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Editor’s note: Ever thought of writing science fiction? One of the secrets of writing bestsellers is to write in a genre a lot of people are already reading. It may sound obvious, but few writers actually consider this. Dean Koontz, for instance when he started out wrote in whatever genre paid the most, including Science […]

The post Science Fiction: The 16 Best Books to Read & Study appeared first on WTD.

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How to Make Content SEO Friendly

Building consistent organic search traffic is every digital publisher’s dream. But what does it really take to make your content SEO friendly?

The good news is it is not a rocket science.

On top of that, despite what many people think, it has nothing to do with “tricking” Google into thinking your content is high-quality or SEO friendly.

SEO stands for “Search Engine Optimization”, which basically means making sure a search algorithm can easily access and understand your content. There’s no dark art involved.

Here are the steps you should take to make your content SEO friendly:

1. Match Your Content Idea to a Searchable Phrase (Search Query)

So you have an idea in mind which you feel like writing about. This is where any content creation starts: “I have something to say on this topic, and I feel like it will be interesting and/or useful”.

Is anyone searching for this topic?

Chances are, if you have come up with the topic, there should be other people who may feel intrigued enough to research it in Google.

But how exactly are people searching for it?

This is the key question you should ask if you want to generate organic search engine traffic to your future content.

You need to know what people type in a search box when trying to find answers to questions you are covering in your content.

So your first step is to find those actual search queries.

This exercise is also useful because it helps research. Knowing what people are typing in Google’s search box will likely help you discover interesting angles, narrow your initial idea down to make it more specific and even structure your future article to make it more useful.

So even if you don’t really care about organic search positions, keyword research is useful to do.

But how?

The keyword research process — at its core — hasn’t changed much over the years. We do have much more data to work with, but the actual process is the same.

These days, we have a variety of tools that help you identify a keyword to focus on. Here are a few tools and approaches you can try:

1.1. Type Your Terms into Ahrefs

Ahrefs’ Keyword Explorer is a great tool for that because it offers “All keyword ideas” tab that broadens your initial idea to related and synonymous terms.

So if you were to type [grow tomatoes] and click through to that section, you’d find both phrases containing the term (e.g. “how to grow tomatoes”) and related concepts (e.g. “when to plant tomatoes“):

Ahrefs

This broadens your outlook and helps you come up with more words to include in your copy.

1.2. Discover What Your Future Competitor is Ranking For

If you’ve done at least some research on your content idea, you may have found some resources that are on the same or similar topic. So use those URLs to discover what they are ranking for.

Serpstats’ URL Analysis section is great for that:

SERPstat

Notice that Serpstat is also showing all “extra” search elements that show up for each query in Google, so you get a good idea of what your future target SERPs (search engine result pages) may look like.

Note that both of these platforms offer “keyword difficulty” metric signaling of the level of your future organic competition. Obviously, the lower the keyword difficulty is, the better.

On the other hand, the higher the search volume, the more clicks each SERP may drive. So you want to try and pick a keyword that has high search volume and low keyword difficulty.

Here’s a more detailed guide on keyword research for you to become better at it. And here are even more keyword research questions answered.

2. Put Those Keywords in Prominent Places

While the process of researching keywords hasn’t changed much, the way we use keywords within content has.

These days, we don’t sacrifice the quality or flow of our copy for the sake of keyword density. In fact, we don’t pay attention to how many times we have used those keywords on-page.

We do use those keywords in prominent places on the page to make both Google and our human visitors more comfortable and confident there.

To put it simply, upon landing on your page, your users should clearly see terms they initially typed in the search box. That will put them more at ease and prompt them to linger a bit longer.

Keyword prominence means making your keywords visible on the page. It helps both search engine optimization and user-retention. Both of these help rankings.

Basically, you want those keywords to appear in:

  1. Page title
  2. Page URL slug (which in WordPress will be transferred from your title anyway)
  3. First paragraph
  4. Page subheading(s)
  5. Image alt text (Do make those alt text descriptive as it helps accessibility)

Keyword prominence

Many SEO plugins (like Yoast and SEO Editor) can handle a lot of these SEO elements, so it is a good idea to pick one.

3. Use Semantic Analysis to Match Google’s Expectations and Make Your Content More Indepth

As I have already stated before, Google has moved away from matching the exact query to the pages in its index. Ever since its Hummingbird update, Google has slowly but surely become better and better at understanding each query context and searcher’s intent behind it.

To match that context better and optimize for the intent, use semantic analysis, which is basically about clustering each query into underlying and related concepts and covering you in your content.

Text Optimizer is a tool that takes Google’s search snippets for any query and applies semantic analysis to identify areas of improvement. Text Optimizer can be used for writing new content from scratch:

Text Optimizer new content

You can also use the tool to analyze your existing content to identify areas of improvements:

Text Optimizer existing content

As you can see, Text Optimizer also helps analyze whether your content meets the query intent.

To increase your score at Text Optimizer:

  • Choose the most suitable words for your content and include them naturally into your article. Avoid keyword stuffing. Only choose terms that you find fitting your current context.
  • You may modify sentences or write new ones until you reach at least 80%

4. Diversify Your Content Formats

Google loves textual content, but the Internet in general and Google in particular has moved beyond text-only. Web users expect to see more formats, including videos and images. And Google recognizes that demand for content diversity, so it will feature all of those content formats.

In my previous article for Convince and Convert I described how videos improve SEO on many levels, including more exposure in search engine result pages and better on-page engagement.

With that in mind, any time you work on your article, think which other content assets can be created to enhance its value and improve SEO.

Luckily, creating videos doesn’t require any budget or skills. With tools like InVideo you can turn your articles into videos in a matter of seconds:

  • Select “I want to convert article into video” option
  • Paste in a maximum of 50 sentences (I usually use the tool to turn my article takeaways or subheadings into a video)
  • Pick the template and let the tool do the job
  • You can upload your own images (screenshots), tweak the subtitles and select the music

Invideo options

You are done! Now, upload the video to Youtube, add a keyword-rich title and description and embed it to your article.

For images, you can use Venngage or Visme to create nice visual takeaways or flowcharts (in case you have instructions to follow).

5. Set up an On-Page SEO Monitoring Routine

Finally, there’s always room for improvement, so monitoring your organic traffic is an important step here.

The must-have tool for that is Google’s own Search Console, which will show you which queries are sending you traffic. Just check your “Performance” tab regularly:

Google's own Search Console

Another useful tool to have is Finteza, which shows your organic traffic performance allowing you to dig deeper to see whether your organic traffic clicks engage with your ads.

Finteza

… or whether each search query sends traffic that brings conversions.

Finteza conversions

6. Don’t Forget External (Off-Site) Signals

Obviously, it is more to Google position than on-page optimization. You still need those backlinks that would help Google assign some authority to your content. But that’s a topic outside of the scope of this article. Besides, there’s a lot of content already written on that. And here’s another collection of tips on how to build links.

Finally, the above steps apply to any kind of optimization, whether it’s a blog, product pages or lead-generating landing pages.

I hope this guide will help you optimize your content to make it easier for Google to understand and hence help the search giant’s algorithm assign search positions it truly deserves.

The post How to Make Content SEO Friendly appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Drop a site below if you’ve discovered anything cool for authors!

https://writetodone.com/science-fiction/

Editor’s note: Ever thought of writing science fiction? One of the secrets of writing bestsellers is to write in a genre a lot of people are already reading. It may sound obvious, but few writers actually consider this. Dean Koontz, for instance when he started out wrote in whatever genre paid the most, including Science […]

The post Science Fiction: The 16 Best Books to Read & Study appeared first on WTD.

Key Tips for How to Read More This Year

By Oliver Tearle Finding the time to relax with a good book can be difficult, but there are a few practical steps you can take which might help to increase your book-reading productivity in 2020.  We’re sceptical of lists which promise ‘sure-fire ways to guarantee you’ll read more this year’, […]

The post Key Tips for How to Read More This Year appeared first on Interesting Literature.

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Great fiction is built around tension. The bad news is, we experience tension in our own lives every day. The good news is, it’s great fuel for our stories. So how do you create that experience for your readers by building tension in your scenes?

How to Build Tension in a Scene

Now that the holidays are over, chances are good that you’ve had to make a return. Whether it was a sweater in the wrong size or a gadget you already owned, returns and exchanges are a regular part of post-holiday stress. If you’ve ever worked in retail, you’ve experienced the extended hours, disgruntled shoppers, and high tensions all around.

Returns can escalate that tension. Sounds like perfect inspiration for fiction. 

The Tension of Retail

In college, I worked full-time in a clothing store. Holidays were busy, requiring longer hours, more inventory turnover, and additional customer service. While the fast pace often made the time pass quickly, the constant demands created a tense environment on many days. Even once the major event passed, there was still the matter of clean up, markdowns, and returns. 

So many returns.

And so many stories about why an item needed to be returned, why there wasn’t a receipt, and why they needed me to make an exception to our policy for them. All while people in the growing line fidgeted, sighed, or became belligerent. 

You’ve probably been witness to a scene like this one, too. I thought it might make a great prompt to practice writing tension.

3 Tools to Maximize Tension

Tension is caused when something is stretched tight, when there are opposing forces pulling in opposite directions. To create tension in our scenes, we can use three elements found in any store return: opposing goals, stakes, and time.

1. Opposing Goals

In a retail return, ideally the opposing goals are minimized by the return policy. The business wants to make money or minimize loss. The customer wants to get an item they want or their money back. Those goals don’t have to be in conflict, but they often are, especially when one party feels strongly about what they are owed.

I once had a woman trying to return a pair of shoes. We didn’t sell shoes. She insisted she’d bought them from us, demanded the manager (I was the manager), and left in a huff shouting that she’d never shop with us again.

Think about a book or film you’ve watched recently and see if you can’t find characters with opposing goals. They are almost always present: the parents who want one life for their daughter while she pursues another, the detective trying to uncover the truth a murderer is trying to hide, or the man who falls in love with his best friend while she pursues someone else. Opposing goals.

2. Stakes

This might go without saying, but if the opposing goals don’t matter to the characters, then the tension is lost. To increase the tension, raise the stakes. 

In my literature classes, students often ask why so much of what we read seems to be about death. An insightful student observed, “Because isn’t that the point? We’re all trying to avoid death.”

He was right, but stakes don’t have to be life or death. The stakes need to be something the character deeply cares about. The challenge is helping the reader understand why those stakes are so important. 

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If my attempted shoe return had been a scene in a story, I would need to establish why receiving a cash refund for those shoes was worth a public spectacle to this woman. Why this store? Why these shoes? 

If she’s trying to win a bet, those are different stakes than if she’s trying to feed a family. Decide which stakes are right for your story and character.

3. Time

Finally, the manipulation of time can increase tension. Sometimes tension is caused by having a deadline, like a bomb counting down, the characters racing against the clock. Keeping two potential lovers at odds over time creates tension.

Or you can make people wait for someone else, as in our retail example, where the protracted time is inefficient and irritating. 

Consider the role time will play in escalating the tension in your story, and use it to build suspense or conflict.

The Tension of a Good Story

Many of my retail experiences were, in fact, pretty minor. They felt intense in the moment, and they even make fun anecdotes to tell at parties. But the stakes were too low, or the goals were too similar, or the time pressures were too mild for me to write an entire novel based off of one encounter.

Your challenge as a writer is to take these three tools for how to build tension in a scene and use them to create scenes where your characters—and by extension, your readers—must face tension.

Then again, you might be surprised at the variety of ways people experienced these tensions when standing in line for returns. Could you turn a retail experience into a novel?

When have you noticed tension in real life? What elements contributed to the tension? Share in the comments

PRACTICE

Take fifteen minutes to create a scene that builds tension. If you’d like, write a return scene, with your character as the clerk or customer. Focus especially on escalating the tension through goals, stakes, and time.

When you’re done, share your practice in the comments and encourage another writer today! 

The post How to Build Tension in a Scene: 3 Nail-Biting Ways appeared first on The Write Practice.

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decade of social media

A few weeks ago, my friend Jay Baer and I started reminiscing about the last ten years. Can you believe we’re at the end of a decade? In many ways, this was the Decade of Social Media. For better or worse the social web has dramatically impacted relationships, history, culture, media, politic, and just about every other aspect of our lives. An amazing time to be in business!

What better way to end this era than a discussion with my favorite social media marketing pioneer? We decided to record a special conversation for you to discuss this era of the social web.

Ten years ago, the top social media sites were:

MySpace was on the way out. LinkedIn didn’t start until 2002. Google Plus was just a twinkle in our eye. And blogging was the hottest thing around.

I count myself lucky to be part of those pioneering days and I’m also fortunate to have been friends with Jay during this era.

Tune in to this special episode of The Marketing Companion. Jay Baer and I look back — and look ahead — at the world of social media and marketing in this exciting and transformational period.

Click here to dive into Episode 179

Other ways to enjoy our podcast

Please support our extraordinary sponsors. Our content is free because of their generosity.

Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his introspective newsletter Timeless & Timely, where he covers the latest trends and the oldest principles.

Tim Washer is contributing creative direction to the show and he’s has worked for Conan O’Brien, John Oliver, among others. He helps corporations build more creative cultures.

 

If you’re a business owner or an entrepreneur, you know how hard it is to stay on top of all your contacts and ensure that nothing is falling through the cracks. Nimble is the simple, smart CRM that works directly within Office 365 and G Suite.

Nimble plugs into your email inbox and has a browser extension you can use on any website, including social media platforms and third-party apps. You’ll never have to leave the place you’re currently working on to access and update your existing contacts, as well as to create new contact records. Claim 30 percent off an annual license by going to nimble.com/companion and entering the promo code: COMPANION.

RSM Marketing provides an indispensable outsourced marketing department! Why struggle with turnover and staffing when RSM clients receive a marketing director and all the resources they need under a flat fee monthly subscription?

RSM employs dozens of specialists and experienced marketing directors who assist companies ranging from startups to market leaders with thousands of employees. Companies across the country from all categories are choosing this model to overcome marketing complexity and outpace their competition. The typical outsourcing client uses 11 RSM subject matter specialists but pays less than the cost of one of their own employees. RSM provides breakthrough marketing for clients and has been named twice to the INC 5000 list. Visit RSM for special Marketing Companion offers including $5,000 in free services.

The post Assessing a decade of social media marketing with Jay Baer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.