Chances are you haven’t thought much about the ethical and environmental impact of your toilet paper. But if you have, would you be willing to pay more for toilet paper that has a positive impact on the environment and contributes towards social good?
The post How Who Gives a Crap built a loyal following through feel-good branding and a commitment to CX appeared first on Econsultancy.
When I was a child, my parents took my sisters and me apple picking in the Hudson Valley, though we thought of it only as upstate, a place with enough open space to astonish girls from Brooklyn, where running is done from curb to curb.
That was as much as I knew about the Hudson Valley until I went to Marist College in Poughkeepsie, New York. Coming and going from class or the library, I’d walk along the edge of campus for the view of the river with the mountains rising behind it. In late in October, the first flush of color appeared, as though the veins of the leaves were lit with a thousand slow-moving fires. To see the mists rising off the Hudson on bitter winter mornings was to see a river of ghosts. In spring, the mountains were green and the river sparked with sunlight. In summer, I was gone. Two hours—the length of the ride on the Metro North from Poughkeepsie to Grand Central Station. Two hours, but it was leaving one world for another.
At Marist, I learned that the Hudson Valley is a region of New York with its own distinct history, art, architecture, and literature. My novel, Ghosts of the Missing is set in the fictional Hudson Valley town of Culleton. The book follows Adair McCrohan goes to live with her uncle in the Culleton after the death of her mother. Her uncle is both caretaker and poet-in-residence at a writers’ colony, housed in what was once one of the grand estates of the region.
The books below are either expressly about the Hudson Valley, or they are set there. As Ghosts of the Missing, the past and present often intersect and where they meet, there are hauntings, literal and figurative. Whether fiction or nonfiction, each portray the vibrancy of the region, its folklore, its tragedies, and its beauty.
This book explores how the Hudson Valley gained its reputation as an especially haunted region with ghost stories that span centuries and cultural backgrounds. Richman deftly explains how tales of hauntings often have less to do with the dead and more to do with the living, searching for a way to understand their own world.
Ask Again, Yes is set in the fictional Gillam, based on Pearl River, where author Mary Beth Keane grew up. Two New York City police officers live next door to each other, both having moved away from the city to remove their families from the violence of 1970s New York. The families’ lives remain entangled in ways none of them could ever predict.
TC Boyle won the Penn/Faulkner for World’s End, in which he tells the story of Walter Van Brunt, whose family of Dutch descent, have been settled in the Hudson Valley for generations. The novel spans from the 17th century through the late 1960’s as the heavy-drinking, lost-soul Walter searches for his father and is haunted, literally, by his family’s ghosts.
It’s 1987 and fourteen-year-old June Elbus lives in suburban Westchester with her parents and her older sister. Sensitive June only feels truly at home with her Uncle Finn, a renowned artist who lives in New York City. When he dies of AIDS, she is lost, until her uncle’s partner reaches out to her. This book contrasts safe, even sedate, suburbia with Manhattan, a world June saw on her visits to Finn but one she only begins to experience after he is gone and she begins to visit his grieving boyfriend on her own.
In this memoir by journalist Gwendolyn Bounds, she recounts an experience that is the opposite that of the fictional June Elbus. When Bounds’s Manhattan apartment is badly damaged on September 11, she finds a temporary home in Garrison and a new community in Guinan’s, the Irish bar known locally as the Little Chapel on the River. For Bounds, the Hudson Valley is the opposite of the city, a place of peace and solace. It is what she needs to regain her balance in a world completely changed.
A married couple move from Williamsburg, Brooklyn to their Hudson Valley college town where they become caretakers to an old estate, home to their former writing professor. Here again, the Hudson Valley is a respite to city life. Only in The Widow’s House, Clare Martin’s peace does not last as she begins to believe the old house may be haunted by the ghosts of the family who once lived there.
Kaaterskill Falls is a small town in Greene County, where a robust Orthodox Jewish community spends its summers, alongside the secular, year-round “Yankee” population. Elizabeth Shulman, wife and mother of five, begins to wonder about the world outside the only one she’s ever known.
Light Years is about a couple named Nedra and Viri who are raising their two daughters in their beautiful Hudson Valley home. Salter frequently evokes the serenity of their surroundings, “The river is a reflection. It bears only silence, a glittering cold.” Yet this is one sentence of many can stand as a metaphor for the slowly failing marriage at the center of the book.
In Washington Irving’s short story, published in 1820, Sleepy Hollow as a “sequestered glen” that is part of Tarry Town, where “a drowsy, dreamy influence seems to hang over the land, and to pervade the very atmosphere.” Ichabod Crane is a schoolteacher and purveyor of ghost stories who becomes one himself when he vanishes in the night, possibly at the hands of the Headless Horseman. Ichabod and the Headless Horseman live on in local lore, both in the story and in life, as Irving’s story is so emblematic of the Hudson Valley, that part of Tarrytown was re-named Sleepy Hollow in its honor.
The post 9 Books Set in the Hudson Valley appeared first on Electric Literature.
https://www.rohitbhargava.com/2020/02/best-worst-super-bowl-marketing-ads-strategy-2020.html
Can a Super Bowl ad that costs nearly $6 million be worth it?
That’s a question worth debating if you’re in marketing, so let’s take a look at some of the Super Bowl marketing strategies behind the ads from this year’s big game and see which ones were the biggest winners and losers. For longtime readers, you know I’ve done this before but in past years when I was working at a large agency, I would tread carefully when doing my Super Bowl recaps to make sure I didn’t accidentally mention a client.
Thankfully, being out on my own means I don’t have to measure my words, so what follows is entirely my unfiltered opinion about the ads that worked and the ones that didn’t. Let’s start with the worst strategies of the big game …
Doubling down with two ads focusing on two features of credit cards most people take for granted would probably be more meaningful if people ever thought about these two things. There are dozens of credit cards with no annual fees and most people never even consider their card might not be accepted everywhere. Unless they have a Discover card apparently, in which case both of those things must be a big deal.
Relying on people watching a pre-game ad in order to have the storyline for your in-game ad make sense isn’t a good bet. Neither is hoping people still have an emotional attachment to a long-forgotten monocle-wearing mascot from 1916.
One of the richest companies in the world that has daily issues with ethics, privacy and morality chooses to run an ad reminding us all that there are Facebook groups for people who have niche interests? We need this platform to do a lot more in the world than this. Focusing on promoting groups while ignoring their many issues was weak and just plain disappointing.
While rival Coke used their Super Bowl spot to strategically and entertainingly introduce their new energy drink, this Pepsi spot was a forgettable song remake that shows a red can inexplicably being painted black because … well, just because. This is all to introduce Pepsi Zero Sugar – but unfortunately it makes zero sense too.
I’m not sure why any brand would pay more money to take a pretty good creative concept they already used last year and remake it to be worse and more confusing … but that’s exactly what Walmart managed to do this year. The spot from last year was clever and original to introduce their grocery pickup feature using many different cars. This year’s remake using spaceships was a sad and less effective redo that should never have been approved.
I am a HUGE fan of using the platform of the Super Bowl to introduce people to a new product or service they haven’t heard of yet. This one for Dashlane does it in a clever, funny and totally relatable way.
This ad was so clever I was envious. I mean, using one spot to feature at least half a dozen different brands, including the branded campaign icons for each was just so smart. I counted Troy Polamalu for Head & Shoulders, the Old Spice guy, Mr. Clean, the Charmin bear, a weird appearance by Rob Riggle for Bounce, a product shot for Fabreze and an Olay reference. This was probably the strategy winner of the night for me.
The brand already provides the sideline technology for the NFL, so it was a masterful move to do something that just about any other brand could have done … celebrate the first woman to coach in an NFL team in the Super Bowl. This spot was on trend, emotionally powerful and (unlike the entertaining but unstrategic spot from Olay), it was also right on brand.
The storytelling in this spot was probably the best of the night for me, reminding people of the vital connection between technology and humans. Ironically, Google was promoting the same idea as Facebook … yet unlike Facebook, their spot managed to be human, emotional, real and not vaguely self-promotional.
I loved the idea of introducing the “Smaht Pahk” feature by using a collection of actors with the New England accent. It was a fun and memorable way to introduce a great feature of the new Hyundai Sonata, and a gag that carried through even to the brand’s tagline: “Bettah Drives Us.” Nice idea and great execution.
Similar to the upside for Dashlane of introducing a new product, this spot made the idea of a bar you’ve never heard of fun and helped get the point across that there’s a new candy bar you should know about and might want to try. Unless you have your head up your own ass, of course.
https://www.rohitbhargava.com/2020/02/best-worst-super-bowl-marketing-ads-strategy-2020.html
Can a Super Bowl ad that costs nearly $6 million be worth it?
That’s a question worth debating if you’re in marketing, so let’s take a look at some of the Super Bowl marketing strategies behind the ads from this year’s big game and see which ones were the biggest winners and losers. For longtime readers, you know I’ve done this before but in past years when I was working at a large agency, I would tread carefully when doing my Super Bowl recaps to make sure I didn’t accidentally mention a client.
Thankfully, being out on my own means I don’t have to measure my words, so what follows is entirely my unfiltered opinion about the ads that worked and the ones that didn’t. Let’s start with the worst strategies of the big game …
Doubling down with two ads focusing on two features of credit cards most people take for granted would probably be more meaningful if people ever thought about these two things. There are dozens of credit cards with no annual fees and most people never even consider their card might not be accepted everywhere. Unless they have a Discover card apparently, in which case both of those things must be a big deal.
Relying on people watching a pre-game ad in order to have the storyline for your in-game ad make sense isn’t a good bet. Neither is hoping people still have an emotional attachment to a long-forgotten monocle-wearing mascot from 1916.
One of the richest companies in the world that has daily issues with ethics, privacy and morality chooses to run an ad reminding us all that there are Facebook groups for people who have niche interests? We need this platform to do a lot more in the world than this. Focusing on promoting groups while ignoring their many issues was weak and just plain disappointing.
While rival Coke used their Super Bowl spot to strategically and entertainingly introduce their new energy drink, this Pepsi spot was a forgettable song remake that shows a red can inexplicably being painted black because … well, just because. This is all to introduce Pepsi Zero Sugar – but unfortunately it makes zero sense too.
I’m not sure why any brand would pay more money to take a pretty good creative concept they already used last year and remake it to be worse and more confusing … but that’s exactly what Walmart managed to do this year. The spot from last year was clever and original to introduce their grocery pickup feature using many different cars. This year’s remake using spaceships was a sad and less effective redo that should never have been approved.
I am a HUGE fan of using the platform of the Super Bowl to introduce people to a new product or service they haven’t heard of yet. This one for Dashlane does it in a clever, funny and totally relatable way.
This ad was so clever I was envious. I mean, using one spot to feature at least half a dozen different brands, including the branded campaign icons for each was just so smart. I counted Troy Polamalu for Head & Shoulders, the Old Spice guy, Mr. Clean, the Charmin bear, a weird appearance by Rob Riggle for Bounce, a product shot for Fabreze and an Olay reference. This was probably the strategy winner of the night for me.
The brand already provides the sideline technology for the NFL, so it was a masterful move to do something that just about any other brand could have done … celebrate the first woman to coach in an NFL team in the Super Bowl. This spot was on trend, emotionally powerful and (unlike the entertaining but unstrategic spot from Olay), it was also right on brand.
The storytelling in this spot was probably the best of the night for me, reminding people of the vital connection between technology and humans. Ironically, Google was promoting the same idea as Facebook … yet unlike Facebook, their spot managed to be human, emotional, real and not vaguely self-promotional.
I loved the idea of introducing the “Smaht Pahk” feature by using a collection of actors with the New England accent. It was a fun and memorable way to introduce a great feature of the new Hyundai Sonata, and a gag that carried through even to the brand’s tagline: “Bettah Drives Us.” Nice idea and great execution.
Similar to the upside for Dashlane of introducing a new product, this spot made the idea of a bar you’ve never heard of fun and helped get the point across that there’s a new candy bar you should know about and might want to try. Unless you have your head up your own ass, of course.
Your dog is the smartest and cat is the cuddliest. Surely, you have a tale or two about the time Charlie ate the couch cushions, or Daisy unboxed the UPS delivery.
Pets can be a wonderful inspiration, and there are many outlets looking for your stories.
Study the magazine or website to get a feel for the tone and content. If you’re writing an expository feature, be sure to research fully and use accurate citations. If you are working on a personal story, write from the heart. Good hi-res photos are usually welcome.
Why not combine your love of animals with your talent in writing? Here are 18 outlets to pitch.
To help you find the right fit, we’ve compiled a list of publications that will consider your pet articles, as well as tips on how to pitch the editor, how to contact and, whenever possible, how much the outlet pays. The details of payment often depend on each editor, the amount of work involved and your experience.
Here are 18 opportunities for pet writers.
This national magazine features heartwarming stories about the animals who share our lives. They publish true first person accounts, interviews and inspiring articles. One way to break in is by submitting much-needed material to these columns: Is This for Real? Their Mysterious Ways, Creature Comforts and Should I Be Worried? (Study the magazine for examples.)
Payment: Varies with pitch, length of article, research involved, etc.
How to pitch: Pitch allcreatures@guideposts.org. Include as many specifics in the subject line as possible. (i.e. “Submission: Mysterious Horse Sighting Confirmed Mom Was Watching Over Us”).
Simply Pets is a lifestyle magazine for the whole family, available digitally or in print and sold in Barnes & Noble stores. The website describes the magazine as “one that represents you as a pet parent, as well as your petkids, your values and your interests as a pet-loving person.”
Payment: No monetary compensation, but author bio and links will promote you to their audience.
How to pitch: Check out their submission guidelines and email info@simplypetsmagazine.com with “Great story to be told” in the subject line.
The brand’s popularity and the high volume of stories in each book make Chicken Soup for the Soul an exciting market for authors. Each volume features 101 true stories submitted by writers just like you. For animal lovers, there are opportunities to contribute to a new dog book and a new cat book each year. All stories should be true and written in first person.
Payment: $200, plus 10 free copies of the book where your story appears.
How to pitch: Submissions are accepted only through the website form.
Well-researched, journalistic articles are most likely to find a home in this magazine, seeking to publish “literate and entertaining” dog-centric articles and stories. They also accept shorter web articles (less than 600 words).
Payment for magazine: Varies according to complexity and length of article, and is individually negotiated. Payment for website only, plus a one-year complimentary subscription to The Bark.
How to pitch: Submit magazine article or queries to submissions@thebark.com, submit website articles to editor@thebark.com with “YOUR LAST NAME and WEB ORIGINALS SUBMISSION” in the subject line.
This website posts entertaining, highly shareable animal videos and stories. Writers have an opportunity to tell stories that go along with their videos and slide shows. Think popular, trendy, and amazing!
Payment: This information is not disclosed on the website.
How to pitch: Send your pitch here.
Dogster is a popular magazine and website where dog lovers come together for expert advice on everything from dog breeds, to barking, to training issue, to dog cancer treatments.
Payment: Varies.
How to pitch: Submit queries only (no fully written articles) here.
Cat lovers will find informative articles in this magazine and website, on topics such as cat breeds, vocalizations, feeding and health and wellness.
Payment: Varies
How to pitch: Submit queries only (no fully written articles) here.
Articles in this magazine focus on holistic healing and provide readers with information to help them make health care choices for their dogs and cats. They’re looking for articles on topics including physical, emotional and spiritual wellbeing. To break in, consider writing short features such as Animal Passages, Warm & Fuzzy, and Tail End. (See magazine for examples.)
Payment: Varies with pitch, length of article, research involved, etc.
How to pitch: Send complete articles or story outlines to ann@redstonemediagroup.com.
This inspirational magazine is always looking for great animal stories. Guideposts publishes true, first person stories about people who have attained a goal, surmounted an obstacle or learned a helpful lesson through their faith. When writing about your pet, be sure to write about how that pet has helped you heal, physically or emotionally.
Payment: Varies with pitch, length of article, research involved, etc.
How to pitch: Submit your query here.
You’ll find multiple opportunities for submitting to this print and digital pet magazine. They’re looking for informative articles, profiles of local rescue organizations, articles on breed profiles, training how-to’s, seasonal tips and informational guides on exotic pets.
Payment: This information is not disclosed on the website.
How to pitch: Query with a short synopsis of your article to Editor@PetsInTheCityMagazine.com with “Submission: article/store title xx word count” in subject line.
You can also submit these short features:
Do you have an uplifting, true story about you and your cat? Or an expert post about natural cat health and wellbeing? This site is looking for helpful posts including DIY eco cat toys, green cat care options, and helpful or inspiring content about cat healing, behavior, and healthy and holistic feeding. Articles that are 500-1,300 words is the ideal range.
Payment: No monetary compensation.
How to pitch: Submit your full article in email to liz@naturalcatcareblog.com with “Guest Post Submission” in the subject line.
This website offers a wide range of perspectives on a variety of pets and pet subjects. They’re looking for helpful articles, as well as posts from nonprofit organizations and pet vendors about their work and products.
Payment: $20/article
How to pitch: Query managing editor Jessica Smith at managerjessica@yourpetspace.info.
The Chronicle of the Horse is a national bi-weekly magazine focused on dressage, jumping, foxhunt, steeplechase racing and other sport horse news. In addition, they publish articles on horse care and profiles of prominent horse people. They occasionally accept humor, human interest and historical articles.
The Chronicle of the Horse Untacked, a sister publication, is looking for articles on fashion, travel, product reviews and other elements of the equestrian lifestyle.
Payment: News stories (approximately 1,500 words) offer payment of $165-$220. Feature articles offer payment of (approximately 1,500-2,500 words) $150-$400.
How to pitch: Submit stories to brasin@coth.com.
It’s hard to imagine an aspect of equestrian life and horsemanship that isn’t covered on this website. Subjects include horse sports, trends, training, health, cowboy culture, fashion, art, literature and more. They are currently seeking articles on horse health, profiles, interviews, and human interest stories.
Payment: $50 and up for an article. In addition, you’ll receive extra compensation ($100) if your post becomes popular on social media.
How to pitch: Submit your work here.
Reptiles is a bimonthly magazine catering to reptile and amphibian hobbyists at all levels of experience, from beginner to veteran. They are seeking articles on pet reptile husbandry, breeding “herps” in captivity, field herping/travel, conservation and health.
Payment: $300 on average, for 2a ,000 to 2,500 word piece with photos.
How to pitch: Email your query to reptileseditorial@gmail.com.
If your hobby involves aquariums and fishkeeping, you may find just the right outlet for your writing in Tropical Fish Hobbyist. They’re seeking articles about freshwater fish, saltwater fish, aquatic plants, aquarium basics, food and feeding. Articles should be between 10,000 and 20,000 characters-with-spaces.
Payment: This information is not disclosed on the website.
How to pitch: Submit manuscripts as email attachments to associateeditor@tfh.com.
The CKC audience includes dog breeders, dog owners, canine professionals, puppy buyers, affiliate clubs and event participants. According to their website, “If you’re as passionate about dogs as we are, we would love to feature your work on our site.” They are looking for articles on responsible breeding, training, health, nutrition, grooming, lifestyle, travel, DIY projects, recipes, and opinion pieces.
Payment: No monetary compensation.
How to pitch: Submit your work to editor@ckcusa.com.
This website is devoted to “finned, feathered and furry fun.” The site is full of sharable photos and videos, and you can also submit your true stories.
Payment: This information is not disclosed on the website.
How to pitch: Send your story to IHeartPetsOnline@gmail.com.
Have you pitched any of these pet publications? Do you have other favorites you’d add to the list?
Photo via 4 PM production / Shutterstock
The post Write About Your Furry Friends: 18 Pet Publications That Want Your Stories appeared first on The Write Life.
http://feedproxy.google.com/~r/markgrow/~3/EudIIvm9HNY/
By Evelyn Starr, {grow} Community Member
In Mark Schaefer’s book Marketing Rebellion, he states that consumers are now in control of brands and that this is the new order of marketing.
From an industry standpoint, this is certainly an unsettling new order!
But from consumers’ point of view, nothing has changed.
The disparity between the industry’s “a-brand-is-what-we-say-it-is” perspective and consumers’ true perception of a brand comes from the industry’s misunderstanding of how brands form in the minds of consumers.
Let’s explore that today.
Marketers have long thought of “brand” in the cattle-marking sense. We are marking this entity in the manner we want you to see it.
Marketers rationalized that consistent marking and repeated impressions over time would make their conception of the brand actually become the brand in consumers’ minds.
The problem is that companies were only factoring their one-way communication into consumers’ image of a brand.
Consumers – humans – are wired for survival.
From our earliest days we’ve had to make decisions to keep ourselves alive.
Our early decisions included whether an encountered animal was a predator or prey. We used our past experiences and those we gleaned from others to categorize animals in our minds so we knew quickly whether to flee to safety or to pursue dinner.
Today’s challenges are less about bodily threats, and more focused on managing the thousands of messages that come our way each day.
We don’t have time to consider each message anew.
Instead, we do what we have always done – we accumulate experiences with an entity to formulate an image that helps us decide quickly whether we want to give our attention to that entity or not.
We brand to survive.
This is how brands form in consumers’ minds. They are the sum of all the experiences the consumer has had with the brand.
Some of those experiences are marketing messages from the company. But many experiences occur without the company’s knowledge.
Product usage experiences at home, out-of-stock situations in store, tales of good or bad experiences with the brand from friends, experiences working for the company…these and more get stored in the folder marked for that brand in that consumer’s mind.
In Mark’s recent post about the idea of brand, he featured an 1890 Coca Cola ad where the company portrayed the brand as sophisticated, youthful and vigorous.
By the 1950s, Coca Cola was still promoting those attributes in campaigns with the taglines “Almost everyone appreciates the best” and “Sign of good taste”.
My father worked for Coca Cola in New York City for two short stints in the late 1950s.
In June 1958 he was one of many college students Coca Cola hired for long shifts stacking bottles as they came off the line. The company paid overtime, welcome extra funds to college students.
The second stint was after he got out of the army in December 1959. The company paid overtime then too, and honored his union card meaning he got paid for the December holidays though he only worked a few days.
My father felt grateful to Coca Cola for the opportunity to earn much needed money. The jobs proved to be fun because the young people working there enjoyed being together.
My father’s brand image of Coca Cola is generous, fun and youthful from his experience working for the company. Not sophisticated though as the ads were saying.
When I was a child, Coca Cola was saying it wanted to teach the world to sing. Still a youthful and vigorous portrayal of the brand, though perhaps less sophisticated.
My parents did not keep Coca Cola in the house, however. My mother was health conscious before it was fashionable and did not want us to have the sugary drink.
My brand image of Coca Cola was that despite catchy TV commercials the product was not good for you.
As you can see, Coca Cola’s image in my mind and in my father’s mind came more from our experiences than from messages the company conveyed. We made choices about the brand and talked about it from our own perspective.
We controlled the Coca Cola brand in our lives.
According to Beverage Industry magazine, in 2018 the top 100 beverage companies accounted for 221 products in 15 different categories.
No matter which beverage category we want, we are still deciding among several brands.
And this is just a beverage choice.
We make hundreds of product and brand choices daily.
That is why we brand to survive.
We use our past experiences to shortcut the consideration process and decide quickly so we can move on with our lives.
Before the internet, we mostly kept our brand experiences to ourselves. Maybe we told a few people in our innermost circles.
Only a few souls were motivated to complain or compliment the brand wrote or called the company. Once the internet arrived, a few more emailed companies their thoughts.
Then came social media.
In the mid-2000s as Facebook, Twitter and YouTube launched, marketers discovered that not only could they advertise there, but consumers could express their feelings and share their experiences with brands there.
Suddenly consumers had the same kind of broad media platform that brands had enjoyed for years.
Social media reversed the communication flow of brand messages and turbocharged it.
Marketers felt like consumers had wrested control of their brands from them as thousands of consumer brand messages flew at them on social media, dominating conversation about their brand.
But what really happened is that they were finally privy to consumer conversations that happened in private before but now happened in public with a megaphone.
Marketing isn’t going to override thousands of years of human evolution. Consumers’ branding-to-survive modus operandi is the reality that companies must face.
With social media, companies can’t feign ignorance and risk flak for disingenuous, inauthentic or inappropriate messaging, as Peloton learned recently.
The way to cope is to switch marketing’s focus from messaging to experience.
Every brand experience matters. Brands are constantly evolving in consumers’ minds. Recent experiences can loom large.
Marketers should be listening to customers via all channels available to them – social media, customer service lines, in-store, website help chats, market research – to understand their brand’s current image from the customer’s point of view.
With a benchmarked starting point, marketers need to articulate what they want the brand experience and image to be and then map a course to get there.
The course reaches beyond the marketing department into all areas of the business. Employees’ experience with the brand and how they talk about it is a significant contributor to brand image. Same for partners, vendors, anyone who comes in contact with the brand.
Even with perfect execution, you can’t control your brand. With careful execution you can influence it though and also build much goodwill that can buffer some less-than-ideal experiences.
If this effort seems daunting, remember that the humanity that causes consumers to brand also promotes understanding, forgiveness and enthusiasm.
Working toward exceptional brand experiences can be rewarding and give your brand a true competitive advantage.
Maybe it can even teach the world to sing!
Evelyn Starr is a brand strategist, writer and Founder & CEO of E. Starr Associates which specializes in marketing help for brands in adolescence, brands that have stalled after their initial success. Connect with Evelyn on LinkedIn and Twitter.
Illustration courtesy Unsplash.com
The post Why branding is rooted in evolution. We brand to survive. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
