you’ve worked on. Once your profile is complete, a Reedsy administrator will look over your information and determine whether or not they’ll be able to use you for now. It is a rigorous process, and there is no guarantee you’ll get in. But if you do, it could be well worth it.

Reedsy, like Fiverr and Upwork, takes a percentage of what you bill, but it takes no more than 10 percent. Also, Reedsy limits the number of freelancers from whom a client is allowed to request a bid to five. You won’t be competing with a hundred other freelancers for the same project.

Experience level: Minimum of 10 published books

Cost to join: None

Company’s take: None

5. ProofreadingPal

Are you in graduate school? Do you have a graduate degree and at least five years of proofreading experience?

ProofreadingPal offers proofreading for a wide variety of writing, including business, academic, and books and manuscripts.

Apply to work for ProofreadingPal via the online application the way you would for any other job. Like Reedsy, it is somewhat rigorous, but doesn’t require you to have a minimum of published titles under your belt.

Should ProofreadingPal invite you to continue the application process, you will take a timed test. Do well, and you’re in. You will be an independent contractor, which means they take no fees from you. According to their website, you have the potential to earn between $500 and $3,000 per month. 

Experience level: Minimum of five years of experience with graduate degree

Cost to join: None

Company’s take: None

6. The Editorial Freelancers Association

The Editorial Freelancers Association (EFA) is a membership-driven site requiring annual dues. The dues are a bit steep, but can be worth the investment.

Where other freelance companies either add you to a directory or let you bid on job postings, EFA does both.

When you set up your profile you will be able to choose a number of keywords that will help you show up in a potential client’s search. Clients are also able to browse the directory. There is a members-only area where you can look through job postings, and you can opt to receive daily job postings via email.

You can set your own rates, as the EFA recognizes you as an independent business. Aside from helping freelancers and writers connect, the EFA also offers online classes, many of which are free to EFA members.

(P.S. This is my favorite place for finding proofreading jobs.)

Experience level: Ranges from just starting out to highly experienced

Cost to join: $145 for one year or $260 for two years

Company’s take: None

7. The Internet + networking

I know. It seems broad and oversimplified at the same time. But networking can get you so far!

Join a group for proofreaders on LinkedIn or follow some proofreading related hashtags on Twitter. Join in discussions. Quote the Chicago Manual of Style. Link to Merriam-Webster. Sometimes a proofreader will have a client or potential client who needs work outside the scope of what the proofreader does or has time to do.

If you’ve contributed quality information in discussions about proofreading, you’ll find another proofreader will trust her client with you. My name was mentioned in an article about writing stages and I received a flood of inquiries, most of which led to proofreading jobs, and several of those jobs led to referrals to new clients. 

Is there a blog you love, but it’s filled with mistakes? Reach out and ask if they’d be interested in having your proofread before they post. A quick, high quality job could lead to more work with them. They may refer you to other bloggers to proofread for their sites, as well.

Seriously. Do a good job for the right client and they will tell everybody they know.

No application, no fees, just you, your professionalism, and your knowledge.

This post contains affiliate links. That means if you purchase through our links, you’re supporting The Write Life — and we thank you for that!

Photo via Pixsooz / Shutterstock 

The post Get Paid to Hunt for Spelling and Grammar Errors: 7 Places to Find Proofreading Jobs appeared first on The Write Life.

How will you apply the advice from this post?

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COVID-19 B2B Marketing

COVID-19 B2B Marketing

You’ve read the news, seen the reports, remarkable real-time graphs and updates from the CDC. Virtually all industry conferences are cancelled or postponed, major sporting events are postponed, most schools and many stores are closed and just about any venue for large crowds from malls to theatres are as empty as the toilet paper aisle at Target.

COVID-19 is serious business and is undoubtedly having an impact on business. Should it stop companies from marketing to other businesses?

We all have an obligation to make the changes necessary to minimize COVID-19 transmission through closures, postponements and having employees work from home like we just implemented at TopRank Marketing this week along with many other companies.

While there will be a period of adjustment, these changes do not mean the work stops. It doesn’t mean companies don’t need information, solutions, support, products and services. The evolving environment we find ourselves in presents new challenges and opportunities to be even more relevant and useful for clients.

While some companies may be distracted or paused in some of their efforts to find solutions, that only means marketing needs to do a better job of providing best answer content in formats that are relevant in the new environment: virtual events, video conferencing, podcasts, webinars, interactive content, recorded video, live streaming and other forms of online engagement. Virtual reality or direct mail are considerations as well.

During this time of transition, it’s also important that marketers review their planned advertising, social and marketing messages to be appropriate to what customers are dealing with right now. Publishing marketing messages as if everything is normal will not resonate or be useful.

Additionally, opportunities may reveal themselves either through data or consumer behavior, like the efforts to encourage gift card purchases from local businesses that will lose foot traffic. A few additional tips for B2B marketers include:

  • Stay in close contact with your customers. Learn what you can do to better support them, anticipate changes and offer resources.
  • Make sure your brand digital channels are up to date including website, blog, social network profiles, and Google My Business listings.
  • Commit to video – convert marketing message activities to video and if you have live video access on LinkedIn for execs or your brand – start using it now.
  • Optimize your digital channels: Refresh SEO, social, online advertising and influencer efforts. Identify what is working and reallocate resources and budget as appropriate.
  • Reinforce efforts and communications to support community, employees and customers affected through supply of resources, technology or expertise.

Marketers focused on being the best answer for their customers are agile and understand the importance of being responsive to changes, even as large as the Coronavirus pandemic. Being responsible to the health and safety of employees, customers and community should be the top priority while also understanding that the need for information and solutions might slow or change but not stop. We still need to do our jobs and provide useful information, we just need to do it differently.

 

The post Should COVID-19 Stop B2B Marketers From Marketing? appeared first on Online Marketing Blog – TopRank®.

What’s the most fascinating writer tip you’ve uncovered from this post?

https://wordtothewise.com/2020/03/authentication-at-office365/

This is a followup from a post a few weeks ago about authentication changes at Office365. We have some more clarity on what is going on there. This is all best information we have right now.

Outlook Logo

Microsoft is now requiring authentication to match the visible from address in order to reach the inbox at Office365. That means, either the SPF domain or the DKIM domain must align (in the DMARC sense) to the visible from domain. Simply, that means that the visible from and the signing domain must be identical or one must be a subdomain of the other.

The reason they’re doing this is to protect their users from forged emails. I can’t fault them for this at all. Many of their customers are SMBs. These businesses are targets for wire fraud, to the tune of tens of billions of dollars. In fact, one of the other companies my bookkeeper worked for in CA almost got roped in by this fraud back in 2016 or so.

Microsoft has always been looking for ways to validate the visible from address. That’s a big part of their push for SenderID, which suffered really poor uptake. This is leveraging the philosophy of DMARC and the improvement in support for authentication technology that’s developed over the last 15 years.

Adapting to this will be challenging for some ESPs, particularly those that service the SMB market. At many of these companies, handling technical issues is often handled by employees who manage technology as a small part of their job. Thus, there is a steep learning curve when trying to deploy new technology. Others have consultants or outsourced technology, many of whom are great at handling internal Windows networks and hardware, but don’t really get the intricacies of email authentication.

I see this as somewhat akin to Yahoo deploying DMARC p=reject. That was a significant and email breaking change implemented by Yahoo in response to specific security issues. This made it clear to other consumer mail providers, email intermediaries and receivers that DMARC was something they’d have to adapt to. That adaptation was neither easy nor cost free. But it did force a change in how ESPs were doing business.

Here, we have Office365 making a decision that is significant and email breaking, even for some of their customers. It may be that longer term we see other consumer webmail providers starting to tighten down their requirements for alignment even in the absence of a DMARC record. I don’t think it’s that unreasonable, ESPs have had 6 years to build the infrastructure to manage this.

The takeaway here is that if your customers are having problems getting mail into Office365, one of your first troubleshooting steps should be to ensure that authentication aligns with the visible from address. If it doesn’t fix that first. Of course, alignment is not magic wand into the inbox. If your content is spammy or your reputation is poor, your mail will go to the bulk folder.