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Author: Brad Johnson

Brad Johnson is an author and blogger who helps writers discover their niche, build successful habits, and quit their 9-5. His books include Ignite Your Beacon, Writing Clout and Tomes Of A Healing Heart. For strategic content and practical tips on how to become a full-time writer, visit: BradleyJohnsonProductions.com.

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https://www.socialmediaexaminer.com/successful-facebook-ads-on-small-budget-tara-zirker/

Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads? To explore how to create Facebook ads that work for all budgets, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, […]

The post Successful Facebook Ads on a Small Budget appeared first on Social Media Marketing | Social Media Examiner.

How to Become a Ghostwriter, So You Can Land Ghostwriting Jobs

Thomas Jefferson might as well have been describing how to break into ghostwriting when he wrote, “I’m a great believer in luck, and I find the harder I work the more I have of it.”

In the summer of 2014, I quit my job to pursue full-time self-employment as an author and editor. Knowing that a majority of my income would likely not come from my books, I focused on seeking editing work.

In less than a year, I shifted my focus to ghostwriting, a professional avenue I thought would be forever closed to me because I simply didn’t have the connections. I knew no celebrities, political figures or rich business types, but I did have three key assets: experience, patience and luck.

This isn’t just my story either. In taking an informal poll of online connections who also ghostwrite books, common threads of experience, patience and luck wove through every story of how they first got paid to help other people tell their stories.

Why you should consider ghostwriting jobs

Before I cover the practical aspects of how to become a ghostwriter, let’s consider why you should add “Ghostwriter” to your writing services:

  • You’ll get paid upfront. No more waiting on royalties like you would for writing your own books!
  • It’s lucrative. With the right clients, you can earn substantially more than other writing services you provide.
  • No need for marketing. Because your name isn’t on the book, you don’t have to do any marketing to sell the book, which means you can proceed to the next project ASAP. Authors who don’t enjoy marketing often see this as even more beneficial than how much they earn from ghostwriting projects. (Unfortunately, you will still have to market yourself to get clients, but that’s content for another post.)
  • You can keep emotional distance. Because the book is not your own child, you’ll be able to see its strengths and weaknesses clearly, bringing a helpful perspective to the client.
  • The subject matter is fascinating. When you choose the right clients, you learn as you write: about other people’s lives, their professions and industries you otherwise might not come across.
  • It will help you write better. Ghostwriting consistently challenges your writing skills. If you’ve ever had trouble meeting your daily word count goals, try ghostwriting a book for a client who has already paid you!

With those considerations in mind, it’s little wonder that writers want to know how to break into ghostwriting, but the process isn’t easy or fast. Becoming a ghostwriter is equal parts patience, determination, experience, confidence, marketing, and, well, luck.

It’s that last part that most aspiring ghostwriters don’t want to hear, but it’s true — and we’ll get to why luck is a necessary ingredient in a moment.

How to become a ghostwriter

So how do you get started in this lucrative profession?

Here are some tips for how to become a ghostwriter.

1. Gain experience

Journal. Blog. Guest post. Write for publications like The Write Life. Send letters to the editor. Make insightful comments on websites. Self-publish a book (properly edited, of course). Create a family email newsletter. In whatever ways you can, write, write, and write some more.

And don’t forget to read. “If you don’t have time to read, you don’t have the time (or the tools) to write,” Stephen King wrote. “Simple as that.”

Read high-brow, low-brow, classics, and today’s popular books. Alternate between fiction and nonfiction — nonfiction authors must know how to tell a compelling story. Read the best books on writing and storytelling, like King’s On Writing and McKee’s Story.

Put in your 10,000 hours of reading and writing. Earn the right to write for others.

2. Be patient

Ten thousand hours is 1.14 years, but that means you’d have to be doing that one single thing every hour of every day. Let’s say that five days a week you read for an hour per day and write for two hours per day, a generous assumption for most writers with full-time responsibilities outside of writing. At that rate, it will take you 12.8 years to become an expert writer.

My story witnesses to this Gladwellian opinion. I began to take my writing seriously as a freshman in college at the age of 18. Every one of my post-college jobs was related to reading or writing, but I also suffered serious doubts about my abilities and so let the blinking cursor blink for long stretches at a time. Sixteen years later, I was offered my first ghostwriting gig.

By no means do I believe myself an expert. Hemingway, who one could argue was an expert, said it well: “We are all apprentices in a craft where no one ever becomes a master.”

Patience doesn’t mean biding your time until the right person contacts you. Patience means constant practice until you’re ready for the right person to contact you.

ghostwriter

3. Prove yourself…and then get lucky

Of the six online ghostwriters who responded to my question about how they broke into ghostwriting, every single one said they’d been working on smaller writing projects before “getting lucky” and breaking into ghostwriting:

  • Mike Loomis started in multimedia curriculum development and book and product marketing before realizing he could help authors through offering ghostwriting services.
  • Pat Springle wrote for two organizations who loved what he produced and helped others finish their manuscripts before launching into a successful 20-year career as a ghostwriter.
  • Alice Sullivan wrote web and magazine copy for Country Music Television (CMT) during an internship before being asked by a major publisher to ghostwrite two books.

In my case, I proofread bills and laws for the Texas Senate, directed communications for a large church, wrote copy for a law firm, edited a content marketing website, and became a self-employed editor before breaking into ghostwriting through a fortuitous referral. At the time, I thought I was lucky to have earned the opportunity to write for someone else and be paid for it.

That job has led to two more direct referrals, which makes me feel even luckier to have been granted that first step into the world of ghostwriting.

But before getting lucky, I gained experience and practiced patience. The luck would never have been achieved without them.

This is an updated version of a story that was previously published. We update our posts as often as possible to ensure they’re useful for our readers.

Photo via GuadiLab / Shutterstock 

The post How to Become a Ghostwriter, So You Can Land Ghostwriting Jobs appeared first on The Write Life.

What’s the most praiseworthy writer advice you’ve uncovered this year?

https://wordtothewise.com/2020/03/moment-of-zen/

Things are very unsettled right now. Completely and totally unsettled. Even for those of us who are well geared up for and used to working from home are struggling in our current situation.

We went for a walk down the canal on Tuesday, and it was very quiet, with almost no traffic on the street. There were various couples and families walking, but most were doing a good job at social distancing.

Stay safe. Wash your hands. Don’t touch your face.

What’s the most useful writing tip you’ve uncovered from this post?

https://writetodone.com/you-are-what-you-read-2/

There’s an old saying ‘clothes maketh the man’ and it’s equally true of books, you are what you read. You can definitely judge a man, or woman, by the books they read. So, in these difficult times, here’s a fun infographic showing just what some famous people have on their bookshelves… Let me know in […]

The post You Are What You read: Bookshelves of the Famous appeared first on WTD.

How will you implement the advice from this post?

https://www.rohitbhargava.com/2020/03/5-reasons-virtual-meetings-suck-and-5-ways-to-fix-them.html

With the concerns about a global health pandemic, the necessity of shifting more events and meetings to be virtual is on everyone’s mind. There’s only one problem: most of us have spent too much time in virtual meetings that are a waste of time.

I should know, I’ve probably spoken or participated in well over a hundred over the past years – both as a virtual keynote speaker and a remote workshop leader.

Some of them have sucked.

But I don’t believe that virtual meetings or presentations need to be bad. The real problem is that no one seems to know how to run them well.

Thanks to concerns about the coronavirus, we seem to be headed into a season where more events will happen virtually. So we should all have an interest in making them better. To start, let’s consider five of the most common reasons that virtual meetings go awry …

Problem #1 – Increased distractions.

Presenting the same thing you might have done in person in the same way doesn’t work in a virtual session. There are too many distractions and other things people may be doing at the same time.

Problem #2 – Lack of audience.

The entire idea of a laugh track for television sitcoms was created because the lack of an audience made creators worry that people wouldn’t know when to laugh. In a live meeting, we can look to the people around us for a cue as to how we might react. A virtual setting lacks this and so we feel isolated in our reactions and it’s harder to engage.

Problem #3 – Intrusive malfunctioning tech.

If you have ever started a conference call with ten minutes of participants asking if you can hear them, you’ve already experienced this. The fact is, much of the technology used for virtual sessions creates a lot of friction. People have to download something, microphones don’t work and Internet connections fail.

Problem #4 – No accountability.

When you are sitting in a live meeting or you show up late, there is a reputational and social cost to being tardy or being on your phone or checking out. Everyone else can see what you’re doing. In a virtual session, there isn’t any social pressure to keep you engaged or to prevent you from multitasking.

Problem #5 – One-way interaction.

Too often in virtual meetings one side has a camera on and is delivering content while the other is silently and invisibly listening. This creates an unbalanced meeting because one side has no insight into how the other side is reacting.

So, how do we fix these issues?

It’s easy to think that these are all thing that will always be the case with virtual meetings. After all, it’s not reasonable to “lock the doors” of a virtual session or force everyone to be on video to hold them accountable, right? And you certainly can’t wish away technical issues just by hoping they don’t happen.

Yet despite the difficulties these problems create, there are some techniques I have seen and used myself to help make virtual meetings and presentations a LOT better than they might otherwise be. Here are a few suggestions:

Solution #1 – Make virtual tech an advantage.

If you know everyone who is participating in your meeting will be on their computer during the session, a lot of possibilities open up. You can have them all visit a landing page directly to enter information. You can host and integrate a live poll. You can even tailor your content based on immediate responses you get. Virtual meetings can enable faster real time engagement if you can bake the interaction into the session.

Solution #2 – Use multiple mediums/styles.

While people may be able to sit through an hour long meeting or a 45 minute keynote, the rules are different for virtual sessions. In a world where people are used to 90 second YouTube videos, keeping their attention is more demanding. Sometimes, I will integrate videos more frequently into virtual sessions, or use interactive exercises asking participants to draw a picture or answer a question. These allow for a mental break and help audiences stay engaged for longer because you are mixing up the content.

Solution #3 – Reduce the friction.

Often the technology platform for a session is selected based on what is the approved platform for a particular organization or what presenters are most comfortable using. Both are not great ways to choose technology. Instead, consider what tech would be easiest and fastest for your audience to get working. Who has the best live support to help people with issues? What tool doesn’t require downloading? Considering the friction of the tech tools for your audience first can help prevent tech issues later.

Solution #4 – Expect distractions and reiterate often.

In a virtual environment, repetition becomes much more important in order for ideas to stick. When you are presenting virtually with slides, for example, you may need to insert more summary slides or add more “bottom line” style reminders to reiterate your main points. Just because your audience may have been distracted or multitasking doesn’t mean they are bad people or didn’t really want to hear your message. Being more patient and proactive by changing your presentation style slightly can make a big difference in what your audience retains afterwards.

Solution #5 – Focus on the follow up.

Perhaps even more than in-person meetings, the follow up from a virtual session becomes much more important. If you have recorded the session and promised to share it, make that happen quickly. If there are downloadable materials make them easy to find and get. The moment right after a virtual session is a critical one for engagement and a time when your audience may be most receptive to anything you can share. So plan the follow up and do it quickly.

Is the future about virtual events?

I have never been someone who believed that virtual events could replace in person events. There is something magical about getting the right people in the room to make connections and a serendipity that happens face to face which is impossible to recreate virtually (yet!). I hope that live events never get replaced.

I do, however, believe that a virtual presentation can be highly effective and in many cases preferable – for example if you have a widely distributed group that can’t be in the same place at once, or a global health scare that makes travel riskier. Hopefully this list helps you transform your next virtual meeting or presentation into one that doesn’t suck and really does engage your audience.

We all need to find more ways to make our virtual meetings better. For the near future, it’s at least pretty clear we can expect to have more of them.

The Dialectic

‘I would like to be on good terms with all animals,’ remarked the woman, to her daughter. They were sitting on the gritty beach at Sopot, looking out at the cold sea. The eldest boy had gone to the arcade. The twins were in the water.

‘But you are not!’ cried the daughter. ‘You are not at all!’

It was true. What the woman had said was true, in intention, but what the girl had said was true, too, in reality. The woman, though she generally refrained from beef, pork and lamb, ate – with great relish – many other kinds of animals and fish, and put out flypaper in the summer in the stuffy kitchen of their small city apartment and had once (though her daughter did not know this) kicked the family dog. The woman had been pregnant with her fourth child, at the time, and temperamental. The dog seemed to her, at that moment, to be one responsibility too many.

‘I did not say that I am. I said that I should like to be.’

The daughter let out a cruel laugh.

‘Words are cheap,’ she said.

Indeed, at that moment the woman held a half-eaten chicken wing in her hand, elevated oddly to keep it from being covered in sand, and it was the visible shape of the bones in the chicken wing, and the tortured look of the thin, barbecued skin stretched across those bones, which had brought the subject to mind.

‘I dislike this place,’ said the daughter, definitively. She was glaring at the lifeguard, who had once again had to wade into the murk to tell the only bathers – the girl’s own brothers – not to go past the red buoy. They weren’t swimming – they could not swim. There were no waters in the city in which to take lessons, and the seven days they spent in Sopot each year was not long enough to learn. No, they were leaping into the waves, and being knocked over by them, as unsteady on their feet as newborn calves, their chests grey with that strange silt which fringed the beach, like a great smudge God had drawn round the place with a dirty thumb.

‘It makes no sense,’ continued the daughter, ‘to build a resort town around such a filthy and unwelcoming sea.’

Her mother held her tongue. She had come to Sopot with her own mother and her mother had come with her mother before that. For at least two hundred years people had come here to escape the cities and let their children run wild in the public squares. The silt was of course not filth, it was natural, though no one had ever told the woman exactly what form of natural substance it was. She only knew to be sure to wash out all their costumes nightly in the hotel sink.

Once, the woman’s daughter had enjoyed the Sopot sea and everything else. The candyfloss and the shiny, battery-operated imitation cars – Ferraris and Mercedes – that you could drive willy-nilly through the streets. She had, like all children who come to Sopot, enjoyed counting her steps as she walked out over the ocean, along the famous wooden boardwalk. In the woman’s view, the best thing about a resort town such as this was that you did whatever everybody else did, without thinking, moving like a pack. For a fatherless family, as theirs now was, this collective aspect was the perfect camouflage. There were no individual people here. In town, the woman was on the contrary an individual, a particularly unfortunate sort of individual, saddled with four fatherless children. Here she was only another mother buying candyfloss for her family. Her children were like all children, their faces obscured by huge clouds of pink spun sugar. Except this year, as far as her daughter was concerned, the camouflage was of no use. For she was on the very cusp of being a woman herself, and if she got into one of those ludicrous toy cars her knees would touch her chin. She had decided instead to be disgusted with everything in Sopot and her mother and the world.

‘It’s an aspiration,’ said her mother, quietly. ‘I would like to look into the eye of an animal, of any animal, and be able to feel no guilt whatsoever.’

‘Well, then it has nothing to do with the animal itself,’ said the girl pertly, unwrapping her towel finally and revealing her precious, adolescent body to the sun and the gawkers she now believed were lurking everywhere, behind every corner. ‘It’s just about you, as usual. Black again! Mama, costumes come in different colours, you know. You turn everything into a funeral.’

The little paper boat that had held the barbecue chicken must have blown away. It seemed that no matter how warm Sopot became there would always be that north-easterly wind, the waves would be whipped up into ‘white horses’ and the lifeguard’s sign would go up and there would never be a safe time to swim. It was hard to make life go the way you wanted. Now she waved to her boys as they waved at her. But they had only waved to get their mother’s attention, so that now she would see them as they curled their tongues under their bottom lips and tucked their hands into their armpits and fell about laughing when another great wave knocked them over. Their father, who could very easily be – as far as anyone in Sopot was concerned – around the next corner, buying more refreshments for his family, had in reality emigrated, to America, and now fixed car doors onto cars in some gigantic factory, instead of being the co-manager of a small garage, as he had once had the good fortune to be, before he left.

She did not badmouth him or curse his stupidity to her children. In this sense, she could not be blamed for either her daughter’s sourness or her sons’ immaturity and recklessness. But privately she hoped and imagined that his days were brutal and dark and that he lived in that special kind of poverty she had heard American cities can provide. As her daughter applied what looked like cooking oil to the taut skin of her tummy, the woman discreetly placed her chicken wing in the sand before quickly, furtively, kicking more sand over it, as if it were a turd she wished buried. And the little chicks, hundreds of thousands of them, perhaps millions, pass down an assembly line, every day of the week, and chicken sexers turn them over, and sweep all the males into huge grinding vats where they are minced alive.

 

Cover of Zadie Smith's Grand Union
 
‘The Dialectic’ is included in Grand Union by Zadie Smith, published by Hamish Hamilton, £20. Grand Union has been shortlisted for the Rathbones Folio Prize 2020.
 
Image © Angie Muldowney

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